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Author : Terry C. Coram
Publisher :
ISBN 13 : 9780846412663
Total Pages : 0 pages
Book Rating : 4.4/5 (126 download)
Download or read book New Ideas in Industrial Marketing written by Terry C. Coram and published by . This book was released on 1970 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Terry Charles Coram
Publisher :
ISBN 13 :
Total Pages : 350 pages
Book Rating : 4.3/5 (243 download)
Download or read book New Ideas in Industrial Marketing written by Terry Charles Coram and published by . This book was released on 1970 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dennis R. McDermott
Publisher :
ISBN 13 :
Total Pages : 46 pages
Book Rating : 4.0/5 ( download)
Download or read book New Product Innovations in Industrial Marketing written by Dennis R. McDermott and published by . This book was released on 1979 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mukerjee
Publisher : Excel Books India
ISBN 13 : 9788174467003
Total Pages : 676 pages
Book Rating : 4.4/5 (67 download)
Download or read book Industrial Marketing written by Mukerjee and published by Excel Books India. This book was released on 2009 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Claudio A. Saavedra
Publisher : Springer
ISBN 13 : 3319306103
Total Pages : 440 pages
Book Rating : 4.3/5 (193 download)
Download or read book The Marketing Challenge for Industrial Companies written by Claudio A. Saavedra and published by Springer. This book was released on 2016-04-29 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.
Author : Dr. MADESWARAN A
Publisher : Archers & Elevators Publishing House
ISBN 13 : 8194706580
Total Pages : 405 pages
Book Rating : 4.1/5 (947 download)
Download or read book ESSENTIALS OF INDUSTRIAL MARKETING written by Dr. MADESWARAN A and published by Archers & Elevators Publishing House. This book was released on with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frederick E. Webster
Publisher : *Ronald Press
ISBN 13 :
Total Pages : 352 pages
Book Rating : 4.3/5 (512 download)
Download or read book Industrial Marketing Strategy written by Frederick E. Webster and published by *Ronald Press. This book was released on 1984-08-10 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A reader-friendly, manager?s goal-oriented guide to marketing in the 21st century In today?s customer-oriented world, marketing principles are more important than ever for managers to understand and implement in their business strategy. The recent rise of outsourcing, strategic alliances, globalization, and e-commerce, as well as the failures of dot-com fool?s gold and fuzzy accounting, means the application of these principles, as always, is changing. This completely revised and updated edition repositions marketing as the process of defining, developing, and delivering customer value. Offering specific guidelines on creating a customer-focused, market-driven company, Market-Driven Management also includes new chapters on branding, marketing strategy implementation, sales force deployment, and value delivery.
Author : E. Raymond Corey
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 632 pages
Book Rating : 4.3/5 (243 download)
Download or read book Industrial Marketing written by E. Raymond Corey and published by Prentice Hall. This book was released on 1983 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 792 pages
Book Rating : 4.:/5 (28 download)
Download or read book Class and Industrial Marketing written by and published by . This book was released on 1926 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas Fotiadis
Publisher : SAGE
ISBN 13 : 1529785596
Total Pages : 527 pages
Book Rating : 4.5/5 (297 download)
Download or read book Industrial Marketing written by Thomas Fotiadis and published by SAGE. This book was released on 2022-12-08 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR. The textbook includes: The marketing philosophy on industrial markets The characteristics of industrial markets The marketing mix and the product life cycle The issues surrounding distribution and operations including value creation, business relationships and networks Case studies and mini case studies (vignettes) This textbook is suitable for students studying industrial marketing and other related courses at undergraduate and graduate levels. Thomas Fotiadis is an Associate Professor of Marketing and Head of the Marketing Laboratory in the Department of Production and Management Engineering, School of Engineering at Democritus University of Thrace, Greece. Adam Lindgreen is Professor and Head of Department of Marketing at Copenhagen Business School, Denmark and Extraordinary Professor at University of Pretoria’s Gordon Institute of Business Science, South Africa. George J. Siomkos is Professor of Marketing at the Athens University of Economics & Business (AUEB), Director of the MSc Program in Services Management and previously Dean of the School of Business, AUEB, Greece. Christina Öberg is Professor at CTF Service Research Center, Karlstad University and associated with the Ratio Institute, Sweden. Dimitris Folinas is Professor in the Department of Supply Chain Management at International Hellenic University, Greece.
Author : Lawrence Fisher
Publisher : Random House Business Books
ISBN 13 :
Total Pages : 292 pages
Book Rating : 4.:/5 (31 download)
Download or read book Industrial Marketing written by Lawrence Fisher and published by Random House Business Books. This book was released on 1976 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 134 pages
Book Rating : 4.3/5 (512 download)
Download or read book Class & Industrial Marketing written by and published by . This book was released on 1927 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter M. Chisnall
Publisher :
ISBN 13 :
Total Pages : 372 pages
Book Rating : 4.:/5 (31 download)
Download or read book Strategic Industrial Marketing written by Peter M. Chisnall and published by . This book was released on 1985 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : M. Govindarajan
Publisher : Vikas Publishing House
ISBN 13 : 9788125913719
Total Pages : 310 pages
Book Rating : 4.9/5 (137 download)
Download or read book Industrial Marketing Management written by M. Govindarajan and published by Vikas Publishing House. This book was released on 2009-11-01 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industrial Marketing Management provides a comprehensive review and analysis of industrial marketing issues, practices and strategies with reference to Indian scenario. The main focus of this book is on building a conceptual understanding for developing industrial marketing strategies. It includes analysis of the caselets, which will sharpen the analytical ability of the students.
Author : Donald E. Vinson
Publisher :
ISBN 13 :
Total Pages : 430 pages
Book Rating : 4.4/5 (91 download)
Download or read book The Environment of Industrial Marketing written by Donald E. Vinson and published by . This book was released on 1975 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Krzysztof Kubacki
Publisher : Springer
ISBN 13 : 3319109510
Total Pages : 842 pages
Book Rating : 4.3/5 (191 download)
Download or read book Ideas in Marketing: Finding the New and Polishing the Old written by Krzysztof Kubacki and published by Springer. This book was released on 2014-10-25 with total page 842 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2013 Academy of Marketing Science (AMS) Annual Conference held in Monterey, California, entitled Ideas in Marketing: Finding the New and Polishing the Old.
Author : Robert E. Spekman
Publisher :
ISBN 13 :
Total Pages : 110 pages
Book Rating : 4.3/5 (512 download)
Download or read book Issues in Industrial Marketing written by Robert E. Spekman and published by . This book was released on 1982 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:
