Neuro Discipline

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Neuro-Discipline

Author : Peter Hollins
Publisher : PKCS Media
ISBN 13 :
Total Pages : 227 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis Neuro-Discipline by : Peter Hollins

Download or read book Neuro-Discipline written by Peter Hollins and published by PKCS Media. This book was released on 2019-10-21 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Control your brain so it doesn’t control you. A science-based approach to getting things done and avoiding laziness and procrastination. Our brains are not wired for goal achievement. They are wired only for speed, survival, and the present moment. It’s time to defeat this primal tendency and make self-discipline your new normal. Stop leaving tasks unstarted and/or unfinished. You’re better than that. Neuro-Discipline tells the tale of two battling brains, and why we are predisposed to laziness and energy conservation. Time after time, we take the path of least resistance to our detriment. The key to beating this is understanding the brain’s imperatives and working with them. Neuro-Discipline is your layperson’s guide to self-discipline success - just enough biology and psychology to give important context, while ensuring that you don’t get stuck in the minutiae. This isn’t a textbook; it has over 20 actionable tips you can use TODAY. Peter Hollins has studied psychology and peak human performance for over a dozen years and is a bestselling author. He has worked with dozens of individuals to unlock their potential and path towards success. His writing draws on his academic, coaching, and research experience. Learn to beat your temptations, excuses, and weaknesses. •Learn about the two brains and the two versions of you that are always locked in battle. •How to trick the brain for action and productivity without working against it. •The role of dopamine and how we can simulate it for our own purposes. •How to talk to yourself and design your environment to stay on track. •Reframing excuses and dissecting your emotional reactions. •How to create a calm mind for ruthless execution. Discomfort, boredom, frustration, and laziness are temporary. Self-discipline is forever. We aren’t meant to lie in bed and relax. We are meant to pursue our goals and find satisfaction and fulfillment. Along the way, self-discipline is the most required ingredient. The ability to do unpleasant and uncomfortable things is what determines how our lives play out. How will you live your life? Take control of your life by clicking the BUY NOW button at the top of this page.

The Science of Self-Discipline

Author : Peter Hollins
Publisher : PublishDrive
ISBN 13 :
Total Pages : 218 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis The Science of Self-Discipline by : Peter Hollins

Download or read book The Science of Self-Discipline written by Peter Hollins and published by PublishDrive. This book was released on 2019-08-13 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your best intentions are not enough. Learn to scientifically engineer a disciplined life, become relentless, and never give up. Whatever you want in your life, self-discipline is the missing piece. Goals will remain dreams if you make the mistake of relying on motivation and your best drawn plans. The Science of Self-Discipline is a deep look into what allows us to resist our worst impulses and simply execute, achieve, produce, and focus. Every principle is scientifically-driven and dissected to as be actionable and helpful as possible. You’ll learn how top performers consistently exercise self-discipline, as well as what drives us on an instinctual, psychological level to act. This isn’t just a book; it’s a roadmap to the human psyche and will allow you to accomplish exactly what you set out to do, every time. When you understand what drives your cravings and the true roots of self-discipline, you’ll be able to rise above your temporary discomfort and focus on what really matters. Discover every factor that impacts self-discipline for better or worse. Break free of excuses, distractions, laziness, and temptations. Peter Hollins has studied psychology and peak human performance for over a dozen years and is a bestselling author. He has worked with dozens of individuals to unlock their potential and path towards success. His writing draws on his academic, coaching, and research experience. Beat instant gratification and create limitless motivation. •The biological basis of self-discipline - and why it’s beneficial to you. •Discipline tactics for high performers such as Navy SEALs. •Diagnosing what motivates you, what drains you, and what moves you emotionally. •Engineering an environment and social circle that boosts self-discipline. Form productive habits to increase your focus, strengthen your resolve, and stop giving up from boredom or frustration. •Why choosing two marshmallows over one matters. •Four questions for any potential lapse in willpower. •The interplay between habits, motivation, and self-discipline. Self-discipline and willpower will fundamentally change your life.

