Non Obvious 2017

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Non-Obvious

Author : Rohit Bhargava
Publisher : IdeaPress Publishing
ISBN 13 : 9781940858104
Total Pages : 0 pages
Book Rating : 4.8/5 (581 download)

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Book Synopsis Non-Obvious by : Rohit Bhargava

Download or read book Non-Obvious written by Rohit Bhargava and published by IdeaPress Publishing. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do Disney, Bollywood, and "The Batkid" teach us about how to create celebrity experiences for our audience? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing? The answers to these questions may not be all that obvious. And that's exactly the point. For the past four years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of "non-obvious" trends by asking the questions that most trend predictors miss. In this all-new fifth edition, discover what more than half a million other readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. "Non-Obvious" also delves into the curation process the author has used for years to build his trend reports and takes readers behind the scenes of "trend curation" -- the art of adding meaning to isolated beautiful things. In the end "Non-Obvious" is a book that will show you how to think different, curate your ideas and get better at predicting what will be important tomorrow based on learning to observe patterns in the world today. -- From publisher's description.

Non Obvious Megatrends

Author : Rohit Bhargava
Publisher : IdeaPress Publishing
ISBN 13 : 9781940858968
Total Pages : 272 pages
Book Rating : 4.8/5 (589 download)

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Book Synopsis Non Obvious Megatrends by : Rohit Bhargava

Download or read book Non Obvious Megatrends written by Rohit Bhargava and published by IdeaPress Publishing. This book was released on 2020-01-02 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: All New 10th Edition of the WSJ bestseller! Featuring 10 Bold new Trend Predictions Winner of 9 International Book Awards Introducing the highly awaited tenth edition of The Wall Street Journal bestseller and trend report featuring ten bold new megatrend predictions that will shape our world in the coming decade. What if you could predict the trends that will change your business? For the past ten years, Rohit Bhargava's signature annual Non-Obvious Trend Report has helped over a million readers discover more than 100 trends changing our culture. Now for the first time, Rohit and his team of Non-Obvious trend curators reveal ten revolutionary new Megatrends that are transforming how we work, play and live. -- How might the evolution of gender fluid toys change our culture? -- What can the popularity of handmade umbrellas and board games teach us about the future of business? -- Why do robot therapists and holographic celebrities actually demonstrate the importance of humanity? The answers to these questions may not be all that obvious, and that's exactly the point. This completely revised 10th Anniversary edition of Non-Obvious also offers an unprecedented look behind the scenes at the author's signature Haystack Method for identifying trends, and how you can learn to curate and predict trends for yourself. You don't need to be a futurist or innovator to learn to think like one. The key to growing your business or propelling your career into the next decade lies in better understanding the present. The future belongs to non-obvious thinkers and this book is your guide to becoming one. Winner: Eric Hoffer Business Book of the Year Winner: Axiom Award Silver Medal (Business Theory) Winner: INDIE Gold Medal (Business Business Book) Finalist: Leonard L. Berry Marketing Book Award Winner: IPPY Silver Medal (Best Business Book) Finalist: International Book Award (Best Business Book) Official Selection: Gary's Book Club at CES Winner: Non-Fiction Book Award (Gold Medal) Winner: Pinnacle Best Business Book Award

Nonobvious

Author : Rohit Bhargava
Publisher : Ideapress Publishing
ISBN 13 : 9781940858425
Total Pages : 270 pages
Book Rating : 4.8/5 (584 download)

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Book Synopsis Nonobvious by : Rohit Bhargava

