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Author : Randy Olson
Publisher :
ISBN 13 : 9781005799090
Total Pages : 0 pages
Book Rating : 4.7/5 (99 download)
Download or read book Narrative Gym: Introducing the ABT Framework For Messaging and Communication written by Randy Olson and published by . This book was released on 1900 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Randy Olson
Publisher :
ISBN 13 : 9781072232575
Total Pages : 344 pages
Book Rating : 4.2/5 (325 download)
Download or read book Narrative Is Everything written by Randy Olson and published by . This book was released on 2019-06-23 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Narrative Is Everything" is the culmination of scientist-turned-filmmaker Randy Olson's 40 year journey into Hollywood AND it may seem like just another "joy of storytelling" diatribe, BUT the book plays on two levels, THEREFORE you can take your pick - use it to improve your communication, or allow it to give you a new perspective on cultural evolution. On the practical side, it presents the ABT Framework (And, But, Therefore), showing its power and application in fields as diverse as business, politics, entertainment, science and religion. On the higher, more all-encompassing level, Olson combines his backgrounds in evolutionary biology and communication to propose a detailed mechanism of cultural evolution through what he terms, "narrative selection." He argues that the brain is the selective agent and the ABT is the factor determining what survives and doesn't survive over time in all cultures. From epic myths to nursery rhymes to news media to pop music hits, the ABT Framework is present everywhere, leading to the inescapable conclusion that "Narrative Is Everything."
Author : Randy Olson
Publisher :
ISBN 13 : 9780615872384
Total Pages : 284 pages
Book Rating : 4.8/5 (723 download)
Download or read book Connection written by Randy Olson and published by . This book was released on 2013 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: The power and importance of storytelling is now widely accepted, but this book goes further to focus on storymaking. CONNECTION brings together a former scientist, a story consultant, and an improv actor to give you the critical thinking of science combined with a century of Hollywood knowledge in the creation and shaping of stories. The material is relevant to lawyers, politicians, public health workers, educators, activists-- everyone. In today's "Twitterfied" world, CONNECTION provides the narrative tools for effective communication.
Author : Randy Olson
Publisher :
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.5/5 (51 download)
Download or read book The Narrative Gym written by Randy Olson and published by . This book was released on 2020-11-11 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Narrative Gym by Dr. Randy Olson presents a new model for messaging and communication. It's a short, practical guide to the ABT Framework (And, But, Therefore) which needs to be on the desk of everyone crafting a message, essay, strategy, novel, campaign, proposal, presentation, screenplay, argument, joke, ballad, report ... pretty much all communication.There is no other book on the ABT Framework. There is no other analytical model for narrative structure like the ABT Framework. This is a new and unique resource. The ABT seems like something from elementary school and at its core is as old as the ancient Greeks, but the formulation only began less than a decade ago.The original insights for this communication model come from Hollywood screenwriting. The importance of the three words (And, But, Therefore) began with legendary screenwriting instructor Frank Daniel of the U.S.C. School of Cinematic Arts who in a 1986 speech first talked of replacing the word "and" with either "but" or "therefore" to strengthen the narrative content of a text. This was propagated by his students, then articulated by the co-creators of the animated series, "South Park," in a 2011 documentary. Randy Olson formulated the ABT Narrative Template ("___ AND ___ BUT ___ THEREFORE ___") in his 2013 TEDMED Talk, and his 2015 book, "Houston, We Have A Narrative." It is at the heart of how humans have communicated for thousands of years. You can see it in the Gettysburg Address, nursery rhymes, argumentation, comic structure, myths, the billion-viewed "Call Me Maybe" song from Carlie Rae Jepsen, the 1600's poem "To His Coy Mistress," blockbuster movies - on and on. It's at the core of everything memorable because it is narrative itself. The bottom line is: You've got something to say AND you know it's important, BUT you're having trouble boiling it down to its powerful and essential core, THEREFORE you need the ABT Framework. "The Narrative Gym is the definitive communications tool for the Information Society." - Michael Strauss, Former head of the Office of Science Quality Review, U.S.D.A.