Mind Over Matter

Author : Peter Hollins
Publisher : PublishDrive
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis Mind Over Matter by : Peter Hollins

Download or read book Mind Over Matter written by Peter Hollins and published by PublishDrive. This book was released on 2019-07-24 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop self-defeating behaviors and act with intention. You’ll thank yourself later. What you receive in life is dictated by your self-discipline. The more you have, the more you get. Will you settle for less than you desire? How to make willpower automatic, second nature, and habitual. Mind Over Matter is not a textbook on self-discipline, nor is it a gentle and drawn-out discussion. It is a toolbox to keep you in motion and in action towards your goals. It pulls no punches as it provides direct techniques to ensure that your actions match your intentions - a difficult task. Self-discipline is not about grinding it out from morning until night. Let’s work smarter and accomplish more with less effort. Tools to get started, keep going, overcome distractions, and follow through every single time. Peter Hollins has studied psychology and peak human performance for over a dozen years and is a bestselling author. He has worked with a multitude of individuals to unlock their potential and path towards success. His writing draws on his academic, coaching, and research experience. Gain self-awareness and cultivate your determination and tenacity. Immediate action has never been so easy. •Learn the main emotional, psychological, and biological obstacles you are battling. •Understand and break the 5-step cycle of laziness that keeps you glued to the couch, unhappier than ever. •Confront yourself with a series of direct questions that force self-awareness and action. •An insightful formula for maximizing willpower and how to manipulate it. •What your discipline style is. •A guest chapter from bestselling author Stephen Guise on using mini habits to discipline your thoughts.

Build a Better Brain

Author : Peter Hollins
Publisher : PublishDrive
ISBN 13 :
Total Pages : 131 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis Build a Better Brain by : Peter Hollins

Download or read book Build a Better Brain written by Peter Hollins and published by PublishDrive. This book was released on 2019-07-24 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neuroscience made simple: practical methods to rewire your brain and take control of your thoughts, actions, and inner voice. Despite our best efforts, most of the time, we act without thinking. We make poor decisions. But this isn’t our fault! It’s just how our brains are programmed. Now, you don’t have to be a scientist to understand how to use your brain’s instincts to your advantage instead of your downfall. Understand your brain; change it; shape it; master it. Build a Better Brain has one goal: to help you improve your life by understanding how your brain works, and taking advantage of it. Put simply, your brain still thinks it is 10,000 BC, and this has the potential to sabotage you on a daily basis. This book is a deep look into the roots of conscious and unconscious behavior. It’s your introduction to neuroscience, but written for non-scientists and packed with advice. At the end of the day, this book is a guide for how to rewire your brain for optimal performance and happiness. Learn to create real neural growth on a daily basis. Increase your mental speed, think quicker, and make better decisions. Peter Hollins has studied psychology and peak human performance for over a dozen years and is a bestselling author. He has worked with dozens of individuals to unlock their potential and path towards success. His writing draws on his academic, coaching, and research experience. Oddly enough, neuroscience was his favorite class in school, and he has found how to apply that same information to real life situations. Control your impulses, anxious unconscious, and fears. Click the BUY NOW button to harness your mental potential. •The physiological origins of your behavior and how to shape them. •How habits - good and bad alike - are completely within your control. •Neuroplasticity in all its forms, and how to harness it for discipline and motivation. •Guiding principles for neural growth and networking. Improve everything you felt was simply impossible to change. Stop acting against your own interests and create intentional action.