Download or read book Nonobvious written by Rohit Bhargava and published by Ideapress Publishing. This book was released on 2017-12-05 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wall Street Journal Best Seller (2015 Edition) Gold Medal: Non-Fiction Book Awards (2018 Edition) Winner: IPPY Book Awards Silver Medal (2018 Edition) Winner: Axiom Business Theory Silver Medal (2017 Edition) Official Selection: Gary's Book Club at CES (2017 Edition) #1 AMAZON OVERALL BUSINESS BEST SELLER (2015 Edition) What secrets can a 400-year-old Turkish cymbal maker and an Icelandic hot tub etiquette video teach you about the power of storytelling? How do Michelin-ranked food stalls in Singapore and the decline of Swiss watches force all luxury brands to rethink their business models? What insights can the world's quietest place and a clothing dye produced by former tobacco farmers reveal about serving enlightened consumers? The answers to these questions may not be all that obvious. And that's exactly the point. For the past eight years, innovation expert Rohit Bhargava and his team have predicted 15 "Non-Obvious" trends each year. In this book, get a sneak peek at the proven methods exclusively taught to thousands of executives at leading brands, organizations and governments to develop unexpected solutions to critical problems. The power of non-obvious thinking can help you see what others miss, grow your business and make a bigger impact in the world. In this all-new eighth edition, discover what more than a million readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. In total, the Non-Obvious 2018 Edition features 15 all-new trends across 5 categories including Culture & Consumer Behavior, Marketing & Social Media, Media & Education, Technology & Design plus Economics & Entrepreneurship. The book also features a detailed section with a review and rating for more than 100 previously predicted trends - with longevity ratings for each. As with the original version, this new edition of Non-Obvious also delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves.

Non-Obvious 2017

Author : Rohit Bhargava
Publisher : IdeaPress Publishing
ISBN 13 : 9781940858234
Total Pages : 270 pages
Book Rating : 4.8/5 (582 download)

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Book Synopsis Non-Obvious 2017 by : Rohit Bhargava

Download or read book Non-Obvious 2017 written by Rohit Bhargava and published by IdeaPress Publishing. This book was released on 2016-12-06 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Latest Edition Of The #1 Bestselling Trend Series Shared Online More Than 1 Million Times! The Non-Obvious series of books is an annual trend report on the top 15 trends likely to affect business and consumer behaviour in the upcoming year. The book has been a Wall Street Journal bestseller, the research has been viewed and shared online more by more than a million readers and the report has been a multi-year #1 best seller online.

Everything All at Once

Author : Bill Nye
Publisher : Rodale
ISBN 13 : 1623367913
Total Pages : 386 pages
Book Rating : 4.6/5 (233 download)

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Book Synopsis Everything All at Once by : Bill Nye

Download or read book Everything All at Once written by Bill Nye and published by Rodale. This book was released on 2017-07-11 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the New York Times bestseller Everything All at Once, Bill Nye shows you how thinking like a nerd is the key to changing yourself and the world around you. Everyone has an inner nerd just waiting to be awakened by the right passion. In Everything All at Once, Bill Nye will help you find yours. With his call to arms, he wants you to examine every detail of the most difficult problems that look unsolvable—that is, until you find the solution. Bill shows you how to develop critical thinking skills and create change, using his “everything all at once” approach that leaves no stone unturned. Whether addressing climate change, the future of our society as a whole, or personal success, or stripping away the mystery of fire walking, there are certain strategies that get results: looking at the world with relentless curiosity, being driven by a desire for a better future, and being willing to take the actions needed to make change happen. He shares how he came to create this approach—starting with his Boy Scout training (it turns out that a practical understanding of science and engineering is immensely helpful in a capsizing canoe) and moving through the lessons he learned as a full-time engineer at Boeing, a stand-up comedian, CEO of The Planetary Society, and, of course, as Bill Nye The Science Guy. This is the story of how Bill Nye became Bill Nye and how he became a champion of change and an advocate of science. It’s how he became The Science Guy. Bill teaches us that we have the power to make real change. Join him in… dare we say it… changing the world.

The Non-Obvious Guide to Emotional Intelligence (You Can Actually Use)

Author : Kerry Goyette
Publisher : IdeaPress Publishing
ISBN 13 : 9781940858913
Total Pages : 0 pages
Book Rating : 4.8/5 (589 download)

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Book Synopsis The Non-Obvious Guide to Emotional Intelligence (You Can Actually Use) by : Kerry Goyette

Download or read book The Non-Obvious Guide to Emotional Intelligence (You Can Actually Use) written by Kerry Goyette and published by IdeaPress Publishing. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Like having coffee with an expert"--Cover.

