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Download or read book National Readership Survey, Special Analysis Opportunities on the NRS. Rev. Ed written by and published by . This book was released on 1975 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joint Industry Committee for National Readership Surveys
Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.:/5 (482 download)
Download or read book National Readership Survey written by Joint Industry Committee for National Readership Surveys and published by . This book was released on 1975 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Arthur James Wells
Publisher :
ISBN 13 :
Total Pages : 1382 pages
Book Rating : 4.3/5 (91 download)
Download or read book The British National Bibliography written by Arthur James Wells and published by . This book was released on 2004 with total page 1382 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ian Gibson Anderson
Publisher :
ISBN 13 :
Total Pages : 420 pages
Book Rating : 4.F/5 ( download)
Download or read book Councils, Committees & Boards written by Ian Gibson Anderson and published by . This book was released on 1977 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Directory of national level and local level committees, advisory committees, working groups, etc., in the UK - includes a list of abbreviations, a subject index and an index of chairmen.
Author : Glenn A. J. Bowdin
Publisher : Taylor & Francis
ISBN 13 : 1000904393
Total Pages : 852 pages
Book Rating : 4.0/5 (9 download)
Download or read book Events Management written by Glenn A. J. Bowdin and published by Taylor & Francis. This book was released on 2023-07-31 with total page 852 pages. Available in PDF, EPUB and Kindle. Book excerpt: A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events. The book offers a systematic guide to organising successful events, examining areas such as event design, logistics, marketing, human resource management, financial planning, risk management, impacts, evaluation and reporting. The fourth edition has been fully updated and revised to include content covering technology, including virtual and hybrid events, concepts such as social capital, soft power and events, social inclusion, equality, accessibility and diversity, and the latest industry reports, research and legal frameworks. The book is logically structured and features new case studies, showing real-life applications and highlighting issues with planning events of all types and scales in a range of geographical locations. This book has been dubbed ‘the events management bible’ and fosters an interactive learning experience amongst scholars of events management, tourism and hospitality.
Author : Jim Macnamara
Publisher : Routledge
ISBN 13 : 1315391961
Total Pages : 405 pages
Book Rating : 4.3/5 (153 download)
Download or read book Evaluating Public Communication written by Jim Macnamara and published by Routledge. This book was released on 2017-09-05 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice, as well as interviews, content analysis and ethnography, to identify the latest models and approaches. Chapters feature: • a review of 30 frameworks and models that inform processes for evaluation in communication, including the latest recommendations of industry bodies, evaluation councils and research institutes in several countries; • recommendations for standards based on contemporary social science research and industry initiatives, such as the IPR Task Force on Standards and the Coalition for Public Relations Research Standards; • an assessment of metrics that can inform evaluation, including digital and social media metrics, 10 informal research methods and over 30 formal research methods for evaluating public communication; • evaluation of public communication campaigns and projects in 12 contemporary case studies. Evaluating Public Communication provides clear guidance on theory and practice for students, researchers and professionals in PR, advertising and all fields of communication.
Author : SHARMA, SANGEETA
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 8195161103
Total Pages : 456 pages
Book Rating : 4.1/5 (951 download)
Download or read book ADVERTISING written by SHARMA, SANGEETA and published by PHI Learning Pvt. Ltd.. This book was released on 2021-08-01 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has today become an indispensable marketing tool of the corporate world. The advent of the Internet, e-commerce, data analytics, and computer-aided designing has revolutionized the advertising world. This book provides an in-depth coverage of the concepts related to advertising, media planning, and nuances of advertising in each media source. Divided into five parts, the text covers advertising basics, advertising research and strategy, creativity and advertising, advertising media, and integrated marketing communications. The book describes how to develop and execute an effective advertising campaign by understanding consumers' mindset and conducting advertising research. It also enables the reader to assess, review and modify an advertising campaign through case studies of several brands. The third edition of the book appropriately incorporates a chapter on 'Digital Marketing', and 'Rural Marketing' along with revamping and reorganising contents of book to enhance the learning process. KEY FEATURES • A large number of ads, current as well as from the past, are used to elucidate the concepts. • The text helps the reader analyze an ad copy and find its relevance to the product. • Case studies on popular brands are provided throughout the text to assist the reader in understanding the key elements of successful brand building. • The book is primarily intended to serve as a text for postgraduate students of management and the students pursuing various courses in advertising. TARGET AUDIENCE • MBA • PG Diploma in Advertising & PR • PG Certificate Programme—Sales & Marketing Communication
Author : British Library. Document Supply Centre
Publisher :
ISBN 13 :
Total Pages : 352 pages
Book Rating : 4.3/5 ( download)
Download or read book Current Serials Received written by British Library. Document Supply Centre and published by . This book was released on 2006 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bruce Prideaux
Publisher : Routledge
ISBN 13 : 1134007884
Total Pages : 401 pages
Book Rating : 4.1/5 (34 download)
Download or read book Drive Tourism written by Bruce Prideaux and published by Routledge. This book was released on 2010-11-03 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first attempt to provide a global comprehensive review and scholarly investigation into Drive Tourism which is a popular and growing form of tourism.
