Olympic Games Marketing Report

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The Olympic Games Effect

Author : John A. Davis
Publisher : John Wiley & Sons
ISBN 13 : 1118171713
Total Pages : 284 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis The Olympic Games Effect by : John A. Davis

Download or read book The Olympic Games Effect written by John A. Davis and published by John Wiley & Sons. This book was released on 2012-01-11 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much Packed with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to Includes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisions This timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.

The Economics of Staging the Olympics

Author : Holger Preuss
Publisher : Edward Elgar Publishing
ISBN 13 : 9781781008690
Total Pages : 360 pages
Book Rating : 4.0/5 (86 download)

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Book Synopsis The Economics of Staging the Olympics by : Holger Preuss

Download or read book The Economics of Staging the Olympics written by Holger Preuss and published by Edward Elgar Publishing. This book was released on 2004-01-01 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book arises from the need to analyse, in detail, the various economic aspects that the Olympic Games mean for host cities. Since 1984 increasingly more cities in the world have announced their interest in staging the Olympic Games, making it a festival with significant economic dimensions. What followed have been economic triumphs and tragedies, glories and fiascos - all are included in the 36 years of Olympic history reviewed in this book." - foreword.

Olympic Marketing

Author : Alain Ferrand
Publisher : Routledge
ISBN 13 : 1136476881
Total Pages : 298 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Olympic Marketing by : Alain Ferrand

Download or read book Olympic Marketing written by Alain Ferrand and published by Routledge. This book was released on 2012-07-26 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies.

Managing the Business of Sport

Author : Linda Trenberth
Publisher : Routledge
ISBN 13 : 1135167397
Total Pages : 497 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Managing the Business of Sport by : Linda Trenberth

Download or read book Managing the Business of Sport written by Linda Trenberth and published by Routledge. This book was released on 2013-03 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organizations. This authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level. The book is divided into three sections. The first examines the global context for contemporary sports management. The second explores the key functional areas of management, from organization and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business. With useful features included throughout, such as chapter summaries and definitions of key terms, and with each chapter supported with real-world data and examples, this book is essential reading for all students of sport management and sport business.

The Business of Sports

Author : Scott Rosner
Publisher : Jones & Bartlett Publishers
ISBN 13 : 0763780782
Total Pages : 792 pages
Book Rating : 4.7/5 (637 download)

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Book Synopsis The Business of Sports by : Scott Rosner

Download or read book The Business of Sports written by Scott Rosner and published by Jones & Bartlett Publishers. This book was released on 2011 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Sports, Second Edition is a comprehensive collection of readings that focus on the multibillion-dollar sports industry and the dilemmas faced by todays sports business leaders. It contains a dynamic set of readings to provide a complete overview of major sports business issues. The Second Edition covers professional, Olympic, and collegiate sports, and highlights the major issues that impact each of these broad categories. The Second Edition continue to provide insight from a variety of stakeholders in the industry and cover the major business disciplines of management, marketing, finance, information technology, accounting, ethics and law. In addition, it features concise introductions, targeted discussion questions, and graphs and tables to convey relevant financial data and other statistics discussed. This book is designed for current and future sports business leaders as well as those interested in the inner-workings of the industry.

Routledge Handbook of the Olympic and Paralympic Games

Author : Dikaia Chatziefstathiou
Publisher : Routledge
ISBN 13 : 0429802641
Total Pages : 586 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Routledge Handbook of the Olympic and Paralympic Games by : Dikaia Chatziefstathiou

Download or read book Routledge Handbook of the Olympic and Paralympic Games written by Dikaia Chatziefstathiou and published by Routledge. This book was released on 2020-07-12 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook offers an important and timely contribution to the interdisciplinary field of Olympic studies. It brings together for the first time in a single volume a complete analysis of current and future economic, commercial, socio-political, cultural and governance challenges facing both the Olympic and Paralympic Games, their athletes and institutions. The book presents new research and broad surveys exploring pressing debates, challenges and possible solutions surrounding the modern Olympic and Paralympic Games, across diverse socioeconomic and political contexts. Featuring chapters written by leading scholars, athletes and administrators from a range of disciplines and backgrounds, the handbook is divided into four main areas: athletes, business, governance and socio-cultural issues within the Olympic and Paralympic Games. Examining key themes, theories and new emerging issues within the field, the book offers expert insights into every major topic related to the Olympic and Paralympic Games, including doping, integrity, athletes’ rights, culture, nationality, sponsorship, branding, governance, sports policy and law, marketing, social media, technology, e-sports, politics, ethics, international relations, legacy and impact. The only up-to-date handbook to reflect the true breadth and depth of this international field of research, the Routledge Handbook of the Olympic and Paralympic Games is a landmark publication for all students and scholars of sport studies, as well as those working in sport business, media, event management and administration, economics, marketing, management, politics, Olympic studies and cultural studies. It is also an important resource for sport management practitioners and sports officials.

