Author : Susan Bridge
Publisher : Routledge
ISBN 13 : 1317464451
Total Pages : 270 pages
Book Rating : 4.3/5 (174 download)
Book Synopsis Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel by : Susan Bridge
Download or read book Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel written by Susan Bridge and published by Routledge. This book was released on 2015-05-20 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: In her colorful insider's account, Susan Bridge analyzes the bitter struggle that ensued when a sophisticated entrepreneurial leadership tried to diversify and reposition "The Christian Science Monitor" beyond the failing newspaper into radio, the Internet, multimedia publishing, and -- the highest-ticket item of all -- The Monitor Channel, a CNN-style, 24-hour news and public affairs channel. Using the Monitor's story as a focus, Susan Bridge raises fundamental questions about how and whether the public's interest can be served in an age of spiraling costs, competition between print and electronic media, changing public tastes, and undeclared media wars.