Navigating Disruption Media Relations In The Digital Age

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Navigating Disruption: Media Relations in the Digital Age

Author : Bertrand Teo
Publisher : Marshall Cavendish International Asia Pte Ltd
ISBN 13 : 9814928127
Total Pages : 178 pages
Book Rating : 4.8/5 (149 download)

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Book Synopsis Navigating Disruption: Media Relations in the Digital Age by : Bertrand Teo

Download or read book Navigating Disruption: Media Relations in the Digital Age written by Bertrand Teo and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2020-09-15 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: The connection between the media and popular culture is inextricably linked. What we listen to, watch and consume, influences our way of life, and shapes the stories that content creators tell through mass media. With digitalisation, the ways in which storytellers reach their audience have evolved significantly. Navigating Disruption: Media Relations in the Digital Age offers an insight into this digital evolution through the eyes of a working-level journalist. This book tells the story of the seismic shift in media operations in both US and Singapore newsrooms between 2011 and 2015, when Bertrand Teo witnessed the cascading impact of digitalisation in newsrooms across transnational borders. His foray into public relations – post-journalism – helped him to frame the impact of digitalisation on Singapore audiences. Bertrand shares his take on media consumption habits among youth and how PR tactics have adapted to the evolving media landscape.

Disruptive Marketing

Author : Geoffrey Colon
Publisher : AMACOM
ISBN 13 : 0814437400
Total Pages : 268 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Disruptive Marketing by : Geoffrey Colon

Download or read book Disruptive Marketing written by Geoffrey Colon and published by AMACOM. This book was released on 2016-08-09 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of marketing plans. Getting a message through to customers, and not just in front of them for a second before being thrown away, requires radical rethinking. What if that’s not enough? How often does consumer engagement go further than the “like” button? With the average American receiving close to 50 phone notifications a day, do the company messages get read or just tossed aside? The reality is that technology hasn’t just reshaped mass media; it’s altering behavior as well. Disruptive Marketing challenges you to toss the linear plan, strip away conventions, and open your mind as it takes you on a provocative, fast-paced tour of our changing world, where you’ll find that: Selling is dead, but ongoing conversation thrives Consumers generate the best content about brand People tune out noise and listen to feelings Curiosity leads the marketing team Growth depends on merging analytics with boundless creativity Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, Disruptive Marketing is the solution you’ve been looking for to boost your brand into new territory!

The Ethics of PR: Navigating the Moral Dilemmas of Public Relations

Author : Christine Marie Haas
Publisher : Raw Marketer
ISBN 13 :
Total Pages : 17 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Ethics of PR: Navigating the Moral Dilemmas of Public Relations by : Christine Marie Haas

Download or read book The Ethics of PR: Navigating the Moral Dilemmas of Public Relations written by Christine Marie Haas and published by Raw Marketer. This book was released on with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "The Ethics of PR," explore the ethical compass that guides Public Relations. This book delves into truth, transparency, data ethics, media relations, and crisis communication. It equips PR practitioners and students to make principled decisions in a rapidly evolving field. Join us on a journey to ethical excellence in the world of PR.

The Digital Revolution

Author : Inder Sidhu
Publisher : FT Press
ISBN 13 : 0134291379
Total Pages : 412 pages
Book Rating : 4.1/5 (342 download)

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Book Synopsis The Digital Revolution by : Inder Sidhu

Download or read book The Digital Revolution written by Inder Sidhu and published by FT Press. This book was released on 2015-11-28 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: The massive transformations driven by digital technology have begun. The Digital Revolution gives you a complete roadmap for navigating the breathtaking changes happening now and shows you how to succeed. Silicon Valley executive, thought leader, and New York Times best-selling author Inder Sidhu shows how cloud computing, social media, mobility, sensors, apps, big data analytics, and more can be brought together in virtually infinite combinations to create opportunities and pose risks previously unimaginable. You’ll learn how digital pioneers are applying connected digital technologies, also known as the Internet of Everything, to dramatically improve financial performance, customer experience, and workforce engagement in fields ranging from healthcare to education, from retail to government. Sidhu combines the practical perspective of practitioners with the extensive experience of experts to show you how to win in the new digital age. He takes you behind the scenes, engaging with business leaders from Apple, Google, Facebook, Cisco, Intel, Amazon, Walmart, Starbucks, RSA, Kaiser, Cleveland Clinic, Intermountain Healthcare, and so on and with academic leaders from Stanford, Yale, Wharton, MIT, Coursera, Khan Academy, and more and reveals their winning strategies and execution tactics for your benefit. Sidhu also discusses the key challenges of privacy, security, regulation, and governance in depth and offers powerful insights on managing crucial ethical, social, cultural, legal, and economic issues that digitization creates. He shows what the digital revolution will mean for you, both personally and professionally--and how you can win. Learn how you can leverage the digital revolution to Deliver superior customer experiences Improve your organization’s financial performance Drive employee productivity, creativity, and engagement Build smart, efficient cities brimming with opportunity Make education more effective and relevant Achieve better health outcomes Make retail compelling, convenient, and profitable Balance privacy with security Protect yourself before, during, and after a cyberattack Accelerate your career and live a better life