Author : Randy Olson
Publisher : University of Chicago Press
ISBN 13 : 022627098X
Total Pages : 269 pages
Book Rating : 4.2/5 (262 download)
Download or read book Houston, We Have a Narrative written by Randy Olson and published by University of Chicago Press. This book was released on 2015-09-15 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate more effectively about science—by taking a page from Hollywood and improving your storytelling skills. Ask a scientist about Hollywood, and you’ll probably get eye rolls. But ask someone in Hollywood about science, and they’ll see dollar signs: Moviemakers know that science can be the source of great stories, with all the drama and action that blockbusters require. That’s a huge mistake, says Randy Olson: Hollywood has a lot to teach scientists about how to tell a story—and, ultimately, how to do science better. With Houston, We Have a Narrative, he lays out a stunningly simple method for turning the dull into the dramatic. Drawing on his unique background, which saw him leave his job as a working scientist to launch a career as a filmmaker, Olson first diagnoses the problem: When scientists tell us about their work, they pile one moment and one detail atop another moment and another detail—a stultifying procession of “and, and, and.” What we need instead is an understanding of the basic elements of story, the narrative structures that our brains are all but hardwired to look for—which Olson boils down, brilliantly, to “And, But, Therefore,” or ABT. At a stroke, the ABT approach introduces momentum (“And”), conflict (“But”), and resolution (“Therefore”)—the fundamental building blocks of story. As Olson has shown by leading countless workshops worldwide, when scientists’ eyes are opened to ABT, the effect is staggering: suddenly, they’re not just talking about their work—they’re telling stories about it. And audiences are captivated. Written with an uncommon verve and enthusiasm, and built on principles that are applicable to fields far beyond science, Houston, We Have a Narrative has the power to transform the way science is understood and appreciated, and ultimately how it’s done.
Author : Katie Salen Tekinbas
Publisher : MIT Press
ISBN 13 : 9780262240451
Total Pages : 680 pages
Book Rating : 4.2/5 (44 download)
Download or read book Rules of Play written by Katie Salen Tekinbas and published by MIT Press. This book was released on 2003-09-25 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: An impassioned look at games and game design that offers the most ambitious framework for understanding them to date. As pop culture, games are as important as film or television—but game design has yet to develop a theoretical framework or critical vocabulary. In Rules of Play Katie Salen and Eric Zimmerman present a much-needed primer for this emerging field. They offer a unified model for looking at all kinds of games, from board games and sports to computer and video games. As active participants in game culture, the authors have written Rules of Play as a catalyst for innovation, filled with new concepts, strategies, and methodologies for creating and understanding games. Building an aesthetics of interactive systems, Salen and Zimmerman define core concepts like "play," "design," and "interactivity." They look at games through a series of eighteen "game design schemas," or conceptual frameworks, including games as systems of emergence and information, as contexts for social play, as a storytelling medium, and as sites of cultural resistance. Written for game scholars, game developers, and interactive designers, Rules of Play is a textbook, reference book, and theoretical guide. It is the first comprehensive attempt to establish a solid theoretical framework for the emerging discipline of game design.
Author : Patti M. Valkenburg
Publisher : Yale University Press
ISBN 13 : 0300218877
Total Pages : 341 pages
Book Rating : 4.3/5 (2 download)
Download or read book Plugged in written by Patti M. Valkenburg and published by Yale University Press. This book was released on 2017-01-01 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover -- Half-title -- Title -- Copyright -- Dedication -- Contents -- Preface -- 1 Youth and Media -- 2 Then and Now -- 3 Themes and Theoretical Perspectives -- 4 Infants, Toddlers, and Preschoolers -- 5 Children -- 6 Adolescents -- 7 Media and Violence -- 8 Media and Emotions -- 9 Advertising and Commercialism -- 10 Media and Sex -- 11 Media and Education -- 12 Digital Games -- 13 Social Media -- 14 Media and Parenting -- 15 The End -- Notes -- Acknowledgments -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z
Author : Park Louis Howell
Publisher : Happy H Press
ISBN 13 : 9781734308112
Total Pages : 288 pages
Book Rating : 4.3/5 (81 download)
Download or read book Brand Bewitchery written by Park Louis Howell and published by Happy H Press. This book was released on 2020-06 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Bewitchery is for leaders of purpose-driven brands who seek a proven system to clarify their brand story, amplify their impact and simplify their life. The book guides readers through the Story Cycle System(TM) to craft their overarching brand narrative, a process that has grown business by as much as 600 percent. But how you tell your story is critical to success. Brand Bewitchery also includes two dynamic story structures. Readers will learn the And, But & Therefore foundational narrative framework to focus all of their messaging for more compelling communications. Plus, they will apply the Five Primal Elements of a short story to create a big impact. Brand Bewitchery features 12 precise story quests: individual and team-building exercises that help the brand creator find, craft and tell true stories that sell. These real-life stories not only support their new brand narrative crafted within these pages but ensure their content hacks through the noise to hook the hearts of their customers. When finished with this guide book, readers will have revealed their most powerful stories for their personal brand to grow their influence and their business brand to generate a measurable increase in sales while increasing the productivity of their people and enhancing lives in the communities they serve. The storytelling structures in Brand Bewitchery, tested over more than a decade through hundreds of businesses and the thousands of people, simply help leaders excel through the stories they tell.
