Jew-Ish

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Publisher : HarperCollins
ISBN 13 : 0358354250
Total Pages : 281 pages
Book Rating : 4.3/5 (583 download)

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Book Synopsis Jew-Ish by : Jake Cohen

Download or read book Jew-Ish written by Jake Cohen and published by HarperCollins. This book was released on 2021-03-09 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller! A brilliantly modern take on Jewish culinary traditions for a new generation of readers, from a bright new star in the culinary world. When you think of Jewish food, a few classics come to mind: chicken soup with matzo balls, challah, maybe a babka if you’re feeling adventurous. But as food writer and nice Jewish boy Jake Cohen demonstrates in this stunning debut cookbook, Jewish food can be so much more. In Jew-ish, he reinvents the food of his Ashkenazi heritage and draws inspiration from his husband’s Persian-Iraqi traditions to offer recipes that are modern, fresh, and enticing for a whole new generation of readers. Imagine the components of an everything bagel wrapped into a flaky galette latkes dyed vibrant yellow with saffron for a Persian spin on the potato pancake, best-ever hybrid desserts like Macaroon Brownies and Pumpkin Spice Babka! Jew-ish features elevated, yet approachable classics along with innovative creations, such as: Jake’s Perfect Challah Roasted Tomato Brisket Short Rib Cholent Iraqi Beet Kubbeh Soup Cacio e Pepe Rugelach Sabich Bagel Sandwiches, and Matzo Tiramisu. Jew-ish is a brilliant collection of delicious recipes, but it’s much more than that. As Jake reconciles ancient traditions with our modern times, his recipes become a celebration of a rich and vibrant history, a love story of blending cultures, and an invitation to gather around the table and create new memories with family, friends, and loved ones.

$150,000 Rugelach

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Publisher : Simon and Schuster
ISBN 13 : 1499812116
Total Pages : 191 pages
Book Rating : 4.4/5 (998 download)

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Book Synopsis $150,000 Rugelach by : Allison Marks

Download or read book $150,000 Rugelach written by Allison Marks and published by Simon and Schuster. This book was released on 2021-08-31 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This sweet story is a delightful, quick read with a wonderfully charming cast of characters. The delicious descriptions of baked goods are sure to make readers' mouths water; fortunately, three recipes are included. A refreshing and uplifting book filled with friendship, heartache, and a generous sprinkling of love." -- Kirkus Reviews "The Markses excel at creating goofy but appealing characters: extrovert Jack seems beyond embarrassment, yet he honors Jillian's wish to keep her mom's story private; Grandma Rita has no cooking skills, but she rocks at martial arts and plumbing repairs; and Phineas Farnsworth exploits everyone he encounters but has a soft spot for the memory of the nanny who raised him." -- Kay Weisman, Booklist A delicious tale of rivalry, friendship, heartache, and dessert! Fame-obsessed Jack and somber Jillian, who is mourning the loss of her mother, become a mismatched duo selected to compete for $150,000 in a high-stakes baking contest jam-packed with hilarious high jinks. Exploding with loud, rock 'n' roll attitude, eleven-year-old Jack Fineman dreams of becoming the greatest pastry chef who ever lived. His plans are thrown off course when his butterscotch basil brownies are upstaged at his sixth-grade holiday party by a simple plate of chocolate rugelach brought in by Jillian Mermelstein-the new girl at school whose mother has just died and who only wants to be left alone. These budding bakers' lives are mixed together when they are selected to compete as teammates in a nationally televised competition. For Jack, this is his chance to advance one step closer to culinary greatness. For Jillian, it's an opportunity to help her father by winning her share of the $150,000 top prize. Preparing to face bakers from the city's other middle schools, Jack and Jillian struggle to find the right recipe for working together. Along the way, they make the world's most irresistible oatmeal cricket cookies, battle Jack's checkered-pants-wearing brother for miniature golf supremacy, and discover the troubling reasons why each of them was chosen for the contest.