Agility

Author : Leo M. Tilman
Publisher : Tom Rath
ISBN 13 : 1939714168
Total Pages : 223 pages
Book Rating : 4.9/5 (397 download)

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Book Synopsis Agility by : Leo M. Tilman

Download or read book Agility written by Leo M. Tilman and published by Tom Rath. This book was released on 2019-10-15 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the Fourth Industrial Revolution barrels forward and the pace of disruption accelerates, all organizations must operate with agility. But this urgent priority, now widely-accepted by senior leaders, presents a major challenge: In business, government, and warfare, agility is a buzzword. There is no common understanding of what it means, or of what it takes to be consistently agile. In this groundbreaking book, Leo Tilman and Charles Jacoby offer the first comprehensive assessment of the fundamental nature of organizational agility and then describe the essential leadership practices for achieving it. They show that agility is far superior to mere speed or adaptability. Pinpointing its distinctive features, they define agility as the ability to detect and assess changes in the competitive environment in real time and then take decisive action. They demonstrate that agility enables an organization to outmaneuver competitors by seizing opportunities; better defending against threats; and acting as a well-orchestrated collective of teams that are empowered to take disciplined initiative. Combining their personal experience of building and leading agile organizations, Tilman in the realm of business and finance and Jacoby in battlefield command and homeland security, they present a powerful approach to fostering agility up and down an organization, and out to its very edges. They show how to detect opportunities and threats by fighting for risk intelligence; how to pierce through complexity and unleash creativity by nurturing a culture of honesty and trust; how to meld top-down vision and planning with decentralized execution; and how to enhance strategy by recognizing organizations as dynamic portfolios of risk. In a world where leaders and their teams must brave the unknown and step confidently forward – or risk extinction – Agility provides a vital roadmap for seizing the unprecedented possibilities of the new age and dominating change instead of being dominated by it.

Teaching in a Digital Age

Author : A. W Bates
Publisher :
ISBN 13 : 9780995269231
Total Pages : pages
Book Rating : 4.2/5 (692 download)

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Book Synopsis Teaching in a Digital Age by : A. W Bates

Download or read book Teaching in a Digital Age written by A. W Bates and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Big Bang Disruption

Author : Larry Downes
Publisher : Penguin
ISBN 13 : 0698143388
Total Pages : 271 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis Big Bang Disruption by : Larry Downes

Download or read book Big Bang Disruption written by Larry Downes and published by Penguin. This book was released on 2014-01-07 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: It used to take years or even decades for disruptive innovations to dethrone dominant products and services. But now any business can be devastated virtually overnight by something better and cheaper. How can executives protect themselves and harness the power of Big Bang Disruption? Just a few years ago, drivers happily spent more than $200 for a GPS unit. But as smartphones exploded in popularity, free navigation apps exceeded the performance of stand-alone devices. Eighteen months after the debut of the navigation apps, leading GPS manufacturers had lost 85 percent of their market value. Consumer electronics and computer makers have long struggled in a world of exponential technology improvements and short product life spans. But until recently, hotels, taxi services, doctors, and energy companies had little to fear from the information revolution. Those days are gone forever. Software-based products are replacing physical goods. And every service provider must compete with cloud-based tools that offer customers a better way to interact. Today, start-ups with minimal experience and no capital can unravel your strategy before you even begin to grasp what’s happening. Never mind the “innovator’s dilemma”—this is the innovator’s disaster. And it’s happening in nearly every industry. Worse, Big Bang Disruptors may not even see you as competition. They don’t share your approach to customer service, and they’re not sizing up your product line to offer better prices. You may simply be collateral damage in their efforts to win completely different markets. The good news is that any business can master the strategy of the start-ups. Larry Downes and Paul Nunes analyze the origins, economics, and anatomy of Big Bang Disruption. They identify four key stages of the new innovation life cycle, helping you spot potential disruptors in time. And they offer twelve rules for defending your markets, launching disruptors of your own, and getting out while there’s still time. Based on extensive research by the Accenture Institute for High Performance and in-depth interviews with entrepreneurs, investors, and executives from more than thirty industries, Big Bang Disruption will arm you with strategies and insights to thrive in this brave new world.

