Multicultural Marketing Is Your Story

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Multicultural Marketing Is Your Story

Author : Eliane Karsaklian
Publisher : Business Expert Press
ISBN 13 : 1637424701
Total Pages : 222 pages
Book Rating : 4.6/5 (374 download)

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Book Synopsis Multicultural Marketing Is Your Story by : Eliane Karsaklian

Download or read book Multicultural Marketing Is Your Story written by Eliane Karsaklian and published by Business Expert Press. This book was released on 2023-06-21 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an invitation to reflection, to critical thinking, to objectivity and to the liberty of accepting what is different. Ever since Homo Sapiens populated our world, our lives have been stories we tell to all those we are surrounded by every day as well as to unknown people through social media when we post the pictures of our vacations, pets, children and graduation or changes in our jobs. We buy brands that have a story we admire or those that are recommended by influencers because we are fascinated by their stories. This book is about you. It is the story of your past, your present and your future as you live in multicultural communities. Page after page, you see the story of humankind and of multiculturalism unfold and be explained through the lenses of science and storytelling. Multicultural Marketing is Your Story is thoroughly illustrated with real life examples. The ideas, theories and statements presented in this book will perhaps challenge some of your deepest beliefs or they might as well comfort you in your own opinions. Ultimately, this book is an invitation to reflection, to critical thinking, to objectivity and to the liberty of accepting what is different.

Marketing to the New Majority

Author : David Burgos
Publisher : St. Martin's Press
ISBN 13 : 0230338852
Total Pages : 258 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis Marketing to the New Majority by : David Burgos

Download or read book Marketing to the New Majority written by David Burgos and published by St. Martin's Press. This book was released on 2011-08-02 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, diversity is the default, not the exception. "Minorities" are already the majority in some of the biggest cities in the United States, and demographers predict that the same will be true of the country as a whole before 2050. Yet companies continue to address the "general market" as a separate audience from ethnic consumers, rather than acknowledging that the new mainstream is itself multicultural. In addition, many who do target multicultural audiences still employ ad strategies that rely heavily on stereotypes and fail to resonate with minority communities. Here, David Burgos and Ola Mobolade look at the changed marketplace revealed in the new 2010 Census data, and show marketers how to develop integrated campaigns that effectively reach these culturally diverse consumer populations. Drawing on interviews with industry leaders and Millward Brown's vast database of consumer research, this book will be a roadmap to the opportunities and challenges of marketing to the new mainstream in a way that feels natural, respectful, and inclusive.

Making Your Sales Team #1

Author : Thomas L. Quick
Publisher :
ISBN 13 : 9780814450710
Total Pages : 157 pages
Book Rating : 4.4/5 (57 download)

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Book Synopsis Making Your Sales Team #1 by : Thomas L. Quick

Download or read book Making Your Sales Team #1 written by Thomas L. Quick and published by . This book was released on 1992 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Hispanic Market Power

Author : Isaac Mizrahi
Publisher : Taylor & Francis
ISBN 13 : 100086863X
Total Pages : 241 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Hispanic Market Power by : Isaac Mizrahi

Download or read book Hispanic Market Power written by Isaac Mizrahi and published by Taylor & Francis. This book was released on 2023-05-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The U.S. Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how. Now more than ever, corporations operating in the US should see the Hispanic population at the core of their existing and future strategies, but many leaders believe Hispanic marketing is the same marketing you run for Anglos but translated into Spanish, or that all Hispanics are undocumented immigrants with no purchasing power, or that using Mariachis in their communications is the way to connect with this diverse segment. It’s time for a modern approach, and in this book, Isaac Mizrahi, one of the country’s leading voices in multicultural marketing, uses his unique experience as a corporate executive, agency CEO, and industry leader to help businesses grow by leveraging the booming Hispanic consumer segment to drive sales. Filled with straightforward talk, illustrative case studies, and pragmatic suggestions and recommendations, this book counterbalances academic books on the topic with little connection to day-to-day reality and other books with a more political standpoint. This is a business book created by a marketer for other marketers and business leaders looking to succeed in the U.S.

