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Official Graphic Standards Manual
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Book Synopsis NASA Graphics Standards Manual by : Jesse Reed
Download or read book NASA Graphics Standards Manual written by Jesse Reed and published by Thames Hudson. This book was released on 2015-09 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: The NASA Graphics Standards Manual, by Richard Danne and Bruce Blackburn, is a futuristic vision for an agency at the cutting edge of science and exploration. Housed in a special anti-static package, the book features a foreword by Richard Danne, an essay by Christopher Bonanos, scans of the original manual (from Danne's personal copy), reproductions of the original NASA 35mm slide presentation, and scans of the Managers Guide, a follow-up booklet distributed by NASA.
Book Synopsis Environmental Protection Agency Graphic Standards System by : Jesse Reed
Download or read book Environmental Protection Agency Graphic Standards System written by Jesse Reed and published by . This book was released on 2017-10-24 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1970, President Richard Nixon created the Environmental Protection Agency (EPA) to confront environmental pollution and protect the health of the American people. One of the EPA's top priorities was consolidating numerous state offices to more efficiently carry out its goal of "working for a cleaner, healthier environment for the American people." But there was one area in which the EPA--like many government agencies of the time--was terribly inefficient: their graphic design and communications department. Millions of dollars were being wasted annually due to nonstandardized formats, inefficient processes and almost everything being designed from scratch. In 1977 the EPA began working with the legendary New York design firm Chermayeff & Geismar (now Chermayeff & Geismar & Haviv, or CGH), responsible for some of the most recognizable visual identities in the world, such as Chase Bank, PBS, National Geographic, the Smithsonian Institution, Mobil Oil and NBC. Partners Ivan Chermayeff, Tom Geismar and Steff Geissbuhler set about tackling this problem. The result was the 1977 US Environmental Protection Agency Graphic Standards System. Forty years later, Jesse Reed & Hamish Smyth--creators of the NYCTA and NASA Graphics Standards Manual reissues--have partnered with CGH and AIGA, the US's oldest and largest professional organization for design, to publish this classic graphic standards EPA manual as a hardcover volume. Each page is reproduced at the same size as the original three-ring binder pages, using the same vibrant Pantone inks with a total of 14 colors.
Download or read book NYCTA Objects written by and published by Thames & Hudson. This book was released on 2017-10-24 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The evolving design of New York subway ephemera: a collector's story New York City Transit Authority: Objects originated as a photography experiment. In 2011, New York photographer Brian Kelley began documenting collections of used MetroCards in his Brooklyn studio, arranging them in various grids with the goal of perfecting the lighting of an image. His brother suggested he make the grids more interesting by finding other types of cards. Having exhausted his search for discarded MetroCards in many of the city's 472 subway stations, Kelley turned to eBay for new finds. The online rabbit-hole gave him a crash course in the history of NYC transportation. He discovered tokens dating back to 1860, a ticket stub from 1885 when it cost three cents to take the train across the Brooklyn Bridge, as well as patches, matchbooks, tokens, timetables, pins and signs, posting his photographs of these finds on Tumblr and Instagram. Six years on, many MTA employees follow and advocate his project, sometimes contacting him with information and tips on rare items. As the collection grew, Kelley recognized that there were no comparable digital archives documenting the city's transportation evolution. New York City Transit Authority: Objects is a story told through the evolving design that spans decades of the city's history. Kelley's objects tell a greater story of New York's past. For him, The NYCTA Project remains a photography experiment and self-funded hobby, archiving the culture of his home city. For the reader, it's an intimate view of the city's history that merges design and infrastructure over the past 150 years.
Book Synopsis IBM - GRAPHIC DESIGN GUIDE FROM 1969 TO 1987 by : STEVEN. HELLER
Download or read book IBM - GRAPHIC DESIGN GUIDE FROM 1969 TO 1987 written by STEVEN. HELLER and published by . This book was released on 2018 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis NASA Graphics Standards Manual Remastered Edition by : Tony Darnell
Download or read book NASA Graphics Standards Manual Remastered Edition written by Tony Darnell and published by Paul A. Darnell. This book was released on 2017-08-20 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: The NASA Graphics Standards Manual: Remastered Edition is a modern spin on the original NASA Graphics Standards Manual published in 1976 and puts it into a new and clean format. Using high-resolution scans of the original book, over two-hundred man-hours were spent in recreating and remastering the original drawings with very fine details. This book is not in the same format as the original, as the original manual was in a binder. However, much care was taken in ensuring the correct image and font proportions were used. The original double-spread pages were reformatted to fit onto two single facing pages. Photos from the original book were replaced with the original photos sourced from the NASA library, and missing photos were replaced with similar photos obtained from the NASA library. This edition is published with the highest quality print-on-demand techniques along with the most vivid color, and printed on thick 70 lb. paper. Fine type sized as small as three point Helvetica is still legible, and the reproduced drawings are clean and crisp. If you are a fan of NASA, then this book is a great addition to your NASA library.
