Research Methods and the New Media

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Author :
Publisher : Simon and Schuster
ISBN 13 : 0029353319
Total Pages : 232 pages
Book Rating : 4.0/5 (293 download)

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Book Synopsis Research Methods and the New Media by : Frederick Williams

Download or read book Research Methods and the New Media written by Frederick Williams and published by Simon and Schuster. This book was released on 1988-09-26 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "new media" -- interactive videodiscs, telecommunications, computers, VCRs, teletext systems, and more -- present researchers with new challenges when it comes to studying practical applications or theoretical effects. This valuable volume aids researchers in first recognizing the special qualities of interactivity, demassification, and asynchroneity that the new media have created and to instruct professional researchers and students in alternative research methods, multiple methods, and the triangulation of results. For the first time, a variety of methods are examined as they apply to new media research, including mathematical modeling, controlled experiments, quasiexperiments, surveys, longitudinal studies, field studies, archival and secondary research, futures research and forecasting, content analysis, case studies, and focus groups. Whether the problem to be researched is as focused as considering the cost-benefit for a school wishing to adopt computers in the classroom or as wide-ranging as determining the effects of video games on child socialization, this up-to-date and thorough guide alerts researchers to the pitfalls of traditional methodology and offers a firm foundation upon which they can build reliable, accurate projects able to produce sound results.

New Media/New Methods

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Author :
Publisher : Parlor Press LLC
ISBN 13 : 1602355274
Total Pages : 261 pages
Book Rating : 4.6/5 (23 download)

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Book Synopsis New Media/New Methods by : Jeff Rice

Download or read book New Media/New Methods written by Jeff Rice and published by Parlor Press LLC. This book was released on 2008-07-22 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essays in New Media/New Methods: The Academic Turn from Literacy to Electracy pose an invention-based approach to new media studies. They represent a specific school of theory that has emerged from the work of graduates of the University of Florida. Working from the concept of electracy, as opposed to literacy, contributors pose various heuristics for new media rhetoric and theory.

New New Media

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Publisher : Pearson Educacion
ISBN 13 : 9780205927326
Total Pages : 223 pages
Book Rating : 4.9/5 (273 download)

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Book Synopsis New New Media by : Paul Levinson

Download or read book New New Media written by Paul Levinson and published by Pearson Educacion. This book was released on 2013 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the publisher. For more than 60 years, instructors and their students have looked to Penguin trade paperbacks for state-of-the-art scholarship, accessibility, and fair prices. Allyn & Bacon, Penguin's sister company, aims to meet those same expectations with textbooks in our series, Penguin Academics. We've created the Penguin Academics series with ease of use in mind-the books are conveniently portable and highly readable, with engaging typefaces and interior designs. Concise yet thorough in their coverage of the basics, Penguin Academics titles are ideal for use either by themselves or in combination with other books.

Architecture's New Media

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Publisher : MIT Press
ISBN 13 : 9780262112840
Total Pages : 584 pages
Book Rating : 4.1/5 (128 download)

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Book Synopsis Architecture's New Media by : Yehuda E. Kalay

Download or read book Architecture's New Media written by Yehuda E. Kalay and published by MIT Press. This book was released on 2004 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: Yehuda Kalay offers a comprehensive exposition of the principles, methods, & practices that underlie architectural computing. He discusses pertinent aspects of information technology, analyses the benefits & drawbacks of particular computational methods, & looks into the future.

Health Industry Communication

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Publisher : Jones & Bartlett Learning
ISBN 13 : 1284120996
Total Pages : 476 pages
Book Rating : 4.2/5 (841 download)

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Book Synopsis Health Industry Communication by : Nancy J. Hicks

Download or read book Health Industry Communication written by Nancy J. Hicks and published by Jones & Bartlett Learning. This book was released on 2016-03-01 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of Health Industry Communication: New Media, New Methods, New Message is a thorough revision fills a critical gap in the literature for communications students as well as students of health administration and public health. Featuring best practices and case studies from notable practitioners, the chapters offer a 360-degree view of the world of health communications from a business and promotions outlook as well as a look at special topics that impact health communicators.

Methods for Analyzing Social Media

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Author :
Publisher : Routledge
ISBN 13 : 1351558404
Total Pages : pages
Book Rating : 4.3/5 (515 download)

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Book Synopsis Methods for Analyzing Social Media by : Klaus Bredl

Download or read book Methods for Analyzing Social Media written by Klaus Bredl and published by Routledge. This book was released on 2017-07-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is becoming increasingly attractive for users. It is a fast way to communicate ideas and a key source of information. It is therefore one of the most influential mediums of communication of our time and an important area for audience research. The growth of social media invites many new questions such as: How can we analyze social media? Can we use traditional audience research methods and apply them to online content? Which new research strategies have been developed? Which ethical research issues and controversies do we have to pay attention to? This book focuses on research strategies and methods for analyzing social media and will be of interest to researchers and practitioners using social media, as well as those wanting to keep up to date with the subject. This book was originally published as a special issue of the Journal of Technology in Human Services.