The Help

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Author :
Publisher : Penguin
ISBN 13 : 0425245136
Total Pages : 546 pages
Book Rating : 4.4/5 (252 download)

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Book Synopsis The Help by : Kathryn Stockett

Download or read book The Help written by Kathryn Stockett and published by Penguin. This book was released on 2011 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Original publication and copyright date: 2009.

Wicked

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Publisher : Harper Collins
ISBN 13 : 0061792942
Total Pages : 430 pages
Book Rating : 4.0/5 (617 download)

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Book Synopsis Wicked by : Gregory Maguire

Download or read book Wicked written by Gregory Maguire and published by Harper Collins. This book was released on 2009-10-13 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestseller and basis for the Tony-winning hit musical, soon to be a major motion picture starring Cynthia Erivo and Ariana Grande With millions of copies in print around the world, Gregory Maguire’s Wicked is established not only as a commentary on our time but as a novel to revisit for years to come. Wicked relishes the inspired inventions of L. Frank Baum’s 1900 novel, The Wonderful Wizard of Oz, while playing sleight of hand with our collective memories of the 1939 MGM film starring Margaret Hamilton (and Judy Garland). In this fast-paced, fantastically real, and supremely entertaining novel, Maguire has populated the largely unknown world of Oz with the power of his own imagination. Years before Dorothy and her dog crash-land, another little girl makes her presence known in Oz. This girl, Elphaba, is born with emerald-green skin—no easy burden in a land as mean and poor as Oz, where superstition and magic are not strong enough to explain or overcome the natural disasters of flood and famine. Still, Elphaba is smart, and by the time she enters Shiz University, she becomes a member of a charmed circle of Oz’s most promising young citizens. But Elphaba’s Oz is no utopia. The Wizard’s secret police are everywhere. Animals—those creatures with voices, souls, and minds—are threatened with exile. Young Elphaba, green and wild and misunderstood, is determined to protect the Animals—even if it means combating the mysterious Wizard, even if it means risking her single chance at romance. Ever wiser in guilt and sorrow, she can find herself grateful when the world declares her a witch. And she can even make herself glad for that young girl from Kansas. Recognized as an iconoclastic tour de force on its initial publication, the novel has inspired the blockbuster musical of the same name—one of the longest-running plays in Broadway history. Popular, indeed. But while the novel’s distant cousins hail from the traditions of magical realism, mythopoeic fantasy, and sprawling nineteenth-century sagas of moral urgency, Maguire’s Wicked is as unique as its green-skinned witch.

Our Best Bites

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Publisher :
ISBN 13 : 9781606419311
Total Pages : 0 pages
Book Rating : 4.4/5 (193 download)

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Book Synopsis Our Best Bites by : Sara Smith Wells

Download or read book Our Best Bites written by Sara Smith Wells and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes plastic insert with equivalent measurements and metric conversions.

Happiness Is Homemade, Y'all!

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Publisher :
ISBN 13 : 9781734962208
Total Pages : pages
Book Rating : 4.9/5 (622 download)

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Book Synopsis Happiness Is Homemade, Y'all! by : Danna Standridge

Download or read book Happiness Is Homemade, Y'all! written by Danna Standridge and published by . This book was released on 2020-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Hey Y'all!Happiness is Homemade, Y'all! introduces readers and cooks to our Alabama culinary heritage with a unique insight into our steeped-in-tradition culture of the Deep South. Pull up a seat around our table, and you will discover why these recipes are family favorites. Every cook, whether new to the kitchen or seasoned, needs tried-and-true recipes in their arsenal. These recipes are easy for the new cook as well as the accomplished and have been handed down for generations. They are tired-and-true!Woven alongside my recipes are funny, heartwarming stories featuring my own family who has resided in Alabama since 1818. From eating Sunday Dinner at the children's table, to soldiers coming home from the war, to making-do in hard times, this book shows how food is at the heart of our history. The Ugly Biscuit recipe is a favorite! Easy to make and delightful to eat - a proven hit! A perfect recipe to cook with your little ones, and children love to eat them, too! Add a little sausage gravy from the story, "Oh NOOO! Not the Gravy!" and you will have some mighty-fine eating for your family. I have handed out the Yummy Chicken Pie recipe over 1000 times and people let me know often how they enjoy making this "yummy" dish for their family and friends. Nanny Swann's Chicken and Dumpling recipe is the ultimate comfort food, and the recipe is easy to follow. Yes, you can make delicious chicken and dumplings!If you are hankering for something sweet, look no further than Granny Dera's Sweet Potato Pie or the Marvelous Mandarin Orange Cake, or Fried Apple Pies, or Old-Fashioned Banana Pudding, or No-Peek Coconut Cake. While Happiness is Homemade, Y'all! gives a personal perspective into family traditions in Alabama, I hope it offers encouragement to rediscover and cherish your own family's culinary traditions. So, get in the kitchen with these tried-and-true recipes and gather your family around your table. You will find out what we already know here in the Deep South- that Happiness is Homemade, Y'all! Blessings and good-eating to y'all, Danna Standridge

