Game-Based Marketing

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470562234
Total Pages : 240 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Game-Based Marketing by : Gabe Zichermann

Download or read book Game-Based Marketing written by Gabe Zichermann and published by John Wiley & Sons. This book was released on 2010-03-29 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards – these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities. Game-Based Marketing unlocks the design secrets of mega-successful games like Zynga’s Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as: Why good leaderboards shouldn’t feature the Top 10 players. Most games are played as an excuse to socialize, not to achieve. Status is worth 10x more than cash to most consumers. Badges are not enough: but they are important. You don’t need to offer real-world prizing to run a blockbuster sweepstakes. And learn even more: How to architect a point system that works Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges Maximizing the value and impact of badges Future-proofing your design Challenging users without distraction Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decade’s worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun. Are you ready to play?

The Myth of Achievement Tests

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Author :
Publisher : University of Chicago Press
ISBN 13 : 022610012X
Total Pages : 469 pages
Book Rating : 4.2/5 (261 download)

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Book Synopsis The Myth of Achievement Tests by : James J. Heckman

Download or read book The Myth of Achievement Tests written by James J. Heckman and published by University of Chicago Press. This book was released on 2014-01-14 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: Achievement tests play an important role in modern societies. They are used to evaluate schools, to assign students to tracks within schools, and to identify weaknesses in student knowledge. The GED is an achievement test used to grant the status of high school graduate to anyone who passes it. GED recipients currently account for 12 percent of all high school credentials issued each year in the United States. But do achievement tests predict success in life? The Myth of Achievement Tests shows that achievement tests like the GED fail to measure important life skills. James J. Heckman, John Eric Humphries, Tim Kautz, and a group of scholars offer an in-depth exploration of how the GED came to be used throughout the United States and why our reliance on it is dangerous. Drawing on decades of research, the authors show that, while GED recipients score as well on achievement tests as high school graduates who do not enroll in college, high school graduates vastly outperform GED recipients in terms of their earnings, employment opportunities, educational attainment, and health. The authors show that the differences in success between GED recipients and high school graduates are driven by character skills. Achievement tests like the GED do not adequately capture character skills like conscientiousness, perseverance, sociability, and curiosity. These skills are important in predicting a variety of life outcomes. They can be measured, and they can be taught. Using the GED as a case study, the authors explore what achievement tests miss and show the dangers of an educational system based on them. They call for a return to an emphasis on character in our schools, our systems of accountability, and our national dialogue. Contributors Eric Grodsky, University of Wisconsin–Madison Andrew Halpern-Manners, Indiana University Bloomington Paul A. LaFontaine, Federal Communications Commission Janice H. Laurence, Temple University Lois M. Quinn, University of Wisconsin–Milwaukee Pedro L. Rodríguez, Institute of Advanced Studies in Administration John Robert Warren, University of Minnesota, Twin Cities

Teaching and Learning

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Author :
Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Teaching and Learning by :

Download or read book Teaching and Learning written by and published by . This book was released on 1996 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Community in Quest

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Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Community in Quest by :

Download or read book Community in Quest written by and published by . This book was released on 1971 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accompanies the film: Community in quest. It analyzes a community trying to open communication between young and adults through the confrontation techniques of role playing, particularly in view to further dialogue in the area of drug abuse.

On the Government of Rulers

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Publisher : University of Pennsylvania Press
ISBN 13 : 0812201337
Total Pages : 323 pages
Book Rating : 4.8/5 (122 download)

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Book Synopsis On the Government of Rulers by : Ptolemy of Lucca

Download or read book On the Government of Rulers written by Ptolemy of Lucca and published by University of Pennsylvania Press. This book was released on 2010-11-24 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ptolemy, considered a proto-Humanist by some, combined the principles of Northern Italian republicanism with Aristotelian theory in his De Regimine Principum, a book that influenced much of the political thought of the later Middle Ages, the Renaissance, and the early modern period. He was the first to attack kingship as despotism and to draw parallels between ancient Greek models of mixed constitution and the Roman Republic, biblical rule, the Church, and medieval government. In addition to his translation of this important and radical medieval political treatise, written around 1300, James M. Blythe includes a sixty-page introduction to the work and provides over 1200 footnotes that trace Ptolemy's sources, explain his references, and comment on the text, the translation, the context, and the significance.

