Nuevas Tendencias En La Investigacion En Comunicacion

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Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II

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Author : Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero
Publisher : Dykinson
ISBN 13 : 841324837X
Total Pages : pages
Book Rating : 4.4/5 (132 download)

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Book Synopsis Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II by : Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero

Download or read book Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II written by Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero and published by Dykinson. This book was released on 2020-07-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: La peculiaridad del presente libro es que son dos libros en uno. Los primeros 5 capítulos se presentan bajo el subtítulo “Conocer a las Audiencias” y en ellos se abordan temas que tienen a las audiencias contemporáneas y sus procesos de consumo cultural y de interacción mediática y digital como centro de la discusión; mientras que los siguientes 5 capítulos se agrupan bajo el subtítulo: “Posicionarse a las Nuevas Estrategias para Nuevos Sectores” y ofrecen temas variados relacionados a la publicidad, los modelos de negocio y las nuevas situaciones del mercado mediático, abordajes sobre turismo y la situación nueva de turistas en tanto receptores de información con demandas más puntuales a la ofertada tradicionalmente. El capítulo final es un ensayo elocuente sobre el comportamiento comunicacional de sectores de la audiencia vinculados a Internet frente a una teleserie de la televisión clásica en Ecuador. Y si bien estos dos conjuntos de capítulos difieren en sus temáticas concretas, conllevan en común la búsqueda de nuevas definiciones, nuevos diseños metodológicos y nuevas conceptualizaciones de sus temas específicos.Los autores aquí reunidos proceden del ámbito iberoamericano, hispano y luso parlante, americano y europeo, lo cual ofrece una singular muestra internacional de trayectorias, intereses académicos y abordajes a los temas seleccionados.

Somos estrategas

Author : A.Mª Enrique Jiménez / F. Morales Serrano (Coords.)
Publisher : Editorial GEDISA
ISBN 13 : 8497849752
Total Pages : 210 pages
Book Rating : 4.4/5 (978 download)

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Book Synopsis Somos estrategas by : A.Mª Enrique Jiménez / F. Morales Serrano (Coords.)

Download or read book Somos estrategas written by A.Mª Enrique Jiménez / F. Morales Serrano (Coords.) and published by Editorial GEDISA. This book was released on 2015-10-15 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Media and Metamedia Management

Author : Francisco Campos Freire
Publisher : Springer
ISBN 13 : 3319460684
Total Pages : 514 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Media and Metamedia Management by : Francisco Campos Freire

Download or read book Media and Metamedia Management written by Francisco Campos Freire and published by Springer. This book was released on 2016-11-21 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.

The Handbook of Spanish Language Media

Author : Alan Albarran
Publisher : Routledge
ISBN 13 : 1135854300
Total Pages : 336 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis The Handbook of Spanish Language Media by : Alan Albarran

Download or read book The Handbook of Spanish Language Media written by Alan Albarran and published by Routledge. This book was released on 2009-09-10 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rise of Spanish language media around the world, no reference work is available that provides an overview of the field or its emerging issues. The Handbook of Spanish Language Media is intended to fill that need. The goal is to establish a Handbook that will become the definitive source for scholars interested in this emerging field of study; not only to provide background knowledge of the various issues and topics relevant to Spanish Language media, but also to establish directions for future research in this rapidly growing area.

Cultural Agency in the Americas

Author : Doris Sommer
Publisher : Duke University Press
ISBN 13 : 0822387484
Total Pages : 393 pages
Book Rating : 4.8/5 (223 download)

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Book Synopsis Cultural Agency in the Americas by : Doris Sommer

Download or read book Cultural Agency in the Americas written by Doris Sommer and published by Duke University Press. This book was released on 2006-01-19 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Cultural agency” refers to a range of creative activities that contribute to society, including pedagogy, research, activism, and the arts. Focusing on the connections between creativity and social change in the Americas, this collection encourages scholars to become cultural agents by reflecting on exemplary cases and thereby making them available as inspirations for more constructive theory and more innovative practice. Creativity supports democracy because artistic, administrative, and interpretive experiments need margins of freedom that defy monolithic or authoritarian regimes. The ingenious ways in which people pry open dead-ends of even apparently intractable structures suggest that cultural studies as we know it has too often gotten stuck in critique. Intellectual responsibility can get beyond denunciation by acknowledging and nurturing the resourcefulness of common and uncommon agents. Based in North and South America, scholars from fields including anthropology, performance studies, history, literature, and communications studies explore specific variations of cultural agency across Latin America. Contributors reflect, for example, on the paradoxical programming and reception of a state-controlled Cuban radio station that connects listeners at home and abroad; on the intricacies of indigenous protests in Brazil; and the formulation of cultural policies in cosmopolitan Mexico City. One contributor notes that trauma theory targets individual victims when it should address collective memory as it is worked through in performance and ritual; another examines how Mapuche leaders in Argentina perceived the pitfalls of ethnic essentialism and developed new ways to intervene in local government. Whether suggesting modes of cultural agency, tracking exemplary instances of it, or cautioning against potential missteps, the essays in this book encourage attentiveness to, and the multiplication of, the many extraordinary instantiations of cultural resourcefulness and creativity throughout Latin America and beyond. Contributors. Arturo Arias, Claudia Briones, Néstor García Canclini, Denise Corte, Juan Carlos Godenzzi, Charles R. Hale, Ariana Hernández-Reguant, Claudio Lomnitz, Jesús Martín Barbero, J. Lorand Matory, Rosamel Millamán, Diane M. Nelson, Mary Louise Pratt, Alcida Rita Ramos, Doris Sommer, Diana Taylor, Santiago Villaveces

