Ambush Marketing & the Mega-Event Monopoly

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 906704864X
Total Pages : 771 pages
Book Rating : 4.0/5 (67 download)

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Book Synopsis Ambush Marketing & the Mega-Event Monopoly by : Andre M. Louw

Download or read book Ambush Marketing & the Mega-Event Monopoly written by Andre M. Louw and published by Springer Science & Business Media. This book was released on 2012-06-06 with total page 771 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and the legal implications of the modern mega-event sponsorship model. It examines ambush marketing of events and the law’s treatment of ambushing (specifically in the form of sui generis event legislation) in a review of 10 major jurisdictions selected on the basis of the importance of the events they are to host in the near future or have hosted recently, and the relevant domestic legislation. It critically examines the legitimacy of such commercial rights protection by means of the use of laws in the context of accepted principles of intellectual property law, competition law and human rights law. Specifically, it questions the legitimacy of the creation of statutory ‘association rights’ to mega-events, and considers potential future developments in respect of the law’s treatment of mega-event commercialisation. Valuable for practitioners and academics (in the fields of sportslaw/sponsorship/marketing/intellectual property law); sports administrators (sports governing bodies); corporate sponsors of sports and other events; potential mega-event host governments and law-makers; civil rights organisations.

Greek Athletic Sports and Festivals

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Author :
Publisher :
ISBN 13 :
Total Pages : 572 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Greek Athletic Sports and Festivals by : Edward Norman Gardiner

Download or read book Greek Athletic Sports and Festivals written by Edward Norman Gardiner and published by . This book was released on 1910 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Mega-event Cities: Urban Legacies of Global Sports Events

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Author :
Publisher : Routledge
ISBN 13 : 1317097955
Total Pages : 425 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis Mega-event Cities: Urban Legacies of Global Sports Events by : Valerie Viehoff

Download or read book Mega-event Cities: Urban Legacies of Global Sports Events written by Valerie Viehoff and published by Routledge. This book was released on 2016-03-02 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mega-events represent an important moment in the life of a city, providing a useful lens through which we may analyse their cultural, social, political and economic development. In the wake of the International Olympic Committee’s (IOC’s) concerns about ’gigantism’ and wider public concerns about rising costs, it was imperative in the C21st to demonstrate the long term benefits that arose for the city and nations from hosting premier sporting events. ’London 2012’ was the first to integrate the concept of legacy from the moment a bid to host the Olympic and Paralympic Games was being considered. London proposed an ambitious programme of urban renewal for East London. Subsequent host city bids have adopted the ’legacy narrative’ and, as this book demonstrates, aligned this to major schemes of urban development and renewal. Bringing together scholars, practitioners and policy makers, this book focuses upon the legacies sought by cities that host major sports events. It analyses how governments, the IOC and others define and measure ’legacy’. It also focuses upon the challenges and opportunities facing future host cities of mega-events, looking at their aspirations and the intended impact upon their domestic and international development. It questions what the global shift in geographical location of mega-events means for sports development and the business of sport, what the attractions are for cities seeking to harness the hosting of a mega-event, and whether there may be longer term consequences for the bidding and hosting major sporting events in the wake of the widespread social unrest that accompanied the preparations in Brazil for hosting the FIFA World Cup (2014) and the summer Olympics (2016) and in Turkey, where there was significant opposition to bid for the 2020 summer Olympiad.

Routledge Handbook of Sports Event Management

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Author :
Publisher : Routledge
ISBN 13 : 1135104301
Total Pages : 462 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Routledge Handbook of Sports Event Management by : Milena M. Parent

Download or read book Routledge Handbook of Sports Event Management written by Milena M. Parent and published by Routledge. This book was released on 2017-07-14 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Olympic Games to community-level competitions, sports events can be complex and pose a particular set of managerial challenges. The Routledge Handbook of Sports Event Management surveys the management of sports events around the world of every size and scale, from small to mega-events, including one-off and recurring events, and single-sport and multi-sport events. The book adopts a unique stakeholder perspective, structured around the groups and individuals who have an interest in and co-create sports events, including organising committees, promoters, sport organisations, spectators, community groups, sponsors, host governments, the media and NGOs. Each chapter addresses a specific stakeholder, defines that stakeholder and its relationships with sports events, describes the managerial requirements for a successful event, assesses current research and directions for future research, and outlines the normative dimensions of stakeholder engagement (such as sustainability and legacy). No other book takes such a broad view of sports event management, surveying key theory, current research, best practice, and moral and ethical considerations in one volume. With contributions from leading sport and event scholars from around the world, the Routledge Handbook of Sports Event Management is essential reading for any advanced student, researcher or professional with an interest in sport management, sport development, sport policy or events.

