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Online Handel Versus Offline Handel
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Book Synopsis THE IMPACT OF THE DIGITAL WORLD ON MANAGEMENT AND MARKETING by : Grzegorz Mazurek
Download or read book THE IMPACT OF THE DIGITAL WORLD ON MANAGEMENT AND MARKETING written by Grzegorz Mazurek and published by Poltext. This book was released on 2016-08-31 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book aims to give an insight into the multifacetedness of changes the Internet – referred to here as the digital world – triggers in both theory and practice of marketing and management. The book has been divided into 5 subject areas, i.e. management, strategy, communications, brand, and consumer, all of which act as the main themes of subsequent chapters.
Book Synopsis Chances and Challenges of Digital Management by : Richard C. Geibel
Download or read book Chances and Challenges of Digital Management written by Richard C. Geibel and published by Springer Nature. This book was released on 2024-01-03 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents selected contributions to the International Scientific-Practical Conference 2022 (ISCP 2022) organized by East European University (Georgia) and E-Commerce Institute (Germany). It discusses the possibilities of digital management under current conditions, highlights recent technological advances, and addresses further marketing perspectives. The topics covered include digitalization, digital transformation, e-commerce, artificial intelligence, big data, blockchain, online marketing, the transformation of small and medium-sized businesses, digital law, digital social innovation, and digital ethics.
Book Synopsis The new online trade by : Gerrit Heinemann
Download or read book The new online trade written by Gerrit Heinemann and published by Springer Nature. This book was released on 2023-03-30 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity. He analyzes the digital challenges and highlights the consequences and opportunities associated with online commerce. Recognized best practices illustrate how successful digital commerce works and what the "lessons learned" of the past years are. The 13th edition describes which new approaches will shape the future of online retail and which developments will remain long-term issues. While, for example, app and smartphone commerce, including mobile payment, continue to be long-running issues, the environmental issue is coming at online commerce with a concentrated charge. This means that people's growing need for more sustainability and consideration for the environment has now also arrived in e-commerce. This work is therefore devoted to sustainable e-commerce in the context of online logistics, which runs counter to the new trend towards quick commerce. The topics of climate neutrality and returns management are also increasingly coming into focus. In addition, current topics such as the marketplace theme and social commerce will be explored in greater depth. Furthermore, numerous new legal requirements are taken into account, which place increased obligations on marketplace operators in particular. The content - Meta-targeting and business ideas in online retailing - Business model of online trade - Forms of online trade - Business systems and benchmarks in e-commerce - Best practices and risks in online retailing
Book Synopsis Opportunities and Drawbacks of Extended Opening Hours versus Online Shopping in the German Food Trade by : Martina Schäfer
Download or read book Opportunities and Drawbacks of Extended Opening Hours versus Online Shopping in the German Food Trade written by Martina Schäfer and published by diplom.de. This book was released on 2004-10-25 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: This report analyses whether the German market is ripe for online grocery shopping or whether German food retailers should continue fighting for their right to extend the opening hours. The research question of this project is: Opportunities and drawbacks of extended opening hours versus online shopping in the German food trade on the basis of a consumer behaviour analysis Both secondary and primary data have been collected. Secondary data has been essential in providing background information for this project. The literature mainly gives information about research methods, concepts of market analysis and consumer behaviour, the German market and e-business. Primary quantitative data has been collected implementing the concept of judgement sampling to give indications of trends and attitudes in the German population. 152 German supermarket customers have been interviewed face to face. In addition primary qualitative research has been undertaken with the help of four in-depth interviews with experts from the supermarket industry. Inhaltsverzeichnis:Table of Contents: 1.Introduction6 1.1Objectives8 2.Research Methodology10 2.1Primary Data10 2.2Secondary Data11 3.Scenario Analysis12 4.The German Market15 4.1The German Law of Opening Hours15 4.2Definitions16 4.3Extension of Opening Hours17 4.4Porter s Five Forces Analysis19 4.4.1Threat of Entry19 4.4.2Bargaining Power of Suppliers20 4.4.3Bargaining Power of Buyers20 4.4.4Threat of Substitutes21 4.4.5Rivalry among Participants21 4.5SWOT Analysis of German Market for E-grocers22 4.5.1Strengths22 4.5.2Weaknesses24 4.5.3Opportunities26 4.5.4Threats27 5.Online Issues28 5.1General Advantages and Disadvantages of Online Shopping28 5.1.1Benefits of e-commerce28 5.1.2Problems of e-commerce28 5.2Factors influencing Online Shopping in Germany29 5.2.1Internet Familiarity30 5.2.2Credit Card Use31 5.2.3At Home Access31 5.2.4Convenience32 5.3Requirements for becoming an e-grocer33 6.Primary Research Findings36 6.1Quantitative Survey36 6.1.1Frequency of Grocery shopping37 6.1.2Preferred Shopping Time37 6.1.3Frequency of Internet Usage38 6.1.4Amount of Internet Usage38 6.1.5Types of Internet Usage39 6.1.6Items Bought Online39 6.1.7Non-Online Groceries40 6.1.8Major Reasons for and against the Extension of Opening Hours41 6.1.9Major Reasons for and against Online Grocery Shopping41 6.2In-depth Interviews42 7.Consumer Behaviour [...]
