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Multimodal Chinese Discourse
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Book Synopsis Multimodal Chinese Discourse by : Dezheng (William) Feng
Download or read book Multimodal Chinese Discourse written by Dezheng (William) Feng and published by Taylor & Francis. This book was released on 2023-04-12 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book helps readers to understand communication and society in contemporary China through systematic analysis of multimodal discourse at the national, institutional and individual levels. China has undergone profound changes during the past decade or so. Politically, the Chinese government has been more proactive in domestic governance and foreign policies, as manifested in the Chinese Dream campaign and the national image publicity films respectively. Hand in hand with the socio-political change is the rapid development of new media, which has been changing how corporates do business, how institutions brand their images, as well as how individuals construct their identities and social relations. These changes have brought about significant changes to the discursive practices at the national, institutional and individual levels, characterized by the extensive use of multimodal resources and distinct promotional purposes. Feng systematically investigates and discusses the new discursive features in relation to relevant socio-cultural contexts. The analysis and discussion provide researchers with a social semiotic perspective on various aspects of communicative and social changes in contemporary China. The book also contributes to the growing field of multimodality by developing a set of cross-disciplinary analytical frameworks to deal with complex discourse forms in print media, moving images, and new media. The research findings provide a unique Chinese perspective on a broad spectrum of issues such as discursive governance, nation branding, university marketization, and identity performance. The book is relevant not only to discourse analysis and multimodality, but also to other disciplines which will benefit from a systematic understanding of Chinese discourse, such as cultural studies, communication studies and area/China studies.
Book Synopsis Multimodal Chinese Discourse by : DEZHENG (WILLIAM) FENG
Download or read book Multimodal Chinese Discourse written by DEZHENG (WILLIAM) FENG and published by Routledge. This book was released on 2023-03-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book helps readers to understand communication and society in contemporary China through systematic analysis of multimodal discourse at the national, institutional and individual levels. China has undergone profound changes during the past decade or so. Politically, the Chinese government has been more proactive in domestic governance and foreign policies, as manifested in the Chinese Dream campaign and the national image publicity films respectively. Hand in hand with the socio-political change is the rapid development of new media, which has been changing how corporates do business, how institutions brand their images, as well as how individuals construct their identities and social relations. These changes have brought about significant changes to the discursive practices at the national, institutional and individual levels, characterized by the extensive use of multimodal resources and distinct promotional purposes. Feng systematically investigates and discusses the new discursive features in relation to relevant socio-cultural contexts. The analysis and discussion provide researchers with a social semiotic perspective on various aspects of communicative and social changes in contemporary China. The book also contributes to the growing field of multimodality by developing a set of cross-disciplinary analytical frameworks to deal with complex discourse forms in print media, moving images, and new media. The research findings provide a unique Chinese perspective on a broad spectrum of issues such as discursive governance, nation branding, university marketization, and identity performance. The book is relevant not only to discourse analysis and multimodality, but also to other disciplines which will benefit from a systematic understanding of Chinese discourse, such as cultural studies, communication studies and area/China studies.
Book Synopsis Multimodality in Chinese Interaction by : Xiaoting Li
Download or read book Multimodality in Chinese Interaction written by Xiaoting Li and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-05-06 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book meets the demands of scholars of Chinese linguistics as well as researchers on multimodality from a cross-linguistic and comparative perspective. It sheds new light on the traditional study of Chinese discourse and grammar. The volume brings together leading scholars working on the state-of-the-art research on this topic from all over the world, contributing to the understanding of the multimodal nature of human interaction at large.
Book Synopsis Toward Multimodal Pragmatics by : Lihe Huang
Download or read book Toward Multimodal Pragmatics written by Lihe Huang and published by Routledge. This book was released on 2021-12-30 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Classic pragmatic theories emphasize the linguistic aspect of illocutionary acts and forces. However, as multimodality has gained importance and popularity, multimodal pragmatics has quickly become a frontier of pragmatic studies. This book adds to this new research trend by offering a perspective of situated discourse in the Chinese context. Using the multimodal corpus approach, this study examines how speakers use multiple devices to perform illocutionary acts and express illocutionary forces. Not only does the author use qualitative analysis to study the types, characteristics, and emergence patterns of illocutionary forces, he also performs a quantitative, corpus-based analysis of the interaction of illocutionary forces, emotions, prosody, and gestures. The results show that illocutionary forces are multimodal in nature while meaning in discourse is created through an interplay of an array of modalities. Students and scholars of pragmatics, corpus linguistics, and Chinese linguistics will benefit from this title.
