Product Strategy for High Technology Companies

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071610340
Total Pages : 400 pages
Book Rating : 4.0/5 (716 download)

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Book Synopsis Product Strategy for High Technology Companies by : Michael E. McGrath

Download or read book Product Strategy for High Technology Companies written by Michael E. McGrath and published by McGraw Hill Professional. This book was released on 2000-11-02 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.

What Technology Wants

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Author :
Publisher : Penguin
ISBN 13 : 0143120174
Total Pages : 417 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis What Technology Wants by : Kevin Kelly

Download or read book What Technology Wants written by Kevin Kelly and published by Penguin. This book was released on 2011-09-27 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the New York Times bestseller The Inevitable— a sweeping vision of technology as a living force that can expand our individual potential In this provocative book, one of today's most respected thinkers turns the conversation about technology on its head by viewing technology as a natural system, an extension of biological evolution. By mapping the behavior of life, we paradoxically get a glimpse at where technology is headed-or "what it wants." Kevin Kelly offers a dozen trajectories in the coming decades for this near-living system. And as we align ourselves with technology's agenda, we can capture its colossal potential. This visionary and optimistic book explores how technology gives our lives greater meaning and is a must-read for anyone curious about the future.

The Road Ahead

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Author :
Publisher : Penguin Group
ISBN 13 :
Total Pages : 356 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Road Ahead by : Bill Gates

Download or read book The Road Ahead written by Bill Gates and published by Penguin Group. This book was released on 1996 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this clear-eyed, candid, and ultimately reassuring

Marketing High Technology

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Publisher : Simon and Schuster
ISBN 13 : 1439107556
Total Pages : 233 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Marketing High Technology by : William H. Davidow

Download or read book Marketing High Technology written by William H. Davidow and published by Simon and Schuster. This book was released on 1986-06-02 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor explosion," tells how to fight the marketing battle in the intensely competitive world of high-tech companies—and win. Blunt, pithy, and knowledgeable, Davidow draws on his successful marketing experience at Intel Corporation to create a complete program for marketing victory. He drives home the basics, such as how to go head-on against the competition; how to "plan products, not devices"; how to give products a "soul"; and how to engineer promotions, market internationally, motivate salespeople, and rally distributors. Above all, he demonstrates the critical importance of servicing and supporting customers. Total customer satisfaction, Davidow makes clear, must be every high-tech marketer's ultimate goal. The only comprehensive marketing strategy book by an insider, Marketing High Technology looks behind the scenes at industry-shaking clashes involving Apple and IBM, Visicorp and Lotus, Texas Instruments and National Semiconductor. He recounts his own involvement in Crush, Intel's innovative marketing offensive against Motorola, to demonstrate, step-by-step, how it became an industry prototype for a winning high-tech campaign. Davidow clearly spells out sixteen principles which increase the effectiveness of marketing programs. From examples as diverse as a Rolling Stones concert and a microprocessor chip, he defines a true "product." He analyzes and explains in new ways the strategic importance of distribution as it relates to market sector, pricing, and the pitfalls it entails. He challenges some traditional marketing theory and provides unique and important insights developed from over twenty years in the high-tech field. From an all-encompassing philosophy that great marketing is a crusade requiring total commitment, to a careful study of the cost of attacking a competitor, this book is an essential tool for survival in today's high-risk, fast- changing, and very lucrative high-tech arena.

Race After Technology

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Publisher : John Wiley & Sons
ISBN 13 : 1509526439
Total Pages : 172 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis Race After Technology by : Ruha Benjamin

Download or read book Race After Technology written by Ruha Benjamin and published by John Wiley & Sons. This book was released on 2019-07-09 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: From everyday apps to complex algorithms, Ruha Benjamin cuts through tech-industry hype to understand how emerging technologies can reinforce White supremacy and deepen social inequity. Benjamin argues that automation, far from being a sinister story of racist programmers scheming on the dark web, has the potential to hide, speed up, and deepen discrimination while appearing neutral and even benevolent when compared to the racism of a previous era. Presenting the concept of the “New Jim Code,” she shows how a range of discriminatory designs encode inequity by explicitly amplifying racial hierarchies; by ignoring but thereby replicating social divisions; or by aiming to fix racial bias but ultimately doing quite the opposite. Moreover, she makes a compelling case for race itself as a kind of technology, designed to stratify and sanctify social injustice in the architecture of everyday life. This illuminating guide provides conceptual tools for decoding tech promises with sociologically informed skepticism. In doing so, it challenges us to question not only the technologies we are sold but also the ones we ourselves manufacture. Visit the book's free Discussion Guide: www.dropbox.com

E.C. Meyer

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Author :
Publisher :
ISBN 13 :
Total Pages : 428 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis E.C. Meyer by : Edward C. Meyer

Download or read book E.C. Meyer written by Edward C. Meyer and published by . This book was released on 1983 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Nuclear Imperative

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Publisher : Springer
ISBN 13 : 9048186676
Total Pages : 227 pages
Book Rating : 4.0/5 (481 download)

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Book Synopsis The Nuclear Imperative by : Jeff Eerkens

Download or read book The Nuclear Imperative written by Jeff Eerkens and published by Springer. This book was released on 2010-06-18 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this global wake-up call, nuclear physicist Jeff Eerkens explores remedies for the impending energy crisis, when oil and natural gas are depleted. The Nuclear Imperative demonstrates that solar, wind, and biomass power are incapable of supplying the enormous quantities of electricity and heat needed for manufacturing portable synthetic fuels to replace our current use of fossil fuels. It offers a fresh look at uranium-produced energy as the optimal affordable solution.

