The Olympic Games Effect

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Publisher : John Wiley & Sons
ISBN 13 : 1118171713
Total Pages : 284 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis The Olympic Games Effect by : John A. Davis

Download or read book The Olympic Games Effect written by John A. Davis and published by John Wiley & Sons. This book was released on 2012-01-11 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much Packed with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to Includes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisions This timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.

Olympic Games Impact Program

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Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (1 download)

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Book Synopsis Olympic Games Impact Program by :

Download or read book Olympic Games Impact Program written by and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Los Angeles and the Summer Olympic Games

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Publisher : Springer Nature
ISBN 13 : 3030385531
Total Pages : 72 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Los Angeles and the Summer Olympic Games by : Eva Kassens Noor

Download or read book Los Angeles and the Summer Olympic Games written by Eva Kassens Noor and published by Springer Nature. This book was released on 2020-01-22 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book describes the three planning approaches and legacy impacts for the Olympic Games in one locale: the city of Los Angeles, USA. The author critically compares the similarities and differences of the LA Olympics by reviewing the 1932 and 1984 Olympics and by analyzing the concurrent planning process for the 2028 Olympics. The author unravels the conditions that make (or do not make) LA28’s argument “we have staged the Games before, we can do it again” compelling. Setting the bid’s promises into the contemporary local and global mega-event contexts, the author analyzes why LA won the bids, how those wins allowed LA to negotiate concessions with the IOC and NOC, and how legacies were planned, executed, and ultimately evolved. The author concludes with a prediction which 2028 legacy promises might and might not be fulfilled given the local and international Olympic contexts.

Action Sports and the Olympic Games

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Publisher : Routledge
ISBN 13 : 1351029525
Total Pages : 320 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Action Sports and the Olympic Games by : Belinda Wheaton

Download or read book Action Sports and the Olympic Games written by Belinda Wheaton and published by Routledge. This book was released on 2021-11-04 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on a decade of research by two leading action sports scholars, this book maps the relationship between action sports and the Olympic Movement, from the inclusion of the first action sports to those featuring for the first time in the Tokyo Olympic Games and beyond. In an effort to remain relevant to younger audiences, four new action sports, surfing, skateboarding, sport climbing, and BMX freestyle were included in the Tokyo Olympic program. Drawing upon interviews with Olympic insiders, as well as leaders, athletes, and participants in these action sports communities, the book details the impacts on the action sports industry and cultures, and offers national comparisons to show the uneven effects resulting from Olympic inclusion. It reveals the intricate workings of power and politics in contemporary sports organisations, and maps key trends in this changing sporting landscape. Action Sports and the Olympic Games is a fascinating read for anybody studying the Olympics, the sociology of sport, action sports, or sport policy.

The Youth Olympic Games

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Publisher : Routledge
ISBN 13 : 1134471335
Total Pages : 270 pages
Book Rating : 4.1/5 (344 download)

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Book Synopsis The Youth Olympic Games by : Dag Vidar Hanstad

Download or read book The Youth Olympic Games written by Dag Vidar Hanstad and published by Routledge. This book was released on 2014-06-05 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first summer Youth Olympic Games (YOG) were held in Singapore in 2010 and the first winter Youth Olympic Games in Innsbruck in 2012. The IOC hopes that the YOG will encourage young people to be more active and that they will bring the Olympic movement closer to its original founding values. This is the first book to be published on the Youth Olympic Games. It critically examines the origins of the Games and the motives of the Games organisers, as well as the organisation and management of the Games and their wider impact and significance. The first part of the book discusses the relationship between the YOG and the ideology of Olympism, in the context of broader developments in youth sport competitions. The second part investigates a wide range of managerial aspects including the bidding process, finance, the prominent role of young people on the organising committees and as volunteers, the role of media and sponsors, and the distinctive competition structure. The final part of the book assesses the current and likely future impact of the YOG on the host cities and countries, the IOC and on national youth sport policies. The Youth Olympic Games is essential reading for any researcher, advanced student or policy maker with an interest in Olympic Studies, sports development, sport policy, youth sport or event management.

