New Frontiers Of Customer Strategy

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New Frontiers of Customer Strategy

Author : Thierry Delecolle
Publisher : John Wiley & Sons
ISBN 13 : 1786308509
Total Pages : 292 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis New Frontiers of Customer Strategy by : Thierry Delecolle

Download or read book New Frontiers of Customer Strategy written by Thierry Delecolle and published by John Wiley & Sons. This book was released on 2024-07-23 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation has shaped a new landscape for companies and their customers, offering companies a wealth of data with which to develop customer knowledge. However, this evolution is just one of many transformations in customer marketing within an increasingly complex reality, thrown into turmoil by environmental and social changes. New frontiers in customer relations strategies are thus being drawn, some in new territories grounded in efforts to preserve scarce resources, while others are built on expectations of social responsibility. These profound societal changes also reveal darker frontiers, where companies have insufficient ethical considerations for vulnerable customers, or merely react to changes in legislation. New Frontiers of Customer Strategy offers practitioners, lecturers and students an up-to-date reflection on the role of customer relations now and in the future, to keep pace with environmental, digital, inclusive and ethical issues, as well as organizational governance.

New Frontiers in Technical Analysis

Author : Paul Ciana
Publisher : John Wiley & Sons
ISBN 13 : 1118155599
Total Pages : 352 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis New Frontiers in Technical Analysis by : Paul Ciana

Download or read book New Frontiers in Technical Analysis written by Paul Ciana and published by John Wiley & Sons. This book was released on 2011-08-24 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential guide to the most innovative technical trading tools and strategies available In today's investment arena, there is a growing demand to diversify investment strategies through numerous styles of contemporary market analysis, as well as a continuous search for increasing alpha. Paul Ciana, Bloomberg L.P.'s top liason to Technical Analysts worldwide, understands these challenges very well and that is why he has created New Frontiers in Technical Analysis. Paul, along with in-depth contributions from some of the worlds most accomplished market participants developed this reliable guide that contains some of the newest tools and strategies for analyzing today's markets. The methods discussed are based on the existing body of knowledge of technical analysis and have evolved to support, and appeal to technical, fundamental, and quantitative analysts alike. • It answers the question "What are other people using?" by quantifying the popularity of the universally accepted studies, and then explains how to use them • Includes thought provoking material on seasonality, sector rotation, and market distributions that can bolster portfolio performance • Presents ground-breaking tools and data visualizations that paint a vivid picture of the direction of trend by capitalizing on traditional indicators and eliminating many of their faults • And much more Engaging and informative, New Frontiers in Technical Analysis contains innovative insights that will sharpen your investments strategies and the way you view today's market.

The Routledge Companion to Strategic Marketing

Author : Bodo B. Schlegelmilch
Publisher : Routledge
ISBN 13 : 1351038656
Total Pages : 507 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis The Routledge Companion to Strategic Marketing by : Bodo B. Schlegelmilch

Download or read book The Routledge Companion to Strategic Marketing written by Bodo B. Schlegelmilch and published by Routledge. This book was released on 2020-11-24 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.

Connected Strategy

Author : Nicolaj Siggelkow
Publisher : Harvard Business Press
ISBN 13 : 1633697010
Total Pages : 158 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Connected Strategy by : Nicolaj Siggelkow

Download or read book Connected Strategy written by Nicolaj Siggelkow and published by Harvard Business Press. This book was released on 2019-04-30 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Models for Transforming Customer Relationships What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost? This is the promise of a connected strategy. New forms of connectivity--involving frequent, low-friction, customized interactions--mean that companies can now anticipate customer needs as they arise, or even before. Simultaneously, enabled by these technologies, companies can create new business models that deliver more value to customers. Connected strategies are win-win: Customers get a dramatically improved experience, while companies boost operational efficiency. In this book, strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in industries such as healthcare, financial services, mobility, retail, entertainment, nonprofit, and education, Connected Strategy identifies the four pathways--respond-to-desire, curated offering, coach behavior, and automatic execution--for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies. Whether you're trying to revitalize strategy in an established company or disrupt an industry as a startup, this book will help you: Reshape your connections with your customers Find new ways to connect with existing suppliers while also activating new sources of capacity Create the right revenue model Make the best technology choices to support your strategy Integrating rich examples, how-to advice, and practical tools in the form of "workshop chapters" throughout, this book is the ultimate resource for creating competitive advantage through connected relationships with your customers and redefined connections in your industry.