The Digital Multinational

Author : Satish Nambisan
Publisher : MIT Press
ISBN 13 : 0262367556
Total Pages : 262 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis The Digital Multinational by : Satish Nambisan

Download or read book The Digital Multinational written by Satish Nambisan and published by MIT Press. This book was released on 2022-02-15 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: How multinational companies can use digital technology to compete in a world where business is driven by the forces of both globalization and deglobalization. Digital technology has put globalization on steroids; multinational companies now account for one-third of world GDP and one-fourth of world employment. And yet complicating this story of unchecked global capitalism are two contradictory forces. Even as advances in digital technology enable borderless markets, a new nationalism has emerged, reviving protectionism and railing against digital colonialism. In The Digital Multinational, management experts Satish Nambisan and Yadong Luo examine how companies can adopt a dual strategy to cope with this new normal: harnessing the power of digital technology while adapting to the geopolitical realities of particular markets. Key to success, Nambisan and Luo explain, is the notion of tight and loose coupling to characterize the relationship of the digital multinational to its global partners and subsidiaries. Identifying the tightness-looseness requirements of global business connectivity leads to successful business strategy. Drawing on real-world examples that include Burberry’s entrance into the Chinese market, Unilever’s AI-powered global talent marketplace, and the Vocal for Local movement in India, they develop a typology of global business contexts; discuss digital strategies for entering new markets, establishing digital platforms, managing globally dispersed activities, and pursuing innovation; and explain how these strategies can be part of a business leader’s toolkit. The Digital Multinational is an essential guide to competing in a business world driven by both globalization and deglobalization.

Mapping Innovation (PB)

Author : Greg Satell
Publisher : McGraw Hill Professional
ISBN 13 : 1259862240
Total Pages : 265 pages
Book Rating : 4.2/5 (598 download)

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Book Synopsis Mapping Innovation (PB) by : Greg Satell

Download or read book Mapping Innovation (PB) written by Greg Satell and published by McGraw Hill Professional. This book was released on 2017-05-26 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Map the innovation space—and blaze a path to profits and growth Countless books, articles, and other advice promise leaders solutions to the complex challenges they face. Some offer quick, silver-bullet remedies—a straight line to success!—and some are so technical that readers get lost before they begin. Now, there’s Mapping Innovation, a refreshing alternative in the crowded business innovation space. Engaging and informative without sacrificing substance and expertise, this groundbreaking guide provides thorough background on some of the greatest innovations of the past century as well as . It details the processes that advanced them from inception to world-changing products—and shows you how to replicate their success. Business innovation expert Greg Satell helps you find your way by revealing the four models of innovation: Basic Research, Breakthrough Innovation, Sustaining Innovation, and Disruptive Innovation. One size does not fit all, so he provides a framework—the Innovation Matrix—for discovering which “type” of innovation process best suits the problem you need to solve. It’s about asking the right questions, so that you can apply the right strategies to the problems you need to solve. In the end, you’ll have a crystal clear model for disrupting the marketplace, scaling your efforts to propel your enterprise forqward, and leverage digital platforms to your advantage. Mapping Innovation offers a simple and accessible but powerful approach to developing a strategy that will put you light years ahead of the competition!.

The Technology Fallacy

Author : Gerald C. Kane
Publisher : MIT Press
ISBN 13 : 026254511X
Total Pages : 281 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis The Technology Fallacy by : Gerald C. Kane

Download or read book The Technology Fallacy written by Gerald C. Kane and published by MIT Press. This book was released on 2022-08-23 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why an organization's response to digital disruption should focus on people and processes and not necessarily on technology. Digital technologies are disrupting organizations of every size and shape, leaving managers scrambling to find a technology fix that will help their organizations compete. This book offers managers and business leaders a guide for surviving digital disruptions—but it is not a book about technology. It is about the organizational changes required to harness the power of technology. The authors argue that digital disruption is primarily about people and that effective digital transformation involves changes to organizational dynamics and how work gets done. A focus only on selecting and implementing the right digital technologies is not likely to lead to success. The best way to respond to digital disruption is by changing the company culture to be more agile, risk tolerant, and experimental. The authors draw on four years of research, conducted in partnership with MIT Sloan Management Review and Deloitte, surveying more than 16,000 people and conducting interviews with managers at such companies as Walmart, Google, and Salesforce. They introduce the concept of digital maturity—the ability to take advantage of opportunities offered by the new technology—and address the specifics of digital transformation, including cultivating a digital environment, enabling intentional collaboration, and fostering an experimental mindset. Every organization needs to understand its “digital DNA” in order to stop “doing digital” and start “being digital.” Digital disruption won't end anytime soon; the average worker will probably experience numerous waves of disruption during the course of a career. The insights offered by The Technology Fallacy will hold true through them all. A book in the Management on the Cutting Edge series, published in cooperation with MIT Sloan Management Review.

