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Okonomische Auswirkungen Von Content Management Systemen In Unternehmen
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Book Synopsis Ökonomische Auswirkungen von Content Management Systemen in Unternehmen by : Marina Medova
Download or read book Ökonomische Auswirkungen von Content Management Systemen in Unternehmen written by Marina Medova and published by Grin Publishing. This book was released on 2010 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2010 im Fachbereich Medien / Kommunikation - Sonstiges, Note: 1,3, Humboldt-Universität zu Berlin (Fachbereich Medienwissenschaft), Veranstaltung: Ausgewählte Distributions‐ und Vertriebsformen der digitalen Medienwelt, Sprache: Deutsch, Abstract: Der Hauptgegenstand dieser Arbeit ist die Untersuchung, ob und wie Unternehmen in ihre Kommunikationsstrukturen durch Content Management Systeme neue Potenziale schöpfen können. Die Arbeit differenziert die gängigen Modelle voneinander und erläutert ihren Einsatz. Dabei soll die Wirtschaftlichkeit der Content Management Systeme im Vordergrund stehen und den Einsatz solcher Instrumente durch ausgewählte Argumentation belegen. Um im Rahmen dieser Arbeit zu bleiben, wird nicht spezifisch auf die Funktionen von Systemen eingegangen.
Book Synopsis Content Management Systeme aus medienökonomischer Sicht by : Sevdalina Kirilova
Download or read book Content Management Systeme aus medienökonomischer Sicht written by Sevdalina Kirilova and published by diplom.de. This book was released on 2006-04-10 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Einleitung: Content Management ist sowohl als eigenständige Methode als auch als strategische Ausrichtung innerhalb eines Unternehmens von Bedeutung. Ist Content Management die organisatorisch-kommunikative Seite der Medaille sozusagen, so sind Content Management Systeme die technologische. Somit ist Content Management ganzheitlich im Kontext der Organisationsstruktur eines Unternehmens zu betrachten und Ziel ist es, die komplette Umsetzung betriebsinterner Abläufe innerhalb eines Content Management Systems, sodass alle informationsbezogene Arbeiten, die in einem Unternehmen anfallen, über das CMS erreichbar sein sollen. Problemstellung: In der vorliegenden Arbeit soll somit ein Feld untersucht werden, das in den letzten Jahren gerade vor dem Hintergrund der technischen Entwicklung in den Medien sowie durch die Entstehung neuer Plattformen viel Bewegung erfahren hat. Einerseits werden mit den Content Management Systemen als elektronischen und multimedial vernetzten Plattformen im Internet seitens der Medienunternehmen große Hoffnungen verbunden, da mehr Motivation für die Rezipienten durch Medienwechsel zu erwarten ist. Andererseits bringt der CMS-Einsatz die Internetauftritte auf den neuesten technischen und gestalterischen Stand. Da für die Medienorganisationen Kommunikation die zentrale Leistungskomponente ist, wird von ihnen mehr als von allen anderen Unternehmen erwartet, dass sie sich wie selbstverständlich der neuen Informations- und Kommunikationstechnologien bedienen und dieses auch besonders ansprechend in der Optik und besonders ausgefeilt in der technischen Umsetzung tun. D.h. den Medien wird eine Vorreiterrolle diesbezüglich zugesprochen, die jedoch auch von besonders hohen Erwartungen begleitet wird. Darüber hinaus, im Zuge des New Economy Booms der Jahre 2000 und 2001, führten die neuen Distributionsmöglichkeiten des Internet zur Idee, Inhalte mehrfach zu verwenden. Zum einen aufgrund der Digitalisierung und der weitreichenden Speichermöglichkeiten stehen einmal produzierte Inhalte dauerhaft zur Verfügung und können für eine Vielzahl von Plattformen genutzt werden. Zum anderen nähern sich die einzelnen Plattformen technisch nach und nach an und zwangsläufig ergibt sich die Möglichkeit, mehrere Dienste, die bislang über separate Infrastrukturen angeboten wurden, über eine einzige Plattform anzubieten. Eine solche technische Plattform, die auch die zukünftigen Entwicklungen im Bereich der mobilen Dienste oder des [...]