Author : Gordon A. Harrison
Publisher : BDD Promotional Books Company
ISBN 13 : 9780792458562
Total Pages : 552 pages
Book Rating : 4.4/5 (585 download)
Download or read book Cross Channel Attack written by Gordon A. Harrison and published by BDD Promotional Books Company. This book was released on 1993-12 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the Allied invasion of Normandy, with extensive details about the planning stage, called Operation Overlord, as well as the fighting on Utah and Omaha Beaches.
Author : Jerold J. Kreisman
Publisher : Penguin
ISBN 13 : 0593418506
Total Pages : 337 pages
Book Rating : 4.5/5 (934 download)
Download or read book I Hate You--Don't Leave Me: Third Edition written by Jerold J. Kreisman and published by Penguin. This book was released on 2021-09-07 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revised and expanded third edition of the bestselling guide to understanding borderline personality disorder—with advice for communicating with and helping the borderline individuals in your life. After more than three decades as the essential guide to borderline personality disorder (BPD), the third edition of I Hate You—Don’t Leave Me now reflects the most up-to-date research that has opened doors to the neurobiological, genetic, and developmental roots of the disorder, as well as connections between BPD and substance abuse, sexual abuse, post-traumatic stress syndrome, ADHD, and eating disorders. Both pharmacological and psychotherapeutic advancements point to real hope for success in the treatment and understanding of BPD. This expanded and revised edition is an invaluable resource for those diagnosed with BPD and their family, friends, and colleagues, as well as professionals and students in the field, and the practical tools and advice are easy to understand and use in your day-to-day interactions with the borderline individuals in your life.
Author : Laura F. Salazar
Publisher : John Wiley & Sons
ISBN 13 : 111840906X
Total Pages : 610 pages
Book Rating : 4.1/5 (184 download)
Download or read book Research Methods in Health Promotion written by Laura F. Salazar and published by John Wiley & Sons. This book was released on 2015-03-09 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling textbook to understanding health research, updated and expanded Research Methods in Health Promotion provides students and practitioners with essential knowledge and skills regarding the design, implementation, analysis, and interpretation of research in the field of health promotion. Now in its second edition, this bestselling textbook has been updated with more recent research methodologies and additional information on sampling, participatory and survey research, and qualitative data analysis. The entire research process is covered, with specific points relating to both qualitative and quantitative research. By breaking the daunting process of research into simple and well-defined steps, this user-friendly text encourages students to think about research as a sequential process and provides explanations that facilitate better understanding of each step in the research process. A separate set of chapters cover the more quantitative methodological areas including designs, measurement, sampling, and data analysis in depth, giving readers the understanding they need to apply in practice. This book also provides applied chapters that illustrate the practical aspects of the research process, along with other critical information including grant writing and scientific writing. Evaluate the ethics, design, analysis, and interpretation of research Identify and understand the key components of research studies Analyze and interpret the results of experimental and survey research designs Understand the process of publishing a research report and constructing a grant proposal Research Methods in Health Promotion is ideal for both undergrad and graduate methods courses in health promotion and public health.
Author : Maryellen Weimer
Publisher : John Wiley & Sons
ISBN 13 : 0470366419
Total Pages : 288 pages
Book Rating : 4.4/5 (73 download)
Download or read book Learner-Centered Teaching written by Maryellen Weimer and published by John Wiley & Sons. This book was released on 2008-05-02 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this much needed resource, Maryellen Weimer-one of the nation's most highly regarded authorities on effective college teaching-offers a comprehensive work on the topic of learner-centered teaching in the college and university classroom. As the author explains, learner-centered teaching focuses attention on what the student is learning, how the student is learning, the conditions under which the student is learning, whether the student is retaining and applying the learning, and how current learning positions the student for future learning. To help educators accomplish the goals of learner-centered teaching, this important book presents the meaning, practice, and ramifications of the learner-centered approach, and how this approach transforms the college classroom environment. Learner-Centered Teaching shows how to tie teaching and curriculum to the process and objectives of learning rather than to the content delivery alone.