Book Synopsis Culture Is Not Always Popular by : Michael Bierut
Download or read book Culture Is Not Always Popular written by Michael Bierut and published by MIT Press. This book was released on 2019-01-01 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of writing about design from the influential, eclectic, and adventurous Design Observer. Founded in 2003, Design Observer inscribes its mission on its homepage: Writings about Design and Culture. Since its inception, the site has consistently embraced a broader, more interdisciplinary, and circumspect view of design's value in the world—one not limited by materialism, trends, or the slipperiness of style. Dedicated to the pursuit of originality, imagination, and close cultural analysis, Design Observer quickly became a lively forum for readers in the international design community. Fifteen years, 6,700 articles, 900 authors, and nearly 30,000 comments later, this book is a combination primer, celebration, survey, and salute to a certain moment in online culture. This collection includes reassessments that sharpen the lens or dislocate it; investigations into the power of design idioms; off-topic gems; discussions of design ethics; and experimental writing, new voices, hybrid observations, and other idiosyncratic texts. Since its founding, Design Observer has hosted conferences, launched a publishing imprint, hosted three podcasts, and attracted more than a million followers on social media. All of these enterprises are rooted in the original mission to engage a broader community by sharing ideas on ways that design shapes—and is shaped by—our lives. Contributors include Sean Adams, Allison Arieff, Ashleigh Axios, Eric Baker, Rachel Berger, Andrew Blauvelt, Liz Brown, John Cantwell, Mark Dery, Michael Erard, Stephen Eskilson, Bryan Finoki, Kenneth FitzGerald, John Foster, Steven Heller, Karrie Jacobs, Meena Kadri, Mark Lamster, Alexandra Lange, Francisco Laranjo, Adam Harrison Levy, Mimi Lipson, KT Meaney, Thomas de Monchaux, Randy Nakamura, Phil Patton, Maria Popova, Rick Poynor, Louise Sandhaus, Dmitri Siegel, Martha Scotford, Adrian Shaughnessy, Andrew Shea, John Thackara, Dori Tunstall, Alice Twemlow, Tom Vanderbilt, Véronique Vienne, Alissa Walker, Rob Walker, Lorraine Wild, Timothy Young
Book Synopsis Now You See It and Other Essays on Design by : Michael Bierut
Download or read book Now You See It and Other Essays on Design written by Michael Bierut and published by Chronicle Books. This book was released on 2019-03-12 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Design is a way to engage with real content, real experience," writes celebrated essayist Michael Bierut in this follow-up to his best-selling Seventy-Nine Short Essays on Design (2007). In more than fifty smart and accessible short pieces from the past decade, Bierut engages with a fascinating and diverse array of subjects. Essays range across design history, practice, and process; urban design and architecture; design hoaxes; pop culture; Hydrox cookies, Peggy Noonan, baseball, The Sopranos; and an inside look at his experience creating the "forward" logo for Hillary Clinton's 2016 presidential campaign. Other writings celebrate such legendary figures as Jerry della Femina, Alan Fletcher, Charley Harper, and his own mentor, Massimo Vignelli. Bierut's longtime work in the trenches of graphic design informs everything he writes, lending depth, insight, and humor to this important and engrossing collection.
