No Nonsense Marketing

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No-Nonsense Marketing

Author : Victor H. Prushan
Publisher : John Wiley & Sons
ISBN 13 : 9780471157076
Total Pages : 312 pages
Book Rating : 4.1/5 (57 download)

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Book Synopsis No-Nonsense Marketing by : Victor H. Prushan

Download or read book No-Nonsense Marketing written by Victor H. Prushan and published by John Wiley & Sons. This book was released on 1997-04-25 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Vic Prushan does not just talk about how to give the customer more than is expected, he delivers. [No-Nonsense Marketing is] incisive and thought-provoking, yet hard-hitting and practical. I recommend this book highly to managers of all businesses, large and small." --Jack D. Lantz, President and CEO, Unitek Miyachi Corporation "Whether you have an MBA or learned about marketing from the school of hard knocks, Prushan's No-Nonsense Marketing will remind you of things you should not have forgotten and shows you things you wished you'd known." --Stewart A. Washburn, CMC, Consultant to Sales and Marketing Management "Prushan's book follows his own sound advice--to always give customers more than they expect! Readers will find this a trove of insights and inspiration for every aspect of business management. I recommend it highly." --Alexander Hiam, author of The Portable MBA in Marketing and The Vest-Pocket CEO and Professor in the Marketing Department at the University of Massachusetts, Amherst "This book is required reading for anyone who thinks they are a 'Street Fighter' in marketing. It's filled with great ideas that can help you build a stronger and more profitable customer base. Victor Prushan truly knows his stuff and freely shares it in this book." --Jeff Slutsky, author of Street Smart Marketing and The Toastmasters' Guide to Successful Speaking "Finally, a book of marketing principles that both reviews fundamentals long since forgotten and provides iconoclastic new concepts on gaining, keeping, and delighting your customers, all written with Vic Prushan's dry but sparkling humor! This will be required reading for every person in my company who interfaces with a customer!" -- Jeff Z. Amacker, President, Teledyne Controls

No Nonsense: Time Management

Author : Karen Tiber Leland
Publisher : Red Wheel/Weiser
ISBN 13 : 1632657589
Total Pages : 173 pages
Book Rating : 4.6/5 (326 download)

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Book Synopsis No Nonsense: Time Management by : Karen Tiber Leland

Download or read book No Nonsense: Time Management written by Karen Tiber Leland and published by Red Wheel/Weiser. This book was released on 2020-12-12 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defeat distraction: “Karen and Keith’s easy-to-implement advice will maximize your efficiency and enable you to find more time in your day.” —Tory Johnson, #1 New York Times–bestselling author of The Shift Written by a longtime consultant who has served clients in over fifty countries, No Nonsense: Time Management helps you overcome overload and avoid the traps that lead to an unproductive relationship with time. You’ll find smart solutions, powerful habits, and proven time hacks for improving everyday work situations: •Harness the power of completion •Stay sane when dealing with social media •Get a procrastination inoculation •Play the 80/20 game of accomplishment •Set goals •Make lists •Have more efficient conversations •Organize your inbox •Retool your priority system •Identify your interruptions •Overcome multitasking madness, and more

Street Smart Network Marketing

Author : Robert Butwin
Publisher : Three Rivers Press
ISBN 13 : 9780761510000
Total Pages : 208 pages
Book Rating : 4.5/5 (1 download)

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Book Synopsis Street Smart Network Marketing by : Robert Butwin

Download or read book Street Smart Network Marketing written by Robert Butwin and published by Three Rivers Press. This book was released on 1997 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Caution: This book could turbo-charge your MLM career! At last—here’s a serious how-to book that shows you the ropes of successful network marketing—from someone who knows and has the track record to prove it. Learn how to build a powerfully successful network marketing business of your own and create the lifestyle of your dreams—while avoiding all the potential pitfalls of “learning the hard way.”

Delivered: The No-Nonsense Guide to Successful Email Marketing

Author : Nathan Littleton
Publisher : Lulu.com
ISBN 13 : 9781291946390
Total Pages : 220 pages
Book Rating : 4.9/5 (463 download)

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Book Synopsis Delivered: The No-Nonsense Guide to Successful Email Marketing by : Nathan Littleton

Download or read book Delivered: The No-Nonsense Guide to Successful Email Marketing written by Nathan Littleton and published by Lulu.com. This book was released on 2014-07-10 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Put simply, email marketing is the single most effective way of reaching a large number of people in a short space of time. Nothing else compares to it, and that's what makes it so successful for so many businesses who are using it in the right way. This comprehensive guide is packed with practical advice, and shows you exactly how to use it to deliver more leads, more sales, and more profit for your business. - How to lay the foundations with a good, solid email marketing system. - How to build and service a high quality community that gets you results. - How to set up profitable and measurable campaigns. - How to craft the perfect subject line that will skyrocket your open rates. - How to write compelling, persuasive copy that gets you sales. - How to avoid those dreaded spam filters. It gives you a clear, step-by-step process that's easy to follow no matter what your experience or technical expertise. With free online videos and resources.