Book Synopsis Multimodal Approaches to Chinese-English Translation and Interpreting by : Meifang Zhang
Download or read book Multimodal Approaches to Chinese-English Translation and Interpreting written by Meifang Zhang and published by Routledge. This book was released on 2020-12-29 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nowadays, discourse analysis deals with not only texts but also paratexts and images; so do translation and interpreting studies. Therefore, the concept of multimodality has become an increasingly important topic in the subject areas of linguistics, discourse analysis and translation studies. However, up to now not much research has been done systematically on multimodal factors in translation and interpreting, and even less in exploring research models or methodologies for multimodal analysis in translation and interpreting. This book aims to introduce and apply different theories of the multimodal discourse analysis to the study of translations, with case studies on Chinese classics such as the Monkey King, Mulan and The Art of War, as well as on interpretations of up-to-date issues including the Chinese Belt and Road Initiatives and Macao tourism. The chapters reflect the first attempts to apply multimodal approaches to translation and interpreting with a special focus on Chinese-English translations and interpreting. They provide new understandings of transformations in the multimodal translation process and useful reference models for researchers who are interested in doing research of a similar kind, especially for those who are interested in looking into translations related to Chinese language, literature and culture.
Book Synopsis Multimodality, Interaction and Turn-taking in Mandarin Conversation by : Xiaoting Li
Download or read book Multimodality, Interaction and Turn-taking in Mandarin Conversation written by Xiaoting Li and published by John Benjamins Publishing Company. This book was released on 2014-07-17 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: One major feature of conversation is that people take turns to speak. Based on audio and video recordings of naturally-occurring Mandarin conversation, this book explores the role of syntax, prosody, body movements as well as their interplay in turn organization in the temporal unfolding of action and interaction. Adopting the methodology of interactional linguistics, this book offers a fine-grained analysis of the three multimodal resources and the sequential environments in which they appear. It demonstrates that syntax, prosody and body movements not only converge but also diverge in projecting possible turn completion. As one of the few systematic studies of multimodality in Mandarin interaction, this book will be of interest to researchers in Chinese linguistics, interactional linguistics, conversation analysis, and multimodal analysis.
Book Synopsis Multimodal News Analysis across Cultures by : Helen Caple
Download or read book Multimodal News Analysis across Cultures written by Helen Caple and published by Cambridge University Press. This book was released on 2020-09-17 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corpus-based discourse analysts are becoming increasingly interested in the incorporation of non-linguistic data, for example through corpus-assisted multimodal discourse analysis. This Element applies this new approach in relation to how news values are discursively constructed through language and photographs. Using case studies of news from China and Australia, the Element presents a cross-linguistic comparison of news values in national day reporting. Discursive news values analysis (DNVA) has so far been mainly applied to English-language data. This Element offers a new investigation of Chinese DNVA and provides momentum to scholars around the world who are already adopting DNVA to their local contexts. With its focus on national days across two very different cultures, the Element also contributes to research on national identity and cross-linguistic corpus linguistics.
Book Synopsis The Routledge Handbook of Chinese Discourse Analysis by : Chris Shei
Download or read book The Routledge Handbook of Chinese Discourse Analysis written by Chris Shei and published by Routledge. This book was released on 2019-01-14 with total page 823 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chinese is a discourse-oriented language and the underlying mechanisms of the language involve encoding and decoding so the language can be correctly delivered and understood. To date, there has been a lack of consolidation at the discourse level such that a reference framework for understanding the language in a top-down fashion is still underdeveloped. The Routledge Handbook of Chinese Discourse Analysis is the first to showcase the latest research in the field of Chinese discourse analysis to consolidate existing findings, put the language in both theoretical and socio-functional perspectives, offer guidance and insights for further research and inspire innovative ideas for exploring the Chinese language in the discourse domain. The book is aimed at both students and scholars researching in the areas of Chinese linguistics and discourse analysis.
