Online Second Hand Shopping Threat Or Opportunity For Branded Products

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Online Second-Hand Shopping. Threat Or Opportunity for Branded Products?

Author : Daria Brake
Publisher :
ISBN 13 : 9783656712497
Total Pages : 162 pages
Book Rating : 4.7/5 (124 download)

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Book Synopsis Online Second-Hand Shopping. Threat Or Opportunity for Branded Products? by : Daria Brake

Download or read book Online Second-Hand Shopping. Threat Or Opportunity for Branded Products? written by Daria Brake and published by . This book was released on 2014-08-27 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, University of Munster, language: English, abstract: The internet has provided fertile ground for turning the traditional niche activity of second-hand shopping into a mass phenomenon. Various successful consumer-to-consumer-platforms such as eBay.de facilitate the exchange of second-hand goods for both resellers and buyers, with branded products being especially popu-lar. This development has fostered concerns from brand manufacturers. They fear that second-hand offerings pose a threat to brand perceptions. However, this assumption has yet not been verified empirically and constitutes a research gap in the marketing literature. The research aim of this thesis is thus to investigate whether the degree of availability of second-hand products affects consumer brand perceptions while taking into account the possible moderator effects of product type and price. Specifically, the effects on brand image, perceived quality, and perceived prestige are examined.Our conceptual framework is based on a combination of theoretical findings relating to second-hand products, brand perceptions and limited product availability. Moreover, it is supplemented through insights from related fields such as price promotions and counterfeits. After having pre-tested the stimuli for product type and price, a final quantitative online survey was carried out that yielded a total of 561 usable responses. Due to the study's experimental design and existence of multiple dependent variables, multivariate and univariate analysis of variance were employed to analyze the data. Our findings suggest that....

Commercializing Blockchain

Author : Antony Welfare
Publisher : John Wiley & Sons
ISBN 13 : 1119578035
Total Pages : 273 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Commercializing Blockchain by : Antony Welfare

Download or read book Commercializing Blockchain written by Antony Welfare and published by John Wiley & Sons. This book was released on 2019-07-29 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The accessible, non-technical guide to applying and benefiting from blockchain technology. Blockchain has grown at an enormous rate in a very short period of time. In a business context, blockchain can level the playing field between small and large organisations in several ways: Exact copies of the immutable, time-stamped data is held by all parties, all transactions can be viewed in real time, data blocks are cryptographically linked, all raw materials are traceable and smart contracts ensure no middle-men, ease of audit and reduced friction. The trust, transparency, security, quality and reduced costs of blockchain make it a game-changing technology that crosses sectors, industries and borders with ease. Even though the technologies are ready for adoption, businesses remain largely unaware of their full potential and effective implementation. End users require accurate and up-to-date information on the practical applications of blockchain — Commercializing Blockchain provides it. A practical and easy-to-understand guide to blockchain, this timely book illustrates how this revolutionary technology can be used to transform governments, businesses, enterprises and entire communities. The author draws from his experience with global retailers, global technology companies, UCL Centre for Blockchain technologies, the government of the UK, Retail Blockchain Consortium and many other sources to present real-world case studies on the use and benefits of blockchain. Topics include financial transactions, tokenisation, identity management, supply chain transparency, global shipping and freight, counterfeiting and more. Provides practical guidance for blockchain transactions in business operations Provides practical guidance for blockchain transactions in business operations Demonstrates how blockchain can add value and bring increased efficiency to commercial operations Covers all of the essential components of blockchain such as traceability, provenance, certification and authentication Requires no technical expertise to embrace blockchain strategies Commercializing Blockchain: Strategic Applications in the Real World is ideal for enterprises seeking to develop and deploy blockchain technology, particularly in areas retail, supply chain and consumer goods.

