Multilingual Digital Marketing

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Multilingual Digital Marketing

Author : Maria Johnsen
Publisher : Maria Johnsen
ISBN 13 : 1493632809
Total Pages : 410 pages
Book Rating : 4.4/5 (936 download)

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Book Synopsis Multilingual Digital Marketing by : Maria Johnsen

Download or read book Multilingual Digital Marketing written by Maria Johnsen and published by Maria Johnsen. This book was released on 2015-03-25 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multilingual Digital MarketingHow to achieve your digital marketing objectives and increase sales Introducing: Multilingual Digital MarketingThis book is a must for all companies out there.Maria Johnsen has a wonderful way with words that makes this an amazing book to read.Each chapter answers to various questions related to: How search engines work Paid advertisement strategies that really work: How to bid smart at lowest cost and increase sales? Find out Maria Johnsen's global pay per click strategies Global marketing contains tactics which can be used in North America, Europe and Asia Sales tactics in Europe and North America Multilingual mobile advertising strategy Multilingual neuromarketing Where to find the right sales people and how motivate them to increase sales Multilingual neuromarketing Secrets in successful multilingual marketingMost Helpful Reader Reviews"I'm confident that this book helped me out a lot. Lots of useful information on multilingual marketing online. I'm happy I found this." - Steven Holt."Essential Book for Any Online Marketer - Quick Read, Concise Language, Packed full of Useful Tips!" - Susan Rits"Absolutely amazing information!! I was intrigued from the very beginning of this book because of the need to drive more traffic to my websites." - Anne StevensAbout the AuthorMaria Johnsen has a Master of Science degree in Human, Computer Interaction/Computer Sciences from the Norwegian University of Science and Technology. Her professional background and education is diverse and includes skills in areas such as multilingual digital marketing and content writing, software design and development. In addition, she possesses the experience and education in the management of complex Information Systems. Also, she is fully fluent in seven human languages and possess experience in language instruction, tutoring, and translation. She has developed a unique teaching method for fast learning. This method is applied in China and Norway. Maria writes fiction and nonfiction books in her spare time.Scroll up and grab a copy TODAY Grab your copy today and start dominating the online world in your niche.Read "Multilingual Digital Marketing" on your PC, Mac, smart phone, tablet or Kindle device.Tags: multilingual digital marketing, multilingual seo ppc

Multilingual Digital Marketing

Author : Maria Johnsen
Publisher : Maria Johnsen
ISBN 13 :
Total Pages : 221 pages
Book Rating : 4.3/5 (252 download)

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Book Synopsis Multilingual Digital Marketing by : Maria Johnsen

Download or read book Multilingual Digital Marketing written by Maria Johnsen and published by Maria Johnsen. This book was released on 2024-05-09 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step into the vibrant world of multilingual digital marketing strategies, where boundaries blur, and opportunities for global triumph abound. My dedication to this field, fueled by a fervent belief in the transformative power of effective communication, has led me to pen this book. Having personally witnessed both the challenges and triumphs of enterprises navigating diverse markets, I am driven to impart the knowledge and insights I've acquired over the years. Through immersive case studies and blueprints drawn from a spectrum of global industries, I offer tangible examples that illuminate the unique obstacles faced by businesses operating in multilingual contexts. Moreover, I furnish you with battle-tested tactics and actionable approaches to surmount these challenges and assert your dominance in the marketplace. Whether you're a seasoned digital marketer seeking to broaden your horizons or an enterprising entrepreneur aiming to conquer new frontiers, this book serves as your indispensable roadmap to harnessing the vast potential of multilingual digital marketing. We will explore the nuances of localization, increasing ROI through content marketing and much more.

Multilingual Digital Marketing

Author : Maria Johnsen
Publisher : Maria Johnsen
ISBN 13 : 1542831997
Total Pages : 215 pages
Book Rating : 4.5/5 (428 download)

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Book Synopsis Multilingual Digital Marketing by : Maria Johnsen