The Miracle Morning (Updated and Expanded Edition)

Author : Hal Elrod
Publisher : Simon and Schuster
ISBN 13 : 1668060353
Total Pages : 304 pages
Book Rating : 4.6/5 (68 download)

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Book Synopsis The Miracle Morning (Updated and Expanded Edition) by : Hal Elrod

Download or read book The Miracle Morning (Updated and Expanded Edition) written by Hal Elrod and published by Simon and Schuster. This book was released on 2024-01-09 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start waking up to your full potential every single day with the updated and expanded edition of the groundbreaking book that has sold more than two million copies. “So much more than a book. It is a proven methodology that will help you fulfil your potential and create the life you’ve always wanted.” —Mel Robbins, New York Times bestselling author of The High 5 Habit and The 5 Second Rule Getting everything you want out of life isn’t about doing more. It’s about becoming more. Hal Elrod and The Miracle Morning have helped millions of people become the person they need to be to create the life they’ve always wanted. Now, it’s your turn. Hal’s revolutionary SAVERS method is a simple, effective step-by-step process to transform your life in as little as six minutes per day: - Silence: Reduce stress and improve mental clarity by beginning each day with peaceful, purposeful quiet - Affirmations: Reprogram your mind to overcome any fears or beliefs that are limiting your potential or causing you to suffer - Visualization: Experience the power of mentally rehearsing yourself showing up at your best each day - Exercise: Boost your mental and physical energy in as little as sixty seconds - Reading: Acquire knowledge and expand your abilities by learning from experts - Scribing: Keep a journal to deepen gratitude, gain insights, track progress, and increase your productivity by getting clear on your top priorities This updated and expanded edition has more than forty pages of new content, including: - The Miracle Evening: Optimize your bedtime and sleep to wake up every day feeling refreshed and energized for your Miracle Morning - The Miracle Life: Begin your path to inner freedom so you can truly be happy and learn to love the life you have while you create the life you want

One Of Us Is Lying

Author : Karen M. McManus
Publisher : Penguin UK
ISBN 13 : 0141375647
Total Pages : 343 pages
Book Rating : 4.1/5 (413 download)

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Book Synopsis One Of Us Is Lying by : Karen M. McManus

Download or read book One Of Us Is Lying written by Karen M. McManus and published by Penguin UK. This book was released on 2017-06-01 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international bestselling YA thriller by acclaimed author, Karen M. McManus - NOW A MAJOR NETFLIX SERIES. Book One of the Bayview Trilogy. Five students walk into detention. Only four come out alive. Yale hopeful Bronwyn has never publicly broken a rule. Sports star Cooper only knows what he's doing in the baseball diamond. Bad boy Nate is one misstep away from a life of crime. Prom queen Addy is holding together the cracks in her perfect life. And outsider Simon, creator of the notorious gossip app at Bayview High, won't ever talk about any of them again. He dies 24 hours before he could post their deepest secrets online. Investigators conclude it's no accident. All of them are suspects. Everyone has secrets, right? What really matters is how far you'll go to protect them. 'Tightly plotted and brilliantly written, with sharp, believable characters, this whodunit is utterly irresistible' - HEAT 'Twisty plotting, breakneck pacing and intriguing characterisation add up to an exciting single-sitting thrillerish treat' -THE GUARDIAN 'A fantastic murder mystery, packed with cryptic clues and countless plot twists. I could not put this book down' - THE SUN 'Pretty Little Liars meets The Breakfast Club' - ENTERTAINMENT WEEKLY

Surfing Uncertainty

Author : Andy Clark
Publisher : Oxford University Press, USA
ISBN 13 : 0190217014
Total Pages : 425 pages
Book Rating : 4.1/5 (92 download)