Building Consumer-Brand Relationship in Luxury Brand Management

Author : Rodrigues, Paula
Publisher : IGI Global
ISBN 13 : 179984370X
Total Pages : 318 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Building Consumer-Brand Relationship in Luxury Brand Management by : Rodrigues, Paula

Download or read book Building Consumer-Brand Relationship in Luxury Brand Management written by Rodrigues, Paula and published by IGI Global. This book was released on 2020-10-23 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the essence of luxury has changed: from something based upon materialism and conspicuous and hedonic consumption to one that embraces enrichment and experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world. Highlighting a broad range of topics including digital marketing, consumer demand, and social responsibility, this book is ideally designed for marketers, brand managers, consumer analysts, advertisers, entrepreneurs, executives, researchers, academicians, and students.

Retail Marketing and Branding

Author : Jesko Perrey
Publisher : John Wiley & Sons
ISBN 13 : 1118489519
Total Pages : 269 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Retail Marketing and Branding by : Jesko Perrey

Download or read book Retail Marketing and Branding written by Jesko Perrey and published by John Wiley & Sons. This book was released on 2013-01-02 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters

Clothing Poverty

Author : Andrew Brooks
Publisher : Zed Books Ltd.
ISBN 13 : 1783600691
Total Pages : 224 pages
Book Rating : 4.7/5 (836 download)

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Book Synopsis Clothing Poverty by : Andrew Brooks

Download or read book Clothing Poverty written by Andrew Brooks and published by Zed Books Ltd.. This book was released on 2015-02-12 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘An interesting and important account.’ Daily Telegraph Have you ever stopped and wondered where your jeans came from? Who made them and where? Ever wondered where they end up after you donate them for recycling? Following a pair of jeans, Clothing Poverty takes the reader on a vivid around-the-world tour to reveal how clothes are manufactured and retailed, bringing to light how fast fashion and clothing recycling are interconnected. Andrew Brooks shows how recycled clothes are traded across continents, uncovers how retailers and international charities are embroiled in commodity chains which perpetuate poverty, and exposes the hidden trade networks which transect the globe. Stitching together rich narratives, from Mozambican markets, Nigerian smugglers and Chinese factories to London’s vintage clothing scene, TOMS shoes and Vivienne Westwood’s ethical fashion lines, Brooks uncovers the many hidden sides of fashion.

ACCA Paper P3 - Business Analysis Practice and revision kit

Author : BPP Learning Media
Publisher : BPP Learning Media
ISBN 13 : 1445369567
Total Pages : 385 pages
Book Rating : 4.4/5 (453 download)

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Book Synopsis ACCA Paper P3 - Business Analysis Practice and revision kit by : BPP Learning Media

Download or read book ACCA Paper P3 - Business Analysis Practice and revision kit written by BPP Learning Media and published by BPP Learning Media. This book was released on 2013-01-01 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The examiner-reviewed P3 Practice and Revision Kit provides invaluable guidance on how to approach the exam and contains past ACCA exam questions for you to try. It focuses on teaching you what to look for in questions and how to determine what the requirements are asking you to do. It contains many past exam questions and additional questions prepared by BPP Learning Media which reflect the scenarios and technical questions you will find in the exam.

Developing Successful Global Strategies for Marketing Luxury Brands

Author : Mosca, Fabrizio
Publisher : IGI Global
ISBN 13 : 1799858839
Total Pages : 351 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Developing Successful Global Strategies for Marketing Luxury Brands by : Mosca, Fabrizio

Download or read book Developing Successful Global Strategies for Marketing Luxury Brands written by Mosca, Fabrizio and published by IGI Global. This book was released on 2021-03-26 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental, ethical, and social concerns into the corporate strategy. Integrated output and sustainable processes, the introduction of non-financial reporting as operational practice, and a new orientation to circular economy practices are emerging issues that still today request for a deeper exploration both on the academic and managerial point of view. Digitalization is another relevant issue that is reshaping the business model of luxury companies. Big data, blockchain, omnichannel experience, and digital customer experience represent the main digital challenges that luxury brand companies are facing nowadays. Luxury brands must keep up with these digital demands and sustainability concerns to maintain their position in the global market. Developing Successful Global Strategies for Marketing Luxury Brands upgrades the most relevant theoretical frameworks and empirical research about the marketing of luxury goods. This book is focused on contemporary issues affecting luxury industries such as digital transformation (blockchain, big data, analytics, innovation processes), sustainable development, changes in luxury consumers’ behavior, integration between physical and online channels, and the development of social media marketing strategies. Chapters will cover areas of marketing, management, buyer behavior, and international business, creating a multidisciplinary approach for this book. This book is ideal for scholars, local government agencies and public bodies, managers, luxury business owners, along with practitioners, stakeholders, researchers, academicians, and students who are interested in emerging issues affecting the luxury market, such as sustainability and digital transformation.