Futureproof

Author : Minter Dial
Publisher : Pearson UK
ISBN 13 : 1292186941
Total Pages : 228 pages
Book Rating : 4.2/5 (921 download)

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Book Synopsis Futureproof by : Minter Dial

Download or read book Futureproof written by Minter Dial and published by Pearson UK. This book was released on 2017-09-08 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Futureproof paints a complete picture of the major disruptive forces currently facing us - defining them, mapping them out and putting them into context. Covering not just the new technologies, but how they are used and related, this book provides a global view of how to navigate the disruptive forces and use them to your advantage. Next, discover the 12 Forces that are shaping our world: including the new technologies, how they are used and related, the potential Impact of the disruption and how you can to turn them into enablers for your business. For each of the Forces, you'll discover: What is it and why is it disruptive? What do you need to know now? What do you need to do next? The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Crisis Communication in the Digital Age

Author : Ayse Simin Kara
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527523268
Total Pages : 116 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Crisis Communication in the Digital Age by : Ayse Simin Kara

Download or read book Crisis Communication in the Digital Age written by Ayse Simin Kara and published by Cambridge Scholars Publishing. This book was released on 2018-12-13 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the course of recent years, in countries with high crisis expectation and risk probabilities, such as Turkey, a significant rise in the number of crises has been observed. Since current crisis practices are incident-specific, the role of public relations is largely overlooked, and, furthermore, crisis communication studies in non-Western cultures are scarce; this book fills these gaps through two distinct studies. The first highlights crisis management types and strategies by reflecting on interview responses collected from 35 different sectors and sub-sectors in Turkey. While interview findings are used to inform strategical know-how regarding the shift from crisis to opportunity during times of turbulence, the elicited responses reveal how practitioners perceive and respond to crises in the contemporary media landscape. The second analyses the recent upheaval caused by Watsons Turkey as a case study to stress the vital role of public relations in times of crisis.

Social Context, Policies, And Changes In Singapore: Beyond The First 50 Years

Author : Intan Azura Mokhtar
Publisher : World Scientific
ISBN 13 : 9811247765
Total Pages : 506 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Social Context, Policies, And Changes In Singapore: Beyond The First 50 Years by : Intan Azura Mokhtar

Download or read book Social Context, Policies, And Changes In Singapore: Beyond The First 50 Years written by Intan Azura Mokhtar and published by World Scientific. This book was released on 2022-03-02 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a collection of essays by thought and advocacy leaders, policymakers, and academics in Singapore who have been and are in positions of influence in shaping social policies, and hence the social context, in the country. These essays are meant to initiate discussion, promote debate and broaden understanding of the social issues at play, the challenges faced, and the trade-offs involved in enhancing social policies, strengthening the social compact, and shaping the social context in Singapore.This is done through addressing issues and challenges in (1) Government and Civil Society; (2) Education; (3) Employability and Employment; (4) Social and Family Development; (5) Demographics and Social Spending; (6) Healthcare and Healthcare Financing; (7) Urban Planning and the Environment; (8) Disruptions, New Technologies and Smart Nation.It is hoped this book will be useful for students of sociology, social policy or public policy, as they discuss the dynamics and trade-offs involved in planning, shaping and implementing social and public policies in Singapore. This book also hopes to inform and initiate dialogues among Singaporeans on the social issues and challenges we face in our city-state and which we have to collectively address as a nation.

