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Author : Autocontrol de la Publicidad
Publisher :
ISBN 13 :
Total Pages : 15 pages
Book Rating : 4.:/5 (81 download)
Download or read book Normas para la publicidad de productos de cosmética y perfumería written by Autocontrol de la Publicidad and published by . This book was released on 1981* with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Zaheer-Ud-Din Babar
Publisher : Springer
ISBN 13 : 3319516736
Total Pages : 425 pages
Book Rating : 4.3/5 (195 download)
Download or read book Pharmaceutical Policy in Countries with Developing Healthcare Systems written by Zaheer-Ud-Din Babar and published by Springer. This book was released on 2017-03-27 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive and granular insight into the challenges of promoting rational medicine, this book serves as an essential resource for health policy makers and researchers interested in national medicines policies. Country-specific chapters have a common format, beginning with an overview of the health system and regulatory and policy environments, before discussing the difficulties in maintaining a medicines supply system, challenges in ensuring access to affordable medicines and issues impacting on rational medicine use. Numerous case studies are also used to highlight key issues and each chapter concludes with country-specific solutions to the issues raised. Written by highly regarded academics, the book includes countries in Africa, Asia, Europe, the Middle East and South America.
Author : Mencía de Garcillán
Publisher :
ISBN 13 : 9788473564182
Total Pages : 173 pages
Book Rating : 4.5/5 (641 download)
Download or read book Marketing y cosmética written by Mencía de Garcillán and published by . This book was released on 2005 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Daniel Terrón Santos
Publisher :
ISBN 13 : 9788413902081
Total Pages : 217 pages
Book Rating : 4.9/5 (2 download)
Download or read book La publicidad de productos y servicios sanitarios written by Daniel Terrón Santos and published by . This book was released on 2021 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: La complicada relación material que existe entre la publicidad en general con la propia del ámbito sanitario (en parte, legislación mercantil, pero también en parte, intervenida por razones de salud pública por las administraciones), la complejidad de las acciones judiciales aplicables (legislación procesal) y la tutela de los intereses de los consumidores, también pacientes (sustancialmente, competencia autonómica), genera un panorama normativo que difícilmente ampara un marco claro. -- Analizar la respuesta del derecho positivo con cierto detenimiento se antoja necesario para el operador jurídico, en aras de ofrecerle una sistematización con la que hacer frente a la amalgama de normas, competencias, aspectos y actores de un mismo problema. La protección de la salud frente al puro interés comercial de productos y servicios que se nos presentan cotidianamente, en la publicidad comercial, con propiedades, indicaciones o cualidades a veces próximas a lo milagroso, ya sea en la vertiente cosmética, nutritiva, o simplemente saludable, es determinante. -- La presente obra presenta un ánimo clarificador de este sistema complejo, poniendo al alcance del lector una sistemática cierta que ayuda a comprender los mecanismos de regulación de la publicidad, en particular en el ámbito sanitario, desde la doble perspectiva de productos y servicios. Sin olvidar la defensa de los consumidores, que por su caracterización como pacientes, han de ver reforzadas sus garantías.--Todo ello desde una visión global a nivel nacional con referencias a otras regulaciones que pueden servir de inspiración para una futura regulación.
Author : Natanael Méndez Matos
Publisher : Lulu.com
ISBN 13 : 1304482790
Total Pages : 372 pages
Book Rating : 4.3/5 (44 download)
Download or read book PROYECTO POLÍTICO LA SEXTA REPÚBLICA - Tomo II written by Natanael Méndez Matos and published by Lulu.com. This book was released on 2013-10-04 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Resulta irónico pensar, que los académicos e historiadores dominicanos en su visión general sobre la historia de la vida republicana de la nación, solamente reconozcan los siguientes períodos históricos; a saber: a).- Primera República del 1844; b).- Segunda República del 1865; c).- Tercera República del 1924; y d).- Cuarta República del 1966 hasta nuestros días presentes.. Ignorar en los anales de la histórica de la nación dominicana, el proceso político de la reconstrucción de la vida republicana, es ignorar el resurgimiento de la vida republicana, que conocemos como la Cuarta República comprendido en el período 1962-1963. Por Tanto, el Proyecto Político la Sexta República, es la única oportunidad que tiene el pueblo soberano de conquistar y restablecer el ordenamiento jurídico y los derechos conculcados en la Constitución del año 1963, mediante la Reconstrucción de un proyecto Nación definido en el contrato social proclamado en la "Sexta República".