Book Synopsis Content Management Systeme aus medienökonomischer Sicht - Durchsetzung des ökonomischen Content-Konzepts mit Content Management Systemen bei Medienunternehmen by : Sevdalina Kirilova
Download or read book Content Management Systeme aus medienökonomischer Sicht - Durchsetzung des ökonomischen Content-Konzepts mit Content Management Systemen bei Medienunternehmen written by Sevdalina Kirilova and published by GRIN Verlag. This book was released on 2011 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Magisterarbeit aus dem Jahr 2005 im Fachbereich Medien / Kommunikation - Medienökonomie, -management, Note: Sehr gut, Universität Salzburg (Kommunikationswissenschaft), Sprache: Deutsch, Abstract: Content Management Systeme aus medienökonomischer Sicht. Durchsetzung des ökonomischen Content-Konzepts mit Content Management Systemen bei Medienunternehmen (Abstract) Autorin: Sevdalina KIRILOVA, Universität Salzburg / Österreich, Lehrstuhl Medienökonomie, Betreuer: o.Univ.Prof. Dr. Manfred KNOCHE Die Content Management Systeme (CMS) werden in Medienunternehmen in den letzten Jahren zunehmend zur Produktion, Verwaltung und mehrfachen Verwendung von digitalem Content eingesetzt. Content Management und Content Management Systeme haben innerhalb des Informations- und Wissensmanagements einen hohen Stellenwert als technologieorientierte Methode und strategisches Managementkonzept zur einheitlichen Umsetzung aller Geschäftsabläufe, aber auch um Content-Synergien zu erzielen und Kernkompetenzen und Markenimage mitzutransferieren. Eine wissenschaftliche Strukturierung des Phänomens der Content Management Systeme aus medienökonomischer Sicht liegt heute nicht vor. In Form einer Literaturstudie werden in der Arbeit ökonomische und technische Aspekte von Content Management Systeme sowie die Implikationen des Content-Konzepts bei Medienunternehmen untersucht. Ziel ist es, die Veränderung ökonomischer Gegebenheiten auf Basis eines technologischen Transformationsprozesses und somit die Rolle der Content Management Systeme als Schlüsseltechnologie mit relevanten ökonomischen Vorteilen für den Mediensektor aus medienökonomischer Perspektive zu beleuchten. Es werden medienökonomische Schüsselbegriffe geklärt und die Auswirkungen technischer Innovationen im Medienbereich erörtert (Kapitel 2). Nach einem Überblick über Begriffsdefinitionen, Aufbau und Funktionsweise von Content Management Systemen, wird eine Klassifikation der CMS gegeben und die Ziele, Aufgaben und Anwendungsgebiete
Book Synopsis Public Sector Reform by : Jan-Erik Lane
Download or read book Public Sector Reform written by Jan-Erik Lane and published by SAGE. This book was released on 1997-12-12 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deregulation, privatization and marketization have become the bywords for the reforms and debates surrounding the public sector. This major book is unique in its comparative analysis of the reform experience in Western and Eastern Europe, Australia, New Zealand and Canada. Leading experts identify a number of key factors to systematically explain the similarities and differences, map common problems and together reflect on the future shape of the public sector, exploring significant themes in a lively and accessible way.
Book Synopsis Component-based Digital Movie Production by : Marcus Pankow
Download or read book Component-based Digital Movie Production written by Marcus Pankow and published by Springer Science & Business Media. This book was released on 2008-08-02 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marcus Pankow examines the specifics of the movie production industry and its value-creating processes, reflecting the digitization and its impact on the information systems strategy. Following the concept of a Service Oriented Architecture (SOA), he encapsulates established applications in services and integrates them on one platform.
Download or read book E-Merging Media written by Axel Zerdick and published by Springer Science & Business Media. This book was released on 2005-12-19 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the long-term developments for communication systems and the media industry Shows the structural changes of the media economy Authors are international renowned experts in the field
Book Synopsis Occupy World Street by : J. T. Ross Jackson
Download or read book Occupy World Street written by J. T. Ross Jackson and published by Chelsea Green Publishing. This book was released on 2012 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Occupy World Street offers a sweeping vision of how to reform our global economic and political structures, break away from empire, and build a world of self-determining sovereign states that respect the need for ecological sustainability and uphold human rights.