Book Synopsis The Routledge Handbook of Chinese Discourse Analysis by : Chris Shei
Download or read book The Routledge Handbook of Chinese Discourse Analysis written by Chris Shei and published by Routledge. This book was released on 2019-01-14 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chinese is a discourse-oriented language and the underlying mechanisms of the language involve encoding and decoding so the language can be correctly delivered and understood. To date, there has been a lack of consolidation at the discourse level such that a reference framework for understanding the language in a top-down fashion is still underdeveloped. The Routledge Handbook of Chinese Discourse Analysis is the first to showcase the latest research in the field of Chinese discourse analysis to consolidate existing findings, put the language in both theoretical and socio-functional perspectives, offer guidance and insights for further research and inspire innovative ideas for exploring the Chinese language in the discourse domain. The book is aimed at both students and scholars researching in the areas of Chinese linguistics and discourse analysis.
Book Synopsis Chinese News Discourse by : Nancy Xiuzhi Liu
Download or read book Chinese News Discourse written by Nancy Xiuzhi Liu and published by Routledge. This book was released on 2021-06-16 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a country in transition, Chinese news discourse has quite distinctive characteristics, and more so given the power of state media in society. With China’s engagement in world affairs and its massive Belt and Road Initiative (BRI) now in place, Western media coverage of China has dramatically increased. Against this backdrop, news dissemination and discourse demonstrate a need for academia to give perspectives with interdisciplinary approaches. Chinese News Discourse presents original research from academics in China and the West, showing theoretical, methodological and practical dimensions between news media and discourse. The book focuses on Chinese news discourse by examining what new modern features it demonstrates in contrast and comparison to news discourses in other countries in the coverage of such hot topics as the BRI or the 70th Anniversary of the Founding of the People’s Republic of China, just to name a few. This book is a useful resource for scholars and students of discourse, language, media and communication studies, as well as translation studies.
Book Synopsis Language, Multimodal Interaction and Transaction by : Xuehua Xiang
Download or read book Language, Multimodal Interaction and Transaction written by Xuehua Xiang and published by John Benjamins Publishing Company. This book was released on 2021-09-08 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Xuehua Xiang examines multimodal interaction in the marketplace in a multilingual town at the juncture of urbanization in Southern China. Using a collection of data that span nearly 20 years from ethnographic fieldwork, Language, Multimodal Interaction and Transaction: Studies of a Southern Chinese marketplace analyzes multimodal talk-in-interaction in the traditional marketplace as both an economic mechanism and a localized social space. Focusing on how buyers and sellers interact to complete transactions as marketplace shifts from sedimentations of road-side peddling to centralized built space and further to corporate e-commerce, Xiang takes into account the Janus nature of language as both incurring transaction costs and a powerful tool of information and control. By analyzing the socializing functions of language in the marketplace outside of and beyond economic dealings, the study additionally documents and depicts the roles of affect and morality in marketplace encounters. The study offers an overarching framework for future research on the mediating role of language and multimodal interaction in economic activities as well as on the interplay of information, knowledge, affect and morality in social encounters.
Book Synopsis Critical Multimodal Studies of Popular Discourse by : Emilia Djonov
Download or read book Critical Multimodal Studies of Popular Discourse written by Emilia Djonov and published by Routledge. This book was released on 2013-09-23 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studies of multimodality have significantly advanced our understanding of the potential of different semiotic resources—verbal, visual, aural, and kinetic—to make meaning and allow people to achieve various social purposes such as persuading, entertaining, and explaining. Yet little is known about the role that individual nonverbal resources and their interaction with language and with each other play in concealing and supporting, or drawing attention to and subverting, social boundaries and inequality, political or commercial agendas. This volume brings together contributions by rominent and emerging scholars that address this gap through the critical analysis of multimodality in popular culture texts and semiotic practices. It connects multimodal analysis to critical discourse analysis, demonstrating the value of different approaches to multimodality for building a better understanding of critical issues of central interest to discourse analysis, semiotics, applied linguistics, education, cultural and media studies.