New Frontiers in the Internationalization of Businesses

Author : Fernando Angulo-Ruiz
Publisher : Routledge
ISBN 13 : 9781032175881
Total Pages : 184 pages
Book Rating : 4.1/5 (758 download)

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Book Synopsis New Frontiers in the Internationalization of Businesses by : Fernando Angulo-Ruiz

Download or read book New Frontiers in the Internationalization of Businesses written by Fernando Angulo-Ruiz and published by Routledge. This book was released on 2021-09-30 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the impact of international expansion as a potential pathway to address the challenges of poverty and vulnerability, and provide relevant new knowledge on the factors that support successful international expansion of Indigenous businesses.

The Future of Competition

Author : C. K. Prahalad
Publisher : Harvard Business Press
ISBN 13 : 1422160742
Total Pages : 273 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis The Future of Competition by : C. K. Prahalad

Download or read book The Future of Competition written by C. K. Prahalad and published by Harvard Business Press. This book was released on 2004-02-18 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the convergence of industries and technologies; ubiquitous connectivity and globalization; and, as a consequence, the evolving role of the consumer from passive recipient to active co-creator of value. Managers need a new framework for value creation. Increasingly, individual customers interact with a network of firms and consumer communities to co-create value. No longer can firms autonomously create value. Neither is value embedded in products and services per se. Products are but an artifact around which compelling individual experiences are created. As a result, the focus of innovation will shift from products and services to experience environments that individuals can interact with to co-construct their own experiences. These personalized co-creation experiences are the source of unique value for consumers and companies alike. In this emerging opportunity space, companies must build new strategic capital—a new theory on how to compete. This book presents a detailed view of the new functional, organizational, infrastructure, and governance capabilities that will be required for competing on experiences and co-creating unique value.

New Frontiers in Social Innovation Research

Author : Alex Nicholls
Publisher : Springer
ISBN 13 : 1137506806
Total Pages : 262 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis New Frontiers in Social Innovation Research by : Alex Nicholls

Download or read book New Frontiers in Social Innovation Research written by Alex Nicholls and published by Springer. This book was released on 2015-09-18 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is open access under a CC BY license. Interest in social innovation continues to rise, from governments setting up social innovation 'labs' to large corporations developing social innovation strategies. Yet theory lags behind practice, and this hampers our ability to understand social innovation and make the most of its potential. This collection brings together work by leading social innovation researchers globally, exploring the practice and process of researching social innovation, its nature and effects. Combining theoretical chapters and empirical studies, it shows how social innovation is blurring traditional boundaries between the market, the state and civil society, thereby developing new forms of services, relationships and collaborations. It takes a critical perspective, analyzing potential downsides of social innovation that often remain unexplored or are glossed over, yet concludes with a powerful vision of the potential for social innovation to transform society. It aims to be a valuable resource for students and researchers, as well as policymakers and others supporting and leading social innovation.

