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Speaking of Health

Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309072719
Total Pages : 377 pages
Book Rating : 4.3/5 (9 download)

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Book Synopsis Speaking of Health by : Institute of Medicine

Download or read book Speaking of Health written by Institute of Medicine and published by National Academies Press. This book was released on 2002-12-11 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are what we eat. That old expression seems particularly poignant every time we have our blood drawn for a routine physical to check our cholesterol levels. And, it's not just what we eat that affects our health. Whole ranges of behaviors ultimately make a difference in how we feel and how we maintain our health. Lifestyle choices have enormous impact on our health and well being. But, how do we communicate the language of good health so that it is uniformly received-and accepted-by people from different cultures and backgrounds? Take, for example, the case of a 66 year old Latina. She has been told by her doctor that she should have a mammogram. But her sense of fatalism tells her that it is better not to know if anything is wrong. To know that something is wrong will cause her distress and this may well lead to even more health problems. Before she leaves her doctor's office she has decided not to have a mammogram-that is until her doctor points out that having a mammogram is a way to take care of herself so that she can continue to take care of her family. In this way, the decision to have a mammogram feels like a positive step. Public health communicators and health professionals face dilemmas like this every day. Speaking of Health looks at the challenges of delivering important messages to different audiences. Using case studies in the areas of diabetes, mammography, and mass communication campaigns, it examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact. Speaking of Health looks at basic theories of communication and behavior change and focuses on where they apply and where they don't. By suggesting creative strategies and guidelines for speaking to diverse audiences now and in the future, the Institute of Medicine seeks to take health communication into the 21st century. In an age where we are inundated by multiple messages every day, this book will be a critical tool for all who are interested in communicating with diverse communities about health issues.

Mobile and Personal Communication Services and Systems

Author : Raj Pandya
Publisher : John Wiley & Sons
ISBN 13 : 0471660965
Total Pages : 353 pages
Book Rating : 4.4/5 (716 download)

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Book Synopsis Mobile and Personal Communication Services and Systems by : Raj Pandya

Download or read book Mobile and Personal Communication Services and Systems written by Raj Pandya and published by John Wiley & Sons. This book was released on 2004-04-05 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Raj Pandya, international expert in Universal Personal Telecommunications (UPT), guides you through the past, present, and future of mobile and personal communication systems. Telecommunications professionals and students will find a comprehensive discussion of mobile telephone, data, and multimedia services, and how the evolution toward next-generation systems will shape tomorrow s mobile communications industry. A broad systems overview combined with carefully selected technical details give you a clear understanding of the basic technology, architecture, and applications associated with mobile communications. You ll learn valuable information on numbering, identities, and performance benchmarks to help you plan and design mobile systems and networks. A timely discussion of underlying regional and international standards will keep you informed of the influences at work in the industry today. You'll also gain essential insights into the future direction of mobile and personal communications from an in-depth analysis of: International Mobile Telecommunications 2000 (IMT-2000) Global Mobile Satellite Systems Universal Personal Telecommunications Mobile Data Communications The outlook for GSM, IS-136, and IS-95. MOBILE AND PERSONAL COMMUNICATION SERVICES AND SYSTEMS is indispensable reading for anyone who wants to understand what lies ahead for this rapidly evolving technology.

Multilingual Information Management

Author : Ximo Granell
Publisher : Chandos Publishing
ISBN 13 : 1780634528
Total Pages : 245 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis Multilingual Information Management by : Ximo Granell