No Bullshit Social Media

Author : Jason Falls
Publisher : Pearson Education
ISBN 13 : 0789748010
Total Pages : 272 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis No Bullshit Social Media by : Jason Falls

Download or read book No Bullshit Social Media written by Jason Falls and published by Pearson Education. This book was released on 2012 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The In-Your-Face, Results-Focused, No-"Kumbaya" Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency. Specific solutions for brand-building, customer service, R & D, and reputation management. Facts, statistics, real-world case studies, and rock-solid metrics

Hype Yourself

Author : Lucy Werner
Publisher : Practical Inspiration Publishing
ISBN 13 : 178860122X
Total Pages : 197 pages
Book Rating : 4.7/5 (886 download)

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Book Synopsis Hype Yourself by : Lucy Werner

Download or read book Hype Yourself written by Lucy Werner and published by Practical Inspiration Publishing. This book was released on 2020-01-09 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE*** Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner is founder of The Wern, a PR & branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses. For more information follow @wernchat or visit www.thewern.com

Brand Yourself

Author : Lucy Werner
Publisher : Practical Inspiration Publishing
ISBN 13 : 1788602757
Total Pages : 209 pages
Book Rating : 4.7/5 (886 download)

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Book Synopsis Brand Yourself by : Lucy Werner

Download or read book Brand Yourself written by Lucy Werner and published by Practical Inspiration Publishing. This book was released on 2021-09-06 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***BUSINESS BOOK AWARDS 2022 SHORTLISTED TITLE*** Brand Yourself walks you through everything you need to know about creating a business brand, from brand strategy to picking out fonts, building your personal brand and affordable creative tips to make an impact with your business. Packed with practical exercises, examples and industry hacks and supported by an extensive interactive playbook online, this is the essential guide for business owners on a budget. Build a brand that stands out and that connects with the people you want to reach. Lucy Werner is founder of The Wern, a PR and branding consultancy, She is also author of the bestselling Hype Yourself and a publicity expert who is a speaker, lecturer and course creator. Hadrien Châtelet is the creative director of The Wern and leads the design arm of the business. He is also cofounder of Lucy’s two children and they work together in their garden in east London. Together they have over 30 years’ industry experience and have taught thousands of entrepreneurs how to stand out and find success.

No Nonsense: Attract New Customers

Author : Jerry R. Wilson
Publisher : Red Wheel/Weiser
ISBN 13 : 1632657554
Total Pages : 242 pages
Book Rating : 4.6/5 (326 download)

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Book Synopsis No Nonsense: Attract New Customers by : Jerry R. Wilson

Download or read book No Nonsense: Attract New Customers written by Jerry R. Wilson and published by Red Wheel/Weiser. This book was released on 2020-12-12 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your customer-centric guide to everything from dealing with that unhappy customer to why not to give up on lost customers. "This must-read book provides you with the mindset, tools, and techniques you need to successfully prospect for new customers." —Roger Looyenga, chairman/CEO (ret.), Auto-Owners Insurance For most businesses, attracting new customers is a never-ending effort anchored in uncertainty, frustration, and knee-jerk reactions. No Nonsense: Attract New Customers takes the mystery out of creating an ongoing plan with proven tactics to keep the phone ringing and the door swinging. The basic concept: Attract an endless flood of new customers at little or no cost! No Nonsense: Attract New Customers demonstrates that you don't have to use expensive and never-ending sales events, coupled with expensive advertising and energy-zapping promotions, to turn on a constant, never-ending flow of new prospects. And you don't have to invent any new approaches, concepts, or buzzwords to do it. Just follow some of the 100+ proven ideas and discover amazing results—fast. Wilson spent more than twenty-five years researching what his clients—small and medium-sized businesses—need to do to be successful in today's marketplace. These powerful ideas work! Each is presented in a bite-sized package that encourages instant execution. No long chapters with endless justifications, pontifications, philosophy, and personal stories. Just 151 great, practical ideas any business manager and owner can use to make business increase. How much could just one good idea be worth to you? It could be worth a fortune! How much has McDonald's made by selling millions of Happy Meals? Don't overlook the one good idea that could make your business a success!