Tendencias de la comunicación para el turismo

Author : Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero
Publisher : Dykinson
ISBN 13 : 8491489037
Total Pages : pages
Book Rating : 4.4/5 (914 download)

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Book Synopsis Tendencias de la comunicación para el turismo by : Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero

Download or read book Tendencias de la comunicación para el turismo written by Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero and published by Dykinson. This book was released on 2020-02-21 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro puede considerarse como una vía imprescindible para tratar de “ordenar el tráfico” en el complicado mundo del Turismo. Dos tercios de la Gran Muralla China está llena de brechas y de grafiti, en buena parte por el desembarco de excursionistas. Una joya de la historia, padece los efectos de millones de turistas que la visitan, con las facilidades que da el precio de los viajes y de los tour operadores que ponen cualquier destino a nuestro alcance.

Proceedings

Author :
Publisher :
ISBN 13 :
Total Pages : 1282 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Proceedings by :

Download or read book Proceedings written by and published by . This book was released on with total page 1282 pages. Available in PDF, EPUB and Kindle. Book excerpt:

International Media Research

Author : John R. Corner
Publisher : Routledge
ISBN 13 : 1134667558
Total Pages : 252 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis International Media Research by : John R. Corner

Download or read book International Media Research written by John R. Corner and published by Routledge. This book was released on 2004-01-14 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Media Research offers a rigorous and critical review of key approaches and concerns that have recently defined the field of media research. In this clearly argued collection of essays, the contributors analyze and reflect upon dominant themes and debates that have made media research an increasingly important element of cultural theory. The volume begins with a critical evaluation of the work of the leading media scholar, Elihu Katz, and continues with an exploration of the relationship between media studies and adjacent disciplines: cultural studies and gender and sexuality. Contributors drawn from Britain, America, Canada and Belgium consider the relationships between media research and media policy in different national and international contexts. Focusing on the European Union, East-Central Europe, North America and Latin America, chapters assess the impact of social, economic and political circumstances on policy debates and the shaping of the research agenda. The final chapter adopts a transatlantic perspective in tracing and analysing the history of the media's role in reporting war.

Author :
Publisher : Universidad de Oviedo
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4./5 ( download)

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Book Synopsis by :

Download or read book written by and published by Universidad de Oviedo. This book was released on with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Public Relations Theory III

Author : Carl H. Botan
Publisher : Taylor & Francis
ISBN 13 : 1000830853
Total Pages : 534 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Public Relations Theory III by : Carl H. Botan

Download or read book Public Relations Theory III written by Carl H. Botan and published by Taylor & Francis. This book was released on 2023-02-22 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book chronicles, responds to, and advances the leading theories in the public relations discipline. Taking up the work begun by the books Public Relations Theory and Public Relations Theory II, this volume offers completely original material reflecting public relations as practiced today. It features contributions by leading public relations researchers from around the world who write about new developments in the field. Important subjects include: a turn to more humanistic, social, dialogic, and cocreational perspectives on public relations; changes in the capacity and use of new information technologies; a greater emphasis on non-Western international and intercultural public relations that considers an increasingly politically polarized culture; and issues of ethics that look beyond how clients and the traditional mass media are treated and into much broader questions of voice, agency, race, identity, and the economic and political status of publics. This book is a touchstone for advanced undergraduate and graduate courses in public relations theory and a key reference for researchers.

Emotions and Loneliness in a Networked Society

Author : Bianca Fox
Publisher : Springer Nature
ISBN 13 : 3030248828
Total Pages : 349 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Emotions and Loneliness in a Networked Society by : Bianca Fox

Download or read book Emotions and Loneliness in a Networked Society written by Bianca Fox and published by Springer Nature. This book was released on 2019-11-08 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Loneliness affects quality of life, life satisfaction, and well-being, and it is associated with various health problems, both somatic and mental. This book takes an international and interdisciplinary approach to the study of loneliness, identifying and bridging the gaps in academic research on loneliness, and creating new research pathways. Focusing in particular on loneliness in the context of new and emergent communication technologies, it provides a wide range of theoretical and methodological perspectives and will contribute to the re-evaluation of the way we understand and research this contemporary global phenomenon.