How to Think Strategically

Author : Davide Sola
Publisher : Pearson UK
ISBN 13 : 0273788833
Total Pages : 201 pages
Book Rating : 4.2/5 (737 download)

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Book Synopsis How to Think Strategically by : Davide Sola

Download or read book How to Think Strategically written by Davide Sola and published by Pearson UK. This book was released on 2013-10-31 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how to become an effective strategic thinker Some people seem to achieve the best results, again and again. Is it luck? Or is it strategy? How to Think Strategically equips you with the skills you need to make the best decisions and develop a powerful strategic mindset. This hands-on guide tackles both the thinking and the doing, helping you develop a robust strategic plan. It offers a six-step framework that addresses key questions, including: Which core challenges do I need to overcome? How do I manage uncertainty and risk? How do I execute my business strategy? The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Advances in National Brand and Private Label Marketing

Author : Francisco J. Martínez-López
Publisher : Springer
ISBN 13 : 3319920847
Total Pages : 177 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Advances in National Brand and Private Label Marketing by : Francisco J. Martínez-López

Download or read book Advances in National Brand and Private Label Marketing written by Francisco J. Martínez-López and published by Springer. This book was released on 2018-05-29 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the latest research on national brand and private label marketing – in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the papers address diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships. The main theme of the 2018 conference was "Building Strong Brands in the Digital Age".

Entrepreneurial Marketing

Author : Ian Chaston
Publisher : Bloomsbury Publishing
ISBN 13 : 1137500921
Total Pages : 400 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Entrepreneurial Marketing by : Ian Chaston

Download or read book Entrepreneurial Marketing written by Ian Chaston and published by Bloomsbury Publishing. This book was released on 2017-09-05 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a pioneer of the discipline, this core textbook provides students with a range of tools and techniques to identify and explore entrepreneurial opportunities. Marrying innovative marketing strategies with an understanding of what makes an enterprise successful, this second edition of Entrepreneurial Marketing applies marketing and entrepreneurial theory to organisations of all sizes. Traditionally entrepreneurial marketing has been perceived as the domain of small firms, but this textbook also considers major international companies, analysing their sustained growth and financial success in an increasingly difficult consumer environment. Written by a highly experienced instructor and researcher in the field, this will be an essential resource for students taking modules in entrepreneurial marketing at undergraduate, postgraduate and MBA levels. It will also be valuable for students taking courses on marketing, entrepreneurship and management strategy. New to this Edition: - Revised and updated throughout to take into account new developments in the field - Includes up-to-date and innovative coverage of the public sector, digital marketing and social media

Power Brands

Author : Jesko Perrey
Publisher : John Wiley & Sons
ISBN 13 : 3527507817
Total Pages : 332 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Power Brands by : Jesko Perrey

Download or read book Power Brands written by Jesko Perrey and published by John Wiley & Sons. This book was released on 2015-04-27 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand success can be managed What distinguishes a brand-name product from no-name competitors? How can companies assess and enhance the value of their brands? What steps can executives take to manage their brands successfully? Reliable answers to these and other questions can be found with the proven BrandMatics-Konzept from McKinsey. Now in its third revised and enhanced edition, Power Brands incorporates many recent advances in the field: New research on the evolution of brand relevance - both in B2C and B2B. Two modular additions to the proven brand purchase funnel framework. All-new chapters on brand delivery, MROI, and digital brand management. Dozens of new case studies - from insights generation to brand promise definition. Six new in-depth interviews with distinguished international brand managers.