The Land of Stories: The Wishing Spell

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Publisher : Little, Brown Books for Young Readers
ISBN 13 : 0316204919
Total Pages : 346 pages
Book Rating : 4.3/5 (162 download)

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Book Synopsis The Land of Stories: The Wishing Spell by : Chris Colfer

Download or read book The Land of Stories: The Wishing Spell written by Chris Colfer and published by Little, Brown Books for Young Readers. This book was released on 2012-07-17 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book in Chris Colfer's #1 New York Times bestselling series The Land of Stories about two siblings who fall into a fairy-tale world! Alex and Conner Bailey's world is about to change forever, in this fast-paced adventure that uniquely combines our modern day world with the enchanting realm of classic fairy tales. The Land of Stories tells the tale of twins Alex and Conner. Through the mysterious powers of a cherished book of stories, they leave their world behind and find themselves in a foreign land full of wonder and magic where they come face-to-face with fairy tale characters they grew up reading about. But after a series of encounters with witches, wolves, goblins, and trolls alike, getting back home is going to be harder than they thought.

Behold the Dreamers

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Publisher : Random House
ISBN 13 : 0812998480
Total Pages : 402 pages
Book Rating : 4.8/5 (129 download)

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Book Synopsis Behold the Dreamers by : Imbolo Mbue

Download or read book Behold the Dreamers written by Imbolo Mbue and published by Random House. This book was released on 2016-08-23 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compulsively readable debut novel about marriage, immigration, class, race, and the trapdoors in the American Dream—the unforgettable story of a young Cameroonian couple making a new life in New York just as the Great Recession upends the economy New York Times Bestseller • Winner of the PEN/Faulkner Award • Longlisted for the PEN/Open Book Award • An ALA Notable Book NAMED ONE OF THE BEST BOOKS OF THE YEAR BY NPR • The New York Times Book Review • San Francisco Chronicle • The Guardian • St. Louis Post-Dispatch • Chicago Public Library • BookPage • Refinery29 • Kirkus Reviews Jende Jonga, a Cameroonian immigrant living in Harlem, has come to the United States to provide a better life for himself, his wife, Neni, and their six-year-old son. In the fall of 2007, Jende can hardly believe his luck when he lands a job as a chauffeur for Clark Edwards, a senior executive at Lehman Brothers. Clark demands punctuality, discretion, and loyalty—and Jende is eager to please. Clark’s wife, Cindy, even offers Neni temporary work at the Edwardses’ summer home in the Hamptons. With these opportunities, Jende and Neni can at last gain a foothold in America and imagine a brighter future. However, the world of great power and privilege conceals troubling secrets, and soon Jende and Neni notice cracks in their employers’ façades. When the financial world is rocked by the collapse of Lehman Brothers, the Jongas are desperate to keep Jende’s job—even as their marriage threatens to fall apart. As all four lives are dramatically upended, Jende and Neni are forced to make an impossible choice. Praise for Behold the Dreamers “A debut novel by a young woman from Cameroon that illuminates the immigrant experience in America with the tenderhearted wisdom so lacking in our political discourse . . . Mbue is a bright and captivating storyteller.”—The Washington Post “A capacious, big-hearted novel.”—The New York Times Book Review “Behold the Dreamers’ heart . . . belongs to the struggles and small triumphs of the Jongas, which Mbue traces in clean, quick-moving paragraphs.”—Entertainment Weekly “Mbue’s writing is warm and captivating.”—People (book of the week) “[Mbue’s] book isn’t the first work of fiction to grapple with the global financial crisis of 2007–2008, but it’s surely one of the best. . . . It’s a novel that depicts a country both blessed and doomed, on top of the world, but always at risk of losing its balance. It is, in other words, quintessentially American.”—NPR “This story is one that needs to be told.”—Bust “Behold the Dreamers challenges us all to consider what it takes to make us genuinely content, and how long is too long to live with our dreams deferred.”—O: The Oprah Magazine “[A] beautiful, empathetic novel.”—The Boston Globe “A witty, compassionate, swiftly paced novel that takes on race, immigration, family and the dangers of capitalist excess.”—St. Louis Post-Dispatch “Mbue [is] a deft, often lyrical observer. . . . [Her] meticulous storytelling announces a writer in command of her gifts.”—Minneapolis Star Tribune