Download or read book Multilingual Digital Marketing written by Maria Johnsen and published by Maria Johnsen. This book was released on 2017-01-29 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing "Multilingual Digital Marketing: Managing for Excellence in Online Marketing" – the ultimate guide for online businesses like yours looking to dominate the global market. In today's fiercely competitive landscape, expanding into new territories is essential for your success, and multilingual digital marketing holds the key to unlocking vast untapped customer bases. If you're struggling to stand out amidst the competition in your home market, this book presents an exciting opening to reach new, large areas of interested customers who speak different languages. As an online business, you'll benefit immensely from this book. One of the first and foremost advantages is that it introduces your product to an entirely new audience. If what you offer is unique, you have a considerable opportunity to expand your business with little to no direct competition. Even if you market familiar products, you'll often face less competition in foreign markets, making it easier for you to sell. Within the pages of "Multilingual Digital Marketing," you'll embark on a new journey in online marketing, guided by expert insights and proven strategies. This fifth edition takes you beyond the basics of ecommerce and market leadership, diving into the nitty-gritty of creating a successful business plan tailored for your online endeavors. You'll discover effective sales strategies, learn about multilingual website design to cater to diverse audiences, and explore innovative marketing tactics for foreign countries. But that's not all – this book goes above and beyond, offering valuable guidance on multilingual social media marketing. Whether you're a business owner, politician, or celebrity, you'll gain actionable knowledge to boost your online presence and engage with a global audience. Additionally, you'll unlock the secrets of "share of wallet" strategies, maximizing your revenue potential across different customer segments. With you'll gain the competitive edge necessary to position yourself as a leader in the international market. This comprehensive guide empowers you to break language barriers, connect with global customers, and achieve unparalleled success in the 21st century. Don't miss out on this incredible opportunity to transform your online business – get your copy today!

Blockchain in Digital Marketing

Author : Maria Johnsen
Publisher : Maria Johnsen
ISBN 13 :
Total Pages : 529 pages
Book Rating : 4.6/5 (448 download)

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Book Synopsis Blockchain in Digital Marketing by : Maria Johnsen

Download or read book Blockchain in Digital Marketing written by Maria Johnsen and published by Maria Johnsen. This book was released on 2020-05-12 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blockchain technology has emerged as a transformative force in various industries, including digital marketing. This book provides a comprehensive overview of blockchain's potential impact on the digital marketing landscape, exploring its historical context, core concepts, security issues, and numerous applications. The book begins with an introduction that highlights the significance of blockchain in digital marketing. It sets the stage for a deep dive into the subject, emphasizing the potential of blockchain to revolutionize the industry and reshape the way marketers operate. A historical overview offers insight into the origins and development of blockchain technology. Starting with the creation of Bitcoin, the chapter explores key milestones that have influenced the adoption of blockchain across industries, including digital marketing. Understanding the historical context helps readers appreciate the evolution and impact of blockchain technology. The subsequent chapters delve into the core concepts of blockchain. Readers are introduced to the fundamental principles that underpin this technology, such as decentralization, immutability, and consensus mechanisms. By explaining how blockchain operates, the book equips marketers with the knowledge necessary to grasp its potential benefits and implications in the digital marketing realm. Types of blockchains are explored, including public, private, and consortium blockchains. Each type has its unique characteristics, use cases, and relevance to digital marketing. By examining these different types, marketers can gain a comprehensive understanding of the blockchain landscape and determine which blockchain solution suits their specific needs. The book addresses security issues associated with blockchain technology. While blockchain is renowned for its robust security features, it is not without vulnerabilities. This chapter explores potential security risks, such as hacking and 51% attacks, and offers insights into how marketers can mitigate these risks when utilizing blockchain in their digital marketing strategies. The integration of blockchain with cryptocurrencies is another area explored in the book. It examines how cryptocurrencies and blockchain are interconnected, highlighting the impact of cryptocurrencies on the digital marketing ecosystem. The chapter provides valuable insights into the evolving relationship between blockchain and cryptocurrencies, offering marketers new perspectives on leveraging this synergy. The application of blockchain in various sectors of digital marketing is explored extensively throughout the book. Industries such as video games, social media, content writing, eCommerce, and advertising are examined in detail, showcasing how blockchain technology can revolutionize these domains. From enhancing trust and security to streamlining transactions and enabling decentralized marketplaces, blockchain presents countless opportunities for digital marketers. The book also examines the integration of artificial intelligence (AI) and blockchain technology. It explores the impact of this combination on search engine optimization (SEO), chatbots, web security, data science, text mining, and search engines. The fusion of AI and blockchain has the potential to reshape these areas, offering marketers new ways to harness the power of data and automation. Throughout the book, the future implications of blockchain in digital marketing are discussed. The potential for blockchain-powered marketplaces, reputation management systems, and management tools is explored, providing readers with a glimpse into what lies ahead. The book encourages marketers to embrace blockchain as a disruptive force that will shape the future of the industry. Initially penned in 2020, my intention for this book was to unveil blockchain technology's transformative potential within digital marketing. As an author deeply committed to innovation and its practical applications, I sought to empower marketers and business leaders with the knowledge and tools necessary to effectively leverage blockchain's capabilities. Upon revisiting the manuscript and witnessing the latest developments in 2024, I was astonished to see many of my predictions materialize. This motivated me to enrich the book with additional insights and examples, ensuring its relevance as a forward-thinking resource for navigating today's rapidly evolving digital landscape. Now expanded to 528 pages, I trust you will find this updated edition to be both refreshing and insightful.