Hispanic Marketing

Author : Felipe Korzenny
Publisher : Routledge
ISBN 13 : 1136398643
Total Pages : 411 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Hispanic Marketing by : Felipe Korzenny

Download or read book Hispanic Marketing written by Felipe Korzenny and published by Routledge. This book was released on 2011-07-15 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hispanic Marketing: Connecting with the New Latino Consumer is about using cultural insights to connect with Latino consumers. It’s about marketing strategies that tap into the passion of Hispanic consumers so that marketers and service providers can establish the deep connections they need for a successful campaign. This book provides an understanding of the Latino consumer that goes beyond simplistic recipes. This highly revised and expanded edition comes on the heels of new US Census figures: Hispanics now account for 53% of the US population growth since 2000, soaring to over 16% of the total population. Corporations are now realizing that they must incorporate Hispanic cultural values into their products, services, and communications. This edition reflects and responds to the profound changes the Latino market has experienced since the first edition. It considers the way in which changes in cultural identity, immigration, economics, and market synergies need to be addressed in a new relationship with Hispanic consumers. Twenty-five new industry case studies illustrate the chapters. These case studies show how brands from diverse categories have developed a cultural understanding of their Latino target and created campaigns that established strong bonds.

Proximity Marketing

Author : Rajagopal
Publisher : Business Expert Press
ISBN 13 : 1637425783
Total Pages : 272 pages
Book Rating : 4.6/5 (374 download)

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Book Synopsis Proximity Marketing by : Rajagopal

Download or read book Proximity Marketing written by Rajagopal and published by Business Expert Press. This book was released on 2024-01-30 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses emerging concepts and practices of proximity marketing through theoretical foundations, design arguments, and managerial analysis. It converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches. Success factors of the proximity marketing in the context of customer-centric companies synchronized with crowd-based business modeling, co-creation, and coevolution initiatives have been explained through the people-oriented models. This book presents innovative concepts, best practices, and case studies on proximity marketing strategy in the emerging markets and contributes to the new concepts in business.

Winning Marketing Strategies Using Generative AI

Author : Gary W. Randazzo
Publisher : Business Expert Press
ISBN 13 : 163742731X
Total Pages : 134 pages
Book Rating : 4.6/5 (374 download)

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Book Synopsis Winning Marketing Strategies Using Generative AI by : Gary W. Randazzo

Download or read book Winning Marketing Strategies Using Generative AI written by Gary W. Randazzo and published by Business Expert Press. This book was released on 2024-10-18 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock Brilliant Strategies with AI-Enhanced Marketing Discover the future of marketing with our comprehensive guide that introduces the MVOSSTE framework. Augmented by cutting-edge generative AI, this book offers a clear roadmap from mis-sion to execution, empowering you to craft innovative and effective marketing strategies. Perfect for marketers eager to stay ahead of the curve, our guide transforms complex concepts into actionable insights for unparalleled success.

Generative AI for Marketing

Author : Malay A. Upadhyay
Publisher : Business Expert Press
ISBN 13 : 1637427174
Total Pages : 191 pages
Book Rating : 4.6/5 (374 download)

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Book Synopsis Generative AI for Marketing by : Malay A. Upadhyay

Download or read book Generative AI for Marketing written by Malay A. Upadhyay and published by Business Expert Press. This book was released on 2024-09-09 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every few generations, a technoeconomic revolution topples the status quo of how work is done, creating an opportunity for new leaders to emerge. Generative AI for Marketing is meant to position the current and future marketers to become those leaders and lead their organizations in the AI era. To succeed in leveraging AI, organizations must look beyond practices that were established before the AI era. This book elucidates the evolving role and needs of Generative AI in marketing, providing a blueprint for businesses to thrive in an ever-evolving business landscape by achieving the agility and adaptability needed to sustain growth with AI. Tailored for marketers and business students alike, readers will gain a commanding set of tools to master the trifecta of foundational AI knowledge, its applications in Marketing, and the knowhow to automate growth without increasing costs.

Overcome AD-versity

Author : Barry Milavsky
Publisher : Business Expert Press
ISBN 13 : 1637426119
Total Pages : 228 pages
Book Rating : 4.6/5 (374 download)

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Book Synopsis Overcome AD-versity by : Barry Milavsky

Download or read book Overcome AD-versity written by Barry Milavsky and published by Business Expert Press. This book was released on 2020-10-05 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding psychology is the key to creating advertising with persuasive power. This book explains ad development from inception with proven psychological techniques to improve your ads, adding power through a deeper understanding and focus on the target audience. The author provides an instructional step-by-step approach, with practical insights to demonstrate concepts for better results. Learn to differentiate product benefits from attributes; how to write a creative strategy; how to make advertising believable; use psychological triggers; advertising formats and styles to perform better; and how to evaluate ideas to see stronger results. These insider lessons are explained by a Madison Avenue veteran, plus: Why create campaigns? What to look for as selling leverage. Challenges in producing ads. The book takes readers through the elements of persuasive advertising, with fascinating real-life examples using well-known brands, to understand practical applications of psychological ideas with many first-hand cases from the industry, plus specific guidelines for retail advertisers. Reduce your advertising waste - give your ads more power.

