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New Product Design And Pricing Policies In A Duopoly Market
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Book Synopsis New Product Design and Pricing Policies in a Duopoly Market by : Aysun Ozler
Download or read book New Product Design and Pricing Policies in a Duopoly Market written by Aysun Ozler and published by . This book was released on 2011 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis New Product Pricing Strategies in Monopoly-duopoly Markets by : Eunsang Yoon
Download or read book New Product Pricing Strategies in Monopoly-duopoly Markets written by Eunsang Yoon and published by . This book was released on 1984 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Duopoly Pricing Strategy for Information Products with Premium Service by : Zan Zhang
Download or read book Duopoly Pricing Strategy for Information Products with Premium Service written by Zan Zhang and published by . This book was released on 2016 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many software firms, especially mobile app providers, offer perpetually free basic products to users, but premiums are charged for access to the additional features or functionalities. While the free offering helps capture potential customers, it might cannibalize the sales of premium goods or services. This paper adopts a game theoretical approach to examine the impact of free offering on the competition between two firms in the presence of network effects. The firms can either offer a free core product and a paid service or offer them as a bundle. The core product has stand-alone value and can be used separately but the value-added service has no value without the core product. We derive the market equilibria and present conditions under which the free offering strategy outperforms the bundling strategy. We show that when a firm's core product has a sufficient advantage in product quality, it is better for this firm to sell the bundle but for the other to use free strategy. However, if the core products are similar in terms of quality, it is optimal for them to use the same strategies. Whether to offer a free product depends largely on the core products' quality. We also show that the firms may be caught in a prisoner's dilemma when both adopt the free strategy. Finally, we find that the profitability of the firm that offers a free product always increases in network effects intensity and market size, but this is not the case for the firm that sells the bundle. This study contributes to understanding the behavior of feature-limited free offering in a duopoly setting. Our findings also provide insights into the design of free product and the impact of network effects on the firms' offering decisions.
Book Synopsis Handbook of Research on New Product Development by : Peter N. Golder
Download or read book Handbook of Research on New Product Development written by Peter N. Golder and published by Edward Elgar Publishing. This book was released on 2018 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. Managers will benefit from the handbook by expanding their knowledge of new product development and researchers will learn about opportunities to continue expanding on this body of knowledge.
Book Synopsis Dynamic Duopoly Pricing Strategies in Marketing by : Yuko Minowa
Download or read book Dynamic Duopoly Pricing Strategies in Marketing written by Yuko Minowa and published by . This book was released on 1996 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Pricing Strategies for New Industrial Products in Oligopolistic Industries by : W. H. Brickner
Download or read book Pricing Strategies for New Industrial Products in Oligopolistic Industries written by W. H. Brickner and published by . This book was released on 1966 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis New-Product Diffusion Models by : Vijay Mahajan
Download or read book New-Product Diffusion Models written by Vijay Mahajan and published by Springer Science & Business Media. This book was released on 2000-09-30 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are relatively high. Indeed, new product failure rates have variously been reported as between 40 and 90 percent. Despite this multitude of factors, marketing researchers have not been deterred from developing and designing techniques to predict or explain the levels of new product sales over time. The proliferation of the internet, the necessity or developing a road map to plan the launch and exit times of various generations of a product, and the shortening of product life cycles are challenging firms to investigate market penetration, or innovation diffusion, models. These models not only provide information on new product sales over time but also provide insight on the speed with which a new product is being accepted by various buying groups, such as those identified as innovators, early adopters, early majority, late majority, and laggards. New Product Diffusion Models aims to distill, synthesize, and integrate the best thinking that is currently available on the theory and practice of new product diffusion models. This state-of-the-art assessment includes contributions by individuals who have been at the forefront of developing and applying these models in industry. The book's twelve chapters are written by a combined total of thirty-two experts who together represent twenty-five different universities and other organizations in Australia, Europe, Hong Kong, Israel, and the United States. The book will be useful for researchers and students in marketing and technological forecasting, as well as those in other allied disciplines who study relevant aspects of innovation diffusion. Practitioners in high-tech and consumer durable industries should also gain new insights from New Product Diffusion Models. The book is divided into five parts: I. Overview; II. Strategic, Global, and Digital Environments for Diffusion Analysis; III. Diffusion Models; IV. Estimation and V. Applications and Software. The final section includes a PC-based software program developed by Gary L. Lilien and Arvind Rangaswamy (1998) to implement the Bass diffusion model. A case on high-definition television is included to illustrate the various features of the software. A free, 15-day trial access period for the updated software can be downloaded from http://www.mktgeng.com/diffusionbook. Among the book's many highlights are chapters addressing the implications posed by the internet, globalization, and production policies upon diffusion of new products and technologies in the population.