Download or read book Multilingual Information Management written by Ximo Granell and published by Chandos Publishing. This book was released on 2014-12-09 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multilingual information is in high demand in today's globalised economy. Industry and market globalisation, intensified collaboration between European countries, technological developments, the advent and consolidation of the Internet, the rise of electronic business, and the increased use of electronic documents are some of the factors that have fuelled this need. Multilingual Information Management draws on previous empirical research to explore how information and technologies are used within the community of translators as information facilitators among different languages and cultures, to help them become more productive and competitive in today's market. The book consists of three parts, including a literature review on information and technology needs among translators; a research framework to investigate the perceptions and use of information and technology within their working environment; and a strategic proposal for an Information Systems approach to multilingual information professionals and information literacy training. - Presents an interdisciplinary approach to multilingual information and technology management among information professionals - Analyses the community of practice of translators as multilingual information facilitators and ICT users - Contributes to further develop Information Literacy to a strategic level among information professionals - Provides a methodological contribution through an evidence-based approach to practice - Bridges the gap between the information-related disciplines of Information Science, Business Management, and Translation Studies

The New Communications Technologies

Author : Michael Mirabito
Publisher : Taylor & Francis
ISBN 13 : 1136026576
Total Pages : 345 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis The New Communications Technologies by : Michael Mirabito

Download or read book The New Communications Technologies written by Michael Mirabito and published by Taylor & Francis. This book was released on 2004-03-23 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: As new communications applications are developed and brought to market, it is vital for communications professionals to keep abreast of these issues. Since the technologies and applications also affect our daily lives, it is important to understand how they will shape the country and, by extension, the world at large. International censorship, the impact of the Internet and wireless tools, and th legisation following the World Trade Center bombing all fall into this category. The New Communications Technologies, Fifth Edition, provides vital information on the new and emerging technologies that will shape the way communicators do business. The book explores the new communications technologies and covers topics ranging from multimedia and production to satellites to digital communication. Just as important, the book examines the social, economic, and political impact brought about by the adoption of such technologies and applications; this fallout includes privacy concerns, First Amendment issues, and the implications raised by biometric systems.

Handbook of Research on Narrative Advertising

Author : Yilmaz, Recep
Publisher : IGI Global
ISBN 13 : 1522597913
Total Pages : 436 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Narrative Advertising by : Yilmaz, Recep

Download or read book Handbook of Research on Narrative Advertising written by Yilmaz, Recep and published by IGI Global. This book was released on 2019-06-28 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.

Internet Communications Using SIP

Author : Henry Sinnreich
Publisher : John Wiley & Sons
ISBN 13 : 111842915X
Total Pages : 354 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Internet Communications Using SIP by : Henry Sinnreich

Download or read book Internet Communications Using SIP written by Henry Sinnreich and published by John Wiley & Sons. This book was released on 2012-07-06 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is like a good tour guide.It doesn't just describe the major attractions; you share in the history, spirit, language, and culture of the place." --Henning Schulzrinne, Professor, Columbia University Since its birth in 1996, Session Initiation Protocol (SIP) has grown up. As a richer, much more robust technology, SIP today is fully capable of supporting the communication systems that power our twenty-first century work and life. This second edition handbook has been revamped to cover the newest standards, services, and products. You'll find the latest on SIP usage beyond VoIP, including Presence, instant messaging (IM), mobility, and emergency services, as well as peer-to-peer SIP applications, quality-of-service, and security issues--everything you need to build and deploy today's SIP services. This book will help you * Work with SIP in Presence and event-based communications * Handle SIP-based application-level mobility issues * Develop applications to facilitate communications access for users with disabilities * Set up Internet-based emergency services * Explore how peer-to-peer SIP systems may change VoIP * Understand the critical importance of Internet transparency * Identify relevant standards and specifications * Handle potential quality-of-service and security problems

Introduction to Broadband Communication Systems

Author : Cajetan M. Akujuobi
Publisher : CRC Press
ISBN 13 : 142006150X
Total Pages : 456 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Introduction to Broadband Communication Systems by : Cajetan M. Akujuobi

Download or read book Introduction to Broadband Communication Systems written by Cajetan M. Akujuobi and published by CRC Press. This book was released on 2007-11-28 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Broadband networks, such as asynchronous transfer mode (ATM), frame relay, and leased lines, allow us to easily access multimedia services (data, voice, and video) in one package. Exploring why broadband networks are important in modern-day telecommunications, Introduction to Broadband Communication Systems covers the concepts and components of bot