Neuro-Habits

Author : Peter Hollins
Publisher : PKCS Media
ISBN 13 :
Total Pages : 121 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis Neuro-Habits by : Peter Hollins

Download or read book Neuro-Habits written by Peter Hollins and published by PKCS Media. This book was released on 2020-12-29 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small daily acts to change your brain chemistry and structure -- so you can be in control at all times. Sometimes it feels like we are living out lives on autopilot, powerless to change what we are doing. But we’re not powerless, we just need to rewire our brains so that the right thing is the easy thing. Do you feel lazy, slow, unmotivated, or apathetic? Understand your brain and you will solve all of your problems. Neuro Habits gets directly to the root of all behavior: the human brain. We will explore the quirks of the brain that create habits from both a psychological and neurological perspective, and what we can do about it. This book also presents an in-depth view of the concept of habits and exactly what motivates us to act. You will gain a scientifically-proven step by step guide on how to change your behavior in a sustainable way, and also make sure that you can put a halt to the destructive behaviors you’ve tried so hard to avoid. This is a guidebook, with actionable content almost every single page. Learn how tiny daily changes can affect your brain chemistry and structure. Peter Hollins has studied psychology and peak human performance for over a dozen years and is a bestselling author. He has worked with a multitude of individuals to unlock their potential and path towards success. His writing draws on his academic, coaching, and research experience. Transform your negative impulses into positive habits. •What neuroplasticity is and how it can change your life •Understand the relationship between dopamine and your behaviors •What a keystone habit is and why it matters •The definitive process of creating a new habit •Why replacing habits just might be more effective overall •The most common flaws in habit formation Change your habits, change your life. BUY NOW.

The Science of Powerful Focus

Author : Peter Hollins
Publisher : PublishDrive
ISBN 13 :
Total Pages : 113 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis The Science of Powerful Focus by : Peter Hollins

Download or read book The Science of Powerful Focus written by Peter Hollins and published by PublishDrive. This book was released on 2019-08-29 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overhaul your approach to concentration and productivity using strategic, science-proven methods to save hours a day and achieve twice as much. Your current focus and productivity tactics might be “adequate.” But they will never be great or reach their potential if you don’t understand how your psychology and physiology work together to affect your focus. Short circuit your brain into instant focus. The Science of Powerful Focus looks at focus in a revolutionary new way, and sheds light on studies both new and old that lead to the path of massive productivity and conquering of goals. It is a holistic view of how focus can be tackled from every angle of a person’s life. Other books will tell you to simply ditch your phone, stop multi-tasking, and sleep more. Is that really helpful information, or is it just common sense? Here, even the concept of focus is re-defined, and you will learn a plethora of actionable ways to integrate science into your daily life. Clear your mind, sit, and grind. Peter Hollins has studied psychology and peak human performance for over a dozen years and is a bestselling author. He has worked with dozens of individuals to unlock their potential and path towards success. His writing draws on his academic, coaching, and research experience. Defeat distractions and get “into the zone” on command. •Master the foundations of discipline and willpower. •Set goals that inevitable. •The biological basis behind procrastination. •Managing energy, your circadian rhythm, and nature’s schedule. Stop procrastinating and do more in half the time. •How to effectively “singletask.” •How to prime your mental engine. •To-do lists, priority lists, don’t do lists, and all you need to keep you accountable and on track. Master your focus, master your life.

Finish What You Start

Author : Peter Hollins
Publisher : PublishDrive
ISBN 13 :
Total Pages : 113 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis Finish What You Start by : Peter Hollins

Download or read book Finish What You Start written by Peter Hollins and published by PublishDrive. This book was released on 2019-08-13 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical tactics to grow your willpower, stop procrastination, focus like a laser, and achieve whatever you set your mind to. Following through and finishing what you start- more valuable skills than you realize. They are a combination of traits that enables you to create the life you want - without having to compromise or wait. The alternative is a status quo that you’re stuck in. Is your life a series of unfinished tasks and intentions? That stops now. Finish What You Start is a unique deep dive into the psychology and science of accomplishment, productivity, and getting things done. It takes a thorough look why we are sometimes stuck, and gives detailed, step by step solutions you can start using today. Every phase of finishing and following through is covered, and even productivity pros will be able to learn something new. Above all else, this is a guide to understanding your brain and instincts better for optimal results. Channel massive productivity and mental toughness. Peter Hollins has studied psychology and peak human performance for over a dozen years and is a bestselling author. He has worked with dozens of individuals to unlock their potential and path towards success. His writing draws on his academic, coaching, and research experience. Resist distractions, de-motivation, temptations, laziness, and excuses. •The surprising motivations that push us past obstacles. •How daily rules and a manifesto can help you achieve. •Valuable and insightful mindsets to view productivity from entirely new lights. Seize self-control and finally accomplish your big and small goals. •The science and tactics to beating procrastination easily. •Focus and willpower pitfalls you are probably committing at this very moment. •How to beat distractions, remain focused, stay on task, and get to what matters - consistently. Transform your life through productive habits and avoiding mental traps.