Book Synopsis Optimal Pricing and Advertising Policies for New Product Oligopoly Models. Revision by : Gerald L. Thompson
Download or read book Optimal Pricing and Advertising Policies for New Product Oligopoly Models. Revision written by Gerald L. Thompson and published by . This book was released on 1981 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this paper our previous work on monopoly and oligopoly new product models is extended by the addition of pricing as well as advertising control variables. These models contain Bass's demand growth model, and the Vidale-Wolfe and Ozga advertising models, as well as the production learning curve model and an exponential demand function. The problem of characterizing an optimal pricing and advertising policy over time is an important question in the field of marketing as well as in the areas of business policy and competitive economics. These questions are particularly important during the introductory period of a new product, when the effects of the learning curve phenomenon and market saturation are most pronounced.
Book Synopsis Duopoly Price Competition with Reference Effects Under Logit Demand by : Mengzi Amy Guo
Download or read book Duopoly Price Competition with Reference Effects Under Logit Demand written by Mengzi Amy Guo and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: We consider a duopoly price competition with each firm selling one substitute product to strategic consumers, who assess their willingness to pay based on the reference price and make purchase decisions through the MNL model. The influence of reference price on consumer demand, known as the reference effect, can be potentially asymmetric, which incurs the non-smoothness in revenue functions. In the one-shot game, we show the existence, uniqueness, and structure of Nash equilibrium (NE) in loss-neutral and loss-averse scenarios (our proof also extends to the oligopoly setting). By contrast, in the gain-seeking scenario, the NE exists but may not be unique, where we provide a sufficient condition for the occurrence of multiple equilibria. Additionally, our one-shot game can be naturally extended to a repeated game with consecutive periods linked by reference price updates. We derive theoretical insights on the long-run market dynamics in this multi-period competitive framework under two practical pricing policies. Notably, the market stability (i.e., convergence behavior) hinges on the presence of a gain-seeking product. In the absence of gain-seeking products, we prove the convergence of price and reference price paths to the stationary Nash equilibrium (SNE) when firms possess full rationality and adopt the equilibrium pricing policy. We further characterize the structure of SNE and show that it is unique if and only if both products are loss-neutral. Meanwhile, when firms only exhibit bounded rationality and adhere to the best-response pricing policy, we draw the same conclusion in a special case where consumers have short-term memories. Conversely, when any gain-seeking product is introduced, the SNE ceases to exist, implying that the market never stabilizes in the long run under either equilibrium or best-response pricing policy.
Book Synopsis Price Signaling in a Two-Market Duopoly by : Matthew Hughes (Donald)
Download or read book Price Signaling in a Two-Market Duopoly written by Matthew Hughes (Donald) and published by . This book was released on 2016 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within any industry, firms typically produce related products over multiple subsequent periods in an attempt to build consumer loyalty and achieve continued sales. Apple releases new iPhones and car companies produce new models every year, relying on consumers believing each new product is of high quality. Firms rely on the spillover effects from previous markets, where firms are able to more easily demonstrate their product's quality to the consumers before purchase. The goal is to find a range of prices which allows the high quality firm to distinguish its type to consumers via the price pH and if spillover effects in subsequent markets can occur. We look at a duopoly of two firms, of high and low qualities, where each firm produces a product in an initial market and a second, related product in a subsequent market. Using each firm's expected profits, based on Bayesian probabilities, we analyze a firm's mimicking strategy to find the range of pH that allows for a separating equilibrium and spillover effects. In a second market where firms are the same qualities as in the first market, the high quality firm experiences spillover effects and can signal its quality with a lower price than in the first market. When firms change qualities in the second market, no spillover effect occurs and the newly high quality firm must increase pH from the previous market in order to separate.
Book Synopsis New Perspectives on Industrial Organization by : Victor J. Tremblay
Download or read book New Perspectives on Industrial Organization written by Victor J. Tremblay and published by Springer Science & Business Media. This book was released on 2012-07-20 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers the main topics that students need to learn in a course on Industrial Organization. It reviews the classic models and important empirical evidence related to the field. However, it will differ from prior textbooks in two ways. First, this book incorporates contributions from behavioral economics and neuroeconomics, providing the reader with a richer understanding of consumer preferences and the motivation for many of the business practices we see today. The book discusses how firms exploit consumers who are prone to making mistakes and who suffer from cognitive dissonance, attention lapses, and bounded rationality, for example and will help explain why firms invest in persuasive advertising, offer 30-day free trials, offer money-back guarantees, and engage in other observed phenomena that cannot be explained by the traditional approaches to industrial organization. A second difference is that this book achieves a balance between textbooks that emphasize formal modeling and those that emphasize the history of the field, empirical evidence, case studies, and policy analysis. This text puts more emphasis on the micro-foundations (i.e., consumer and producer theory), classic game theoretic models, and recent contributions from behavioral economics that are pertinent to industrial organization. Each topic will begin with a discussion of relevant theory and models and will also include a discussion of concrete examples, empirical evidence, and evidence from case studies. This will provide students with a deeper understanding of firm and consumer behavior, of the factors that influence market structure and economic performance, and of policy issues involving imperfectly competitive markets. The book is intended to be a textbook for graduate students, MBAs and upper-level undergraduates and will use examples, graphical analysis, algebra, and simple calculus to explain important ideas and theories in industrial organization.