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Book Synopsis Surfing Uncertainty by : Andy Clark

Download or read book Surfing Uncertainty written by Andy Clark and published by Oxford University Press, USA. This book was released on 2016 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title brings together work on embodiment, action, and the predictive mind. At the core is the vision of human minds as prediction machines - devices that constantly try to stay one step ahead of the breaking waves of sensory stimulation, by actively predicting the incoming flow. In every situation we encounter, that complex prediction machinery is already buzzing, proactively trying to anticipate the sensory barrage. The book shows in detail how this strange but potent strategy of self-anticipation ushers perception, understanding, and imagination simultaneously onto the cognitive stage.

Change by Design

Author : Tim Brown
Publisher : Harper Collins
ISBN 13 : 0061937746
Total Pages : 278 pages
Book Rating : 4.0/5 (619 download)

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Book Synopsis Change by Design by : Tim Brown

Download or read book Change by Design written by Tim Brown and published by Harper Collins. This book was released on 2009-09-29 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.

How to Do Nothing

Author : Jenny Odell
Publisher : Melville House
ISBN 13 : 1612198554
Total Pages : 259 pages
Book Rating : 4.6/5 (121 download)

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Book Synopsis How to Do Nothing by : Jenny Odell

Download or read book How to Do Nothing written by Jenny Odell and published by Melville House. This book was released on 2020-12-29 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: ** A New York Times Bestseller ** NAMED ONE OF THE BEST BOOKS OF THE YEAR BY: Time • The New Yorker • NPR • GQ • Elle • Vulture • Fortune • Boing Boing • The Irish Times • The New York Public Library • The Brooklyn Public Library "A complex, smart and ambitious book that at first reads like a self-help manual, then blossoms into a wide-ranging political manifesto."—Jonah Engel Bromwich, The New York Times Book Review One of President Barack Obama's "Favorite Books of 2019" Porchlight's Personal Development & Human Behavior Book of the Year In a world where addictive technology is designed to buy and sell our attention, and our value is determined by our 24/7 data productivity, it can seem impossible to escape. But in this inspiring field guide to dropping out of the attention economy, artist and critic Jenny Odell shows us how we can still win back our lives. Odell sees our attention as the most precious—and overdrawn—resource we have. And we must actively and continuously choose how we use it. We might not spend it on things that capitalism has deemed important … but once we can start paying a new kind of attention, she writes, we can undertake bolder forms of political action, reimagine humankind’s role in the environment, and arrive at more meaningful understandings of happiness and progress. Far from the simple anti-technology screed, or the back-to-nature meditation we read so often, How to do Nothing is an action plan for thinking outside of capitalist narratives of efficiency and techno-determinism. Provocative, timely, and utterly persuasive, this book will change how you see your place in our world.

Model Rules of Professional Conduct

Author : American Bar Association. House of Delegates
Publisher : American Bar Association
ISBN 13 : 9781590318737
Total Pages : 216 pages
Book Rating : 4.3/5 (187 download)

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Book Synopsis Model Rules of Professional Conduct by : American Bar Association. House of Delegates

Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.

What We Lose

Author : Zinzi Clemmons
Publisher : Penguin
ISBN 13 : 0735221723
Total Pages : 226 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis What We Lose by : Zinzi Clemmons