Leadership In Disruptive Times

Author : Sattar Bawany
Publisher : Business Expert Press
ISBN 13 : 1637422350
Total Pages : 387 pages
Book Rating : 4.6/5 (374 download)

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Book Synopsis Leadership In Disruptive Times by : Sattar Bawany

Download or read book Leadership In Disruptive Times written by Sattar Bawany and published by Business Expert Press. This book was released on 2023-04-12 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the business community has learned through the COVID-19 pandemic, it’s more important than ever for leaders to anticipate and plan for the possibility of an unplanned disruptive event. The more prepared you are to manage shocks, the less likely you’ll fall victim to the serious harm a crisis has the potential to inflict. Crisis management is one of several interrelated core disciplines comprising enterprise risk management, along with emergency preparedness, disaster response, business continuity planning, supply chain risk mitigation, and cyber liability prevention. Crisis management practices can help lessen the magnitude of emergencies and disasters while decreasing the uncertainty and anxiety associated with these events. This book provides insights into an understanding of leadership in a new era of radical uncertainty and disruption brought about by other challenges such as climate change, financial crises, terrorism, demographic changes in the labor market, health/disease risk from the pandemic, and rapid developments in innovative digital technologies and its impact on transformation at the workplace.

Blogging

Author : Jill Walker Rettberg
Publisher : John Wiley & Sons
ISBN 13 : 0745655963
Total Pages : 239 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis Blogging by : Jill Walker Rettberg

Download or read book Blogging written by Jill Walker Rettberg and published by John Wiley & Sons. This book was released on 2013-08-20 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blogging has profoundly influenced not only the nature of the internet today, but also the nature of modern communication, despite being a genre invented less than a decade ago. This book-length study of a now everyday phenomenon provides a close look at blogging while placing it in a historical, theoretical and contemporary context. Scholars, students and bloggers will find a lively survey of blogging that contextualises blogs in terms of critical theory and the history of digital media. Authored by a scholar-blogger, the book is packed with examples that show how blogging and related genres are changing media and communication. It gives definitions and explains how blogs work, shows how blogs relate to the historical development of publishing and communication and looks at the ways blogs structure social networks and at how social networking sites like MySpace and Facebook incorporate blogging in their design. Specific kinds of blogs discussed include political blogs, citizen journalism, confessional blogs and commercial blogs.

Book Wars

Author : John B. Thompson
Publisher : John Wiley & Sons
ISBN 13 : 1509546790
Total Pages : 354 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis Book Wars by : John B. Thompson

Download or read book Book Wars written by John B. Thompson and published by John Wiley & Sons. This book was released on 2021-03-04 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tells the story of the turbulent decades when the book publishing industry collided with the great technological revolution of our time. From the surge of ebooks to the self-publishing explosion and the growing popularity of audiobooks, Book Wars provides a comprehensive and fine-grained account of technological disruption in one of our most important and successful creative industries. Like other sectors, publishing has been thrown into disarray by the digital revolution. The foundation on which this industry had been based for 500 years – the packaging and sale of words and images in the form of printed books – was called into question by a technological revolution that enabled symbolic content to be stored, manipulated and transmitted quickly and cheaply. Publishers and retailers found themselves facing a proliferation of new players who were offering new products and services and challenging some of their most deeply held principles and beliefs. The old industry was suddenly thrust into the limelight as bitter conflicts erupted between publishers and new entrants, including powerful new tech giants who saw the world in very different ways. The book wars had begun. While ebooks were at the heart of many of these conflicts, Thompson argues that the most fundamental consequences lie elsewhere. The print-on-paper book has proven to be a remarkably resilient cultural form, but the digital revolution has transformed the industry in other ways, spawning new players which now wield unprecedented power and giving rise to an array of new publishing forms. Most important of all, it has transformed the broader information and communication environment, creating new challenges and new opportunities for publishers as they seek to redefine their role in the digital age. This unrivalled account of the book publishing industry as it faces its greatest challenge since Gutenberg will be essential reading for anyone interested in books and their future.

The Content Advantage (Clout 2.0)

Author : Colleen Jones
Publisher : New Riders
ISBN 13 : 0135159520
Total Pages : 253 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis The Content Advantage (Clout 2.0) by : Colleen Jones

Download or read book The Content Advantage (Clout 2.0) written by Colleen Jones and published by New Riders. This book was released on 2018-07-11 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to do content. Every business function–from marketing to sales and from support to recruiting–demands content. The choice is whether to make your approach to content strategic and, consequently, an advantage. This book, which is the second edition of the pioneering content book Clout, offers a modernized and comprehensive approach for planning, creating, delivering, and optimizing content that will make your business thrive. Executives and practitioners alike will find value in this book as they face increasing pressure to deliver the right content to the right customers at the right time. Drawing on her in-the-trenches experience with organizations ranging from the Fortune 50 to small and medium businesses to government and nonprofits, Jones offers: Guidance on creating a content vision A primer on conducting content analysis Techniques for developing a competitive content strategy Elements and principles of effective, influential content A blueprint for developing content intelligence A maturity model for content operations Examples from diverse companies and contexts