Reality Is Broken

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Publisher : Penguin
ISBN 13 : 1101475498
Total Pages : 334 pages
Book Rating : 4.1/5 (14 download)

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Book Synopsis Reality Is Broken by : Jane McGonigal

Download or read book Reality Is Broken written by Jane McGonigal and published by Penguin. This book was released on 2011-01-20 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: “McGonigal is a clear, methodical writer, and her ideas are well argued. Assertions are backed by countless psychological studies.” —The Boston Globe “Powerful and provocative . . . McGonigal makes a persuasive case that games have a lot to teach us about how to make our lives, and the world, better.” —San Jose Mercury News “Jane McGonigal's insights have the elegant, compact, deadly simplicity of plutonium, and the same explosive force.” —Cory Doctorow, author of Little Brother A visionary game designer reveals how we can harness the power of games to boost global happiness. With 174 million gamers in the United States alone, we now live in a world where every generation will be a gamer generation. But why, Jane McGonigal asks, should games be used for escapist entertainment alone? In this groundbreaking book, she shows how we can leverage the power of games to fix what is wrong with the real world-from social problems like depression and obesity to global issues like poverty and climate change-and introduces us to cutting-edge games that are already changing the business, education, and nonprofit worlds. Written for gamers and non-gamers alike, Reality Is Broken shows that the future will belong to those who can understand, design, and play games. Jane McGonigal is also the author of SuperBetter: A Revolutionary Approach to Getting Stronger, Happier, Braver and More Resilient.

The Mediterranean Medina

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Author :
Publisher : Gangemi Editore spa
ISBN 13 : 8849290136
Total Pages : 567 pages
Book Rating : 4.8/5 (492 download)

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Book Synopsis The Mediterranean Medina by : AA. VV.

Download or read book The Mediterranean Medina written by AA. VV. and published by Gangemi Editore spa. This book was released on 2016-01-03T00:00:00+01:00 with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume collects the proceedings of the International Seminar The Mediterranean Medina, that took place in the School of Architecture at Pescara from 17th to 19th of June 2004.

The Floating World

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Publisher : Algonquin Books
ISBN 13 : 1616207639
Total Pages : 368 pages
Book Rating : 4.6/5 (162 download)

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Book Synopsis The Floating World by : C. Morgan Babst

Download or read book The Floating World written by C. Morgan Babst and published by Algonquin Books. This book was released on 2017-10-17 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Set in New Orleans, this important and powerful novel follows the Boisdoré family . . . in the months after Katrina. A profound, moving and authentically detailed picture of the storm’s emotional impact on those who lived through it.” —People In this dazzling debut about family, home, and grief, C. Morgan Babst takes readers into the heart of Hurricane Katrina and the life of a great city. As the storm is fast approaching the Louisiana coast, Cora Boisdoré refuses to leave the city. Her parents, Joe Boisdoré, an artist descended from freed slaves who became the city’s preeminent furniture makers, and his white “Uptown” wife, Dr. Tess Eshleman, are forced to evacuate without her, setting off a chain of events that leaves their marriage in shambles and Cora catatonic—the victim or perpetrator of some violence mysterious even to herself. This mystery is at the center of Babst’s haunting and profound novel. Cora’s sister, Del, returns to New Orleans from the successful life she built in New York City to find her hometown in ruins and her family deeply alienated from one another. As Del attempts to figure out what happened to her sister, she must also reckon with the racial history of the city and the trauma of a disaster that was not, in fact, some random act of God but an avoidable tragedy visited on New Orleans’s most vulnerable citizens. Separately and together, each member of the Boisdoré clan must find the strength to remake home in a city forever changed. The Floating World is the Katrina story that needed to be told—one with a piercing, unforgettable loveliness and a vivid, intimate understanding of this particular place and its tangled past.