The Future of Artificial Intelligence in Digital Marketing

Author : Maria Johnsen
Publisher : Maria Johnsen
ISBN 13 : 1976001064
Total Pages : 348 pages
Book Rating : 4.9/5 (76 download)

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Book Synopsis The Future of Artificial Intelligence in Digital Marketing by : Maria Johnsen

Download or read book The Future of Artificial Intelligence in Digital Marketing written by Maria Johnsen and published by Maria Johnsen. This book was released on 2017-09-01 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing "The Future of Artificial Intelligence in Digital Marketing: The Next Big Technological Break" – the ultimate guide for harnessing the power of AI to drive unprecedented growth in your digital marketing endeavors! Gone are the days when Artificial Intelligence (AI) belonged solely to the realm of science fiction. Today, it has become a game-changing reality that is reshaping the way I connect with my customers and achieve remarkable results. And the number one AI companion that accompanies me throughout my digital journey? None other than the Internet itself! In this groundbreaking book, I unveil the secrets behind the convergence of AI and digital marketing, empowering you to seize every opportunity and stay steps ahead of the competition. With cutting-edge insights and real-world examples, you'll discover how AI is revolutionizing search engine algorithms, transforming the way websites rank and perform. It's time for me to unlock the full potential of my online presence! "The Future of Artificial Intelligence in Digital Marketing" equips marketers, entrepreneurs, and social media enthusiasts like you with the knowledge you need to thrive in today's fast-paced digital landscape. Uncover proven strategies that will catapult your digital processes to new heights, propelling your brand to the forefront of the industry. But it doesn't stop there. This book explores the immense value of empathic machines in digital marketing, revealing how AI can tap into human emotions, understand consumer behavior, and create personalized experiences like never before. By humanizing my AI-powered marketing initiatives, I'll forge deep connections with my audience and cultivate unwavering brand loyalty. Don't let the future of digital marketing pass you by. "The Future of Artificial Intelligence in Digital Marketing" is your indispensable roadmap to navigating the AI revolution and achieving unparalleled success. Get ready to transform your digital marketing world, unlock unlimited possibilities, and leave your competitors in the dust. Are you ready to revolutionize your marketing strategies? Secure your copy of "The Future of Artificial Intelligence in Digital Marketing: The Next Big Technological Break" today and embark on a journey towards extraordinary growth and unstoppable success! It's time to take control of my digital destiny and embrace the power of AI to elevate my marketing game like never before.

Advertising as Multilingual Communication

Author : H. Kelly-Holmes
Publisher : Springer
ISBN 13 : 0230503012
Total Pages : 221 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis Advertising as Multilingual Communication by : H. Kelly-Holmes

Download or read book Advertising as Multilingual Communication written by H. Kelly-Holmes and published by Springer. This book was released on 2016-01-11 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.

Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing

Author : Kumar, Anil
Publisher : IGI Global
ISBN 13 : 1466688092
Total Pages : 390 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing by : Kumar, Anil

Download or read book Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing written by Kumar, Anil and published by IGI Global. This book was released on 2015-10-27 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: "This book applies fuzzy theory and multi-criteria decision making principles for better practice in the digital business environment through the use of timely research and case studies on practical implementation of such theories in the digital marketplace"--Provided by publisher

The Language of Global Marketing

Author : Wendy MacKenzie Pease
Publisher :
ISBN 13 : 9781736561409
Total Pages : 202 pages
Book Rating : 4.5/5 (614 download)

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Book Synopsis The Language of Global Marketing by : Wendy MacKenzie Pease