Book Synopsis MULTIMODAL DISCOURSE INFORMATION PROCESSING IN ENGLISH CLASSROOM INSTRUCTION FOR LEGAL PURPOSES by : YANMEI HUAI
Download or read book MULTIMODAL DISCOURSE INFORMATION PROCESSING IN ENGLISH CLASSROOM INSTRUCTION FOR LEGAL PURPOSES written by YANMEI HUAI and published by American Academic Press. This book was released on 2021-02-22 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: English for Law (also called Legal English Teaching) is a big challenge for EFL/ESL teachers worldwide. Multimodal teaching and learning may engage law students with legal content and the English language by using multiple communication modes and mediums. But what are the multi-modes and multi-mediums specific to the ESP (English for Specific Purposes) course? How would teachers deal with that complicated multimodal information? How would teachers intrigue students' interest, focus their attention, and guide them to follow, respond, analyze, extend, and comment? And how would teachers build students' critical thinking skills and shape international elites' dispositions? This book would discuss more in-depth the above questions. The new analysis framework of MDIP (Multimodal Discourse Information Processing) could decode classroom participants' interactive intentions from their multimodal presentation discourses, could focus LCTA (Legal Critical Thinking Abilities) as the primary training purpose of Legal English Teaching, and could provide Legal English Teaching with discursive, cognitive, and communicative information strategies. With the help of MDIP strategies, teachers are clearer at how to extract the legal documents' genres, how to create the lecture schemata, how to generate visualized tree discourses, how to build hierarchies among multimodal information, how to allocate teaching, learning, and assessing tasks in classroom instruction, etc. As a result, Legal English Teaching's course design will become much less challenging for EFL/ESL teachers.
Book Synopsis Chinese Discourse Studies by : S. xu
Download or read book Chinese Discourse Studies written by S. xu and published by Springer. This book was released on 2014-10-08 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chinese Discourse Studies presents an innovative and systematic approach to discourse and communication in contemporary China. Incorporating Chinese philosophy and theory, it offers not only a distinct cultural paradigm in the field, but also a culturally sensitive and effective tool for studying Chinese discourses.
Book Synopsis Multimodality in Translation Studies by : Li Pan
Download or read book Multimodality in Translation Studies written by Li Pan and published by Taylor & Francis. This book was released on 2023-12-05 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on multimodality in translation studies, this edited volume provides insights into the trends and practices of multimodal translation in a variety of media. Divided into four main themes, the book explores audiovisual translation in digital media, multimodal translation of Chinese classics, multimodal design in website translation, and the use of paratexts in conference interpreting. Contributors draw on a diverse range of methods and theoretical models, including systemic functional multimodal discourse analysis, narrative theory, Skopos-functional theory, multimodal analysis of digital discourse, and corpus-based multimodal analysis. It covers important topics in media translation, ranging from emerging multimodal translation models to multimodal creativity in interlingual subtitling for social media and identity construction in the multimodal translation of food advertising. Through robust empirical studies, the book aims to shed light on the methodological development of multimodal translation in different media forms, including social media, websites, on-site interactions and books. The title will be of great value to scholars and students of linguistics, translation studies, multimodal discourse analysis and digital media.
Book Synopsis Contemporary Chinese Discourse and Social Practice in China by : Linda Tsung
Download or read book Contemporary Chinese Discourse and Social Practice in China written by Linda Tsung and published by John Benjamins Publishing Company. This book was released on 2015-10-09 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Significant socio-political changes in China have had great impact on Chinese discourse. Changes to the discourse have become an increasing focus of scholarship. This book examines contemporary Chinese discourse and social practice in China with a focus on the role that language plays in the on-going transformation of Chinese society. With a view to producing new insights into the interdependence between discourse and social practice, this volume explores how discourse has been changing in a context-dependent way; how social practice can lead to shifts in the use of discourse; and how identities and attitudes are constructed through language use. Largely based on empirical studies, this book indicates that Chinese discourse has not only been an integral part of social change, but also Chinese discourse itself is changing, reflecting ideologies, values, attitudes, identities and social practice. The book is a great resource for scholars in diverse disciplinary studies including linguistics, communication, education, media and political studies concerning contemporary China.
Book Synopsis Language and Gesture in Chinese Conversation by : Kawai Chui
Download or read book Language and Gesture in Chinese Conversation written by Kawai Chui and published by Routledge. This book was released on 2022-03-29 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Language and Gesture in Chinese Conversation is a study of the semantic and temporal relationships between the speech and the gesture in the context of discourse interaction in Mandarin Chinese spoken in Taiwan. The cross-modal representation of ideas in natural discourse reveals the nature of BĬSHŎU-SHUŌHUÀ in the communication of meaning. The study addresses two central issues: • How do language and gesture represent the semantic information of various types of ideas? • How do the linguistic representation and gestural depiction pattern temporally in the communication of cross-modal information? The intended audience of this book are scholars in many academic fields, including linguistics, language and gesture, human communication, cognition, cognitive neuroscience, social psychology, sociology, linguistic anthropology, speech pathology, and speech therapy.