Strategy

Author : Stewart R Clegg
Publisher : SAGE
ISBN 13 : 1526485923
Total Pages : 572 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis Strategy by : Stewart R Clegg

Download or read book Strategy written by Stewart R Clegg and published by SAGE. This book was released on 2019-11-30 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a fresh perspective on strategy from an organizational perspective through a discursive approach featuring key theoretic tenets, this text is also pragmatic and emphasizes the practices of strategy to encourage the reader to be open to a wider set of ideas, with a little more relevance, and with a cooler attitude towards the affordances of the digital world and the possibilities for strategy’s futures. The key areas of Strategy take a critical stance in the new edition, and also include areas less evident in conventional strategy texts such as not-for-profit organizations, process theories, globalization, organizational politics and decision-making as well as the futures of strategy.

Store Wars

Author : Greg Thain
Publisher : John Wiley & Sons
ISBN 13 : 111837424X
Total Pages : 178 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis Store Wars by : Greg Thain

Download or read book Store Wars written by Greg Thain and published by John Wiley & Sons. This book was released on 2012-07-12 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and will consist of 4 main parts: A section on leading FMCG companies and brands (such as Coke, P&G, Unilever, Nestle, L'Oreal etc.), their marketing and branding strategies in the western markets (USA, Western Europe: UK, France, Germany and others). A section on leading retailers (Wal-Mart, Tesco, Carrefour etc.), their developments and expansion over the last 10 years. A section describing the interaction between retailers and manufacturers, including competition for end-consumers, trade marketing. A section covering the Emerging Markets—the retail landscape in the major developing economies, results of the expansion of major FMCG brands and western retail chains, challenges related to distribution and FMCG marketing in those countries. The book will also discuss the impact of the Global Crisis on the consumer and retail markets as well as predictions and prospects for the future.

Brand Relevance

Author : David A. Aaker
Publisher : John Wiley & Sons
ISBN 13 : 0470613580
Total Pages : 400 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Brand Relevance by : David A. Aaker

Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

Mastering Fashion Marketing

Author : Tim Jackson
Publisher : Bloomsbury Publishing
ISBN 13 : 1137092718
Total Pages : 240 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Mastering Fashion Marketing by : Tim Jackson

Download or read book Mastering Fashion Marketing written by Tim Jackson and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

Fast Shopper, Slow Store

Author : Gary Schwartz
Publisher : Simon and Schuster
ISBN 13 : 1476703949
Total Pages : 75 pages
Book Rating : 4.4/5 (767 download)

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Book Synopsis Fast Shopper, Slow Store by : Gary Schwartz

Download or read book Fast Shopper, Slow Store written by Gary Schwartz and published by Simon and Schuster. This book was released on 2012-09-25 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a retailer, how can you leverage mobile technology to increase sales? Fast Shopper, Slow Store will show you how. From Best Buy to Borders, retail stores are closing their doors forever. More and more, consumers are looking to their mobile devices for the best products and the cheapest deals, and they all want to buy it faster—at the touch of a button. The shop has lost it connection to this shopper. Gary Schwartz has been at the frontlines of the mobile industry for over a decade, and this book is about what companies can do to build the mobile tools necessary to reestablish a relationship with their mobile shoppers. Rich with examples—from Amazon to Barnes and Noble to Google—Schwartz gives a step-by-step approach to harnessing and executing the strategies necessary for companies to move into the mobile sphere…and see lasting, lucrative results.

The Dictionary of Marketing

Author : Azaz Motiwala
Publisher : Lulu.com
ISBN 13 : 1435705122
Total Pages : 296 pages
Book Rating : 4.4/5 (357 download)

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Book Synopsis The Dictionary of Marketing by : Azaz Motiwala

Download or read book The Dictionary of Marketing written by Azaz Motiwala and published by Lulu.com. This book was released on 2005 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available