OGI Reports in the Framework of the Programme "Olympic Games Impact - OGI"

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Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (123 download)

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Book Synopsis OGI Reports in the Framework of the Programme "Olympic Games Impact - OGI" by :

Download or read book OGI Reports in the Framework of the Programme "Olympic Games Impact - OGI" written by and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: These reports are prepared by the group of Lomonosov Moscow State University specialists headed by Academician V.A. Sadovnichiy. The work was carried out in close cooperation with a lot of organizations, ministries and agencies. The present research regards the Olympic project as an innovation that will have significant direct and indirect impact on all components of the complex multi-level territorial environmental and economic and socio-cultural systems. It aims at revealing as many ways of impact of the Olympic project on the environment, economy and socio-cultural sphere as possible. The reports are published every two years starting in 2010 to 2018.

Encoding the Olympics

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Publisher : Routledge
ISBN 13 : 1135747512
Total Pages : 599 pages
Book Rating : 4.1/5 (357 download)

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Book Synopsis Encoding the Olympics by : Luo Qing

Download or read book Encoding the Olympics written by Luo Qing and published by Routledge. This book was released on 2013-09-13 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: Encoding the Olympics assembles a uniquely representative international team of media experts to provide a comprehensive review of the global impact of media and cultural communications associated with the Beijing 2008 Olympics. Commissioned by the IOC, this pioneering comparative study – the largest in Olympic Games research –provides a ground-breaking, panoramic, cross-cultural perspective on media responses to the leading sports event of the modern world. The representative team that undertook the study includes media commentators and political analysts, sport and media journalists, Sinologists and observers of the Asian Pacific Rim, academics in Olympic Studies and media and communication studies, scholars of the cultural and sociology studies of sport and festival and events managers. Encoding the Olympics provides a unique, encyclopaedic study that will serve as a versatile resource at several levels – as a textbook or source reference for academic institutions, media public relations agencies that facilitate the work of inter-cultural exchange organisations, and international communication departments of multinational enterprises and international NGOs. This volume analyses global media responses to a mega-sport event on a scale never before attempted. This book was previously published as a special issue of the International Journal of the History of Sport.

The Politics of the Olympic Games

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Publisher : Univ of California Press
ISBN 13 : 9780520043954
Total Pages : 260 pages
Book Rating : 4.0/5 (439 download)

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Book Synopsis The Politics of the Olympic Games by : Richard Espy

Download or read book The Politics of the Olympic Games written by Richard Espy and published by Univ of California Press. This book was released on 1981-01-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Impact of the Olympic Games on Employment Growth

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Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.:/5 (123 download)

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Book Synopsis The Impact of the Olympic Games on Employment Growth by : Candon Johnson

Download or read book The Impact of the Olympic Games on Employment Growth written by Candon Johnson and published by . This book was released on 2020 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: The opening chapter covers the impact of the Olympic Games on employment growth. The Olympics Games stand as the largest sporting event in the world. The Games include approximately 200 countries during the Summer Olympic Games and 90 countries competing in the Winter Games, each occurring once every four years. Potential host cities fiercely compete to host the games under the guise of economic prosperity. Event promoters claim substantial economic benefits, such as employment growth, to be had from hosting these costly games. This chapter examines the impacts of the Olympic Games on employment growth rates using a synthetic control approach. Results show transitory increases in employment growth rates following a county being awarded the Olympic Games in Fulton County, GA and Salt Lake County, UT. A decrease in employment growth rate appears in Los Angeles County, CA due to being awarded the 1984 Summer Olympic Games.

Hosting the Olympic Games

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Publisher : Routledge
ISBN 13 : 1000546772
Total Pages : 200 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Hosting the Olympic Games by : Marie Delaplace

Download or read book Hosting the Olympic Games written by Marie Delaplace and published by Routledge. This book was released on 2019-08-13 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hosting the Olympic Games: Uncertainty, Debates and Controversy provides a broad and comprehensive analysis of past Olympic and Paralympic events, shedding critical light on the future of the Games with a specific look at the upcoming Paris 2024 Olympics. It draws attention to the debates and paradox that hosting the Games presents for the contemporary city. Employing a range of interdisciplinary theoretical and methodological approaches, individual chapters highlight the various controversies of the Games throughout the bidding process, the event itself and its aftermath. Social Science-based chapters place strong emphasis on the vital importance of sustainable strategy for contemporary host cities. Along with environmental concerns whether atmospheric, microbiological or otherwise, many other requirements, costs and risks involving security and public expenditure among others are explored throughout the book. Including a variety of international and comparative case studies from a range of contributing academics, this will be essential reading for students and researchers in the field of Event studies as well as various disciplines including Tourism, Heritage studies and Urban and Environmental studies.