Mergers, Acquisitions, and Other Restructuring Activities

Author : Donald DePamphilis
Publisher : Academic Press
ISBN 13 : 0123854857
Total Pages : 784 pages
Book Rating : 4.1/5 (238 download)

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Book Synopsis Mergers, Acquisitions, and Other Restructuring Activities by : Donald DePamphilis

Download or read book Mergers, Acquisitions, and Other Restructuring Activities written by Donald DePamphilis and published by Academic Press. This book was released on 2011-08-22 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two strengths distinguish this textbook from others. One is its presentation of subjects in the contexts wherein they occur. The other is its use of current events. Other improvements have shortened and simplified chapters, increased the numbers and types of pedagogical supplements, and expanded the international appeal of examples.

Renewing U.S. Telecommunications Research

Author : National Research Council
Publisher : National Academies Press
ISBN 13 : 030918083X
Total Pages : 92 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Renewing U.S. Telecommunications Research by : National Research Council

Download or read book Renewing U.S. Telecommunications Research written by National Research Council and published by National Academies Press. This book was released on 2006-09-01 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern telecommunications infrastructureâ€"made possible by research performed over the last several decadesâ€"is an essential element of the U.S. economy. The U.S. position as a leader in telecommunications technology, however, is at risk because of the recent decline in domestic support of long-term, fundamental telecommunications research. To help understand this challenge, the National Science Foundation asked the NRC to assess the state of telecommunications research in the United States and recommend ways to halt the research decline. This report provides an examination of telecommunications research support levels, focus, and time horizon in industry, an assessment of university telecommunications research, and the implications of these findings on the health of the sector. Finally, it presents recommendations for enhancing U.S. telecommunications' research efforts.

Health Industry Communication

Author : Nancy J. Hicks
Publisher : Jones & Bartlett Learning
ISBN 13 : 1284120996
Total Pages : 476 pages
Book Rating : 4.2/5 (841 download)

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Book Synopsis Health Industry Communication by : Nancy J. Hicks

Download or read book Health Industry Communication written by Nancy J. Hicks and published by Jones & Bartlett Learning. This book was released on 2016-03-01 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of Health Industry Communication: New Media, New Methods, New Message is a thorough revision fills a critical gap in the literature for communications students as well as students of health administration and public health. Featuring best practices and case studies from notable practitioners, the chapters offer a 360-degree view of the world of health communications from a business and promotions outlook as well as a look at special topics that impact health communicators.

Handbook of Research on Telecommunications Planning and Management for Business

Author : Lee, In
Publisher : IGI Global
ISBN 13 : 1605661953
Total Pages : 1211 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Handbook of Research on Telecommunications Planning and Management for Business by : Lee, In

Download or read book Handbook of Research on Telecommunications Planning and Management for Business written by Lee, In and published by IGI Global. This book was released on 2009-03-31 with total page 1211 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides original, in-depth, and innovative articles on telecommunications policy, management, and business applications"--Provided by publisher.

Communication Technology Update

Author : August E. Grant
Publisher : Taylor & Francis
ISBN 13 : 1136028412
Total Pages : 377 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Communication Technology Update by : August E. Grant

Download or read book Communication Technology Update written by August E. Grant and published by Taylor & Francis. This book was released on 2004-07-06 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

Communication Technology Update and Fundamentals

Author : August E. Grant
Publisher : Taylor & Francis
ISBN 13 : 1136031294
Total Pages : 370 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Communication Technology Update and Fundamentals by : August E. Grant

Download or read book Communication Technology Update and Fundamentals written by August E. Grant and published by Taylor & Francis. This book was released on 2008-06-24 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2008. Routledge is an imprint of Taylor & Francis, an informa company.