A Bloom in Winter

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Publisher : Simon and Schuster
ISBN 13 : 1982180293
Total Pages : 321 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis A Bloom in Winter by : J.R. Ward

Download or read book A Bloom in Winter written by J.R. Ward and published by Simon and Schuster. This book was released on 2024-11-12 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Another sexy, high-stakes holiday spinoff installment of the New York Times bestselling Black Dagger Brotherhood series. Nothing warms a cold heart like true love, and in this newest Black Dagger Brotherhood winter book, a fighter who has never been a savior finds himself falling in love—and trying to rescue—a male who’s lost all hope. With the BDB training center reopening, and the Brothers looking to add more soldiers in the war against the Lessening Society, fan favorite Callum decides to find his purpose in fighting. Apex knows what suffering the male has survived, and he joins the program just to make sure Callum doesn’t get himself killed. As the two hit the streets, and the danger gets real, Callum must decide whether he can open himself up to love or if he will give in to his inner darkness and spiral down into an abyss of hatred and death...forever.

Time to Eat, Y'all

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Publisher :
ISBN 13 : 9780578530055
Total Pages : 222 pages
Book Rating : 4.5/5 (3 download)

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Book Synopsis Time to Eat, Y'all by : Danna Standridge

Download or read book Time to Eat, Y'all written by Danna Standridge and published by . This book was released on 2019-08 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recipes and stories from Alabama legislative families collected in one volume and published to commemorate Alabama's bicentennial birthday.

Daughter of the White River

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Publisher : Arcadia Publishing
ISBN 13 : 1625840136
Total Pages : 173 pages
Book Rating : 4.6/5 (258 download)

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Book Synopsis Daughter of the White River by : Denise Parkinson

Download or read book Daughter of the White River written by Denise Parkinson and published by Arcadia Publishing. This book was released on 2009-04-30 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tragic, true story of Helen Spence, the teenager who murdered her father’s killers in the insulated lower White River area of Arkansas in 1931. The once-thriving houseboat communities along Arkansas’s White River are long gone, and few remember the sensational murder story that set local darling Helen Spence on a tragic path. In 1931, Spence shocked Arkansas when she avenged her father’s murder in a DeWitt courtroom. The state soon discovered that no prison could hold her. For the first time, prison records are unveiled to provide an essential portrait. Join author Denise Parkinson for an intimate look at a Depression-era tragedy. The legend of Helen Spence refuses to be forgotten—despite her unmarked grave. “Most memorably, Parkinson evokes the natural beauty of the White River itself. But more importantly, she’s given Helen Spence, daughter of the river, a sympathetic hearing—something in its pulp version of events Daring Detective did not.”—Memphis Flyer “Denise details Helen’s life, from the murder of her father to the horrific treatment she received at the hands of the law, including how prison officials seemed to entice her to escape a final time, with the attempt culminating in her murder.”—Only in Arkansas