Author : Dorwock
Publisher :
ISBN 13 : 9780079111562
Total Pages : pages
Book Rating : 4.1/5 (115 download)
Download or read book Spanish Commercials written by Dorwock and published by . This book was released on 1991 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This video is aimed at the beginning, intermediate and advanced level spanish student. It contains 48 commercial advertisements taken from spanish TV.
Author : Álvaro Rocha
Publisher : Springer Nature
ISBN 13 : 9813341831
Total Pages : 783 pages
Book Rating : 4.8/5 (133 download)
Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2021-03-09 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Author : Miguel Santesmases Mestre
Publisher :
ISBN 13 : 9788436825435
Total Pages : 0 pages
Book Rating : 4.8/5 (254 download)
Download or read book Fundamentals of Marketing written by Miguel Santesmases Mestre and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website: www.miguelsantesmases.com/fm.htm This textbook presents the fundamentals of marketing, the market, the consumer’s environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included. Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier.
Author : Gary Reineccius
Publisher : Springer Science & Business Media
ISBN 13 : 1461578892
Total Pages : 942 pages
Book Rating : 4.4/5 (615 download)
Download or read book Source book of flavors written by Gary Reineccius and published by Springer Science & Business Media. This book was released on 2013-12-14 with total page 942 pages. Available in PDF, EPUB and Kindle. Book excerpt: Flavor is unquestionably one of the most extremely secretive one-reluctant to dis close anything that might be of value to a important attributes of the food we eat. competitor. Thus, little information about Man does not eat simply to live but even the activities of the flavor industry itself is more so lives to eat. Take away the pleasure offood and life becomes relatively mundane. available to the public. There now is a substantial body of liter The goal of the original Source Book of ature dealing with food flavor. The "golden Flavors, written by Henry Heath, was to years" of flavor research in the United States bring together in one volume as much of the were the 1960s and 70s. Numerous academic worldwide data and facts and as many flavor and government institutions had strong related subjects (e. g. , food colors) as was flavor programs and money was readily possible. Henry Heath added a wealth of available for flavor research. In the 1980s personal information on how the industry and 90s, research funding has become diffi accomplishes its various activities, which cult to obtain, particularly in an esthetic had never been published in any other liter area such as food flavor. The number of ature. It has been the intent of this author to research groups focusing on food flavor has update and build upon the original work of declined in the United States. Fortunately, Henry Heath.
Author : Barrie Gunter
Publisher :
ISBN 13 :
Total Pages : 202 pages
Book Rating : 4.:/5 (321 download)
Download or read book Television and Gender Representation written by Barrie Gunter and published by . This book was released on 1995 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: On gender stereotyping on television.
Author : World Intellectual Property Organization
Publisher : WIPO
ISBN 13 : 9280530542
Total Pages : 191 pages
Book Rating : 4.2/5 (85 download)
Download or read book Guide to the International Registration of Marks under the Madrid Agreement and the Madrid Protocol written by World Intellectual Property Organization and published by WIPO. This book was released on 2019-09-11 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Guide is primarily intended for applicants and holders of international registrations of marks, as well as officials of the competent administrations of the Member States of the Madrid Union. It leads them through the various steps of the international registration procedure and explains the essential provisions of the Madrid Agreement, the Madrid Protocol and the Common Regulations.
Author : Ana Azevedo
Publisher : Acpil
ISBN 13 : 9781911218777
Total Pages : 650 pages
Book Rating : 4.2/5 (187 download)
Download or read book ICGR 2018 - Proceedings of the International Conference on Gender Research written by Ana Azevedo and published by Acpil. This book was released on 2018-03-22 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings represent the work of researchers participating in the International Conference on Gender Research (ICGR 2018) which is being hosted this year by the ISCAP in Porto, Portugal on 12-13 April 2018. ICGR is a new event on the international research conferences calendar and provides a valuable platform for individuals to present their research findings, display their work in progress and discuss conceptual and empirical advances in the areas surrounding Gender Research. It provides an important opportunity for researchers across a diverse range of fields all looking at aspects relating to Gender to come together with peers to share their varied and valuable experiences. The first day will be opened with a keynote presentation by Bruce I Newman from DePaul University in Chicago, USA who will address the topic Gender and Democracy. In the afternoon, there will be an additional keynote address on Empowering women in the IT/IS research: the importance of role models given by Isabel Ramos from, University of Minho, Portugal. The second day of the conference will be opened by Paola Paoloni from "NiccolÒ Cusano" University, Rome, Italy. Paola will be talking about A Relational Capital Dimension in Universities. In this event, participants will have the opportunity to have access to the latest research and developments concerning Gender Research and after an initial submission of 180 Abstracts, there will be 62 Research Papers, 8 PhD Research Papers, 2 Masters Papers, 1 Non-Academic and 4 Work in Progress Paper published in these Conference Proceedings. These papers represent truly global research in the field, with contributions from Australia, Belgium, Brazil, Canada, Colombia, Costa Rica, Cyprus, Czech Republic, Denmark, France, Germany, Greece, Iran, Italy, Kazakhstan, Lithuania, Malaysia, Mexico, Nepal, Nigeria, Pakistan, Philippines, Poland, Portugal, Russia, Slovakia, South Africa, Spain, Sweden, Taiwan, Thailand, The Netherlands, Turkey, UAE, UK and USA.