The Olympic Games Explained

Author : Vassil Girginov
Publisher : Psychology Press
ISBN 13 : 9780415346047
Total Pages : 292 pages
Book Rating : 4.3/5 (46 download)

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Book Synopsis The Olympic Games Explained by : Vassil Girginov

Download or read book The Olympic Games Explained written by Vassil Girginov and published by Psychology Press. This book was released on 2005 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new student textbook explores the history and meaning of the modern Olympic Games, providing a comprehensive overview of 'Olympism' from the Ancient Greeks origins through to the beginnings of the International Olympic Committee.

International Cases in the Business of Sport

Author :
Publisher : Routledge
ISBN 13 : 1136394443
Total Pages : 483 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis International Cases in the Business of Sport by :

Download or read book International Cases in the Business of Sport written by and published by Routledge. This book was released on 2010-05-14 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Cases in the Business of Sport focuses specifically on the analysis of high profile cases studies within the management of sport businesses and offers an innovative teaching solution to a market that is often overlooked. This book is a truly international text examining sports from a global perspective and including case studies on: football, rugby, baseball, athletics, cricket, motor sports and sailing. Edited by two leading figures in the field, the text provides: a fantastic range of global sports cases authored by renowned experts in the field cutting edge analysis and comprehensive diagnosis of major international professional sport business cases a clear and structured presentation and examination of key issues within each case a strong blend of academic and practitioner analysis and commentary an informative and comprehensive resource for those seeking a better understanding of developments in commercial sport a companion website available for tutors using this text with further analysis, more cases and extra questions and exercises. The combination of academic theory and real world examples in the world of sport business make this is a vital book for students, academics and those already working in the sports industry.

Sports Business Market Research Handbook

Author :
Publisher :
ISBN 13 :
Total Pages : 608 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Sports Business Market Research Handbook by :

Download or read book Sports Business Market Research Handbook written by and published by . This book was released on 1999 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Olympics

Author : Vassil Girginov
Publisher : Taylor & Francis
ISBN 13 : 1000938611
Total Pages : 663 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis The Olympics by : Vassil Girginov

Download or read book The Olympics written by Vassil Girginov and published by Taylor & Francis. This book was released on 2023-05-09 with total page 663 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Olympics: A Critical Reader represents a unique, critical guide to the definitive sporting mega-event and the wider phenomenon it represents – Olympism. Combining classic texts and thoughtful editorial discussion with challenging new pieces, including previously unseen material, the book systematically addresses the key questions in modern Olympism, including: what does studying Olympism entail? how do historical accounts create and challenge Olympic myths? how do different theoretical perspectives inform our understanding of Olympism? which socio-political processes influence personal, collective and imagined Olympic identities? how do we experience and make sense of Olympism? who owns Olympism and why does it matter? how do cities compete for and celebrate the Olympics? how are the Olympic values promoted? why is it important to protect the ethical principles and properties of Olympism? what are the grounds for contesting Olympism? how can Olympism be taught? how can the principles and practices of Olympism be sustained in the future? Each thematic part has been designed to include a range of views, including background treatment of an issue as well as critical scholarship, to ensure that students develop a well-rounded understanding of the Olympic phenomenon. The Olympics: A Critical Reader is essential reading for students of the Olympics and Olympism, the sociology of sport, sport management and cultural studies.

Marketing Research

Author : Nigel Bradley
Publisher : Oxford University Press, USA
ISBN 13 : 0199281963
Total Pages : 555 pages
Book Rating : 4.1/5 (992 download)

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Book Synopsis Marketing Research by : Nigel Bradley

Download or read book Marketing Research written by Nigel Bradley and published by Oxford University Press, USA. This book was released on 2007 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, it is organized around the core themes of research preparation, data collection, analysis and communication of findings.

Sports Marketing

Author : John A. Davis
Publisher : Edward Elgar Publishing
ISBN 13 : 1782549277
Total Pages : 416 pages
Book Rating : 4.7/5 (825 download)

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Book Synopsis Sports Marketing by : John A. Davis

Download or read book Sports Marketing written by John A. Davis and published by Edward Elgar Publishing. This book was released on 2013-09-30 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides a truly international approach to the emerging field of sports marketing and provides the reader with the best practices of over 200 companies and sports clubs around the world. Sports Marketing explores the latest sports

Social Computing and Social Media. Design, Human Behavior and Analytics

Author : Gabriele Meiselwitz
Publisher : Springer
ISBN 13 : 303021902X
Total Pages : 601 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Social Computing and Social Media. Design, Human Behavior and Analytics by : Gabriele Meiselwitz

Download or read book Social Computing and Social Media. Design, Human Behavior and Analytics written by Gabriele Meiselwitz and published by Springer. This book was released on 2019-07-10 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set LNCS 11578 and 11579 constitutes the refereed proceedings of the 11th International Conference on Social Computing and Social Media, SCSM 2019, held in July 2019 as part of HCI International 2019 in Orlando, FL, USA. HCII 2019 received a total of 5029 submissions, of which 1275 papers and 209 posters were accepted for publication after a careful reviewing process. The 81 papers presented in these two volumes are organized in topical sections named: Social Media Design and Development, Human Behaviour in Social Media, Social Network Analysis, Community Engagement and Social Participation, Computer Mediated Communication, Healthcare Communities, Social Media in Education, Digital Marketing and Consumer Experience.