Download or read book What We Lose written by Zinzi Clemmons and published by Penguin. This book was released on 2017-07-11 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: A National Book Foundation 5 Under 35 Honoree NBCC John Leonard First Book Prize Finalist Aspen Words Literary Prize Finalist Named a Best Book of the Year by Vogue, NPR, Elle, Esquire, Buzzfeed, San Francisco Chronicle, Cosmopolitan, The Huffington Post, The A.V. Club, The Root, Harper’s Bazaar, Paste, Bustle, Kirkus Reviews, Electric Literature, LitHub, New York Post, Los Angeles Review of Books, and Bust “The debut novel of the year.” —Vogue “Like so many stories of the black diaspora, What We Lose is an examination of haunting.” —Doreen St. Félix, The New Yorker “Raw and ravishing, this novel pulses with vulnerability and shimmering anger.” —Nicole Dennis-Benn, O, the Oprah Magazine “Stunning. . . . Powerfully moving and beautifully wrought, What We Lose reflects on family, love, loss, race, womanhood, and the places we feel home.” —Buzzfeed “Remember this name: Zinzi Clemmons. Long may she thrill us with exquisite works like What We Lose. . . . The book is a remarkable journey.” —Essence From an author of rare, haunting power, a stunning novel about a young African-American woman coming of age—a deeply felt meditation on race, sex, family, and country Raised in Pennsylvania, Thandi views the world of her mother’s childhood in Johannesburg as both impossibly distant and ever present. She is an outsider wherever she goes, caught between being black and white, American and not. She tries to connect these dislocated pieces of her life, and as her mother succumbs to cancer, Thandi searches for an anchor—someone, or something, to love. In arresting and unsettling prose, we watch Thandi’s life unfold, from losing her mother and learning to live without the person who has most profoundly shaped her existence, to her own encounters with romance and unexpected motherhood. Through exquisite and emotional vignettes, Clemmons creates a stunning portrayal of what it means to choose to live, after loss. An elegiac distillation, at once intellectual and visceral, of a young woman’s understanding of absence and identity that spans continents and decades, What We Lose heralds the arrival of a virtuosic new voice in fiction.

Nothing to Prove

Author : Jennie Allen
Publisher : WaterBrook
ISBN 13 : 1601429622
Total Pages : 257 pages
Book Rating : 4.6/5 (14 download)

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Book Synopsis Nothing to Prove by : Jennie Allen

Download or read book Nothing to Prove written by Jennie Allen and published by WaterBrook. This book was released on 2018-02-06 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The visionary behind the million-strong IF:Gathering challenges Christian women to discover what it means to do life with God rather than always striving to impress him, in this trade paperback edition of her perspective-shifting work, which now includes bonus material to enhance your book club experience, including discussion questions and easy-to-create recipes. All too many of us struggle under the weight of life, convinced we need to work harder to prove to ourselves, to others, and to God that we are good enough, smart enough, and spiritual enough to do the things we believe we should. Author and Bible teacher Jennie Allen invites us into a different experience, one in which our souls overflow with contentment and joy. In Nothing to Prove she calls us to… * Find freedom from self-induced pressure by admitting we’re not enough—but Jesus is. * Admit our greatest needs and watch them be filled by the only One who can meet them. * Make it our goal to know and love Jesus, then watch what He does in and through us. As you wade into the refreshing truth of the more-than-enough life Jesus offers, you’ll experience the joyous freedom that comes to those who are determined to discover what God can do through a soul completely in love with Him. * * * * * “These pages are what your soul is begging for" —Ann Voskamp “Nothing to Prove takes us on a journey toward freedom from the need to measure up.” —Mark Batterson We love this glorious and universally resounding message.” —Louie and Shelley Giglio “This book will help you take your eyes off your problems and put them back on God’s promises.” —Christine Caine

What Libraries Mean to the Nation

Author : Eleanor Roosevelt
Publisher :
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis What Libraries Mean to the Nation by : Eleanor Roosevelt

Download or read book What Libraries Mean to the Nation written by Eleanor Roosevelt and published by . This book was released on 1936 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Power of Onlyness

Author : Nilofer Merchant
Publisher : Penguin
ISBN 13 : 0698196155
Total Pages : 306 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis The Power of Onlyness by : Nilofer Merchant