The New Media Invasion

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Publisher : McFarland
ISBN 13 : 0786488182
Total Pages : 231 pages
Book Rating : 4.7/5 (864 download)

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Book Synopsis The New Media Invasion by : John David Ebert

Download or read book The New Media Invasion written by John David Ebert and published by McFarland. This book was released on 2011-09-29 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the 15th century until the mid–1990s, media based on the printed word—books, magazines, handbills, newspapers, and journals—dominated society. Today, an onslaught of digital media centered on the Internet is developing at a breathtaking pace, destabilizing the very idea of printed media and fundamentally reshaping our world in the process. This study explores how Internet entities like Amazon, YouTube, Facebook, Wikipedia, and Google, and gadgets such as digital cameras, cell phones, video games, robots, drones, and all things MacIntosh have affected everything from the book industry and copyright law to how we conduct social relationships and consider knowledge. Including a chronology of significant events in the history of the digital explosion, this investigation of the often overlooked “shadow” side of new technology chronicles life during a radical societal shift and follows the process whereby one world disintegrates while another takes its place. Instructors considering this book for use in a course may request an examination copy here.

Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines

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Author :
Publisher : IGI Global
ISBN 13 : 1799866076
Total Pages : 467 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines by : Mih?e?, Lorena Clara

Download or read book Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines written by Mih?e?, Lorena Clara and published by IGI Global. This book was released on 2021-01-15 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stories are everywhere around us, from the ads on TV or music video clips to the more sophisticated stories told by books or movies. Everything comes wrapped in a story, and the means employed to weave the narrative thread are just as important as the story itself. In this context, there is a need to understand the role storytelling plays in contemporary society, which has changed drastically in recent decades. Modern global society is no longer exclusively dominated by the time-tested narrative media such as literature or films because new media such as videogames or social platforms have changed the way we understand, create, and replicate stories. The Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines is a comprehensive reference book that provides the relevant theoretical framework that concerns storytelling in modern society, as well as the newest and most varied analyses and case studies in the field. The chapters of this extensive volume follow the construction and interpretation of stories across a plethora of contemporary media and disciplines. By bringing together radical forms of storytelling in traditional disciplines and methods of telling stories across newer media, this book intersects themes that include interactive storytelling and narrative theory across advertisements, social media, and knowledge-sharing platforms, among others. It is targeted towards professionals, researchers, and students working or studying in the fields of narratology, literature, media studies, marketing and communication, anthropology, religion, or film studies. Moreover, for interested executives and entrepreneurs or prospective influencers, the chapters dedicated to marketing and social media may also provide insights into both the theoretical and the practical aspects of harnessing the power of storytelling in order to create a cohesive and impactful online image.

New Media

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Author :
Publisher : Routledge
ISBN 13 : 1134083823
Total Pages : 463 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis New Media by : Martin Lister

Download or read book New Media written by Martin Lister and published by Routledge. This book was released on 2008-12-08 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Media: A Critical Introduction is a comprehensive introduction to the culture, history, technologies and theories of new media. Written especially for students, the book considers the ways in which 'new media' really are new, assesses the claims that a media and technological revolution has taken place and formulates new ways for media studies to respond to new technologies. The authors introduce a wide variety of topics including: how to define the characteristics of new media; social and political uses of new media and new communications; new media technologies, politics and globalization; everyday life and new media; theories of interactivity, simulation, the new media economy; cybernetics, cyberculture, the history of automata and artificial life. Substantially updated from the first edition to cover recent theoretical developments, approaches and significant technological developments, this is the best and by far the most comprehensive textbook available on this exciting and expanding subject. At www.newmediaintro.com you will find: additional international case studies with online references specially created You Tube videos on machines and digital photography a new ‘Virtual Camera’ case study, with links to short film examples useful links to related websites, resources and research sites further online reading links to specific arguments or discussion topics in the book links to key scholars in the field of new media.

The New Media Book

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Publisher :
ISBN 13 :
Total Pages : 282 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The New Media Book by : Dan Harries

Download or read book The New Media Book written by Dan Harries and published by . This book was released on 2002-09 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: What will prove to be the lasting impact of New Media on film and television? What kinds of transformations of moving image media are really already under way? The term 'new media' has become an effective catch word both as a description of the digital delivery of media via the Internet, DVD, and digital television and as a reference to the "newness" such technologies have brought to media more generally. And yet the nature of this transformation has been over-hyped and too little understood. The New Media Book provides an accessible, critical intervention into the field of moving image studies and features 20 newly commissioned and thought-provoking essays in a format designed to be of wide use to a range of courses in digital media, film and television studies. The book is divided into five thematic sections: Technologies, Production, Texts, Consumption, and Contexts and addresses how "new media" is both embracing and altering the existing media landscape. Topics discussed include the ways in which we interact with digital television, the changing methods of production, distribution, and exhibition within the media industry, and how the histories of traditional media have influenced the development of new media. The New Media Book examines the corresponding influences that 'traditional' media and 'new' media are having upon each other as well as revisiting central, continuing issues surrounding the moving image and the contexts in which all the media operate. The collected essays present and redefine these crucially important topics providing the most systematic analysis of both change and continuity in the contemporary media landscape yet published in the field of screen studies.

