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Money And Marketing In The Art World
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Book Synopsis Making It in the Art World by : Brainard Carey
Download or read book Making It in the Art World written by Brainard Carey and published by Skyhorse Publishing Inc.. This book was released on 2011-11-15 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides career development advice for artists, including evaluating your work, submitting to museums and galleries, organizing events, using social media to promote your art, raising funds, and more.
Book Synopsis Money and Marketing in the Art World by : Henrik Hagtvedt
Download or read book Money and Marketing in the Art World written by Henrik Hagtvedt and published by Taylor & Francis. This book was released on 2024-10-21 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does the art market choose its winners, thereby also deciding what millions of visitors to galleries and museums will view, year after year? Whereas art historical writing and contemporary commentary tend to highlight the efforts of specific artists, this book illustrates how money and marketing, in combination with general trends, play decisive roles in shaping the art world and in propelling specific artists and artworks to positions of prominence. Today, perhaps more than ever before, the high-profile art world is primarily shaped by buyers and those who cater to buyers. The actual artists, although most visible to the public, tend to play a secondary role. The time seems particularly ripe for transparency about how the art world works, given the growth in the art market, media attention on—and popular interest in—high-priced art, and controversy surrounding public funding for art and the value of art for contemporary society. With a combination of marketplace observations, marketing insights, and relevant research findings, this book contributes to increased transparency while providing thought-provoking digressions and anecdotes along the way. Money and Marketing in the Art World offers an accessible analysis of the art market for scholars and graduate students across arts marketing and management, as well as for those more broadly interested in art and business.
Download or read book Boom written by Michael Shnayerson and published by PublicAffairs. This book was released on 2019-05-21 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: The meteoric rise of the largest unregulated financial market in the world -- for contemporary art -- is driven by a few passionate, guileful, and very hard-nosed dealers. They can make and break careers and fortunes. The contemporary art market is an international juggernaut, throwing off multimillion-dollar deals as wealthy buyers move from fair to fair, auction to auction, party to glittering party. But none of it would happen without the dealers-the tastemakers who back emerging artists and steer them to success, often to see them picked off by a rival. Dealers operate within a private world of handshake agreements, negotiating for the highest commissions. Michael Shnayerson, a longtime contributing editor to Vanity Fair, writes the first ever definitive history of their activities. He has spoken to all of today's so-called mega dealers -- Larry Gagosian, David Zwirner, Arne and Marc Glimcher, and Iwan Wirth -- along with dozens of other dealers -- from Irving Blum to Gavin Brown -- who worked with the greatest artists of their times: Jackson Pollock, Andy Warhol, Cy Twombly, and more. This kaleidoscopic history begins in the mid-1940s in genteel poverty with a scattering of galleries in midtown Manhattan, takes us through the ramshackle 1950s studios of Coenties Slip, the hipster locations in SoHo and Chelsea, London's Bond Street, and across the terraces of Art Basel until today. Now, dealers and auctioneers are seeking the first billion-dollar painting. It hasn't happened yet, but they are confident they can push the price there soon.
Download or read book Art of the Deal written by Noah Horowitz and published by Princeton University Press. This book was released on 2014-08-31 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Art today is defined by its relationship to money as never before. Prices of living artists' works have been driven to unprecedented heights, conventional boundaries within the art world have collapsed, and artists now think ever more strategically about how to advance their careers. Artists no longer simply make art, but package, sell, and brand it. Noah Horowitz exposes the inner workings of the contemporary art market, explaining how this unique economy came to be, how it works, and where it's headed. He takes a unique look at the globalization of the art world and the changing face of the business, offering the clearest analysis yet of how investors speculate in the market and how emerging art forms such as video and installation have been drawn into the commercial sphere. By carefully examining these developments against the backdrop of the deflation of the contemporary art bubble in 2008, "Art of the Deal" is a must-read book that demystifies collecting and investing in today's art market.
Book Synopsis Topics on Art and Money by : Adriá Harillo Pla
Download or read book Topics on Art and Money written by Adriá Harillo Pla and published by Vernon Press. This book was released on 2021-07-06 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: The title of this book is intended to be an honest one, far from exaggerated phrases and empty meanings. Three words, a preposition, and a coordinating conjunction: ‘Topics on Art and Money’. A coordinating conjunction, not a subordinating one, since this book does not intend to express a hierarchical order. As all words united by a coordinating conjunction, this book intends to connect them. As simple as that. This book presents, through the chapters written by its authors, some of the ways in which Art and Money are linked. In order to observe this relationship, this book consists of authors whose analysis refers to political propaganda, historical events with artistic repercussions or strictly economic analysis of the art market, for example. “And” connects, “or” divides. This book not only presents a connection between Art and Money, but between academics from different fields and geographical areas. This humble book presents, precisely, how individuals from different specialties think of this relationship. It will appeal to academics dedicated to Arts Economics and Cultural Management, professionals from the art market/world with an interest in works of an academic nature, and general readers with an interest in this topic and a strong knowledge of Arts Economics.