The Source Book of Multicultural Experts, 09/10

Author : Lisa Skriloff
Publisher :
ISBN 13 : 9780981792316
Total Pages : 0 pages
Book Rating : 4.7/5 (923 download)

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Book Synopsis The Source Book of Multicultural Experts, 09/10 by : Lisa Skriloff

Download or read book The Source Book of Multicultural Experts, 09/10 written by Lisa Skriloff and published by . This book was released on 2009-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Hispanic Marketing Grows Up

Author : Juan Faura
Publisher : Paramount Market Publishing
ISBN 13 : 9780976697343
Total Pages : 150 pages
Book Rating : 4.6/5 (973 download)

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Book Synopsis Hispanic Marketing Grows Up by : Juan Faura

Download or read book Hispanic Marketing Grows Up written by Juan Faura and published by Paramount Market Publishing. This book was released on 2006 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Juan Faura, the author of PMP's bestselling The Whole Enchilada: Hispanic Marketing 101, presents a message that will be a wake-up call to all Hispanic-focused marketing and advertising agencies. Based on insights gathered from interviews with Hispanics from many different walks of life, in cities large and small, Hispanic Marketing Grows Up:-Explores 30 perceptions and realities that affect how you market to Hispanics.-Explains when and when not to use Spanglish in advertising.-Identifies 10 future trends that will affect the Hispanic consumer market.Faura's conversational style makes this a quick read--one loaded with insights, taken straight from Hispanic consumers' mouths to you.

Multicultural America

Author : Carlos E. Cortés
Publisher : SAGE Publications
ISBN 13 : 1506332781
Total Pages : 4420 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Multicultural America by : Carlos E. Cortés

Download or read book Multicultural America written by Carlos E. Cortés and published by SAGE Publications. This book was released on 2013-08-15 with total page 4420 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive title is among the first to extensively use newly released 2010 U.S. Census data to examine multiculturalism today and tomorrow in America. This distinction is important considering the following NPR report by Eyder Peralta: "Based on the first national numbers released by the Census Bureau, the AP reports that minorities account for 90 percent of the total U.S. growth since 2000, due to immigration and higher birth rates for Latinos." According to John Logan, a Brown University sociologist who has analyzed most of the census figures, "The futures of most metropolitan areas in the country are contingent on how attractive they are to Hispanic and Asian populations." Both non-Hispanic whites and blacks are getting older as a group. "These groups are tending to fade out," he added. Another demographer, William H. Frey with the Brookings Institution, told The Washington Post that this has been a pivotal decade. "We’re pivoting from a white-black-dominated American population to one that is multiracial and multicultural." Multicultural America: A Multimedia Encyclopedia explores this pivotal moment and its ramifications with more than 900 signed entries not just providing a compilation of specific ethnic groups and their histories but also covering the full spectrum of issues flowing from the increasingly multicultural canvas that is America today. Pedagogical elements include an introduction, a thematic reader’s guide, a chronology of multicultural milestones, a glossary, a resource guide to key books, journals, and Internet sites, and an appendix of 2010 U.S. Census Data. Finally, the electronic version will be the only reference work on this topic to augment written entries with multimedia for today’s students, with 100 videos (with transcripts) from Getty Images and Video Vault, the Agence France Press, and Sky News, as reviewed by the media librarian of the Rutgers University Libraries, working in concert with the title’s editors.

Multicultural Intelligence

Author : David R. Morse
Publisher :
ISBN 13 : 9781941688526
Total Pages : 258 pages
Book Rating : 4.6/5 (885 download)

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Book Synopsis Multicultural Intelligence by : David R. Morse

Download or read book Multicultural Intelligence written by David R. Morse and published by . This book was released on 2018 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: "With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBT (mostly lesbian and gay) consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends. He also cautions that missing the mark with advertising that excludes or is culturally offensive can be a costly mistake"--Publisher's description.