Encyclopedia of Kitchen History

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Publisher : Routledge
ISBN 13 : 1135455716
Total Pages : 2158 pages
Book Rating : 4.1/5 (354 download)

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Book Synopsis Encyclopedia of Kitchen History by : Mary Ellen Snodgrass

Download or read book Encyclopedia of Kitchen History written by Mary Ellen Snodgrass and published by Routledge. This book was released on 2004-12-29 with total page 2158 pages. Available in PDF, EPUB and Kindle. Book excerpt: A space common to all peoples, the kitchen embodies the cultural history of domestic life: how people around the world acquire, prepare, cook, serve, eat, preserve, and store food; what foods we eat and why and when; what utensils, cutlery, decorations, furnishings, and appliances we create and use; what work, play, chores, services, and celebrations we perform. The history of the kitchen reflects human ingenuity solving problems posed by daily necessity and the human desire for social comfort and continuity. Kitchen history also tells us much about our interaction with others and with other cultures as well. From the history of beer, cooking stones, ergonomics, medieval kitchens, Roman cookery, pasta, and chopsticks to inventors such as Nils Dalén and George Washington Carver and cookbook authors such as Isabella Beeton and Julia Child, this A-Z Encyclopedia presents almost 300 wide-ranging entries that detail the culinary history of each topic. The Encyclopedia of Kitchen History features: *See Alsos which lead the reader to pertinent entries *Useful Sources section at the end of entries that compiles a list of books, CDs, journals, newspapers, and online databases and news sources for further research *An appendix of Common Sources- the most helpful resources on domestic histories *Numerous illustrations that explain and communicate the vibrancy of domestic culture *Thorough, analytic index that directs the reader to the people, writings, recipes, inventions, processes, and foodstuffs that make up kitchen history. From the discovery of fire to the latest space mission, the Encyclopedia of Kitchen History brings together the rich diversity of kitchen history in one accessible volume. Students, researchers, scholars, and culinary aficionados- from beginners to experts- will find this Encyclopedia to be a fascinating look into the history of the kitchen from the foodstuffs prepared to the tools and implements used as well as the innovators who shaped its function and utility.

Healing the Symptoms Known As Autism

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Publisher :
ISBN 13 : 9780989289047
Total Pages : 0 pages
Book Rating : 4.2/5 (89 download)

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Book Synopsis Healing the Symptoms Known As Autism by : Kerri Rivera

Download or read book Healing the Symptoms Known As Autism written by Kerri Rivera and published by . This book was released on 2014-01-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the seven months since the release of the first edition of this book, 22 more children have lost their autism diagnosis and returned to a state of health, for a total of 115 recovered children and counting. Hundreds more have lost ATEC points, as well as shown many cognitive, behavioral, emotional and physical gains thanks to the protocol outlined in these pages. This edition includes all protocol updates and a whole lot more including: (1) how to heal older, self-injurious and/or aggressive children; (2) GcMAF and its role in healing autism; (3) gluten's role in molecular mimicry and autoimmunity; (4) a new method of CD preparation; (5) an improved and easier to follow parasite protocol; along with (6) a special calendar so you know what to do when; (7) many new testimonials from parents sharing their real-life experiences using this protocol; and much more... Dietrich Klinghardt MD, PhD, says... The world of autism is rocking again. Kerri Rivera has done it. In this comprehensive book she has condensed and simplified the core elements of the biomedical approach, those that work 90% of the time on 90% of the children. Her focus on using a unified and affordable approach to reduce the body burden of chronic infections and infestations is addressing the very core issue of most autistic children and adults. It has made her method the most powerful tool to this day to help many children recover safely, inexpensively and solidly. Her research is validated by the enormously positive response from parents from all over the world. Teri Arranga, Executive director of AutismOne, says... In 3 years, 115 children previously diagnosed with regressive autism were able to shed their diagnosis, their symptoms and return to an overall state of health and vitality. If you have any interest in finding out how they were able to heal you need to read this book. Kerri has a heart for children with autism, and she cares greatly about recommending safe, economical interventions that are helping to confront an epidemic.