Sports, Exercise, and Fitness

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Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313068577
Total Pages : 306 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Sports, Exercise, and Fitness by : Mary Beth Allen

Download or read book Sports, Exercise, and Fitness written by Mary Beth Allen and published by Bloomsbury Publishing USA. This book was released on 2005-03-30 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: For reference librarians and researchers seeking information on sports and fitness, this guide is an important first stop. For collection development specialists, it is an invaluable selection guide. Allen describes and evaluates over 1,000 information sources on the complete spectrum of sports: from basketball, football, and hockey to figure skating, table tennis, and weight training. Focusing on English-language works published between 1990 and the present, the guide thoroughly covers traditional reference sources, such as encyclopedias and bibliographies, along with instructional sources in print formats, online databases, and Web sites. To enable users in search of information on specific sports or fitness activities, chapters are organized thematically, according to broad- type aquatic sports, nautical sports, precision and accuracy, racket sports, ice and snow sports, ball sports, cycling, and so on, with subcategories for such individual sports as soccer, golf, and yoga. Within these categories, works are further organized by type: reference, instructional, and Web sites.

The History of Ancient Greek Sports and Athletic Festivals

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Author :
Publisher : DigiCat
ISBN 13 :
Total Pages : 425 pages
Book Rating : 4.8/5 (596 download)

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Book Synopsis The History of Ancient Greek Sports and Athletic Festivals by : Edward Norman Gardiner

Download or read book The History of Ancient Greek Sports and Athletic Festivals written by Edward Norman Gardiner and published by DigiCat. This book was released on 2023-11-10 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: This eBook edition has been formatted to the highest digital standards and adjusted for readability on all devices. The first part of this book is dedicated solely to the history of Greek athletics. The second part is more technical, though it may perhaps appeal to those who are actively interested in athletics. It consists of a number of chapters, each complete in itself, dealing with the details of Greek athletics. Content: History of Greek Athletics and Athletic Festivals From the Earliest Times to 393 A.D. Athletics in Homer The Rise of the Athletic Festival The Age of Athletic Festivals, Sixth Century B.C. The Age of the Athletic Ideal, 500-440 B.C. Professionalism and Specialization, 440-338 B.C. The Decline of Athletics, 338-146 B.C. Athletics under the Romans The Olympic Festival The Pythian, Isthmian, and Nemean Festivals The Athletic Festivals of Athens The Athletic Exercises of the Greeks The Stadium The Foot-Race The Jump and Halteres Throwing the Diskos Throwing the Javelin The Pentathlon Wrestling Boxing The Pankration The Hippodrome The Gymnasium and the Palaestra

The American Cricketer

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Author :
Publisher :
ISBN 13 :
Total Pages : 858 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis The American Cricketer by :

Download or read book The American Cricketer written by and published by . This book was released on 1915 with total page 858 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Ticket touting

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Author :
Publisher : The Stationery Office
ISBN 13 : 9780215037954
Total Pages : 194 pages
Book Rating : 4.0/5 (379 download)

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Book Synopsis Ticket touting by : Great Britain: Parliament: House of Commons: Culture, Media and Sport Committee

Download or read book Ticket touting written by Great Britain: Parliament: House of Commons: Culture, Media and Sport Committee and published by The Stationery Office. This book was released on 2008-01-10 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surveys the whole ticket market, attitudes to secondary selling, the scale of the secondary market, legislation relevant to secondary selling, and what the industries have done to tackle touting. The Committee agrees with the Department for Culture, Media and Sport that regulatory intervention should only be introduced as a last resort.