The No-Nonsense Guide to Project Management

Author : Barbara Allan
Publisher : Facet Publishing
ISBN 13 : 1783302038
Total Pages : 240 pages
Book Rating : 4.7/5 (833 download)

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Book Synopsis The No-Nonsense Guide to Project Management by : Barbara Allan

Download or read book The No-Nonsense Guide to Project Management written by Barbara Allan and published by Facet Publishing. This book was released on 2017-07-24 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a ‘no-nonsense’ guide to project management which will enable library and information professionals to lead or take part in a wide range of projects from large-scale multi-organization complex projects through to relatively simple local ones. Barbara Allan has fully revised and updated her classic 2004 title, Project Management, to incorporate considerable developments during the past decade, including: the development and wide-scale acceptance of formal project management methodologies; the use of social media to communicate and disseminate information about projects and the large shift in the types of project library and information workers may be involved in. The text is supported by practical case studies drawn from a wide range of LIS organizations at local, regional, national and international levels. These examples provide an insight into good practice for the practitioner, from an individual working in a voluntary organization on an extremely limited budget, to someone involved in an international project. Content covered includes: an introduction to project management, project workers and the library and information professiondifferent approaches to project management, the project cycle, the people side of projects and management of changediscussion of project methodologies, project management software, open source software, collaborative working software and use of social mediaproject initiation, communication, analysis and project briefsdeveloping project infra-structure, scheduling, working out the finances and carrying out a detailed risk analysisworking in partnerships, in diverse and virtual teams, and managing change. If you are an LIS professional involved in project work of any kind, whether on a managerial, practical, academic or research level, this is an invaluable resource for you.

Stop Marketing, Start Selling

Author : Shaun Tinney
Publisher :
ISBN 13 : 9780692503003
Total Pages : 196 pages
Book Rating : 4.5/5 (3 download)

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Book Synopsis Stop Marketing, Start Selling by : Shaun Tinney

Download or read book Stop Marketing, Start Selling written by Shaun Tinney and published by . This book was released on 2015-09-04 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your guide to doubling online leads, customers, and revenue. The basic value proposition of any business is to help people get what they want. A website is no different. Nobody watches TV for the commercials, or visits your website to check out your latest marketing campaigns. If they're on your site, your marketing worked. Now it's time to help them get what they came for. The partners at The Good (http: //thegood.com), an ecommerce and lead generation advisory, have condensed their learnings from over a decade in the ecommerce space. Their battle tested process for growing online revenues for brands large and small is shared in this comprehensive and actionable path to doubling online leads, customers and revenue. This book offers a step by step guide to making websites that convert. "In the age of empowered customers the best possible business case is to put the needs of your customers first. This book is a practical, no-nonsense approach to doing just that. It may not always tell you what you want to hear, but it certainly tells you what you need to hear." -Gerry McGovern, Author, CEO of Customer Carewords "When you invite guests to your house, you want them to enjoy themselves and leave happy. You should have the same mindset with your website. In this book, The Good shows you how to create a customer experience that converts." -Stephen Lease, Founder, Simplify & Go

No Nonsense: Inspire Your Staff

Author : Jerry R. Wilson
Publisher : Career Press
ISBN 13 : 1632651815
Total Pages : 242 pages
Book Rating : 4.6/5 (326 download)

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Book Synopsis No Nonsense: Inspire Your Staff by : Jerry R. Wilson

Download or read book No Nonsense: Inspire Your Staff written by Jerry R. Wilson and published by Career Press. This book was released on 2020 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Previously published in 2005 as 151 Quick Ideas to Inspire Your Staff by Career Press"--Verso.

The No-Nonsense Meditation Book

Author : Steven Laureys
Publisher : Bloomsbury Publishing
ISBN 13 : 1472980506
Total Pages : 225 pages
Book Rating : 4.4/5 (729 download)

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Book Synopsis The No-Nonsense Meditation Book by : Steven Laureys

Download or read book The No-Nonsense Meditation Book written by Steven Laureys and published by Bloomsbury Publishing. This book was released on 2021-04-15 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Meditation could retune our brains and help us cope with the long-term effects of the pandemic' - New Scientist 'Readers in search of an introduction to mindfulness that's free of woo-woo promises should look no further.' - Publishers Weekly 'For a boost to your wellbeing don't miss the brilliant The No-Nonsense Meditation Book, which unites brain science with practical tips' – Stylist ---- Rigorously researched and deeply illuminating, world-leading neurologist Dr Steven Laureys works with celebrated meditators to scientifically prove the positive impact meditation has on our brains. Dr Steven Laureys has conducted ground-breaking research into human consciousness for more than 20 years. For this bestselling book, translated into seven languages worldwide, Steven explores the effect of meditation on the brain, using hard science to explain the benefits of a practice that was once thought of as purely spiritual. The result is a highly accessible, scientifically questioning guide to meditation, designed to open the practice to a broader audience. A mix of fascinating science, inspiring anecdote and practical exercises, this accessible book offers thoroughly researched evidence that meditation can have a positive impact on all our lives.