Fundamental Neuroscience

Author : Michael J. Zigmond
Publisher :
ISBN 13 :
Total Pages : 1666 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Fundamental Neuroscience by : Michael J. Zigmond

Download or read book Fundamental Neuroscience written by Michael J. Zigmond and published by . This book was released on 1999 with total page 1666 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamental Neuroscience is a comprehensive textbook that seeks to define the full scope of neuroscience. Developed in accordance with results of extensive reviews by neuroscience instructors, this premier textbook is divided into seven integrated sections. Each section may be used for a specific course, or the full text may be adopted to provide a broad-based curriculum that will carry the student from molecular to cognittive neuroscience.

30 Days to Self-Discipline

Author : Peter Hollins
Publisher : PKCS Media
ISBN 13 :
Total Pages : 134 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis 30 Days to Self-Discipline by : Peter Hollins

Download or read book 30 Days to Self-Discipline written by Peter Hollins and published by PKCS Media. This book was released on 2021-02-23 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: A true guide for procrastinators, slackers, couch potatoes. In 30 days, you won't be one anymore! Want to get somewhere worth going? It's not going to be easy, and it's not going to be comfortable. This book holds the answers. You will gain scientifically-proven new perspectives and tips to manage your day, energy, motivation, and self-discipline. You'll learn how to deal with the tangled, contradictory mess that is the human psyche, and use it to your advantage for once! Unlock the secrets of how top performers consistently exercise self-discipline. Don't glide through life leaving things unfinished or unstarted. Change your habits in 30 days! Overcome the barriers that actually lead to "laziness". Peter Hollins has studied psychology and peak human performance for over a dozen years and is a bestselling author. He has worked with dozens of individuals to unlock their potential and path towards success. His writing draws on his academic, coaching, and research experience. Adjust your psychology to master discomfort and master your impulses. •3 simple formulas for getting things done and evaluating yourself. •A timebox, an unschedule, and a calendar: what they can do for you. •Construct the most helpful to-do list that will also motivate you and organize your life. •Why you should actually read less, read Homer's Odysseus, and slice your life into categories. Daily self-discipline will fundamentally change your life.

41 Self-Discipline Habits: For Slackers, Avoiders, & Couch Potatoes

Author : Peter Hollins
Publisher :
ISBN 13 : 9781647433543
Total Pages : 192 pages
Book Rating : 4.4/5 (335 download)

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Book Synopsis 41 Self-Discipline Habits: For Slackers, Avoiders, & Couch Potatoes by : Peter Hollins

Download or read book 41 Self-Discipline Habits: For Slackers, Avoiders, & Couch Potatoes written by Peter Hollins and published by . This book was released on 2021-10-22 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop self-defeating behaviors and act with intention. You'll thank yourself later. What you receive in life is dictated by your self-discipline. The more you have, the more you get. Will you settle for less than you desire? Get your habits into shape and start living the life that you want. How to make willpower automatic, second nature, and habitual. 41 Self-Discipline Habits is not a textbook on self-discipline, nor is it a gentle and drawn-out discussion. It is a toolbox to keep you in motion and in action towards your goals. It pulls no punches as it provides direct techniques to ensure that your actions match your intentions - a difficult task. 41 techniques. Not bad, right? Self-discipline is not about grinding it out from morning until night. Let's work smarter and accomplish more with less effort. Tools to get started, keep going, overcome distractions, and follow through every single time. Peter Hollins has studied psychology and peak human performance for over a dozen years and is a bestselling author. He has worked with a multitude of individuals to unlock their potential and path towards success. His writing draws on his academic, coaching, and research experience. Gain self-awareness and cultivate your determination and tenacity. Immediate action has never been so easy. -Learn the main emotional, psychological, and biological obstacles you are battling -Understand and break the cycle of apathy that keeps you from achieving your goals -Confront yourself with a series of direct questions that force self-awareness and action -An insightful method for working with goals and visions that is super actionable -How to control your mood and make yourself productive on command