Understanding the Olympics

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Publisher : Routledge
ISBN 13 : 1000049396
Total Pages : 396 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Understanding the Olympics by : John Horne

Download or read book Understanding the Olympics written by John Horne and published by Routledge. This book was released on 2020-04-08 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did the Olympics evolve into a multi-national phenomenon? How can the Olympics help us to understand the relationship between sport and society? What will be the impact and legacy of the Olympics after Tokyo in 2020? Understanding the Olympics answers all these questions by exploring the social, cultural, political, historical, and economic context of the Games. This thoroughly revised and updated edition discusses recent attempts at future proofing by the International Olympic Committee (IOC) in the face of growing global anti-Olympic activism, the changing geo-political context within which the Olympics take place, and the Olympic histories of the next three cities to host the Games – Tokyo (2020), Paris (2024), and Los Angeles (2028) – as well as the legacy of the London (2012) Olympics. For the first time, this new edition introduces the reader to the emergence of ‘other Games’ associated with the IOC – the Winter Olympics, the Paralympics, and the Youth Olympics. It also features a full Olympic history timeline, many new photographs, refreshed suggestions for further reading, and revised illustrations. The most up-to-date and authoritative textbook available on the Olympic Games, Understanding the Olympics is essential reading for anybody with an interest in the Olympics or the wider relationship between sport and society.

The Olympic Games: Meeting New Global Challenges

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Publisher : Routledge
ISBN 13 : 1317618645
Total Pages : 228 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis The Olympic Games: Meeting New Global Challenges by : David Hassan

Download or read book The Olympic Games: Meeting New Global Challenges written by David Hassan and published by Routledge. This book was released on 2016-03-17 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the World’s greatest sporting event, the Olympic Games has always commanded intrigue, analysis and comment in equal measure. This book looks to celebrate the significance of the Olympics, their historical impact, controversies that presently surround them and their possible future direction. It begins with a detailed, if controversial, analysis of the scale of the modern Summer Olympics and considers whether in fact the Games have simply become too big? Thereafter considerable coverage is afforded the often contentious bidding process, required of successful host cities wishing to attract the Games, and asks why some cities are successful and others are not. This book also reflects on the growing security measures that surround the Olympics and considers their full impact on the civil liberties of those impacted by them. For scholars of the Olympic movement this book represents essential reading to understand further the Olympic Games, their significance and effect, as the 2016 Olympics in Rio de Janeiro draw ever closer. This book was published as a special issue of Sport in Society.

Watching the Olympics

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Publisher : Taylor & Francis
ISBN 13 : 1136974857
Total Pages : 272 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis Watching the Olympics by : John Sugden

Download or read book Watching the Olympics written by John Sugden and published by Taylor & Francis. This book was released on 2012-04-27 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global sporting events involve the creation, management and mediation of cultural meanings for consumption by massive media audiences. The apotheosis of this cultural form is the Olympic Games. This challenging and provocative new book explores the Olympic spectacle, from the multi-media bidding process and the branding and imaging of the Games, to security, surveillance and control of the Olympic product across all of its levels. The book argues that the process of commercialization, directed by the IOC itself, has enabled audiences to interpret its traditional objects in non-reverential ways and to develop oppositional interpretations of Olympism. The Olympics have become multi-voiced and many themed, and the spectacle of the contemporary Games raises important questions about institutionalization, the doctrine of individualism, the advance of market capitalism, performance, consumption and the consolidation of global society. With particular focus on the London Games in 2012, the book casts a critical eye over the bidding process, Olympic finance, promises of legacy and development, and the consequences of hosting the Games for the civil rights and liberties of those living in their shadow. Few studies have offered such close scrutiny of the inner workings of Olympism’s political and economic network, and, therefore, this book is indispensible reading for any student or researcher with an interest in the Olympics, sport's multiple impacts, or sporting mega-events.