APA Handbook of Career Intervention

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Author :
Publisher : APA Handbooks in Psychology
ISBN 13 : 9781433817533
Total Pages : 0 pages
Book Rating : 4.8/5 (175 download)

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Book Synopsis APA Handbook of Career Intervention by : Paul J. Hartung

Download or read book APA Handbook of Career Intervention written by Paul J. Hartung and published by APA Handbooks in Psychology. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In practice, psychologists, counselors, student affairs personnel, and various other professionals apply career interventions such as individual and group counseling, assessment interpretations, curricula, workbooks, computer-assisted guidance, and workshops to foster individual career growth and development. The APA Handbook of Career Intervention presents information about the historical, contemporary, theoretical, demographic, assessment-based, and professional foundations of career intervention (Volume 1), as well as specific career intervention models, methods, and materials within each of these career services and applied to easing career transitions (Volume 2). In whole or in part, the handbook aims to be useful to researchers, practitioners, educators, consultants, policymakers, and students alike across a full array of professions, including psychology, counseling, education, and business and industry.

Retrotopia

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Publisher : John Wiley & Sons
ISBN 13 : 1509515356
Total Pages : 133 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis Retrotopia by : Zygmunt Bauman

Download or read book Retrotopia written by Zygmunt Bauman and published by John Wiley & Sons. This book was released on 2017-03-06 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: We have long since lost our faith in the idea that human beings could achieve human happiness in some future ideal state—a state that Thomas More, writing five centuries ago, tied to a topos, a fixed place, a land, an island, a sovereign state under a wise and benevolent ruler. But while we have lost our faith in utopias of all hues, the human aspiration that made this vision so compelling has not died. Instead it is re-emerging today as a vision focused not on the future but on the past, not on a future-to-be-created but on an abandoned and undead past that we could call retrotopia. The emergence of retrotopia is interwoven with the deepening gulf between power and politics that is a defining feature of our contemporary liquid-modern world—the gulf between the ability to get things done and the capability of deciding what things need to be done, a capability once vested with the territorially sovereign state. This deepening gulf has rendered nation-states unable to deliver on their promises, giving rise to a widespread disenchantment with the idea that the future will improve the human condition and a mistrust in the ability of nation-states to make this happen. True to the utopian spirit, retrotopia derives its stimulus from the urge to rectify the failings of the present human condition—though now by resurrecting the failed and forgotten potentials of the past. Imagined aspects of the past, genuine or putative, serve as the main landmarks today in drawing the road-map to a better world. Having lost all faith in the idea of building an alternative society of the future, many turn instead to the grand ideas of the past, buried but not yet dead. Such is retrotopia, the contours of which are examined by Zygmunt Bauman in this sharp dissection of our contemporary romance with the past.

Sottsass Associati

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Author :
Publisher : Rizzoli International Publications
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Sottsass Associati by : Ettore Sottsass

Download or read book Sottsass Associati written by Ettore Sottsass and published by Rizzoli International Publications. This book was released on 1988 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Innovative Learning Models for Prisoners

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Publisher : Firenze University Press
ISBN 13 : 8866559237
Total Pages : 134 pages
Book Rating : 4.8/5 (665 download)

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Book Synopsis Innovative Learning Models for Prisoners by : Francesca Torlone

Download or read book Innovative Learning Models for Prisoners written by Francesca Torlone and published by Firenze University Press. This book was released on 2016-05-17 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prison education should be a top priority issue in most societies. Prison conditions must not infringe human rights and dignity and must offer meaningful treatment programmes in order to support inmates in their rehabilitation and reintegration in society. The use of ICTs within a penitentiary context plays a crucial role in that. The present Volume looks at the learning potential in prisons and reports on innovative (e-)learning pathways for basic skills education as designed and tested in Cyprus, Greece, Italy and Romania. Research investigated on what counts as ‘educational’ in such a complex context and how to combine relevant pieces in a ‘learning mosaic’ (the broad range of any learning opportunity across it). This Volume argues that such an approach may be adopted in a wider European perspective within the frame of dynamic security.