Book Synopsis Digital Business Leadership by : Ralf T. Kreutzer
Download or read book Digital Business Leadership written by Ralf T. Kreutzer and published by Springer. This book was released on 2018-04-27 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world. The authors describe the fundamental principles of digitization and its economic opportunities and risks, integrating them into a framework of classic and new management methods. The book also explores how increasing digitization – not only of communication, but of complete value chains – has led to a need to establish a digital business leadership. Digitization is changing people and markets: it causes the upheaval of entire industries, creates new digital-centric companies, and forces established companies to cope with the transformation activities associated with these digitization processes. New approaches and methods have to be learned, tried and tested patterns of thinking have to be explored, and last but not least, innovation activities have to be understood as continuous necessities. At the same time, digital business offers considerable opportunities for renewing competitive advantages, improving existing process structures and realigning products, services and business models.
Book Synopsis The Adaptive Web by : Peter Brusilovski
Download or read book The Adaptive Web written by Peter Brusilovski and published by Springer Science & Business Media. This book was released on 2007-04-24 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt: This state-of-the-art survey provides a systematic overview of the ideas and techniques of the adaptive Web and serves as a central source of information for researchers, practitioners, and students. The volume constitutes a comprehensive and carefully planned collection of chapters that map out the most important areas of the adaptive Web, each solicited from the experts and leaders in the field.
Book Synopsis Advances and New Trends in Environmental Informatics by : Volker Wohlgemuth
Download or read book Advances and New Trends in Environmental Informatics written by Volker Wohlgemuth and published by Springer Nature. This book was released on 2022-11-09 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an outcome of the 36th International Conference EnviroInfo 2022, held at the University of Hamburg, Germany, organized by the technical committee for Environmental Informatics of the German Informatics Society. It presents a selection of papers that describe innovative scientific approaches and ongoing research in environmental informatics and the emerging field of environmental sustainability, promoted and facilitated by the use of information and communication technologies (ICT). The respective articles cover a broad range of scientific aspects including advancements in core environmental informatics-related technologies such as earth observation, environmental modelling, geographical information systems, sustainable transportation, risk modelling and assessment, artificial intelligence applications, renewable energy-based solutions, optimization of infrastructures, sustainable industrial processes, citizen science, as well as applications of ICT solutions that are aiming at supporting societal transformation processes towards more sustainable management of resource use and energy supply. A special focus is on how environmental informatics research covers the societal challenges of digitalization and sustainability, green in IT, green by IT and their relationships, green data centres, green software engineering, green coding and green environmental management information systems. The book is essential reading for scientists, experts and students in these fields of research.
Book Synopsis Future Directions of Strategic Communication by : Howard Nothhaft
Download or read book Future Directions of Strategic Communication written by Howard Nothhaft and published by Routledge. This book was released on 2020-05-21 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field is the purposeful use of communication by an organization to engage in conversations of strategic significance to its goals. The contributions in this book provide unique insights, make compelling arguments, and highlight promising areas of scholarship in strategic communication. Presented in four parts, the chapters explore the emergence of strategic communication, its conceptual foundations, its expanding body of knowledge, and the foundation for further development and new directions in the field. Of interest to those studying communication from the perspectives of communication science, management theory, organizational studies, or business administration, this volume will also be useful for readers who are new to strategic communication, and who are interested in the field for its new avenues of research. This book was originally published as a special issue of the International Journal of Strategic Communication.
Book Synopsis Five Superpowers for Co-Creators by : Katrin Muff
Download or read book Five Superpowers for Co-Creators written by Katrin Muff and published by Routledge. This book was released on 2018-10-26 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking and timely book provides change makers, organizations and facilitators with practical tools to initiate and conduct multi-stakeholder co-creation processes. Such processes are of critical importance in times of rapid change, where mega trends and grand challenges influence the market dynamics of business in entirely new ways. The book provides a concrete pathway for business to become future-ready by building capacity to work outside its traditional boundaries. The book unfolds the shift of multi-stakeholder teams from a state of competition to a state of collaboration, addressing the inner and outer dimensions of such a change. The five superpowers identified in the book are: (1) the genuine engagement of individuals, (2) collective solutions of groups, (3) transformative spaces created by facilitators, (4) the building blocks of co-creation, and (5) an effective strategy process for organizations. The book explores the challenges to achieve each of these superpowers. It also shares the stories of "heroes of transformation" and explores what have been the reasons for their success. The Sustainable Development Goals (SDGs), the grand challenges, the future of work...call it what you want, the future is here and organizations, change makers and facilitators need nothing less than these superpowers to collaborate with other players to solve these wicked problems.
