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Author :
Publisher :
ISBN 13 : 9781442505179
Total Pages : 121 pages
Book Rating : 4.5/5 (51 download)
Download or read book MRKT20018 written by and published by . This book was released on 2008 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Wendy Hillman
Publisher : Channel View Publications
ISBN 13 : 1845416422
Total Pages : 204 pages
Book Rating : 4.8/5 (454 download)
Download or read book Qualitative Methods in Tourism Research written by Wendy Hillman and published by Channel View Publications. This book was released on 2018-01-05 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume seeks to expose and illustrate new approaches and thinking in qualitative methods that are being developed and implemented in tourism research. The contributions bring together various qualitative methods and approaches while also providing suggestions for the juxtaposition of qualitative and quantitative methods in mixed methods research. The book has been written with a cross-disciplinary approach which provides an insight into the art of research development from business, sociology and tourism perspectives. The chapters provide readers with a context and practical application examples for each method. They present a distinctive opportunity for social researchers from a range of disciplines, in particular tourism, to examine how to adapt the wide variety of qualitative approaches to their particular research needs.
Author : Stroma Cole
Publisher : CABI
ISBN 13 : 1786394421
Total Pages : 165 pages
Book Rating : 4.7/5 (863 download)
Download or read book Gender Equality and Tourism written by Stroma Cole and published by CABI. This book was released on 2018-07-06 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does tourism empower women working in and producing tourism? How are women using the transformations tourism brings to their advantage? How do women, despite prejudice and stereotypes, break free, resist and renegotiate gender norms at the personal and societal levels? When does tourism increase women's autonomy, agency and authority? The first of its kind this book delivers: A critical approach to gender and tourism development from different stakeholder perspectives, from INGOs, national governments, and managers as well as workers in a variety of fields producing tourism. Stories of individual women working across the world in many aspects of tourism. A foreword by Margaret Bryne Swain and contributions from academics and practitions from across the globe. A lively and accessible style of writing that links academic debates with lived realities while offering hope and practical suggestions for improving gender equality in tourism. Gender Equality and Tourism: Beyond Empowerment, a critical gendered analysis that questions the extent to which tourism brings women empowerment, is an engaging and thought-provoking read for students, researchers and practitioners in the areas of tourism, gender studies, development and anthropology.
Author : Ho Yin Wong
Publisher : Business Expert Press
ISBN 13 : 1606491601
Total Pages : 211 pages
Book Rating : 4.6/5 (64 download)
Download or read book Building a Marketing Plan written by Ho Yin Wong and published by Business Expert Press. This book was released on 2011-07-15 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide. Demanding and savvy customers along with a turbulent marketing environment, require marketers to be highly sensitive to the environmental monitoring systems capable of identifying the latest marketing trends and opportunities and threats at an early stage. In response to these issues, the proposed manuscript covers the themes of planning, implementing and controlling marketing activities, which will provide guidance to marketers and non-marketer alike, in undertaking a marketing plan. The latest research findings in the marketing area are included. This book is written for marketing students and it is the intention of the authors to make this manuscript as basic, straightforward and to the point as possible. Business practitioners will also find this book useful.
Author : Brent W Ritchie
Publisher : CABI
ISBN 13 : 178064325X
Total Pages : 286 pages
Book Rating : 4.7/5 (86 download)
Download or read book Tourism Crisis and Disaster Management in the Asia-Pacific written by Brent W Ritchie and published by CABI. This book was released on 2014-11-21 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Asia-Pacific area is one of the fastest growing tourism regions and a major driver of global tourism in general. Tourism industries in Asia Pacific have been challenged in recent years by a number of major crises and disasters including terrorism, outbreaks (e.g. SARS and Bird Flu), natural disasters (e.g. tsunamis, bushfires, flooding), and political crisis (e.g. protests and political instability). This book contributes to the understanding of crisis and disaster management generally, but with a specific focus on the Asia Pacific. With contributions by international scholars and practitioners, the book discusses both the theoretical and practical approaches toward successful crisis and disaster management.
Author : Justin Healey
Publisher :
ISBN 13 : 9781921507205
Total Pages : 44 pages
Book Rating : 4.5/5 (72 download)
Download or read book Genetically Modified Foods and Crops written by Justin Healey and published by . This book was released on 2010-01-01 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent advances in gene technology are increasingly having impacts on how we produce crops and food for animal and human consumption. Australia already allows the commercial growing of genetically engineered canola and cotton for the purposes of herbicide tolerance and insect resistance, and bans are being lifted in most Australian states after extensive crop trials amid ongoing concerns about cross contamination. This book reveals the latest advances in biotechnology and how Australia is regulating this new agricultural science. Should there be mandatory labelling to declare the presence of GM ingredients in our food? The book also explores the GM debate ¿ what are the risks and benefits, ethics and concerns involving genetic modification when applied to food, agriculture, human and animal health and the environment?Chapter 1: GM Foods and Crops in AustraliaChapter 2: The GM DebateGlossary; Fast Facts; Web Links; Index