Download or read book The Language of Global Marketing written by Wendy MacKenzie Pease and published by . This book was released on 2021-04-13 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: A domestic strategy and only one language means lost revenue and missed opportunities. Your business could be exploding on a global level. If your business wants international growth across borders into global industries, pursuing buyers without considering their culture or by using a machine translation hurts your efforts. A solid strategy with high-quality, culturally adapted content and translations connects you to prospective buyers online and leads to completed sales. To convert more website visitors into loyal customers and increase profits, you need the correct content in the globalized or localized language for your target audience. In The Language of Global Marketing, Rapport International President Wendy Pease provides the roadmap for business-builders to find new revenue from a global audience with the right quality content and tools. Filled with easy-to-understand strategies and solutions to real-life situations, this is your guide to successful international expansion through global inbound marketing and translation services. You'll discover: How to align your expansion plans, communications, and brand with your company's digital marketing plan Four key components to build a successful Translation Management Plan Secrets to receiving better quality and more culturally appropriate translations from your translator Nine tactics to optimize your website and translate data for global SEO in your target market Interpreter options when you need to speak to your customers Huge advantages of cultivating a diverse workforce while expanding globally Connect with your buyers across every language and culture - no passport or overseas travel necessary. Get The Language of Global Marketing now and speak the language of success for your organization!

Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies

Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
ISBN 13 : 1522569812
Total Pages : 357 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies by : Khosrow-Pour, D.B.A., Mehdi

Download or read book Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2019-06-14 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over the world. Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices. Featuring research on topics such as origin effects, consumption culture, and cross-cultural management, managers, consultants, academic researchers, practitioners, business educators, and advanced students in various disciplines will find the content within this publication to be beneficial.

Digital Pedagogies and the Transformation of Language Education

Author : Montebello, Matthew
Publisher : IGI Global
ISBN 13 : 1799867463
Total Pages : 343 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Digital Pedagogies and the Transformation of Language Education by : Montebello, Matthew

Download or read book Digital Pedagogies and the Transformation of Language Education written by Montebello, Matthew and published by IGI Global. This book was released on 2021-05-14 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Education has undergone numerous radical changes as the digital era has transformed the way we as humans communicate, inform ourselves, purchase goods, and perform other mundane chores at home and at work. Social media is one of those phenomena that has affected not only society at large but has heavily influenced educational processes around the world. The demand for and availability of networked educational services have also increased, enabling online education to gain popularity and become an internationally accessible option. Furthermore, universities and other private higher educational institutions embrace digital technology and have adopted the new learning medium as they realize the prospects of having the world’s population as a potential source of revenue. A related phenomenon has been the proliferation of massive open online courses (MOOCs). These have changed the ways in which learners interact with educational institutions, professors, and with each other. At the same time, the upsurge in digital education has raised issues with language as online learners from all over the world and from a plethora of cultures and foreign languages have found themselves challenged to take full advantage and optimally benefit from the same educational media and resources that English-speaking counterparts have tapped into. Digital Pedagogies and the Transformation of Language Education will answer questions of how to optimize language learning in such a defining new era and what the educational, sociological, and technological dimensions of radical change are. The book will explore the different challenges and the multitude of opportunities that new and transformative pedagogies have enabled. Beyond teaching/learning practices being presented, this book also focuses on how learners will adjust to the technology and the readiness of practitioners to psychologically adjust to the changing and demanding media technology has unleashed. The chapters provide international experiences and perspectives on the impact of e-educational technologies on student experience, success, learning, and comprehension in the realm of language learning specifically. This book is essential for educational technologists, online instructional designers, education policymakers and administrators, curriculum developers, practitioners, stakeholders, researchers, academicians, and students who are interested in digital language pedagogies.

The Multilingual Marketer's Bible

Author : Maria Johnsen
Publisher : Maria Johnsen
ISBN 13 :
Total Pages : 245 pages
Book Rating : 4.3/5 (255 download)

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Book Synopsis The Multilingual Marketer's Bible by : Maria Johnsen

Download or read book The Multilingual Marketer's Bible written by Maria Johnsen and published by Maria Johnsen. This book was released on with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Multilingual Marketer’s Bible is a comprehensive guide designed to equip businesses with the tools they need to thrive in an increasingly interconnected world. In this dynamic landscape, where global expansion and diverse audiences are paramount, this book emerges as an indispensable resource. At its core, this book emphasizes the pivotal role of multilingualism in digital marketing strategies along with case studies. As businesses navigate the complexities of globalization, speaking the language of their target audience becomes imperative. Establishing credibility, trust, and resonance across linguistic barriers is not just beneficial but essential for sustainable growth. Explore multilingual digital marketing guide to become the market leader in your niche.