Book Synopsis HCI in Business, Government and Organizations. eCommerce and Consumer Behavior by : Fiona Fui-Hoon Nah
Download or read book HCI in Business, Government and Organizations. eCommerce and Consumer Behavior written by Fiona Fui-Hoon Nah and published by Springer. This book was released on 2019-07-10 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set LNCS 11588 and 11589 constitutes the refereed proceedings of the 6th International Conference on Business, Government, and Organizations, HCIBGO 2019, held in July 2019 as part of HCI International 2019 in Orlando, FL, USA. HCII 2019 received a total of 5029 submissions, of which 1275 papers and 209 posters were accepted for publication after a careful reviewing process. The 63 papers presented in these two volumes are organized in topical sections named: Electronic, Mobile and Ubiquitous Commerce, eBanking and Digital Money, Consumer Behaviour, Business Information Systems, Dashboards and Visualization, Social Media and Big Data Analytics in B
Book Synopsis Collaboration in the Digital Age by : Kai Riemer
Download or read book Collaboration in the Digital Age written by Kai Riemer and published by Springer. This book was released on 2018-07-20 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how digital technologies enable collaboration as a way for individuals, teams and businesses to connect, create value, and harness new opportunities. Digital technologies have brought the world closer together but also created new barriers and divides. While it is now possible to connect almost instantly and seamlessly across the globe, collaboration comes at a cost; it requires new skills and hidden ‘collaboration work’, and the need to renegotiate the fair distribution of value in multi-stakeholder network arrangements. Presenting state-of-the-art research, case studies, and leading voices in the field, the book provides academics and professionals with insights into the diverse powers of collaboration in the digital age, spanning collaboration among professionals, organisations, and consumers. It brings together contributions from scholars interested in the collaboration of teams, cooperatives, projects, and new cooperative systems, covering a range of sectors from the sharing economy, health care, large project businesses to public sector collaboration.
Book Synopsis Trust and Community on the Internet by : Bernd Lahno
Download or read book Trust and Community on the Internet written by Bernd Lahno and published by Walter de Gruyter GmbH & Co KG. This book was released on 2016-11-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Intelligent Retail by : Gerrit Heinemann
Download or read book Intelligent Retail written by Gerrit Heinemann and published by Springer Nature. This book was released on 2022-10-13 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows stationary retail a way to reinvent itself after Corona, in order to be able to survive against the strong competition of online retail. The focus is on the central issues that will shape the retail of the future. For example, brick-and-mortar retail in particular must now work with intelligent systems based on data and adopt or even surpass methods that the large online marketplaces have been using successfully for a very long time. In this regard, artificial intelligence also plays a major role in retail. This is not just about automation and robots taking over tasks, but also about instruments and machines being able to learn and draw conclusions themselves in all retail functions. This is becoming increasingly difficult because our shopping and search behavior is constantly changing. Therefore, a customer should receive intelligent recommendations in the store, which are also based on his already known interests and behavior patterns. Gerrit Heinemann shows how intelligent action can save stationary retail in city centres and shopping centres. The content - From stationary Retail to intelligent Retail - Threats to the stationary retail trade - Basic requirements and manifestations of intelligent Retail - Examples of intelligent retail of the future - Risks for intelligent Retail
Book Synopsis Retail Brand Equity and Loyalty by : Julia Katharina Weindel
Download or read book Retail Brand Equity and Loyalty written by Julia Katharina Weindel and published by Springer. This book was released on 2016-09-06 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger effects on loyalty. Third, she addresses the interdependencies between brand beliefs, retail brand equity, and loyalty within multichannel retail structures. The study is forced through the knowledge that management of retail brands is highly valuable for scholars and managers, because retail brand equity is known to strongly influence consumer behavior in various contexts. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.