Author :United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly Publisher : ISBN 13 : Total Pages :1602 pages Book Rating :4.3/5 (91 download)
Book Synopsis Administered Prices by : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly
Download or read book Administered Prices written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly and published by . This book was released on 1960 with total page 1602 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Optimal Control Applications for Operations Strategy by : Bowon Kim
Download or read book Optimal Control Applications for Operations Strategy written by Bowon Kim and published by Springer. This book was released on 2017-03-09 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the applications of optimal control theory to operations strategy and supply chain management. It emphasizes the importance of optimal control theory as a tool to analyze and understand fundamental issues in the respective fields. Delving deeper, the book also elaborates on how optimal control theory provides managerial and economic insights, enabling readers to comprehend the dynamic activities and interactions in operations. Given that optimal control theory is not a dominant approach to studying operations management in the current literature, this book fills that gap by showing its effectiveness as a tool to supplement other methodologies in operations.
Book Synopsis Different Pricing Policies in Hotelling's Duopoly Model by : Horst A. Eiselt
Download or read book Different Pricing Policies in Hotelling's Duopoly Model written by Horst A. Eiselt and published by . This book was released on 1990 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer-Driven Demand and Operations Management Models by : Serguei Netessine
Download or read book Consumer-Driven Demand and Operations Management Models written by Serguei Netessine and published by Springer Science & Business Media. This book was released on 2009-06-02 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.
Book Synopsis Capturing Direct and Cross Price Effects in a Differentiated Products Duopoly Model by : Michael Kopel
Download or read book Capturing Direct and Cross Price Effects in a Differentiated Products Duopoly Model written by Michael Kopel and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: We show that a frequently used direct demand system with product differentiation in a duopoly market generates unexpected effects of increasing the substitutability of firms' products on prices, outputs, profits and welfare. Using the original demand system introduced by Bowley (The Mathematical Groundwork of Economics, Oxford, Oxford University Press, 1924) as a reference, we argue that this alternative model does not capture a consumer's taste for variety. Moreover, we demonstrate that positive values for the parameter which represents cross-price effects in the alternative demand system corresponds to the regime of complementary products in the original Bowley model. As a consequence, for increasing values of this parameter--meant to capture increasing competition in the usual sense--prices do not converge towards marginal costs and profits do not vanish. Finally, we study a duopoly with international transfer pricing and demonstrate that conflicting policy conclusions are derived depending on which of the models is used to capture demand.
Book Synopsis Proceedings of the 2022 3rd International Conference on Management Science and Engineering Management (ICMSEM 2022) by : Jun Yang
Download or read book Proceedings of the 2022 3rd International Conference on Management Science and Engineering Management (ICMSEM 2022) written by Jun Yang and published by Springer Nature. This book was released on 2023-02-10 with total page 755 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. Management science aims to study the dynamic study of human use of limited resources in management activities to achieve organizational goals: complex and innovative social behavior and its laws. And engineering management refers to the management of important and complex new products, equipment and devices in the process of development, manufacturing and production, and also includes the study and management of technological innovation, technological transformation, transformation, transformation, layout and strategy of industrial engineering technology development. The development or breakthrough of management theory is accompanied by the development and progress of science and technology, and the level of science and technology and the level of management theory in each historical period are mutually adaptive, and it can be said that the progress of science and technology plays an important role in promoting the development of management. At the same time, the rapid development and progress of science and technology give a strong injection to the development of engineering, and provide the possibility for engineering construction can use new technology, new equipment, new technology and new materials. Modern management is an important development direction of management science nowadays. And the use of modern management in engineering has an important role in saving social costs, ensuring project quality, and improving safety awareness and behavior ICMSEM 2022, in contrast to the previous two conferences, will focus its discussions on modern management, talking about the benefits that modernization brings to engineering and: Develop and advance management science through the study and application of certain issues To open up new perspectives in the sharing of speakers and inspire the audience to new ways of managing in engineering. To create a forum for sharing, research and exchange at the international level, so that the participants can be informed of the latest research directions, results and contents of management science, which will inspire them to new ideas for research and practice. Papers on management science and engineering management will be accepted and published in the form of conference proceedings for those who cannot attend the conference.