Download or read book The Power of Onlyness written by Nilofer Merchant and published by Penguin. This book was released on 2017-08-29 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: An 800-CEO-READ Staff Pick Shortlisted for the Thinkers50 Breakthrough Idea Award A Financial Times Business Book of the Month “For any would-be activists who hear the voice: ‘not me’ or ‘not now,’ Merchant makes the strong case for ‘yes you’ and ‘yes now’—and even shows you how to jump in.” —Van Jones, host of CNN’s The Messy Truth, author of Rebuild the Dream and The Green Collar Economy “The Power of Onlyness is a book for our times. . . . Merchant forces us to dig deep, into the book and ourselves, and it goes beyond self-knowledge and self-empowerment, obliterating the fear of otherness with an understanding of the onlyness of us all.” —Sally Haldorson, 800-CEO-READ An innovation expert illuminates why your power to make a difference is no longer bound by your status If you’re like most people, you wish you had the ability to make a difference, but you don’t have the credentials, or a seat at the table, can’t get past the gatekeepers, and aren’t high enough in any hierarchy to get your ideas heard. In The Power of Onlyness, Nilofer Merchant, one of the world’s top-ranked business thinkers, reveals that, in fact, we have now reached an unprecedented moment of opportunity for your ideas to “make a dent” on the world. Now that the Internet has liberated ideas to spread through networks instead of hierarchies, power is no longer determined by your status, but by “onlyness”—that spot in the world only you stand in, a function of your distinct history and experiences, visions and hopes. If you build upon your signature ingredient of purpose and connect with those who are equally passionate, you have a lever by which to move the world. This new ability is already within your grasp, but to command it, you need to know how to meaningfully mobilize others around your ideas. Through inspirational and instructive stories, Merchant reveals proven strategies to unleash the centrifugal force of a new idea, no matter how weird or wild it may seem. Imagine how much better the world could be if every idea could have its shot, not just the ones that come from expected people and places. Which long-intractable problems would we solve, what new levels of creativity would be unlocked, and who might innovate a breakthrough that could benefit ourselves, our communities, and especially our economy. This limitless potential of onlyness has already been recognized by Thinkers 50, the Oscars of management, which cited it one of the five ideas that will shape business for next twenty years. Why do some individuals make scalable impact with their ideas, regardless of their power or status? The Power of Onlyness unravels this mystery for the first time so that anyone can make a dent. Even you.

Principles

Author : Ray Dalio
Publisher : Simon and Schuster
ISBN 13 : 1982112387
Total Pages : 560 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis Principles by : Ray Dalio

Download or read book Principles written by Ray Dalio and published by Simon and Schuster. This book was released on 2018-08-07 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times Bestseller “Significant...The book is both instructive and surprisingly moving.” —The New York Times Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed, refined, and used over the past forty years to create unique results in both life and business—and which any person or organization can adopt to help achieve their goals. In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to Fortune magazine. Dalio himself has been named to Time magazine’s list of the 100 most influential people in the world. Along the way, Dalio discovered a set of unique principles that have led to Bridgewater’s exceptionally effective culture, which he describes as “an idea meritocracy that strives to achieve meaningful work and meaningful relationships through radical transparency.” It is these principles, and not anything special about Dalio—who grew up an ordinary kid in a middle-class Long Island neighborhood—that he believes are the reason behind his success. In Principles, Dalio shares what he’s learned over the course of his remarkable career. He argues that life, management, economics, and investing can all be systemized into rules and understood like machines. The book’s hundreds of practical lessons, which are built around his cornerstones of “radical truth” and “radical transparency,” include Dalio laying out the most effective ways for individuals and organizations to make decisions, approach challenges, and build strong teams. He also describes the innovative tools the firm uses to bring an idea meritocracy to life, such as creating “baseball cards” for all employees that distill their strengths and weaknesses, and employing computerized decision-making systems to make believability-weighted decisions. While the book brims with novel ideas for organizations and institutions, Principles also offers a clear, straightforward approach to decision-making that Dalio believes anyone can apply, no matter what they’re seeking to achieve. Here, from a man who has been called both “the Steve Jobs of investing” and “the philosopher king of the financial universe” (CIO magazine), is a rare opportunity to gain proven advice unlike anything you’ll find in the conventional business press.