Book Synopsis Compatibility of Transactional Resolutions of Antitrust Proceedings with Due Process and Fundamental Rights & Online Exhaustion of IP Rights by : Bruce Kilpatrick
Download or read book Compatibility of Transactional Resolutions of Antitrust Proceedings with Due Process and Fundamental Rights & Online Exhaustion of IP Rights written by Bruce Kilpatrick and published by Springer. This book was released on 2016-06-08 with total page 681 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an unparalleled comparative analysis of two "hot topics" in the field of antitrust and unfair competition laws with regard to a number of key countries. The first part of the book examines the consistency and compatibility of transactional resolutions of antitrust proceedings (such as settlement procedures, leniency programmes and commitments) with due process and the fundamental rights of the parties. This is a particularly important topic, given the widespread adoption of these procedures by anti-trust authorities worldwide. The individual chapters consider how the leniency, settlement and commitments procedures have developed across a range of jurisdictions, and discuss the extent to which checks and balances have been applied in those national procedures in order to safeguard the fundamental rights of the parties involved. A detailed international report identifies general trends and highlights the differences between and most interesting features of national regulations. The second part of the book gathers contributions from various jurisdictions on the unfair competition-related question of the online exhaustion of IP rights. As commerce is increasingly moving online, the respective chapters consider the extent to which exhaustion and similar concepts have adapted to these rapid changes. The comprehensive and insightful international report brings together these reflections by comparing various national positions. The book also includes the resolutions passed by the General Assembly of the LIDC following a debate on each of these topics, which include proposed solutions and recommendations. The international League of Competition Law (LIDC) is a long-standing international association that focuses on the interface between competition law and intellectual property law, including unfair competition issues.
Book Synopsis International Strategic Management of Brands and Online Firms by : Carolina Sinning
Download or read book International Strategic Management of Brands and Online Firms written by Carolina Sinning and published by Springer Nature. This book was released on 2022-07-01 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The research focus of Carolina Sinning refers to the international strategic management of brands and e-commerce firms. She sheds light on how multinational corporations benefit from their perceived brand globalness as well as from the application of the endorsed branding strategy in terms of favorable consumer behaviour across nations. Moreover, she reveals successful time-based internationalization process decisions for e-commerce firms.
Book Synopsis Traditional Media and the Internet by : Sylvia M. Chan-Olmsted
Download or read book Traditional Media and the Internet written by Sylvia M. Chan-Olmsted and published by Routledge. This book was released on 2017-10-03 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This special issue addresses the topic of Internet business models from the perspective of the traditional media sectors. The eleven special-theme articles tackle the issues of online content delivery business models, the relationship between online and off-line media products, the Internet's impact on a media value chain, online marketing of music products, Internet content strategies, and comparative studies of Web content and strategies in different countries. From theoretical discussions to empirical investigations, the authors examine fully the traditional medial incumbents' efforts to develop business strategies that leverage their online competencies and suggest the factors that might play a role in this process. This focused theme issue provides readers with a deeper understanding of how the Internet has changed the playing field for the media industries and gives a preliminary view of things to come.
Book Synopsis Social - Local - Mobile by : Gerrit Heinemann
Download or read book Social - Local - Mobile written by Gerrit Heinemann and published by Springer. This book was released on 2014-11-20 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: n the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ‘SoLoMo synergies’ that arise from this paradigm shift in future shopping, which also promises new and effective marketing options for traditional retailers. It also reflects the current status of research and business practice, analyzing the basic factors of SoLoMo in detail. The importance of Location-based Services (LBS) is elaborated and analyzed in an empirical study using a market based case of kaufDA – a leading German online shopping network. The evidence shows that customers see LBS as an attractive tool and are prepared to change their buying behavior. Though LBS is still in its early stages and its professional longevity remains to be seen, it also promises tremendous potential for the future.