Connections Over Compliance

Author : LORI L. DESAUTELS
Publisher :
ISBN 13 : 9781948018890
Total Pages : 312 pages
Book Rating : 4.0/5 (188 download)

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Book Synopsis Connections Over Compliance by : LORI L. DESAUTELS

Download or read book Connections Over Compliance written by LORI L. DESAUTELS and published by . This book was released on 2021-01-05 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The developing brains of our children need to "feel" safe. Children who carry chronic behavioral challenges are often met with reactive and punitive practices that can potentially reactivate the developing stress response systems. This book deeply addresses the need for co-regulatory and relational touch point practices, shifting student-focused behavior management protocols to adult regulated brain and body states which are brain aligned, preventive, and relational discipline protocols. This new lens for discipline benefits all students by reaching for sustainable behavioral changes through brain state awareness rather than compliance and obedience.

Handbook of Neuroendocrinology

Author : George Fink
Publisher : Academic Press
ISBN 13 : 0123750970
Total Pages : 895 pages
Book Rating : 4.1/5 (237 download)

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Book Synopsis Handbook of Neuroendocrinology by : George Fink

Download or read book Handbook of Neuroendocrinology written by George Fink and published by Academic Press. This book was released on 2012 with total page 895 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neuroendocrinology underpins fundamental physiological, molecular, biological, and genetic principles such as the regulation of gene transcription and translation. This handbook highlights the experimental and technical foundations of each area's major concepts and principles.

The Whole-Brain Child

Author : Daniel J. Siegel
Publisher : Delacorte Press
ISBN 13 : 0553907255
Total Pages : 194 pages
Book Rating : 4.5/5 (539 download)

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Book Synopsis The Whole-Brain Child by : Daniel J. Siegel

Download or read book The Whole-Brain Child written by Daniel J. Siegel and published by Delacorte Press. This book was released on 2011-10-04 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • More than 1 million copies in print! • The authors of No-Drama Discipline and The Yes Brain explain the new science of how a child’s brain is wired and how it matures in this pioneering, practical book. “Simple, smart, and effective solutions to your child’s struggles.”—Harvey Karp, M.D. In this pioneering, practical book, Daniel J. Siegel, neuropsychiatrist and author of the bestselling Mindsight, and parenting expert Tina Payne Bryson offer a revolutionary approach to child rearing with twelve key strategies that foster healthy brain development, leading to calmer, happier children. The authors explain—and make accessible—the new science of how a child’s brain is wired and how it matures. The “upstairs brain,” which makes decisions and balances emotions, is under construction until the mid-twenties. And especially in young children, the right brain and its emotions tend to rule over the logic of the left brain. No wonder kids throw tantrums, fight, or sulk in silence. By applying these discoveries to everyday parenting, you can turn any outburst, argument, or fear into a chance to integrate your child’s brain and foster vital growth. Complete with age-appropriate strategies for dealing with day-to-day struggles and illustrations that will help you explain these concepts to your child, The Whole-Brain Child shows you how to cultivate healthy emotional and intellectual development so that your children can lead balanced, meaningful, and connected lives. “[A] useful child-rearing resource for the entire family . . . The authors include a fair amount of brain science, but they present it for both adult and child audiences.”—Kirkus Reviews “Strategies for getting a youngster to chill out [with] compassion.”—The Washington Post “This erudite, tender, and funny book is filled with fresh ideas based on the latest neuroscience research. I urge all parents who want kind, happy, and emotionally healthy kids to read The Whole-Brain Child. This is my new baby gift.”—Mary Pipher, Ph.D., author of Reviving Ophelia and The Shelter of Each Other “Gives parents and teachers ideas to get all parts of a healthy child’s brain working together.”—Parent to Parent