Author : Romila Thapar
Publisher : Penguin Books India
ISBN 13 : 9780140298833
Total Pages : 356 pages
Book Rating : 4.2/5 (988 download)
Download or read book India written by Romila Thapar and published by Penguin Books India. This book was released on 2001 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this collection of essays, edited and with an introduction by Romila Thapar, fourteen of India's foremost scholars and specialists in various fields explore the challenges that lie before twenty-first century India in its quest for a democratic and just society. Globalization and the IT revolution provide a new context to the problems faced by contemporary India. But will globalization ensure rapid economic growth and development in the face of low literacy, rising population, and the gradual withdrawal of the State from social commitments? Will imitation westernization, and the consumerism that comes with it, further a just society? What are the strains that democracy will be subjected to in the empowerment struggle by marginalized groups, and the growing social and economic disparities that are often accompanied by violence and terrorism? How will India's multiculturalism be affected by the upsurge of various identities and of exclusionist nationalism? Will the family as an institution be transformed to enhance gender justice? Will new technology ensure the autonomy of the media? Can the mauling of the Indian landscape be halted? before India in the early decades of this millennium.
Author : R. Butsch
Publisher : Springer
ISBN 13 : 0230206352
Total Pages : 261 pages
Book Rating : 4.2/5 (32 download)
Download or read book Media and Public Spheres written by R. Butsch and published by Springer. This book was released on 2016-01-05 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using examples from the US, Europe and Asia,this collection presentsempirical studies of print, recorded music, movies, radio, television and the Internetto reveal both how media structure public spheresand how people use media to participate in the public sphere.
Author : Library of Congress
Publisher :
ISBN 13 :
Total Pages : 872 pages
Book Rating : 4.:/5 (891 download)
Download or read book Monographic Series written by Library of Congress and published by . This book was released on with total page 872 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1438 pages
Book Rating : 4.F/5 ( download)
Download or read book Willing's Press Guide and Advertisers' Directory and Handbook written by and published by . This book was released on 2003 with total page 1438 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 428 pages
Book Rating : 4.:/5 (319 download)
Download or read book European Research written by and published by . This book was released on 1982 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1136 pages
Book Rating : 4.0/5 ( download)
Download or read book Reverse Acronyms, Initialisms, & Abbreviations Dictionary written by and published by . This book was released on 1983 with total page 1136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Strader, Troy J.
Publisher : IGI Global
ISBN 13 : 1616928794
Total Pages : 316 pages
Book Rating : 4.6/5 (169 download)
Download or read book Digital Product Management, Technology and Practice: Interdisciplinary Perspectives written by Strader, Troy J. and published by IGI Global. This book was released on 2010-09-30 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book covers a wide range of digital product management issues and offers some insight into real-world practice and research findings on the technical, operational, and strategic challenges that face digital product managers and researchers now and in the next several decades"--Provided by publisher.
Author : Stanley Parker
Publisher : Viking Adult
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.3/5 (91 download)
Download or read book Leisure and Society in Britain written by Stanley Parker and published by Viking Adult. This book was released on 1973 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