Marketing in the Round

Author : Gini Dietrich
Publisher : Que Publishing
ISBN 13 : 0132939541
Total Pages : 265 pages
Book Rating : 4.1/5 (329 download)

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Book Synopsis Marketing in the Round by : Gini Dietrich

Download or read book Marketing in the Round written by Gini Dietrich and published by Que Publishing. This book was released on 2012-04-24 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers

Build a Profitable Online Business

Author : Mikael Olsson
Publisher : Apress
ISBN 13 : 1430263792
Total Pages : 158 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis Build a Profitable Online Business by : Mikael Olsson

Download or read book Build a Profitable Online Business written by Mikael Olsson and published by Apress. This book was released on 2013-10-22 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a Profitable Online Business: The No Nonsense Guide is a highly condensed step-by-step guide on how to build and run profitable websites. Serial web entrepreneur Mikael Olsson gives you in a nutshell all the tools, tips, and savvy you’ll need to create and operate online businesses that will automatically generate streams of effortless income for you. He shows you all the tricks and shortcuts for building your own amazing website and running your own online business profitably and efficiently, without wasting a nickel or a minute. You won’t find any technical jargon, drawn-out lessons, or feel-good fluff in this book. What you will find is an expert guide that pulls no punches in serving up the clean hits of hard information that any web entrepreneur needs to succeed at all aspects of an online business: website construction, SEO, marketing, monetization, and conversion. What you’ll learn From Build a Profitable Online Business you’ll learn: How to strategize, design, start up, and operate your own online business. How to build a professional-quality website with minimal outlay. How to attract visitors to your website and make them come back for more. How to monetize your website in 5 different ways. How to automate your websites to produce constant streams of passive income. Who this book is for The primary audience for this book is individual entrepreneurs who want to create successful web businesses with the least expenditure of time and money and run them as automated engines of passive income. The secondary audience is small companies, to which the strategies and techniques presented in the book apply equally well. This is not a book for people to program or use tools to build a website, so the audience is spared skipping through material that will not be helpful, or is redundant, or not at the correct level for them. Table of Contents Site Type and Niche Web Hosting Domain Name Site Structure Site Design Performance Validation Search Engines Site SEO Keyword Research Using Keywords Content Content Pages Navigation Navigation Pages Increasing Traffic Link Building Quality Links Table Artificial Link Building Natural Link Building Directories Social Bookmarking Social Networking PPC Profit Donations Advertising Affiliates Services Products Stickiness Return Visitors Sales Pages Credibility Credibility Pages Action Steps

The Complete Idiot's Guide to Direct Marketing

Author : Robert W. Bly
Publisher : Penguin
ISBN 13 : 9780028642109
Total Pages : 394 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis The Complete Idiot's Guide to Direct Marketing by : Robert W. Bly

Download or read book The Complete Idiot's Guide to Direct Marketing written by Robert W. Bly and published by Penguin. This book was released on 2001 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.

No B.S. Trust Based Marketing

Author : Dan S. Kennedy
Publisher : Entrepreneur Press
ISBN 13 : 1613081766
Total Pages : 290 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis No B.S. Trust Based Marketing by : Dan S. Kennedy

Download or read book No B.S. Trust Based Marketing written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2012-07-12 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: “ My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketing and positionin, and there is no better source than Dan Kennedy on this topic. His book No B.S. Guide to Trust-Based marketing is rich with vital insights.” -Harry S. Dent, Jr., author, The Great Crash Ahead Trust Between Consumers and Businesses is Gone Here's How to Fix It Internationally recognized “millionaire maker,” Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the “trust no one” mantra invading every customer’s mind today. They deliver an eye-opening look at the core of all business—trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals. You'll get the essential strategies required to build trust in an understandably untrusting world, and in turn, attract both business and profits. Covers 8 ways to demonstrate trustworthiness to prospective clients The #1 secret desire of today’s untrusting prospects—how to understand it, respond to it, and use it to transform marketing, prospecting, and presentations How to avoid dumb mistakes that scream “salesman” to prospects Why “Where can I find clients?” is the wrong question. The right question is: How can I construct a business persona and life so that clients seek me out, with trust in place in advance? How to keep products, services and prospects away from the avalanche of competitive and confusing information online The incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake

Professional Services Marketing

Author : Mike Schultz
Publisher : John Wiley & Sons
ISBN 13 : 1118604342
Total Pages : 373 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Professional Services Marketing by : Mike Schultz

Download or read book Professional Services Marketing written by Mike Schultz and published by John Wiley & Sons. This book was released on 2013-06-04 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.