Duchess of Death

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Publisher : Phoenix Books
ISBN 13 : 161467003X
Total Pages : 444 pages
Book Rating : 4.6/5 (146 download)

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Book Synopsis Duchess of Death by : Richard Hack

Download or read book Duchess of Death written by Richard Hack and published by Phoenix Books. This book was released on 2009-07-01 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although she is the most popular novelist in history, with over two billion books sold worldwide, Agatha Christie lived a life shrouded in secrecy and fueled by curiosity. Nearly as notorious for her aversion to the press as she was for her 80 books and collections of short stories, Christie made no secret of her need for privacy. Utilizing over 5,000 previously unpublished letters, notes, and documents, award-winning biographer Richard Hack allows Christie to write again, 33 years after her death. Duchess of Death is her story, as full of romance, travel, wealth, and scandal as any mystery Christie ever crafted. There have been numerous biographies of the Queen of Crime, all of which claim to be definitive. However, Duchess of Death is the first to draw from such an enormous number of previously unpublished correspondence and notes, effectively establishing it as the most authoritative, penetrating look at the personal and literary life of Christie.

Leaving Little Havana

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Publisher : Beating Windward Press LLC
ISBN 13 : 9781940761046
Total Pages : 0 pages
Book Rating : 4.7/5 (61 download)

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Book Synopsis Leaving Little Havana by : Cecilia M. Fernandez

Download or read book Leaving Little Havana written by Cecilia M. Fernandez and published by Beating Windward Press LLC. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Revolution uprooted six-year-old Cecilia from her comfortable middle-class Cuban home and dropped her into the low-income neighborhood of Miami's Little Havana. Her philandering father focused on rebuilding his career, chasing the American promise of wealth and freedom from the past. Her mother spiraled into madness trying to hold the family together and get him back. Neglected and trapped, Cecilia rebelled against her conservative culture and embraced the 1960s counter-culture - seeking love, attention and a place of her own in America. But immigrant children either thrive or self-destruct in a new land. How will Cecilia beat the odds? While most memoirs by Cuban-Americans revolve around childhood scenes in Cuba and explore the experiences of a young man, Leaving Little Havana is the first refugee memoir to focus on a Cuban girl growing up in America, rising above the obstacles and clearing a path to her dream." -- Publisher's description.

Mastering the Art of French Cooking, Volume 1

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Author :
Publisher : Knopf
ISBN 13 : 0307958175
Total Pages : 857 pages
Book Rating : 4.3/5 (79 download)

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Book Synopsis Mastering the Art of French Cooking, Volume 1 by : Julia Child

Download or read book Mastering the Art of French Cooking, Volume 1 written by Julia Child and published by Knopf. This book was released on 2011-10-05 with total page 857 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • The definitive cookbook on French cuisine for American readers: "What a cookbook should be: packed with sumptuous recipes, detailed instructions, and precise line drawings. Some of the instructions look daunting, but as Child herself says in the introduction, 'If you can read, you can cook.'" —Entertainment Weekly “I only wish that I had written it myself.” —James Beard Featuring 524 delicious recipes and over 100 instructive illustrations to guide readers every step of the way, Mastering the Art of French Cooking offers something for everyone, from seasoned experts to beginners who love good food and long to reproduce the savory delights of French cuisine. Julia Child, Simone Beck, and Louisette Bertholle break down the classic foods of France into a logical sequence of themes and variations rather than presenting an endless and diffuse catalogue of dishes—from historic Gallic masterpieces to the seemingly artless perfection of a dish of spring-green peas. Throughout, the focus is on key recipes that form the backbone of French cookery and lend themselves to an infinite number of elaborations—bound to increase anyone’s culinary repertoire. “Julia has slowly but surely altered our way of thinking about food. She has taken the fear out of the term ‘haute cuisine.’ She has increased gastronomic awareness a thousandfold by stressing the importance of good foundation and technique, and she has elevated our consciousness to the refined pleasures of dining." —Thomas Keller, The French Laundry

Buyology

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Author :
Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Buyology by : Martin Lindstrom

Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.