New Media in the White Cube and Beyond

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Publisher : Univ of California Press
ISBN 13 : 0520243978
Total Pages : 284 pages
Book Rating : 4.5/5 (22 download)

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Book Synopsis New Media in the White Cube and Beyond by : Christiane Paul

Download or read book New Media in the White Cube and Beyond written by Christiane Paul and published by Univ of California Press. This book was released on 2008 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: "New Media in the White Cube and Beyond perceptively addresses the challenges inherent in the digital arts. The book will be a great asset to the study and practice of presenting media art for many years to come."--Barbara London, curator, Museum of Modern Art, New York "Provocative and original, New Media in the White Cube and Beyond represents an important contribution to the fields of new media, museum studies, and contemporary art."--Alexander Alberro, author of Conceptual Art and the Politics of Publicity

Handbook of Research on New Media Applications in Public Relations and Advertising

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Author :
Publisher : IGI Global
ISBN 13 : 1799832031
Total Pages : 572 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on New Media Applications in Public Relations and Advertising by : Esiyok, Elif

Download or read book Handbook of Research on New Media Applications in Public Relations and Advertising written by Esiyok, Elif and published by IGI Global. This book was released on 2020-08-07 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.

New Philosophy for New Media

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Publisher : MIT Press
ISBN 13 : 9780262083218
Total Pages : 380 pages
Book Rating : 4.0/5 (832 download)

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Book Synopsis New Philosophy for New Media by : Mark B. N. Hansen

Download or read book New Philosophy for New Media written by Mark B. N. Hansen and published by MIT Press. This book was released on 2004 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: A philosophy of new media that defines the digitalimage as the process by which the body filters information tocreate images.

New Media

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Publisher :
ISBN 13 : 9780199026340
Total Pages : 368 pages
Book Rating : 4.0/5 (263 download)

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Book Synopsis New Media by : Terry Flew

Download or read book New Media written by Terry Flew and published by . This book was released on 2018-02-26 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully up-to-date survey examines the social, political, and economic impacts of new media from the early days of the telegraph to the latest network technologies. Featuring an in-depth treatment of new media theories, engaging case studies, and Canadian examples throughout, this textoffers students a concise yet comprehensive introduction to new media from a Canadian perspective.

The Hype Machine

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Publisher : Currency
ISBN 13 : 0525574522
Total Pages : 417 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis The Hype Machine by : Sinan Aral

Download or read book The Hype Machine written by Sinan Aral and published by Currency. This book was released on 2020-09-15 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.

Socialnomics

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Publisher : John Wiley & Sons
ISBN 13 : 0470901225
Total Pages : 322 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Socialnomics by : Erik Qualman

Download or read book Socialnomics written by Erik Qualman and published by John Wiley & Sons. This book was released on 2010-10-07 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Socialnomics "It's obvious that Erik Qualman's passion is social media." —Dan Heath, New York Times bestselling coauthor of Made to Stick and Switch "People are hot for social media . . . Erik Qualman says it's about listening first, then selling." —Forbes "Erik Qualman has been doing his homework on the social media phenomenon." —The Huffington Post "This is a must-read for anyone trying to leverage the social graph rather than be squashed by it." —Steve Kaufer, CEO, TripAdvisor "You learn a lot about someone from how they treat their moms. Erik is a trustworthy guy." —Chris Brogan, New York Times bestselling author of Trust Agents and Social Media 101 "Qualman is to social media what Demming is to quality and Drucker to management." —Scott Galloway, Professor, Stern School of Business, NYU The newly revised and updated guide to the social media revolution! Welcome to the world of Socialnomics—where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it. Join Erik Qualman in Socialnomics for a fascinating look at the business implications of social media, and tap its considerable power to increase sales, cut marketing costs, and communicate directly with consumers.

Understanding New Media

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Author :
Publisher : Peter Lang
ISBN 13 : 9781433111266
Total Pages : 418 pages
Book Rating : 4.1/5 (112 download)

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Book Synopsis Understanding New Media by : Robert K. Logan

Download or read book Understanding New Media written by Robert K. Logan and published by Peter Lang. This book was released on 2010 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a «Global Village», making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression «the medium is the message». These predictions form the genesis of this new volume by Robert Logan, a friend and colleague who worked with McLuhan. In Understanding New Media Logan expertly updates Understanding Media to analyze the «new media» McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. Visit the companion website, understandingnewmedia.org, for the latest updates on this book.