Author : Lior Laver
Publisher : Springer Nature
ISBN 13 : 3662610701
Total Pages : 1018 pages
Book Rating : 4.6/5 (626 download)
Download or read book Basketball Sports Medicine and Science written by Lior Laver and published by Springer Nature. This book was released on 2020-10-05 with total page 1018 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed as a comprehensive educational resource not only for basketball medical caregivers and scientists but for all basketball personnel. Written by a multidisciplinary team of leading experts in their fields, it provides information and guidance on injury prevention, injury management, and rehabilitation for physicians, physical therapists, athletic trainers, rehabilitation specialists, conditioning trainers, and coaches. All commonly encountered injuries and a variety of situations and scenarios specific to basketball are covered with the aid of more than 200 color photos and illustrations. Basketball Sports Medicine and Science is published in collaboration with ESSKA and will represent a superb, comprehensive educational resource. It is further hoped that the book will serve as a link between the different disciplines and modalities involved in basketball care, creating a common language and improving communication within the team staff and environment.
Author : Randy Olson
Publisher :
ISBN 13 :
Total Pages : 95 pages
Book Rating : 4.5/5 (392 download)
Download or read book The Narrative Gym for Business written by Randy Olson and published by . This book was released on 2021 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ABT Framework (And, But, Therefore) is a new model for business communication that brings focus to our information-overloaded world. The book is a collaboration between the creator of the ABT Framework, Dr. Randy Olson, and the #1 voice for the power of story in the business world, Park Howell. The applications of the ABT to business communication are limitless. It is THE tool needed to craft compelling sales pitches, marketing campaigns, business presentations, brand strategy...anytime your message must connect and convert your audience. Why is the ABT so powerful? Simplicity. In a world that is increasingly bogged down in excessive complexity, the ABT Framework is the tool that “gets to the point,” “cuts through the noise,” and provides the confidence to “know what you’re talking about.” The book presents the 3 Step ABT Development Model, then Park Howell provides 5 applications of the ABT to the business world. This is the book that you will want sitting on your desk, constantly ready to help you shape anything and everything that you have to say to in the world of business.
Author : John Braithwaite
Publisher : Routledge
ISBN 13 : 1135094438
Total Pages : 349 pages
Book Rating : 4.1/5 (35 download)
Download or read book Inequality, Crime and Public Policy (Routledge Revivals) written by John Braithwaite and published by Routledge. This book was released on 2013-09-13 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1979, Inequality, Crime, and Public Policy integrates and interprets the vast corpus of existing research on social class, slums, and crime, and presents its own findings on these matters. It explores two major questions. First, do policies designed to redistribute wealth and power within capitalist societies have effects upon crime? Second, do policies created to overcome the residential segregation of social classes have effects on crime? The book provides a brilliantly comprehensive and systematic review of the empirical evidence to support or refute the classic theories of Engles, Bonger, Merton, Cloward and Ohlin, Cohen, Miller, Shaw and McKay, amongst many others. Braithwaite confronts these theories with evidence of the extent and nature of white collar crime, and a consideration of the way law enhancement and law enforcement might serve class interest.
Author : Russ Harris
Publisher : Exisle Publishing
ISBN 13 : 1921966343
Total Pages : 282 pages
Book Rating : 4.9/5 (219 download)
Download or read book The Happiness Trap written by Russ Harris and published by Exisle Publishing. This book was released on 2013 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to ACT: the revolutionary mindfulness-based program for reducing stress, overcoming fear, and finding fulfilment – now updated. International bestseller, 'The Happiness Trap', has been published in over thirty countries and twenty-two languages. NOW UPDATED. Popular ideas about happiness are misleading, inaccurate, and are directly contributing to our current epidemic of stress, anxiety and depression. And unfortunately, popular psychological approaches are making it even worse! In this easy-to-read, practical and empowering self-help book, Dr Russ Harries, reveals how millions of people are unwittingly caught in the 'The Happiness Trap', where the more they strive for happiness the more they suffer in the long term. He then provides an effective means to escape through the insights and techniques of ACT (Acceptance and Commitment Therapy), a groundbreaking new approach based on mindfulness skills. By clarifying your values and developing mindfulness (a technique for living fully in the present moment), ACT helps you escape the happiness trap and find true satisfaction in life. Mindfulness skills are easy to learn and will rapidly and effectively help you to reduce stress, enhance performance, manage emotions, improve health, increase vitality, and generally change your life for the better. The book provides scientifically proven techniques to: reduce stress and worry; rise above fear, doubt and insecurity; handle painful thoughts and feelings far more effectively; break self-defeating habits; improve performance and find fulfilment in your work; build more satisfying relationships; and, create a rich, full and meaningful life.
Author : William J. Congdon
Publisher : Brookings Institution Press
ISBN 13 : 0815704984
Total Pages : 260 pages
Book Rating : 4.8/5 (157 download)
Download or read book Policy and Choice written by William J. Congdon and published by Brookings Institution Press. This book was released on 2011 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues that public finance--the study of the government's role in economics--should incorporate principles from behavior economics and other branches of psychology.