Games of the XXII Olympiad

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Publisher :
ISBN 13 :
Total Pages : 554 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Games of the XXII Olympiad by : Summer Olympic Games Organizing Committee

Download or read book Games of the XXII Olympiad written by Summer Olympic Games Organizing Committee and published by . This book was released on 1981 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Olympics

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Publisher : Taylor & Francis
ISBN 13 : 1000938611
Total Pages : 663 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis The Olympics by : Vassil Girginov

Download or read book The Olympics written by Vassil Girginov and published by Taylor & Francis. This book was released on 2023-05-09 with total page 663 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Olympics: A Critical Reader represents a unique, critical guide to the definitive sporting mega-event and the wider phenomenon it represents – Olympism. Combining classic texts and thoughtful editorial discussion with challenging new pieces, including previously unseen material, the book systematically addresses the key questions in modern Olympism, including: what does studying Olympism entail? how do historical accounts create and challenge Olympic myths? how do different theoretical perspectives inform our understanding of Olympism? which socio-political processes influence personal, collective and imagined Olympic identities? how do we experience and make sense of Olympism? who owns Olympism and why does it matter? how do cities compete for and celebrate the Olympics? how are the Olympic values promoted? why is it important to protect the ethical principles and properties of Olympism? what are the grounds for contesting Olympism? how can Olympism be taught? how can the principles and practices of Olympism be sustained in the future? Each thematic part has been designed to include a range of views, including background treatment of an issue as well as critical scholarship, to ensure that students develop a well-rounded understanding of the Olympic phenomenon. The Olympics: A Critical Reader is essential reading for students of the Olympics and Olympism, the sociology of sport, sport management and cultural studies.

Media Law in Serbia

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Publisher : Kluwer Law International B.V.
ISBN 13 : 9041192484
Total Pages : 74 pages
Book Rating : 4.0/5 (411 download)

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Book Synopsis Media Law in Serbia by : Miloš Živković

Download or read book Media Law in Serbia written by Miloš Živković and published by Kluwer Law International B.V.. This book was released on 2017-08-21 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Derived from the renowned multi-volume International Encyclopaedia of Laws, this analysis of media law in Serbia surveys the massively altered and enlarged legal landscape traditionally encompassed in laws pertaining to freedom of expression and regulation of communications. Everywhere, a shift from mass media to mass self-communication has put enormous pressure on traditional law models. An introduction describing the main actors and salient aspects of media markets is followed by in-depth analyses of print media, radio and television broadcasting, the Internet, commercial communications, political advertising, concentration in media markets, and media regulation. Among the topics that arise for discussion are privacy, cultural policy, protection of minors, competition policy, access to digital gateways, protection of journalists’ sources, standardization and interoperability, and liability of intermediaries. Relevant case law is considered throughout, as are various ethical codes. A clear, comprehensive overview of media legislation, case law, and doctrine, presented from the practitioner’s point of view, this book is a valuable time-saving resource for all concerned with media and communication freedom. Lawyers representing parties with interests in Serbia will welcome this very useful guide, and academics and researchers will appreciate its value in the study of comparative media law.

The Games of the XVIII Olympiad Tokyo, 1964, 1964

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Author :
Publisher :
ISBN 13 :
Total Pages : 706 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Games of the XVIII Olympiad Tokyo, 1964, 1964 by :

Download or read book The Games of the XVIII Olympiad Tokyo, 1964, 1964 written by and published by . This book was released on 1966 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Routledge Handbook of Sport and Legacy

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Author :
Publisher : Routledge
ISBN 13 : 1136477594
Total Pages : 392 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Routledge Handbook of Sport and Legacy by : Richard Holt

Download or read book Routledge Handbook of Sport and Legacy written by Richard Holt and published by Routledge. This book was released on 2015-03-02 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: What remains of a great sporting spectacle after the last race is run or the final match is played? How can the vast expense of mounting such events be justified? What if there is nothing left behind or what if the legacy is negative, a costly infrastructure which is unused or a debt-ridden host city? The Routledge Handbook of Sport and Legacy addresses perhaps the most important issue in the hosting of major contemporary sporting events: the problem of ‘legacy’. It offers a rigorous, innovative and comparative insight into this contested concept from interdisciplinary and practical perspectives. Major events must now have a conscious, credible and defined policy for legacy to meet public expectations. The book provides a comprehensive survey of the various kinds of legacy that can be delivered, as well as a close examination of the potential benefits and practical challenges involved in each. From ‘hard’ legacies, such as stadia and infrastructure, to ‘soft’ legacies including skill development, attitude change and capacity building, the book offers both a historical case study and an innovative strategic management approach, and establishes the limits of what can realistically be achieved in terms of economic, social, cultural, physical and sporting development. The Routledge Handbook of Sport and Legacy includes contributions from world leading scholars and practitioners and features detailed case studies of major sports events from around the world, including the FIFA World Cup and ten Olympics Games from London in 1908 to London 2012. It is invaluable reading for students and researchers working in sport studies, events management, human geography, economics or planning, and an essential reference for any professional engaged in delivering legacy through sport.

