Author : Marc H Meyer
Publisher : Legare Street Press
ISBN 13 : 9781019950524
Total Pages : 0 pages
Book Rating : 4.9/5 (55 download)
Book Synopsis New Product Strategy in Small High Technology Firms by : Marc H Meyer
Download or read book New Product Strategy in Small High Technology Firms written by Marc H Meyer and published by Legare Street Press. This book was released on 2023-07-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a framework for developing successful product strategies in small, high-technology firms. The authors emphasize the importance of aligning product strategy with business strategy and the need for continuous innovation. They explain how to analyze market opportunities, design products that meet customer needs, and launch them successfully. The book is essential reading for entrepreneurs, marketing professionals, and business students. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.