Book Synopsis Technological Change and the Future of Work. Online "Water-cooler" Conversations? by :
Download or read book Technological Change and the Future of Work. Online "Water-cooler" Conversations? written by and published by GRIN Verlag. This book was released on 2020-10-22 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2020 in the subject Computer Science - Internet, New Technologies, grade: 1,3, University of Twente , language: English, abstract: The question, driving the following essay can be written down as follows? What makes IM (Instant Messaging) devices such as Slack different from earlier technologies such as e-mail and chat? With increasing global connectivity, modern organizations face rapid organizational changes as for instance the increasing decentralized collaboration. IM is a communication technology that allows people to send and receive short text-based messages in real-time and to see who else is currently available. Many IM systems are available to be downloaded from the internet or come with other free software products. Commonly known examples are the ICQ Chat or the Facebook Messenger. Further, there are several IM systems that have been developed particularly for the professional use within organizations or other team-based work (Cameron & Webster, 2005). An exemplary IM device for the corporate use is Slack. Slack is a ‘cloud-based digital workspace and information management system’ (Johnson, 2018, p. 148) that was published in 2013 and originally developed to manage productivity and improve team efficiency (Slack Technologies, 2020). It is a collaborative tool that facilitates streamlined communication. One of the main features is the broad accessibility that Slack offers: Users can access the platform via the web, a desktop plugin or even on a mobile application. Thus, Slack allows team members from different organizations as well as from different locations to join the collaborations and therefore enables real-time conversations. Those conversations, which can be direct and private as well as within group chats, are combined into one central location (the ‘workspace’) that keeps all messages archived. Within this workspace, channels dedicated to a specific group, project or topic are compromised. Furthermore, Slack integrates several external applications such as Google Drive or Dropbox to enhance any project-related management (Johnson, 2018).
Book Synopsis Marketing Accountability for Marketing and Non-Marketing Outcomes by : V. Kumar
Download or read book Marketing Accountability for Marketing and Non-Marketing Outcomes written by V. Kumar and published by Emerald Group Publishing. This book was released on 2021-09-27 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.
Book Synopsis European Cities in Dynamic Competition by : Horst Albach
Download or read book European Cities in Dynamic Competition written by Horst Albach and published by Springer. This book was released on 2018-08-27 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: World population and the number of city dwellers are steadily growing. Globalization and digitalization lead to an increased competition for skilled and creative labor and other economic resources. This is true not only for firms, but increasingly also for cities. The book elaborates on resulting challenges and opportunities for urban management from the European perspective, and discusses theories, methods and tools from business economics to cope with them. Contributions in this volume come from scholars and practitioners of economics, business administration and urban management, and cover aspects ranging from urban dynamics to city marketing. They draw on experiences from several European cities and regions, and discuss strategies to improve city performance including Open Government, Smart City, cooperation and innovation. The book project was initiated and carried out by the Center for Advanced Studies in Management (CASiM), the interdisciplinary research center of HHL Leipzig Graduate School of Management. It is addressed to scholars and managers in Europe and beyond, who will benefit from the scientific rigor and useful practical insights of the book.
Book Synopsis Online Vs. Offline Sales Channels by : Valeriya But
Download or read book Online Vs. Offline Sales Channels written by Valeriya But and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Wettbewerb ist ein wichtiger und sehr interessanter Teil der Wirtschaftswissenschaften. Unternehmen, die auf dem Markt tätig sind und ihre Produkte verkaufen, konkurrieren miteinander um Kunden, Marktanteile und damit auch die daraus resultierenden Einnahmen. Natürlich wollen die Händler die meisten Käufer gewinnen und sich so einen starken Platz auf dem Markt sichern, dabei natürlich profitabel arbeiten und hohe Gewinne erzielen. Aber der Markt verändert sich ständig und es entstehen neue Marktformen, die vor einigen Jahrzehnten nicht möglich gewesen wären. So hat die Einführung des Internets eine neue Variante auf den Markt gebracht - den elektronischen Handel. Diese neue Form der Vertriebskanäle hat ein starkes Potenzial und ist in den letzten Jahren enorm gewachsen. Dies ändert aber auch die Grundprinzipien, die den traditionellen Marktwettbewerb charakterisieren und gestalten. Aus diesem Grund ist es besonders interessant herauszufinden, wo sich der elektronische Handel vom lokalen Handel unterscheidet und welche Konsequenzen für den Marktwettbewerb aus diesen Differenzen folgen. Und in der Tat sind die Offline-Händler gezwungen, über neue Strategien nachzudenken, um mit dem Markt und vor allem mit Online-Unternehmen mithalten zu können. Niedrigere Kosten und damit verbundene niedrigere Produktpreise von virtuellen Händlern, bessere Online-Informationsbeschaffung, geografische Aspekte, neue Wege, um personalisierte Kundendaten im Internet zu erwerben - all das trägt dazu bei, den Wettbewerb zwischen Online- und Offline-Vertriebskanälen dynamisch zu halten und bringt mit sich erhebliche Veränderungen in der Markt.