Author : Graeme Turner
Publisher : Cambridge University Press
ISBN 13 : 9780521794862
Total Pages : 214 pages
Book Rating : 4.7/5 (948 download)
Download or read book Fame Games written by Graeme Turner and published by Cambridge University Press. This book was released on 2000-10-12 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The areas of publicity, public relations and promotions have been considered to be on the periphery of the media. Yet this revealing new book demonstrates that they form a fundamental component of the media industries, with the decline of hard news being accompanied by the rise of gossip and celebrity. In addition to making a substantial contribution to our understanding of the cultural function of celebrity, Fame Games outlines how the promotion industry has developed and how celebrity is produced, promoted, and traded within the Australian media. While their analysis will inform academic debates on media practice internationally, the authors have taken the unique step of investigating the workings of the Australian promotion industry from within. Interviews with over 20 publicists, promoters, agents, managers, and magazine editors have provided a wealth of information about the processes through which celebrity in Australia is produced.
Author : Christian Grönroos
Publisher :
ISBN 13 :
Total Pages : 9 pages
Book Rating : 4.:/5 (614 download)
Download or read book Defining Marketing written by Christian Grönroos and published by . This book was released on 1989 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Sedley
Publisher : Univ of California Press
ISBN 13 : 9780520934368
Total Pages : 300 pages
Book Rating : 4.9/5 (343 download)
Download or read book Creationism and Its Critics in Antiquity written by David Sedley and published by Univ of California Press. This book was released on 2008-01-16 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is configured in ways that seem systematically hospitable to life forms, especially the human race. Is this the outcome of divine planning or simply of the laws of physics? Ancient Greeks and Romans famously disagreed on whether the cosmos was the product of design or accident. In this book, David Sedley examines this question and illuminates new historical perspectives on the pantheon of thinkers who laid the foundations of Western philosophy and science. Versions of what we call the "creationist" option were widely favored by the major thinkers of classical antiquity, including Plato, whose ideas on the subject prepared the ground for Aristotle's celebrated teleology. But Aristotle aligned himself with the anti-creationist lobby, whose most militant members—the atomists—sought to show how a world just like ours would form inevitably by sheer accident, given only the infinity of space and matter. This stimulating study explores seven major thinkers and philosophical movements enmeshed in the debate: Anaxagoras, Empedocles, Socrates, Plato, the atomists, Aristotle, and the Stoics.
Author : Giuseppe Pontiggia
Publisher : Vintage
ISBN 13 : 0307425088
Total Pages : 202 pages
Book Rating : 4.3/5 (74 download)
Download or read book Born Twice written by Giuseppe Pontiggia and published by Vintage. This book was released on 2007-12-18 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: When a breach birth leaves Paulo severely disabled, his father, the articulate, unsentimental Professor Frigerio, struggles to come to terms with his son’s condition. Face to face with his own limitations, Frigerio confronts the strange way society around him handles Paolo’s handicaps and observes his surprising gifts. In spare, deeply affecting episodes, the professor of language explores the nuanced boundaries between “normal” and “disabled” worlds. A remarkable memoir of fathering, winner of the 2001 Strega Prize, Italy’s most prestigious literary honor, Born Twice is noted Italian author Guiseppe Pontiggia’s American debut. Sometimes meditative, often humorous, and always probing, Pontiggia’s haunting characters linger and resound long after the book is done.
Author : Pamela J. Creedon
Publisher : SAGE
ISBN 13 : 1412936950
Total Pages : 361 pages
Book Rating : 4.4/5 (129 download)
Download or read book Women in Mass Communication written by Pamela J. Creedon and published by SAGE. This book was released on 2007 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: The effect of feminism on the field of mass communication is more important now than ever. With a particular emphasis on race, culture, and ethnicity, leading scholars in the field provide compelling analyses of the ways in which feminist theory and feminist perspectives affect mass communication.