Jimmy Carter

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Publisher :
ISBN 13 :
Total Pages : 1610 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Jimmy Carter by : United States. President (1977-1981 : Carter)

Download or read book Jimmy Carter written by United States. President (1977-1981 : Carter) and published by . This book was released on 1977 with total page 1610 pages. Available in PDF, EPUB and Kindle. Book excerpt:

INSPIRED

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Publisher : John Wiley & Sons
ISBN 13 : 111938754X
Total Pages : 370 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis INSPIRED by : Marty Cagan

Download or read book INSPIRED written by Marty Cagan and published by John Wiley & Sons. This book was released on 2017-11-17 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.

Inside NASA

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Publisher :
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Inside NASA by : Howard E. McCurdy

Download or read book Inside NASA written by Howard E. McCurdy and published by . This book was released on 1993 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The National Aeronautics and Space Administration began its space flight program in October of 1958 by launching the 84-pound Pioneer I space probe. Scarcely a decade later, in July of 1969, NASA amazed the world by landing the first humans on the Moon. In the two decades that followed, however, the agency appeared to lose both its vigor and its creativity. Inside NASA explores how an agency praised for its planetary probes and expeditions to the Moon became noted for the explosion of the space shuttle Challenger and a series of other malfunctions. Using archival evidence as well as in-depth interviews with space agency officials, Howard McCurdy investigates the relationship between the performance of the U.S. space program and NASA's organizational culture. He begins by identifying the beliefs, norms, and practices that guided NASA's early successes. Originally, the agency was dominated by the strong technical culture rooted in the research-and-development organizations from which NASA was formed. To launch the expeditions to the Moon, McCurdy explains, this technical culture was linked to an organizational structure borrowed from the Air Force Ballistic Missile Program. Over time, however, changes imposed to accomplish the lunar expedition - as well as the normal aging process and increased bureaucracy in the government as a whole-altered NASA's original culture and eroded its technical strength. McCurdy observes that NASA's early success depended on a number of related characteristics: extensive testing, in-house technical capability, hands-on experience, exceptional people, stoic acceptance of risk and failure, and a frontier mentality. He concludes that, given the conditions ofmodern government, the performance of high-technology agencies like NASA inherently tends to decline. Inside NASA offers a revealing study of both organizational culture and bureaucratic aging.

Nona the Ninth

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Publisher : Tordotcom
ISBN 13 : 1250854121
Total Pages : 406 pages
Book Rating : 4.2/5 (58 download)

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Book Synopsis Nona the Ninth by : Tamsyn Muir

Download or read book Nona the Ninth written by Tamsyn Muir and published by Tordotcom. This book was released on 2022-09-13 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tamsyn Muir's New York Times and USA Today bestselling Locked Tomb Series continues with Nona ...the Ninth? A Finalist for the Hugo and Locus Awards! An Indie Next Pick! The Locked Tomb is a 2023 Hugo Finalist for Best Series! “You will love Nona, and Nona loves you.” —Alix E. Harrow “Unlike anything I've ever read.” —V.E. Schwab on Gideon the Ninth “Deft, tense and atmospheric, compellingly immersive and wildly original.” —The New York Times on Gideon the Ninth Her city is under siege. The zombies are coming back. And all Nona wants is a birthday party. In many ways, Nona is like other people. She lives with her family, has a job at her local school, and loves walks on the beach and meeting new dogs. But Nona's not like other people. Six months ago she woke up in a stranger's body, and she's afraid she might have to give it back. The whole city is falling to pieces. A monstrous blue sphere hangs on the horizon, ready to tear the planet apart. Blood of Eden forces have surrounded the last Cohort facility and wait for the Emperor Undying to come calling. Their leaders want Nona to be the weapon that will save them from the Nine Houses. Nona would prefer to live an ordinary life with the people she loves, with Pyrrha and Camilla and Palamedes, but she also knows that nothing lasts forever. And each night, Nona dreams of a woman with a skull-painted face... At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.

Weekly Compilation of Presidential Documents

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Author :
Publisher :
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Weekly Compilation of Presidential Documents by :

Download or read book Weekly Compilation of Presidential Documents written by and published by . This book was released on 1995 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Public Papers of the Presidents of the United States

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Publisher :
ISBN 13 :
Total Pages : 860 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Public Papers of the Presidents of the United States by : United States. President

Download or read book Public Papers of the Presidents of the United States written by United States. President and published by . This book was released on 1989 with total page 860 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Containing the public messages, speeches, and statements of the President", 1956-1992.