The Olympic Games and Cultural Policy

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Publisher : Routledge
ISBN 13 : 0415995639
Total Pages : 310 pages
Book Rating : 4.4/5 (159 download)

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Book Synopsis The Olympic Games and Cultural Policy by : Beatriz Garcia

Download or read book The Olympic Games and Cultural Policy written by Beatriz Garcia and published by Routledge. This book was released on 2012 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how cultural policies are reflected in the design, management and promotion of the Olympic Games. Garcia examines the concept and evolution of cultural policies throughout the recent history of the Olympic Games and then specifically evaluates the cultural program of the Sydney 2000 Olympic Games. She argues that the cultural relevance of a major event is highly dependent on the consistency of the policy choices informing its cultural dimensions, and demonstrates how such events frequently fail to leave long-term cultural legacies, and are often unable to provide an experience that fully engages and represents the host community, due to their over-emphasis on an economic rather than a social and cultural agenda.

The 1984 Los Angeles Olympic Games

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Publisher : Routledge
ISBN 13 : 1317502450
Total Pages : 386 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis The 1984 Los Angeles Olympic Games by : Matthew Llewellyn

Download or read book The 1984 Los Angeles Olympic Games written by Matthew Llewellyn and published by Routledge. This book was released on 2017-10-02 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 1984 Los Angeles Olympic Games stand as the most profitable and arguably the most important event in the history of the modern Olympic movement. Fresh off the back of the financially disastrous Montreal Games of 1976 and the politically controversial Moscow Games of 1980, the Olympic movement returned to the United States for the sixth time in an attempt to salvage the economic viability and global prestige of the Olympics. The Los Angeles Olympics proved to be both provocative and polarizing. On the one hand they have been heralded as an overwhelming, transformative success, ushering the Olympic movement into the modern commercial age. On the other hand, critics have repudiated the Games as a manifestation of commercial excess and a platform for western political and cultural propaganda. In conjunction with the 30th anniversary of the Los Angeles Olympics, this volume examines their legacy. With an international collection of contributing scholars, this volume will span a range of global legacies, including the increasing commercialization of the Games, the changing participation of women, the Communist boycott movement, nationalism and sporting identity, and the modernization and California-cation of the Games. This book was originally published as a special issue of the International Journal of the History of Sport.

The 'Olympic and Paralympic' Effect on Public Policy

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Publisher : Routledge
ISBN 13 : 1317606566
Total Pages : 191 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis The 'Olympic and Paralympic' Effect on Public Policy by : Daniel Bloyce

Download or read book The 'Olympic and Paralympic' Effect on Public Policy written by Daniel Bloyce and published by Routledge. This book was released on 2016-04-14 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set against the backdrop of the London 2012 Olympic and Paralympic Games, this book examines the impact on public policy from broader political decisions taken in relation to Olympic- and Paralympic-related policy. It considers the major political justifications for hosting these global sports events, evidence for their expected impacts, and topical issues including environmental protection and sustainability, the use of technology, and political protest. The book will be essential reading for anyone with an interest in sport policy and politics, and how broader political decisions come to impact on the development of Olympic and Paralympic sport. This book was published as a special issue of the International Journal of Sport Policy and Politics.

Olympic Dreams

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Publisher : Lynne Rienner Publishers
ISBN 13 : 9781555879914
Total Pages : 220 pages
Book Rating : 4.8/5 (799 download)

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Book Synopsis Olympic Dreams by : Matthew Burbank

Download or read book Olympic Dreams written by Matthew Burbank and published by Lynne Rienner Publishers. This book was released on 2001 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: What drives cities to pursue large-scale events like the Olympic games? Investigating local politics in three U.S. cities-Los Angeles, Atlanta, and Salt Lake City-as they vied for the role of Olympic host, this book provides a narrative of the evolving political economy of modern megaevents.