Integrating Content and Language

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Publisher :
ISBN 13 : 9789052784199
Total Pages : 591 pages
Book Rating : 4.7/5 (841 download)

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Book Synopsis Integrating Content and Language by : Robert Wilkinson

Download or read book Integrating Content and Language written by Robert Wilkinson and published by . This book was released on 2004 with total page 591 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Introduction to the Analysis of the Literary Text

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Author :
Publisher : Bloomington : Indiana University Press
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Introduction to the Analysis of the Literary Text by : Cesare Segre

Download or read book Introduction to the Analysis of the Literary Text written by Cesare Segre and published by Bloomington : Indiana University Press. This book was released on 1988 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Complexity in Society: From Indicators Construction to their Synthesis

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Author :
Publisher : Springer
ISBN 13 : 331960595X
Total Pages : 334 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Complexity in Society: From Indicators Construction to their Synthesis by : Filomena Maggino

Download or read book Complexity in Society: From Indicators Construction to their Synthesis written by Filomena Maggino and published by Springer. This book was released on 2017-07-27 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume discusses the many recent significant developments, and identifies important problems, in the field of social indicators. In the last ten years the methodology of multivariate analysis and synthetic indicators construction significantly developed. In particular, starting from the classical theory of composite indicators many interesting approaches have been developed to overcome the weaknesses of composites. This volume focuses on these recent developments in synthesizing indicators, and more generally, in quantifying complex phenomena.

Identity and Cultural Diversity

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Author :
Publisher : Routledge
ISBN 13 : 1135075530
Total Pages : 289 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Identity and Cultural Diversity by : Maykel Verkuyten

Download or read book Identity and Cultural Diversity written by Maykel Verkuyten and published by Routledge. This book was released on 2013-08-22 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Identity and Cultural Diversity examines immigration and its effect on diversity from a social psychological perspective. Immigration increases cultural diversity and raises difficult questions of belonging, adaptation, and the unity of societies: questions of identity may be felt by people struggling with the basic problem of who they are and where they fit in, and although cultural diversity can enrich communities and societies it also sometimes leads to a new tribalism, which threatens democracy and social cohesion. The author Maykel Verkuyten considers how people give meaning to the fact that they belong to ethnic, racial, religious and national groups, and the implications this can have for social cohesion. The opening chapters consider the nature of social identity and group identification, and include discussions of identity development in adolescence, acculturation, and multiple and dual identities. Verkuyten then considers one of the most pernicious social problems: how conflict emerges from perceiving others as different. He examines when and why group distinctions grow into conflicts and considers the role of cultural diversity beliefs, such as multiculturalism and assimilation. The book concludes by exploring productive ways of managing cultural diversity. Written in an engaging style, Identity and Cultural Diversity will be essential reading for undergraduate and postgraduate students of social and cultural psychology and other social sciences, and it also makes key themes in social psychology accessible to a wider audience outside academia.

Evaluating the Effectiveness of Correctional Education

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Author :
Publisher : Rand Corporation
ISBN 13 : 0833081322
Total Pages : 110 pages
Book Rating : 4.8/5 (33 download)

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Book Synopsis Evaluating the Effectiveness of Correctional Education by : Lois M. Davis

Download or read book Evaluating the Effectiveness of Correctional Education written by Lois M. Davis and published by Rand Corporation. This book was released on 2013-08-21 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: After conducting a comprehensive literature search, the authors undertook a meta-analysis to examine the association between correctional education and reductions in recidivism, improvements in employment after release from prison, and other outcomes. The study finds that receiving correctional education while incarcerated reduces inmates' risk of recidivating and may improve their odds of obtaining employment after release from prison.