Multicultural Marketing in the 1980's

Author : Julien Tolhurst
Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.:/5 (226 download)

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Book Synopsis Multicultural Marketing in the 1980's by : Julien Tolhurst

Download or read book Multicultural Marketing in the 1980's written by Julien Tolhurst and published by . This book was released on with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Building For Everyone

Author : Annie Jean-Baptiste
Publisher : John Wiley & Sons
ISBN 13 : 1119646243
Total Pages : 272 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Building For Everyone by : Annie Jean-Baptiste

Download or read book Building For Everyone written by Annie Jean-Baptiste and published by John Wiley & Sons. This book was released on 2020-08-20 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diversity and Inclusion to build better products from the front lines at Google Establishing diverse and inclusive organizations is an economic imperative for every industry. Any business that isn’t reaching a diverse market is missing out on enormous revenue potential and the opportunity to build products that suit their users' core needs. The economic “why” has been firmly established, but what about the “how?” How can business leaders adapt to our ever-more-diverse world by capturing market share AND building more inclusive products for people of color, women and other underrepresented groups? The Product Inclusion Team at Google has developed strategies to do just that and Building For Everyone is the practical guide to following in their footsteps. This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Readers will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability. Discover the questions you should be asking about diversity and inclusion in your products for marketers, user researchers, product managers and more. Understand the research the Product Inclusion team drove to back up their practices Learn the “ABCs of Product Inclusion” to build inclusion into your organization’s culture Leverage the product inclusion suite of tools to get your organization building more inclusively and identifying new opportunities. Read case studies to see how product inclusion works across industries and learn what doesn't work. Building For Everyone will show you how to infuse your business processes with inclusive design. You’ll learn best practices for inclusion in product design, marketing, management, leadership and beyond, straight from the innovative Google Product Inclusion team.

Multicultural Ministry

Author : David A. Anderson
Publisher : Zondervan
ISBN 13 : 031085556X
Total Pages : 210 pages
Book Rating : 4.3/5 (18 download)

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Book Synopsis Multicultural Ministry by : David A. Anderson

Download or read book Multicultural Ministry written by David A. Anderson and published by Zondervan. This book was released on 2009-08-30 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: David Anderson writes about multicultural leadership not from the perspective of an ivory tower intellectual, but as a hands-on practitioner who loves and believes in the body of Christ. . . . If you believe there is no solution to the race problem, I urge you to reconsider and to learn from someone who is on the frontlines of making multicultural ministry a reality in the church today.—Bill Hybels, founding and senior pastor, Willow Creek Community ChurchMulticulturalism isn’t a trend, it’s a reality. Evidence of this country’s rich racial mix is all around us in our schools, our stores, our neighborhoods, our recreational facilities—everywhere except our churches. Heaven may include every culture, tongue, and tribe, but in the United States, Sunday morning remains one of the last bastions of ethnic separatism. It’s time to stop merely talking about multicultural worship and start living it.In this groundbreaking book, David Anderson invites us all—African-American, Asian, Caucasian, and Latino—to learn how to dance the dance of multicultural ministry. We’ve all got different moves, but that’s the beauty of diversity: the various gifts we bring, the wisdom of our heritages, the different creative ways we express the same Lord. Think it can’t be done? Think again. As Anderson demonstrates, it is being done successfully by more and more churches. Wherever your church is now on the multicultural continuum, you can join the ranks of those moving toward a diverse and thriving ministry. Combining frontline insights with inspiring stories, Anderson takes you and your church into the strategy-level realities of what it takes to make multicultural ministry work in your setting.Do you hear the beat of the Spirit? God is calling your church to the dance of unity in diversity. Don’t hold back! Grab this book, get out on the dance floor, and let Multicultural Ministry show you the steps.Includes a Racial Reconciliation survey and six-session Racial Reconciliation curriculum.

Transcultural Marketing

Author : Marye Tharp
Publisher : M.E. Sharpe
ISBN 13 : 0765645068
Total Pages : 405 pages
Book Rating : 4.7/5 (656 download)

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Book Synopsis Transcultural Marketing by : Marye Tharp

Download or read book Transcultural Marketing written by Marye Tharp and published by M.E. Sharpe. This book was released on 2014-05-20 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members' marketplace choices.