Book Synopsis Perspectives on Platform Regulation by : Judit Bayer
Download or read book Perspectives on Platform Regulation written by Judit Bayer and published by . This book was released on 2021-11 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online social media platforms set the agenda and structure for public and private communication in our age. Their influence and power is beyond any traditional media empire. Their legal regulation is a pressing challenge, but currently, they are mainly governed by economic pressures. There are now diverse legislative attempts to regulate platforms in various parts of the world. The European Union and most of its Member States have historically relied on soft law, but are now looking to introduce regulation. Leading researchers of the field analyse the hard questions and the responses given by various states. The book offers legislative solutions from various parts of the world, compares regulatory concepts and assesses the use of algorithms.
Book Synopsis Sustainability in a Digital World by : Thomas Osburg
Download or read book Sustainability in a Digital World written by Thomas Osburg and published by Springer. This book was released on 2017-05-17 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive introduction to the different emerging concepts in the innovative area of sustainability and digital technology. More than 20 leading thinkers from the fields of digitalization, strategic management, sustainability and organizational development share clearly structured insights on the latest developments, advances and remaining challenges concerning the role of sustainability in an increasingly digital world. The authors not only introduce a profound and unique analysis on the state-of-the art of sustainability and digital transformation, but also provide business leaders with practical advice on how to apply the latest management thinking to their daily business decisions. Further, a number of significant case studies exemplify the issues discussed and serve as valuable blueprints for decision makers.
Book Synopsis Dynamics of Long-Life Assets by : Stefan N. Grösser
Download or read book Dynamics of Long-Life Assets written by Stefan N. Grösser and published by Springer. This book was released on 2017-05-10 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is published under a CC BY-NC 4.0 license. The editors present essential methods and tools to support a holistic approach to the challenge of system upgrades and innovation in the context of high-value products and services. The approach presented here is based on three main pillars: an adaptation mechanism based on a broad understanding of system dependencies; efficient use of system knowledge through involvement of actors throughout the process; and technological solutions to enable efficient actor communication and information handling. The book provides readers with a better understanding of the factors that influence decisions, and put forward solutions to facilitate the rapid adaptation to changes in the business environment and customer needs through intelligent upgrade interventions. Further, it examines a number of sample cases from various contexts including car manufacturing, utilities, shipping and the furniture industry. The book offers a valuable resource for both academics and practitioners interested in the upgrading of capital-intensive products and services. “The work performed in the project “Use-It-Wisely (UiW)” significantly contributes towards a collaborative way of working. Moreover, it offers comprehensive system modelling to identify business opportunities and develop technical solutions within industrial value networks. The developed UiW-framework fills a void and offers a great opportunity. The naval construction sector of small passenger vessels, for instance, is one industry that can benefit.” Nikitas Nikitakos, Professor at University of the Aegean, Department of Shipping, Trade, and Transport, Greece. “Long-life assets are crucial for both the future competiveness and sustainability of society. Make wrong choices now and you are locked into a wrong system for a long time. Make the right choices now and society can prosper. This book gives important information about how manufacturers can make right choices.” Arnold Tukker, Scientific director, Institute of Environmental Sciences (CML), Leiden University, and senior scientist, TNO.
Book Synopsis A Theory of Employment Systems by : David Marsden
Download or read book A Theory of Employment Systems written by David Marsden and published by OUP Oxford. This book was released on 1999-09-16 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Theory of Employment Systems considers why there are such great international differences in the way employment relations are organized within the firm. Taking account of the growing evidence that international diversity persists despite 'globalization', it sets out from the theory of the firm first developed by Coase and Simon, and explains why firms and workers should use the employment relationship as the basis for their economic cooperation. The originality of the employment relationship lies in its flexibility. It gives managers the authority to organize work, but it also establishes limits on employees' obligations. The nature of these limits is fundamental to our understanding of the employment relationship and its international diversity. The author argues that they are provided by four basic types of employment rule. Which one predominates in a given environment is the source of international diversity in employment relations. Drawing upon evidence from the US, Japan, France, Germany, and Britain, the theory is developed to show why such diversity extends deep into key areas of human resource management, such as performance management, incentive pay, and skill development. It also explains why the open-ended employment relationship continues to dominate work despite the growth of market-mediated work relations.
Book Synopsis Information Systems for Sustainable Development by : Lorenz M. Hilty
Download or read book Information Systems for Sustainable Development written by Lorenz M. Hilty and published by IGI Global. This book was released on 2005-01-01 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information Systems for Sustainable Development provides a survey on approaches to information systems supporting sustainable development in the private or public sector. It also documents and encourages the first steps of environmental information processing towards this more comprehensive goal.