Digital Marketing for eCommerce

Author : Maria Johnsen
Publisher : Maria Johnsen
ISBN 13 :
Total Pages : 265 pages
Book Rating : 4.3/5 (231 download)

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Book Synopsis Digital Marketing for eCommerce by : Maria Johnsen

Download or read book Digital Marketing for eCommerce written by Maria Johnsen and published by Maria Johnsen. This book was released on 2024-04-16 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is your roadmap to digital domination. From understanding your target audience and creating compelling content to optimizing your website for search engines and leveraging social media platforms, we'll cover all aspects of digital marketing tailored to the needs of e-commerce owners like yourself. How can you optimize your website for better conversion rates? What marketing strategies are most effective for driving traffic to your ecommerce store? How can you improve customer retention and loyalty? What are the best practices for managing inventory and fulfillment? How can you effectively utilize social media to promote your products? What tools or software can help streamline your ecommerce operations? What are the latest trends in ecommerce and how can you stay ahead of them? How can you enhance the user experience on your website to reduce bounce rates? What metrics should you be tracking to measure the success of your ecommerce business? How can you optimize your product listings for better search engine visibility? and much more. I've successfully closed over 7,000 projects, with a vast majority involving ecommerce clients from Germany to Hungary, England to the USA. Companies have entrusted me to elevate their ecommerce ventures to six-figure successes. In this book, I share a comprehensive roadmap to help you achieve similar triumphs. Your e-commerce or online shopping website's success depends on your ability to effectively leverage the power of digital marketing. Whether you're selling artisan crafts, trendy fashion items, or cutting-edge technology gadgets, mastering the techniques of online promotion is essential for attracting customers, driving sales, and building a thriving brand. In the past, traditional brick-and-mortar stores heavily relied on foot traffic and word-of-mouth referrals to drive sales. However, with the rise of the internet, the way consumers discover, research, and purchase products is evolving. Digital marketing presents e-commerce owners with an excellent opportunity to connect with a global audience. Through channels such as search engines, social media platforms, email campaigns, and influencer partnerships, potential customers can be reached anytime, anywhere.

Understanding Digital Marketing

Author : Damian Ryan
Publisher : Kogan Page Publishers
ISBN 13 : 0749464283
Total Pages : 304 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Understanding Digital Marketing by : Damian Ryan

Download or read book Understanding Digital Marketing written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2012-03-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.

Indie Film Marketing

Author : Maria Johnsen
Publisher : Maria Johnsen
ISBN 13 :
Total Pages : 253 pages
Book Rating : 4.8/5 (546 download)

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Book Synopsis Indie Film Marketing by : Maria Johnsen

Download or read book Indie Film Marketing written by Maria Johnsen and published by Maria Johnsen. This book was released on with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: In my book 'Indie Film Marketing: Global Audience Strategies' I share tried and true methods for indie filmmakers to master the art of multilingual film promotion. With my passion for storytelling and many years experience in multilingual digital marketing and helping major player clients around the world and my own films, I reveal strategies to connect with audiences beyond the studio system. In today's digital era, the internet and social media offer powerful tools for indie filmmakers. Learn to navigate cyberspace, build engaging websites, and create compelling content to build a devoted community. Discover the power of multilingual film marketing, data-driven insights, and clickable ad campaigns. But remember, successful film marketing is about authenticity. Infuse your efforts with the passion that went into making the film to forge genuine connections. Embrace new tools and stay agile in the fast-paced world of digital marketing. Let’s leave no stone unturned in making our films go viral on global level. Ultimately, filmmaking and marketing are about touching hearts and minds. Let's embrace creativity and technology to craft unforgettable films and showcase them to the world. With case studies and a cinematic adventure, grab your director's chair and keyboard as we embark on this journey together!