The Comprehensive Guide to Careers in Sports

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Author :
Publisher : Jones & Bartlett Publishers
ISBN 13 : 1449602037
Total Pages : 609 pages
Book Rating : 4.4/5 (496 download)

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Book Synopsis The Comprehensive Guide to Careers in Sports by : Glenn M. Wong

Download or read book The Comprehensive Guide to Careers in Sports written by Glenn M. Wong and published by Jones & Bartlett Publishers. This book was released on 2013 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Provides an overview of what students should consider and expect from the varied career options available to them in the sports industry. This book answers the questions students are most likely to have, including what courses they should take, the areas of study available to them, the salary they can expect to earn after graduation, and how they can get the job of their dreams. This essential guide will help increase sutdents' likelihood of finding careers in the highly competitve sports industry."--

A Companion to Sport and Spectacle in Greek and Roman Antiquity

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1444339524
Total Pages : 692 pages
Book Rating : 4.4/5 (443 download)

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Book Synopsis A Companion to Sport and Spectacle in Greek and Roman Antiquity by : Paul Christesen

Download or read book A Companion to Sport and Spectacle in Greek and Roman Antiquity written by Paul Christesen and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Companion to Sport and Spectacle in Greek and Roman Antiquity presents a series of essays that apply a socio-historical perspective to myriad aspects of ancient sport and spectacle. Covers the Bronze Age to the Byzantine Empire Includes contributions from a range of international scholars with various Classical antiquity specialties Goes beyond the usual concentrations on Olympia and Rome to examine sport in cities and territories throughout the Mediterranean basin Features a variety of illustrations, maps, end-of-chapter references, internal cross-referencing, and a detailed index to increase accessibility and assist researchers

The Olympic Games

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Author :
Publisher : CABI
ISBN 13 : 1845933559
Total Pages : 364 pages
Book Rating : 4.8/5 (459 download)

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Book Synopsis The Olympic Games by : Kristine Toohey

Download or read book The Olympic Games written by Kristine Toohey and published by CABI. This book was released on 2007-11-08 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 2nd edition of a highly successful book (published in 2000) provides a comprehensive, critical analysis of the Olympic Games using a multi-disciplinary social science approach. This revised edition contains much new data relating to the Sydney 2000 Games and their aftermath; and preparations for Athens 2004 and Beijing 2008 Games. The book is broad-ranging and independent in its coverage, and includes the use of drugs, sex testing, accusations of power abuse among members of the IOC, the Games as a stage for political protest, media-related controversies, economic costs and benefits of the Games and historical conflicts between organizers and host communities.

The Global Economics of Sport

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Author :
Publisher : Routledge
ISBN 13 : 1136660933
Total Pages : 146 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis The Global Economics of Sport by : Chris Gratton

Download or read book The Global Economics of Sport written by Chris Gratton and published by Routledge. This book was released on 2012-08-21 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport has become a global business. There is no corner of the Earth that isn't reached by coverage of global sporting mega-events such as the Olympics or the World Cup, events managed by international governing bodies such as the IOC and FIFA that operate like major international businesses. Companies such as Nike now design, produce, distribute and market their products across every continent, while an increasingly important part of every country's sport market is now international in terms of its influences and opportunities. This book is the first to examine the economics of contemporary sport using the global market as the primary unit of analysis. Starting with a survey of the changing nature of the sports market over the last hundred years, the book explores the difficulties of measuring the true scale and impact of the global sports economy, employing a wealth of empirical data to define and analyze the sports market and all its sub-sectors. In doing so, the book draws on case studies from the UK, Europe, North America and beyond. This book is essential reading for any student or professional with an interest in the economics of sport.