Traction

Author : Justin Mares
Publisher : S Curve Publishing
ISBN 13 : 0976339609
Total Pages : 247 pages
Book Rating : 4.9/5 (763 download)

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Book Synopsis Traction by : Justin Mares

Download or read book Traction written by Justin Mares and published by S Curve Publishing. This book was released on 2014-08-26 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups end in failure. Almost every failed startup has a product. What failed startups don't have are enough customers. Traction Book changes that. We provide startup founders and employees with the framework successful companies use to get traction. It helps you determine which marketing channel will be your key to growth. "If you can get even a single distribution channel to work, you have a great business." -- Peter Thiel, billionare PayPal founder The number one traction mistake founders and employees make is not dedicating as much time to traction as they do to developing a product. This shortsighted approach has startups trying random tactics -- some ads, a blog post or two -- in an unstructured way that will likely fail. We developed our traction framework called Bullseye with the help of the founders behind several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), Alex Pachikov (Evernote) and more. We interviewed over forty successful founders and researched countless more traction stories -- pulling out the repeatable tactics and strategies they used to get traction. "Many entrepreneurs who build great products simply don't have a good distribution strategy." -- Mark Andreessen, venture capitalist Traction will show you how some of the biggest internet companies have grown, and give you the same tools and framework to get traction.

New Frontiers in HRD

Author : Monica Lee
Publisher : Routledge
ISBN 13 : 1134382871
Total Pages : 214 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis New Frontiers in HRD by : Monica Lee

Download or read book New Frontiers in HRD written by Monica Lee and published by Routledge. This book was released on 2004-06-24 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contributions from a number of leading international scholars explore the boundaries of the field of Human Resource Development and present an innovative and challenging approach to HRD theory and practice.

European Retail Research

Author : Bernhard Swoboda
Publisher : Springer Science & Business Media
ISBN 13 : 3834980994
Total Pages : 231 pages
Book Rating : 4.8/5 (349 download)

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Book Synopsis European Retail Research by : Bernhard Swoboda

Download or read book European Retail Research written by Bernhard Swoboda and published by Springer Science & Business Media. This book was released on 2009-01-30 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept.

The End of Corporate Imperialism

Author : C. K. Prahalad
Publisher : Harvard Business Review Press
ISBN 13 : 1633691411
Total Pages : 35 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis The End of Corporate Imperialism by : C. K. Prahalad

Download or read book The End of Corporate Imperialism written by C. K. Prahalad and published by Harvard Business Review Press. This book was released on 2008-11-10 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hundreds of millions of people in China, India, Indonesia, and Brazil are eager to enter the marketplace. Yet multinational companies typically pitch their products to emerging markets' tiny segment of affluent buyers, and thus miss out on much larger markets further down the socioeconomic pyramid—which local rivals snap up. By applying the authors' recommendations, you can position yourself to compete innovatively in developing countries—and to unlock major new sources of revenue for your business. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.

Land and Water

Author :
Publisher :
ISBN 13 :
Total Pages : 282 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Land and Water by :

Download or read book Land and Water written by and published by . This book was released on 1915 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:

New Frontiers in Open Innovation

Author : Henry Chesbrough
Publisher : OUP Oxford
ISBN 13 : 0191504998
Total Pages : 369 pages
Book Rating : 4.1/5 (915 download)

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Book Synopsis New Frontiers in Open Innovation by : Henry Chesbrough

Download or read book New Frontiers in Open Innovation written by Henry Chesbrough and published by OUP Oxford. This book was released on 2014-11-06 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies have to innovate to stay competitive, and they have to collaborate with other organizations to innovate effectively. Although the benefits of "open innovation" have been described in detail before, underlying mechanisms how companies can be successful open innovators have not be understood well. A growing community of innovation management researchers started to develop different frameworks to understand open innovation in a more systematic way. This book provides a thorough examination of research conducted to date on open innovation, as well as a comprehensive overview of what will be the most important, most promising and most relevant research topics in this area during the next decade. "Open Innovation: Researching a new paradigm" (OUP 2006) was the first initiative to bring open innovation closer to the academic community. Open innovation research has since then been growing in an exponential way and research has evolved in different and unexpected directions. As the research field is growing, it becomes increasingly difficult for young (and even experienced scholars) to keep an overview of the most important trends in open innovation research, of the research topics that are most promising for the coming years, and of the most interesting management challenges that are emerging in organizations practicing open innovation. In the spirit of an open approach to innovation, the editors have engaged other scholars and practitioners to contribute some of their interesting insights in this book.Companies have to innovate to stay competitive, and they have to collaborate with other organizations to innovate effectively. Although the benefits of "open innovation" have been described in detail before, mechanisms underlying how companies can be successful "open innovators" have not be understood well. A growing community of innovation management researchers started to develop different frameworks to understand open innovation in a more systematic way.