The $Panic of 2020 III

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Publisher : Charles V. O'Boyle
ISBN 13 : 1668592916
Total Pages : 257 pages
Book Rating : 4.6/5 (685 download)

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Book Synopsis The $Panic of 2020 III by : Charles V. O'Boyle

Download or read book The $Panic of 2020 III written by Charles V. O'Boyle and published by Charles V. O'Boyle. This book was released on 2021-11-01 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part III of this book series continues the 2020 COVID-19 Pandemic journey documenting the major events along with the Author's reflection and analysis from a business, government, social and economics viewpoint. Again in Part III, focus is on future pro-active countermeasures that can interdict what lies ahead as pandemic occurrences.

The Distracted Mind

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Publisher : MIT Press
ISBN 13 : 0262034948
Total Pages : 303 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis The Distracted Mind by : Adam Gazzaley

Download or read book The Distracted Mind written by Adam Gazzaley and published by MIT Press. This book was released on 2016-09-23 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why our brains aren't built for media multitasking, and how we can learn to live with technology in a more balanced way. "Brilliant and practical, just what we need in these techno-human times."—Jack Kornfield, author of The Wise Heart Most of us will freely admit that we are obsessed with our devices. We pride ourselves on our ability to multitask—read work email, reply to a text, check Facebook, watch a video clip. Talk on the phone, send a text, drive a car. Enjoy family dinner with a glowing smartphone next to our plates. We can do it all, 24/7! Never mind the errors in the email, the near-miss on the road, and the unheard conversation at the table. In The Distracted Mind, Adam Gazzaley and Larry Rosen—a neuroscientist and a psychologist—explain why our brains aren't built for multitasking, and suggest better ways to live in a high-tech world without giving up our modern technology. The authors explain that our brains are limited in their ability to pay attention. We don't really multitask but rather switch rapidly between tasks. Distractions and interruptions, often technology-related—referred to by the authors as “interference”—collide with our goal-setting abilities. We want to finish this paper/spreadsheet/sentence, but our phone signals an incoming message and we drop everything. Even without an alert, we decide that we “must” check in on social media immediately. Gazzaley and Rosen offer practical strategies, backed by science, to fight distraction. We can change our brains with meditation, video games, and physical exercise; we can change our behavior by planning our accessibility and recognizing our anxiety about being out of touch even briefly. They don't suggest that we give up our devices, but that we use them in a more balanced way.

Leveraging the New Infrastructure

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Publisher : Harvard Business Press
ISBN 13 : 9780875848303
Total Pages : 324 pages
Book Rating : 4.8/5 (483 download)

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Book Synopsis Leveraging the New Infrastructure by : Peter Weill

Download or read book Leveraging the New Infrastructure written by Peter Weill and published by Harvard Business Press. This book was released on 1998 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most important investments in an organization is its information technology (IT) infrastructure. Yet many managers are ill-prepared to make sound IT investment decisions. Drawing upon rigorous research with over 100 businesses in 75 firms in nine countries, the authors here present a wide range of IT possibilities, enabling managers to take control of decisions that many have relegated to technical staff or vendors.

High Tech Trash

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Publisher : Island Press
ISBN 13 : 1597263834
Total Pages : 351 pages
Book Rating : 4.5/5 (972 download)

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Book Synopsis High Tech Trash by : Elizabeth Grossman

Download or read book High Tech Trash written by Elizabeth Grossman and published by Island Press. This book was released on 2006-05-06 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Digital Age was expected to usher in an era of clean production, an alternative to smokestack industries and their pollutants. But as environmental journalist Elizabeth Grossman reveals in this penetrating analysis of high tech manufacture and disposal, digital may be sleek, but it's anything but clean. Deep within every electronic device lie toxic materials that make up the bits and bytes, a complex thicket of lead, mercury, cadmium, plastics, and a host of other often harmful ingredients. High Tech Trash is a wake-up call to the importance of the e-waste issue and the health hazards involved. Americans alone own more than two billion pieces of high tech electronics and discard five to seven million tons each year. As a result, electronic waste already makes up more than two-thirds of the heavy metals and 40 percent of the lead found in our landfills. But the problem goes far beyond American shores, most tragically to the cities in China and India where shiploads of discarded electronics arrive daily. There, they are "recycled"-picked apart by hand, exposing thousands of workers and community residents to toxics. As Grossman notes, "This is a story in which we all play a part, whether we know it or not. If you sit at a desk in an office, talk to friends on your cell phone, watch television, listen to music on headphones, are a child in Guangdong, or a native of the Arctic, you are part of this story." The answers lie in changing how we design, manufacture, and dispose of high tech electronics. Europe has led the way in regulating materials used in electronic devices and in e-waste recycling. But in the United States many have yet to recognize the persistent human health and environmental effects of the toxics in high tech devices. If Silent Spring brought national attention to the dangers of DDT and other pesticides, High Tech Trash could do the same for a new generation of technology's products.