Trade Governance in the Digital Age

Author : Mira Burri
Publisher : Cambridge University Press
ISBN 13 : 110737992X
Total Pages : 527 pages
Book Rating : 4.1/5 (73 download)

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Book Synopsis Trade Governance in the Digital Age by : Mira Burri

Download or read book Trade Governance in the Digital Age written by Mira Burri and published by Cambridge University Press. This book was released on 2015-07-09 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development of new digital technologies has resulted in significant transformations in daily life, from the arrival of online shopping to more fundamental changes in the ways we work and communicate. Many of these changes raise questions that transcend market access and liberalisation, and demand cooperation and coherent regulatory design. International trade regulation has hitherto not reacted in a forward-looking manner to the digital revolution and, particularly at the multilateral level, legal engineering has yielded few tangible results. This book examines whether WTO laws possess the necessary flexibility and resilience to accommodate the changes brought about by burgeoning digital trade. By revealing both the potential and the limitations of the WTO framework, it provides a broad picture of the interaction between digital technologies and trade regulation, links the often disconnected discourses of international trade law, intellectual property and cyberlaw and explores discrete problems in different domains of global trade regulation.

New Communication Approaches in the Digitalized World

Author : Mehmet Serdar Erciş
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527554228
Total Pages : 467 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis New Communication Approaches in the Digitalized World by : Mehmet Serdar Erciş

Download or read book New Communication Approaches in the Digitalized World written by Mehmet Serdar Erciş and published by Cambridge Scholars Publishing. This book was released on 2020-06-04 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: The collection of essays reviews, explores and reports on the state of the digitalized world and a number of communication issues. It is a readable, non-technical publication which offers a comprehensive presentation of communication issues, trends, data, and likely future developments in the digitalized world.

Telecommunications Law in the Internet Age

Author : Sharon K. Black
Publisher : Elsevier
ISBN 13 : 0080518680
Total Pages : 537 pages
Book Rating : 4.0/5 (85 download)

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Book Synopsis Telecommunications Law in the Internet Age by : Sharon K. Black

Download or read book Telecommunications Law in the Internet Age written by Sharon K. Black and published by Elsevier. This book was released on 2001-10-17 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: For companies in and around the telecommunications field, the past few years have been a time of extraordinary change-technologically and legally. The enacting of the Telecommunications Act of 1996 and the development of international trade agreements have fundamentally changed the environment in which your business operates, creating risks, responsibilities, and opportunities that were not there before. Until now, you'd have had a hard time finding a serious business book that offered any more than a cursory glance at this transformed world. But at last there's a resource you can depend on for in-depth analysis and sound advice. Written in easy-to-understand language, Telecommunications Law in the Internet Age systematically examines the complex interrelationships of new laws, new technologies, and new business practices, and equips you with the practical understanding you need to run your enterprise optimally within today's legal boundaries.* Offers authoritative coverage from a lawyer and telecommunications authority who has been working in the field for over three decades.* Examines telecommunications law in the U.S., at both the federal and state level.* Presents an unparalleled source of information on international trade regulations and their effects on the industry.* Covers the modern telecommunications issues with which most companies are grappling: wireless communication, e-commerce, satellite systems, privacy and encryption, Internet taxation, export controls, intellectual property, spamming, pornography, Internet telephony, extranets, and more.* Provides guidelines for preventing inadvertent violations of telecommunications law.* Offers guidance on fending off legal and illegal attacks by hackers, competitors, and foreign governments.* Helps you do more than understand and obey the law: helps you thrive within it.

Reinventing Public Service Communication

Author : P. Iosifidis
Publisher : Springer
ISBN 13 : 023027711X
Total Pages : 343 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis Reinventing Public Service Communication by : P. Iosifidis

Download or read book Reinventing Public Service Communication written by P. Iosifidis and published by Springer. This book was released on 2015-12-26 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: These essays address one of the most challenging debates in contemporary European media studies: the transition of the traditional Public Service Broadcasters into Public Service Media, as they widen their remit to produce and distribute public service content across more delivery platforms to meet the requirements of the digital age.