Teaching Math to Multilingual Students, Grades K-8

Author : Kathryn B. Chval
Publisher : Corwin Press
ISBN 13 : 1071810839
Total Pages : 317 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Teaching Math to Multilingual Students, Grades K-8 by : Kathryn B. Chval

Download or read book Teaching Math to Multilingual Students, Grades K-8 written by Kathryn B. Chval and published by Corwin Press. This book was released on 2021-01-07 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using strengths-based approaches to support development in mathematics It’s time to re-imagine what’s possible and celebrate the brilliance multilingual learners bring to today’s classrooms. Innovative teaching strategies can position these learners as leaders in mathematics. Yet, as the number of multilingual learners in North American schools grows, many teachers have not had opportunities to gain the competencies required to teach these learners effectively, especially in disciplines such as mathematics. Multilingual learners—historically called English Language Learners—are expected to interpret the meaning of problems, analyze, make conjectures, evaluate their progress, and discuss and understand their own approaches and the approaches of their peers in mathematics classrooms. Thus, language plays a vital role in mathematics learning, and demonstrating these competencies in a second (or third) language is a challenging endeavor. Based on best practices and the authors’ years of research, this guide offers practical approaches that equip grades K-8 teachers to draw on the strengths of multilingual learners, partner with their families, and position these learners for success. Readers will find: • A focus on multilingual students as leaders • A strength-based approach that draws on students’ life experiences and cultural backgrounds • An emphasis on maintaining high expectations for learners’ capacity for mastering rigorous content • Strategies for representing concepts in different formats • Stop and Think questions throughout and reflection questions at the end of each chapter • Try It! Implementation activities, student work examples, and classroom transcripts With case studies and activities that provide a solid foundation for teachers’ growth and exploration, this groundbreaking book will help teachers and teacher educators engage in meaningful, humanized mathematics instruction.

Applied Psycholinguistics and Multilingual Cognition in Human Creativity

Author : Christiansen, Bryan
Publisher : IGI Global
ISBN 13 : 1522569936
Total Pages : 320 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Applied Psycholinguistics and Multilingual Cognition in Human Creativity by : Christiansen, Bryan

Download or read book Applied Psycholinguistics and Multilingual Cognition in Human Creativity written by Christiansen, Bryan and published by IGI Global. This book was released on 2018-10-19 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multilingualism is becoming a social phenomenon governed by the needs of globalization and cultural openness. Owing to the ease of access to information facilitated by the internet, individuals' exposure to multiple languages is becoming increasingly frequent, thereby promoting a need to acquire successful methods in understanding language. Applied Psycholinguistics and Multilingual Cognition in Human Creativity is an essential reference source that discusses the psychological and neurobiological factors that enable humans to acquire, use, comprehend, and produce language, as well as its applications in human development, the social sciences, communication theories, and infant development. Featuring research on topics such as international business, language processing, and organizational research, this book is ideally designed for linguists, psychologists, humanities and social sciences researchers, managers, and graduate-level students seeking coverage on language acquisition and communication.

Culturally Responsive Teaching for Multilingual Learners

Author : Sydney Snyder
Publisher : Corwin Press
ISBN 13 : 1071817248
Total Pages : 317 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Culturally Responsive Teaching for Multilingual Learners by : Sydney Snyder

Download or read book Culturally Responsive Teaching for Multilingual Learners written by Sydney Snyder and published by Corwin Press. This book was released on 2021-01-25 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: What will you do to promote multilingual learners’ equity? Our nation’s moment of reckoning with the deficit view of multilingual learners has arrived. The COVID-19 pandemic has further exposed and exacerbated long-standing inequities that stand in the way of MLs’ access to effective instruction. Recent events have also caused us to reflect on our place as educators within the intersection of race and language. In this innovative book, Sydney Snyder and Diane Staehr Fenner share practical, replicable ways you can draw from students’ strengths and promote multilingual learners′ success within and beyond your own classroom walls. In this book you’ll find • Practical and printable, research-based tools that guide you on how to implement culturally responsive teaching in your context • Case studies and reflection exercises to help identify implicit bias in your work and mitigate deficit-based thinking • Authentic classroom video clips in each chapter to show you what culturally responsive teaching actually looks like in practice • Hand-drawn sketch note graphics that spotlight key concepts, reinforce central themes, and engage you with eye-catching and memorable illustrations There is no time like the present for you to reflect on your role in culturally responsive teaching and use new tools to build an even stronger school community that is inclusive of MLs. No matter your role or where you are in your journey, you can confront injustice by taking action steps to develop a climate in which all students’ backgrounds, experiences, and cultures are honored and educators, families, and communities work collaboratively to help MLs thrive. We owe it to our students. On-demand book study-Available now! Authors, Snyder and Staehr Fenner have created an on-demand LMS book study for readers of Culturally Responsive Teaching for Multilingual Learners: Tools for Equity available now from their company SupportEd. The self-paced book study works around your schedule and when you′re done, you’ll earn a certificate for 20 hours of PD. SupportEd can also customize the book study for specific district timelines, cohorts and/or needs upon request.