Book Synopsis The American Revolution Bicentennial Graphics Standards Manual by : Jesse Reed
Download or read book The American Revolution Bicentennial Graphics Standards Manual written by Jesse Reed and published by . This book was released on 2016-09 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Official Graphics Standards Manual or the Official Symbol of The American Revolution Bicentennial
Book Synopsis Architectural Graphic Standards by : American Institute of Architects
Download or read book Architectural Graphic Standards written by American Institute of Architects and published by John Wiley & Sons. This book was released on 2017-03-29 with total page 2178 pages. Available in PDF, EPUB and Kindle. Book excerpt: ARCHITECTURAL GRAPHIC STANDARDS THE LANDMARK UPDATE OF THE MOST RECOGNIZED STUDENT RESOURCE IN ARCHITECTURE The Student Edition of the iconic Architectural Graphic Standards has been a rite of passage for architecture, building, and engineering students for more than eighty years. Thoughtfully distilled from the Twelfth Edition of Architectural Graphic Standards and reorganized to meet the specific needs of today’s students, this fully updated Student Edition shows you how to take a design idea through the entire planning and documentation process. This potent resource stays with you through your academic experience and into your first years as a professional with thousands of useful illustrations and hundreds of architectural elements conveniently placed at your fingertips. Presented in a format closely resembling an architect’s actual workflow, this Twelfth Edition student handbook features: Completely new material on resiliency in buildings A versatile treatment written for the design studio setting and aligned with the most current curricular trends, including new and updated coverage on topics related to sustainability, digital fabrication, and building information modeling (BIM) A proven pedagogy that saves students time and ensures young professionals avoid the most common pitfalls Develop a state-of-the-art mastery of design best practices with Architectural Graphic Standards, Twelfth Edition, Student Edition.
Download or read book Thoughts on Design written by Paul Rand and published by Chronicle Books. This book was released on 2014-08-19 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.
Download or read book Design Elements written by Timothy Samara and published by Rockport Publishers. This book was released on 2007-04-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
Book Synopsis Designing Brand Identity by : Alina Wheeler
Download or read book Designing Brand Identity written by Alina Wheeler and published by John Wiley & Sons. This book was released on 2012-10-11 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
Download or read book Parks written by Jesse Reed and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A never-before-seen collection of United States National Park Service maps This book brings togethere a collection of over 400 maps produced by the United States National Park Service from 1910 to today. Photographer Brian Kelley has impulsively archived the rarely seen treasures over the past three years, uncovering a design portfolio with little to no credit to their respective designers. The growing collection displays a progressive design approach, from more typographic-driven covers, to the proliferation of duotone print production, culminating in the Unigrid system developed by Italian designer Massimo Vignelli in the 1970s.
Book Synopsis Creating a Brand Identity: A Guide for Designers by : Catharine Slade-Brooking
Download or read book Creating a Brand Identity: A Guide for Designers written by Catharine Slade-Brooking and published by Laurence King Publishing. This book was released on 2016-01-18 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
Book Synopsis Identity: Chermayeff and Geismar and Haviv by : Ivan Chermayeff
Download or read book Identity: Chermayeff and Geismar and Haviv written by Ivan Chermayeff and published by Thames Hudson. This book was released on 2018-07-05 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Identity: Chermayeff & Geismar & Haviv' showcases a body of work spanning 60 years from the seminal New York design firm founded in 1957 by Ivan Chermayeff and Tom Geismar. The firm's contribution to design has shaped the way corporate identity programs influence culture. The book features over 100 case studies from the firm's previous and current clients, including Chase Bank, NBC, PanAm, PBS, and many more. Also included are interviews with Tom Geismar and Sagi Haviv, plus written contributions from Milton Glaser, John Maeda, and others.
Book Synopsis Graphic Design for Architects by : Karen Lewis
Download or read book Graphic Design for Architects written by Karen Lewis and published by Routledge. This book was released on 2015-06-26 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphic Design for Architects is a handbook of techniques, explanations and examples of graphic design most relevant to architects. The book covers a variety of scales of graphic design, everything from portfolio design and competition boards, to signage and building super-graphics – to address every phase of architectural production. This book combines and expands on information typically found in graphic design, information design, and architectural graphics books. As architectural communication increases to include more territory and components of a project, it is important for designers to be knowledgeable about the various ways in which to communicate visually. For instance, signage should be designed as part of the process – not something added at the end of a project; and the portfolio is a manifestation of how the designer works, not just an application to sell a design sensibility. In thinking about architecture as a systematic and visual project, the graphic design techniques outlined in this book will help architects process, organize and structure their work through the lens of visual communication. Each chapter is titled and organized by common architectural modes of communication and production. The chapters speak to architects by directly addressing projects and topics relevant to their work, while the information inside each chapter presents graphic design methods to achieve the architects’ work. In this way, readers don’t have to search through graphic design books to figure out what’s relevant to them – this book provides a complete reference of graphic techniques and methods most useful to architects in getting their work done.
Book Synopsis Architectural Graphic Standards by : Charles George Ramsey
Download or read book Architectural Graphic Standards written by Charles George Ramsey and published by . This book was released on 1971 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