Willpower

Author : Roy F. Baumeister
Publisher : Penguin
ISBN 13 : 1101543779
Total Pages : 272 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis Willpower by : Roy F. Baumeister

Download or read book Willpower written by Roy F. Baumeister and published by Penguin. This book was released on 2011-09-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the world's most esteemed and influential psychologists, Roy F. Baumeister, teams with New York Times science writer John Tierney to reveal the secrets of self-control and how to master it. "Deep and provocative analysis of people's battle with temptation and masterful insights into understanding willpower: why we have it, why we don't, and how to build it. A terrific read." —Ravi Dhar, Yale School of Management, Director of Center for Customer Insights Pioneering research psychologist Roy F. Baumeister collaborates with New York Times science writer John Tierney to revolutionize our understanding of the most coveted human virtue: self-control. Drawing on cutting-edge research and the wisdom of real-life experts, Willpower shares lessons on how to focus our strength, resist temptation, and redirect our lives. It shows readers how to be realistic when setting goals, monitor their progress, and how to keep faith when they falter. By blending practical wisdom with the best of recent research science, Willpower makes it clear that whatever we seek—from happiness to good health to financial security—we won’t reach our goals without first learning to harness self-control.

Decisions, Uncertainty, and the Brain

Author : Paul W. Glimcher
Publisher : MIT Press
ISBN 13 : 9780262572279
Total Pages : 404 pages
Book Rating : 4.5/5 (722 download)

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Book Synopsis Decisions, Uncertainty, and the Brain by : Paul W. Glimcher

Download or read book Decisions, Uncertainty, and the Brain written by Paul W. Glimcher and published by MIT Press. This book was released on 2004-09-17 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this provocative book, Paul Glimcher argues that economic theory may provide an alternative to the classical Cartesian model of the brain and behavior. Glimcher argues that Cartesian dualism operates from the false premise that the reflex is able to describe behavior in the real world that animals inhabit. A mathematically rich cognitive theory, he claims, could solve the most difficult problems that any environment could present, eliminating the need for dualism by eliminating the need for a reflex theory. Such a mathematically rigorous description of the neural processes that connect sensation and action, he explains, will have its roots in microeconomic theory. Economic theory allows physiologists to define both the optimal course of action that an animal might select and a mathematical route by which that optimal solution can be derived. Glimcher outlines what an economics-based cognitive model might look like and how one would begin to test it empirically. Along the way, he presents a fascinating history of neuroscience. He also discusses related questions about determinism, free will, and the stochastic nature of complex behavior.

The Neuroscientific Turn

Author : Melissa M. Littlefield
Publisher : University of Michigan Press
ISBN 13 : 0472118269
Total Pages : 269 pages
Book Rating : 4.4/5 (721 download)

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Book Synopsis The Neuroscientific Turn by : Melissa M. Littlefield

Download or read book The Neuroscientific Turn written by Melissa M. Littlefield and published by University of Michigan Press. This book was released on 2012-08-02 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: An interdisciplinary collection considering implications of the current 'neurorevolution'

Raveling the Brain

Author : Jordynn Jack
Publisher : Rhetoric and Materiality
ISBN 13 : 9780814214039
Total Pages : 234 pages
Book Rating : 4.2/5 (14 download)

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Book Synopsis Raveling the Brain by : Jordynn Jack

Download or read book Raveling the Brain written by Jordynn Jack and published by Rhetoric and Materiality. This book was released on 2019 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Examines the role of the humanities, particularly rhetoric, in neuroscience, showing how the brain is enmeshed in the body, in culture, and in discourse. Uses examples of studies on sex and gender, political orientation, and affect to argue for a rhetoric-based approach to neuroscience"--