Catalogue

Author : Unesco Publishing
Publisher :
ISBN 13 :
Total Pages : 140 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Catalogue by : Unesco Publishing

Download or read book Catalogue written by Unesco Publishing and published by . This book was released on 2004 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Recent Advances in Information Systems and Technologies

Author : Álvaro Rocha
Publisher : Springer
ISBN 13 : 3319565419
Total Pages : 617 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Recent Advances in Information Systems and Technologies by : Álvaro Rocha

Download or read book Recent Advances in Information Systems and Technologies written by Álvaro Rocha and published by Springer. This book was released on 2017-03-27 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a selection of papers from the 2017 World Conference on Information Systems and Technologies (WorldCIST'17), held between the 11st and 13th of April 2017 at Porto Santo Island, Madeira, Portugal. WorldCIST is a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences and challenges involved in modern Information Systems and Technologies research, together with technological developments and applications. The main topics covered are: Information and Knowledge Management; Organizational Models and Information Systems; Software and Systems Modeling; Software Systems, Architectures, Applications and Tools; Multimedia Systems and Applications; Computer Networks, Mobility and Pervasive Systems; Intelligent and Decision Support Systems; Big Data Analytics and Applications; Human–Computer Interaction; Ethics, Computers & Security; Health Informatics; Information Technologies in Education; and Information Technologies in Radiocommunications.

Publicidad 360º

Author : Alejandro Álvarez Nobell
Publisher : Ediciones Universidad San Jorge
ISBN 13 : 8494119818
Total Pages : 351 pages
Book Rating : 4.4/5 (941 download)

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Book Synopsis Publicidad 360º by : Alejandro Álvarez Nobell

Download or read book Publicidad 360º written by Alejandro Álvarez Nobell and published by Ediciones Universidad San Jorge. This book was released on 2014-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.

The Handbook of Global Interventions in Communication Theory

Author : Yoshitaka Miike
Publisher : Routledge
ISBN 13 : 1000536203
Total Pages : 544 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis The Handbook of Global Interventions in Communication Theory by : Yoshitaka Miike

Download or read book The Handbook of Global Interventions in Communication Theory written by Yoshitaka Miike and published by Routledge. This book was released on 2022-03-11 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Moving beyond the U.S.-Eurocentric paradigm of communication theory, this handbook broadens the intellectual horizons of the discipline by highlighting underrepresented, especially non-Western, theorists and theories, and identifies key issues and challenges for future scholarship. Showcasing diverse perspectives, the handbook facilitates active engagement in different cultural traditions and theoretical orientations that are global in scope but local in effect. It begins by exploring past efforts to diversify the field, continuing on to examine theoretical concepts, models, and principles rooted in local cumulative wisdom. It does not limit itself to the mass-interpersonal communication divide, but rather seeks to frame theory as global and inclusive in scope. The book is intended for communication researchers and advanced students, with relevance to scholars with an interest in theory within information science, library science, social and cross-cultural psychology, multicultural education, social justice and social ethics, international relations, development studies, and political science.

Advances in Tourism, Technology and Systems

Author : João Vidal Carvalho
Publisher : Springer Nature
ISBN 13 : 9819903378
Total Pages : 744 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis Advances in Tourism, Technology and Systems by : João Vidal Carvalho

Download or read book Advances in Tourism, Technology and Systems written by João Vidal Carvalho and published by Springer Nature. This book was released on 2023-10-04 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology and Systems (ICOTTS 2022), held at University of Chile, Santiago de Chile, Chile, from 3 to 5 November 2022. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.

Marcas sonrientes

Author : Valiente Alber, Sònia
Publisher : Editorial UOC
ISBN 13 : 8491161112
Total Pages : 214 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Marcas sonrientes by : Valiente Alber, Sònia

Download or read book Marcas sonrientes written by Valiente Alber, Sònia and published by Editorial UOC. This book was released on 2016-10-28 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Por qué la publicidad televisiva ha empleado tan poco el humor en los últimos años? ¿Por qué la publicidad en España es tan gris? Estas cuestiones son el germen de una investigación que ha durado tres años (2012-2015) y que ha dado lugar a la tesis doctoral: «La conexión emocional generada por el humor como elemento de engagement en marcas consolidadas». Una investigación que ha demostrado que, en un contexto de crisis económica, fragmentación de las audiencias, saturación publicitaria y entorno multipantalla el humor continúa siendo una estrategia válida para generar engagement. Es más, si el anuncio gusta –hace que «la marca me caiga mejor»– se viralizará. Conexión emocional y prescripción orgánica. ¿Hay algo más que una marca pueda soñar?