NeuroInvesting

Author : Wai-Yee Chen
Publisher : John Wiley & Sons
ISBN 13 : 111833924X
Total Pages : 240 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis NeuroInvesting by : Wai-Yee Chen

Download or read book NeuroInvesting written by Wai-Yee Chen and published by John Wiley & Sons. This book was released on 2013-07-26 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rewire your brain for investing success As an investment advisor to high net worth individuals, Wai-Yee Chen has spent years watching her clients make investment decisions—some good decisions and some not-so-good decisions. Though confronted by the same market variables, those clients often make very different choices with very different results. Here, Chen argues that it's usually not the data that affects investor decision-making as much as the way investors themselves think. In NeuroInvesting, Chen argues that investors can change the way they think in order to change the way they invest. She presents four elements that affect investor decision-making and reveals how investors can rewire their brains to make better investing decisions for better returns. Uses neuroscience to explain how successful investors think different Written by an experienced investment advisor who works at one of Australia's premier retail brokers Explains investing using real-world stories about investors from an advisor's perspective When it comes to investing, how you think has a huge impact on how you make investing decisions. Based on the real science of how people think, NeuroInvesting offers every investor a chance to change the way they invest by changing the way they think.

New Frontiers in the Solar System

Author :
Publisher :
ISBN 13 : 9780309084956
Total Pages : 232 pages
Book Rating : 4.0/5 (849 download)

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Book Synopsis New Frontiers in the Solar System by :

Download or read book New Frontiers in the Solar System written by and published by . This book was released on 2003 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Solar system exploration is that grand human endeavor which reaches out through interplanetary space to discover the nature and origins of the system of planets in which we live and to learn whether life exists beyond Earth. It is an international enterprise involving scientists, engineers, managers, politicians, and others, sometimes working together and sometimes in competition, to open new frontiers of knowledge. It has a proud past, a productive present, and an auspicious future. This survey was requested by the National Aeronautics and Space Administration (NASA) to determine the contemporary nature of solar system exploration and why it remains a compelling activity today. A broad survey of the state of knowledge was requested. In addition NASA asked for the identifcation of the top-level scientific questions to guide its ongoing program and a prioritized list of the most promising avenues for flight investigations and supporting ground-based activities.

Strategy & Business

Author :
Publisher :
ISBN 13 :
Total Pages : 672 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Strategy & Business by :

Download or read book Strategy & Business written by and published by . This book was released on 2006 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business Model Innovation

Author : S.M. Riad Shams
Publisher : Routledge
ISBN 13 : 1000380408
Total Pages : 191 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Business Model Innovation by : S.M. Riad Shams

Download or read book Business Model Innovation written by S.M. Riad Shams and published by Routledge. This book was released on 2021-04-26 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has been growing interest on business models among academics and practitioners in recent years, as business model describes how an organization creates, distributes and captures value and, therefore, can be considered the DNA of the organization. Recently, factors related to digital transformation, the vital role of sustainability and social aspects, along with an increasing globalization, have pushed towards radical transformations in business models. This book aims to further our knowledge on business model innovation in new contexts of analysis and with new perspectives of investigation. Insights from business model innovation are presented from studies focusing on start-ups, small businesses and large businesses to provide a bigger picture on new dynamics connected to digital transformation, sustainability, new global relationships. As such, the scope is on new ways to create value, new components and dynamics (such as digitalization and sustainability) concerning the key elements of the business model (value creation, value configuration and value capture), and new relationships between actors that may foster business model innovation. It represents a valuable resource for practitioners willing to innovate business models, academics aiming at finding new research lines, and students keen to learn more about business models.