Representing the Sporting Past in Museums and Halls of Fame

Author : Murray G. Phillips
Publisher : Routledge
ISBN 13 : 1136579605
Total Pages : 289 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Representing the Sporting Past in Museums and Halls of Fame by : Murray G. Phillips

Download or read book Representing the Sporting Past in Museums and Halls of Fame written by Murray G. Phillips and published by Routledge. This book was released on 2013-06-17 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in a "museum age," and sport museums are part of this phenomenon. In this book, leading international sport history scholars examine sport museums including renowned institutions like the Olympic Museum in the Swiss city of Lausanne, the Babe Ruth Birthplace and Museum in Baltimore, the Marylebone Cricket Club Museum in London, the Croke Park Museum in Dublin, and the Whyte Museum in Banff. These institutions are examined in a broad context of understanding sport museums as an identifiable genre in the "museum age", and more specifically in terms of how the sporting past is represented in these museums. Historians explain, debate and critique sport museums with the intention of understanding how this important form of public history represents sport for audiences who see museums as institutions that are inherently reliable and trustworthy.

Managing Major Sports Events

Author : Milena M. Parent
Publisher : Routledge
ISBN 13 : 100021088X
Total Pages : 523 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Managing Major Sports Events by : Milena M. Parent

Download or read book Managing Major Sports Events written by Milena M. Parent and published by Routledge. This book was released on 2020-11-29 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Major Sports Events: Theory and Practice is a complete introduction to the principles and practical skills that underpin the running and hosting of major sports events, from initial bid to post-event legacy and sustainability. Now in a fully revised and updated new edition, the book draws on the latest research from across multiple disciplines, explores real-world situations, and emphasises practical problem-solving skills. It covers every key area in the event management process, including: • Bidding, leadership, and planning; • Marketing and human resource management; • Venues and ceremonies; • Communications and technology (including social media); • Functional area considerations (including sport, protocol, and event services); • Security and risk management; • Games-time considerations; • Event wrap-up and evaluation; • Legacy and sustainability. This revised edition includes expanded coverage of cutting-edge topics such as digital media, culture, human resources, the volunteer workforce, readiness, security, and managing Games-time. Each chapter combines theory, practical decision-making exercises, and case studies of major sports events from around the world, helping students and practitioners alike to understand and prepare for the reality of executing major events on an international scale. Also new to this edition is an "Outlook, Trends, and Innovations" section in each chapter, plus "tips" from leading events professionals. Managing Major Sports Events: Theory and Practice is an essential textbook for any course on sports event management or international sports management, and an invaluable resource for all sport management researchers, practitioners and policymakers. Online resources include PowerPoint slides, multiple choice questions, essay questions, stories, and decision-making exercises.

Research Handbook on Sport Governance

Author : Mathieu Winand
Publisher : Edward Elgar Publishing
ISBN 13 : 1786434822
Total Pages : 495 pages
Book Rating : 4.7/5 (864 download)

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Book Synopsis Research Handbook on Sport Governance by : Mathieu Winand

Download or read book Research Handbook on Sport Governance written by Mathieu Winand and published by Edward Elgar Publishing. This book was released on 2019 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports governance has developed into a considerable field of research, and has piqued many researchers’ interest worldwide. What’s more, recent scandals that have affected the world of sport can be directly related to misgovernance. Research Handbook on Sport Governance aims to gather the state-of-the art research on sports governance. It offers a vital reference point for advancing research on the matter, while illustrating different approaches and perspectives, such as good governance principles, systemic governance, political governance and network governance.

Olympic Turnaround

Author : Michael Payne
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313080496
Total Pages : 366 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Olympic Turnaround by : Michael Payne

Download or read book Olympic Turnaround written by Michael Payne and published by Bloomsbury Publishing USA. This book was released on 2006-01-30 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Higher, faster, stronger... The Olympic motto conjures images of heroes whose achievements transcended their athletic prowess, but also of tragedy and disgrace. By 1980, the modern Olympic movement was gasping for breath, bankrupt financially, politically, and culturally. But under the leadership of Juan Antonio Samaranch, and, subsequently, Jacques Rogge, the Olympics began a journey back from the brink. Michael Payne, who served as the International Olympic Committee's top marketer for over twenty years, offers unprecedented access to the people and negotiations behind one of the most dramatic turnarounds in business or sports history. Through a multi-pronged strategy, the IOC managed to secure lucrative broadcasting commitments, entice well-heeled corporate sponsors, and parlay the symbolism of the Olympics into a brand for which cities around the world are willing to invest billions of dollars. Packed with previously untold stories from the high-octane world where business, sports, politics, and media meet, Olympic Turnaround is a remarkable tale of organizational renewal and a fascinating glimpse behind the curtain of the world's most iconic brand. The 2008 Games in Beijing, for example, are expected to involve over 10,000 athletes from 200 countries, draw 20,000 media representatives, and generate over $4 billion in sponsorships and broadcasting rights. Packed with previously untold stories from the high-octane world where business, sports, politics, and media meet, Olympic Turnaround is a remarkable tale of organizational renewal and a fascinating glimpse behind the curtain of the world's most iconic brand.