Book Synopsis The Development of the Art Market in England by : Thomas M Bayer
Download or read book The Development of the Art Market in England written by Thomas M Bayer and published by Routledge. This book was released on 2015-10-06 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives a comprehensive account of the history and underlying economics of the modern art market in eighteenth- and nineteenth-century Britain.
Download or read book Provenance written by Laney Salisbury and published by Penguin. This book was released on 2009-07-09 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: A tautly paced investigation of one the 20th century's most audacious art frauds, which generated hundreds of forgeries-many of them still hanging in prominent museums and private collections today Provenance is the extraordinary narrative of one of the most far-reaching and elaborate deceptions in art history. Investigative reporters Laney Salisbury and Aly Sujo brilliantly recount the tale of a great con man and unforgettable villain, John Drewe, and his sometimes unwitting accomplices. Chief among those was the struggling artist John Myatt, a vulnerable single father who was manipulated by Drewe into becoming a prolific art forger. Once Myatt had painted the pieces, the real fraud began. Drewe managed to infiltrate the archives of the upper echelons of the British art world in order to fake the provenance of Myatt's forged pieces, hoping to irrevocably legitimize the fakes while effectively rewriting art history. The story stretches from London to Paris to New York, from tony Manhattan art galleries to the esteemed Giacometti and Dubuffet associations, to the archives at the Tate Gallery. This enormous swindle resulted in the introduction of at least two hundred forged paintings, some of them breathtakingly good and most of them selling for hundreds of thousands of dollars. Many of these fakes are still out in the world, considered genuine and hung prominently in private houses, large galleries, and prestigious museums. And the sacred archives, undermined by John Drewe, remain tainted to this day. Provenance reads like a well-plotted thriller, filled with unforgettable characters and told at a breakneck pace. But this is most certainly not fiction; Provenance is the meticulously researched and captivating account of one of the greatest cons in the history of art forgery.
Book Synopsis How to Sell Your Art Online by : Cory Huff
Download or read book How to Sell Your Art Online written by Cory Huff and published by HarperCollins. This book was released on 2016-06-28 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential guide for artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art. For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a substantial living doing what they love. How to Sell Your Art Online shows any artist how to make a successful living from their work. Cory Huff dispels the myth of the starving artist and provides the effective business strategies necessary to make artistic creations pay. He helps individual artists find their niche; outlines the elements essential for an effective website; and provides invaluable advice on e-mail marketing, blogging, social media marketing, and paid advertising—explaining how to tie all these online activities into offline success. Most importantly, he shares the secret to overcoming the biggest challenge artists face when self-marketing: learning how to tell their unique stories. Every artist has a reason for making art, but can’t always find the right way to express it. Huff provides exercises artists can use to clarify the intellectual and emotional process behind their art, and teaches them how turn that knowledge into stories they can tell online and in person—and expand their reach through blogs and social media to build their art business. Drawing from the stories of successful artists, thoroughly describing how art is sold today, and providing tips on how to build connections personally and electronically, How to Sell Your Art Online illustrates the countless ways artists can take control of their creative careers—and sell their work without selling out.
Book Synopsis Make More Money Selling Your Art by : Eric Rhoads
Download or read book Make More Money Selling Your Art written by Eric Rhoads and published by . This book was released on 2018-05 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many mistakenly believe an artist can succeed with artistic talent alone. But Eric Rhoads knows that there are many brilliant artists who will never be discovered and never sell any artwork. Eric Rhoads is an outdoor (plein air) landscape painter, a portrait artist, and the world's foremost art marketing expert, having guided thousands of artists to success. He has founded numerous companies, and marketed both products and art. Eric is publisher and founder of several influential and nationally distributed art magazines and newsletters, as well as popular conferences and events.Many of today's most brilliant artists remain unknown. Their plight is not new. Today, Vincent Van Gogh's works are in incredibly high demand; in fact, his portrait of Doctor Gachet recently sold for $82.5 million. But in his lifetime Van Gogh sold only two of his 2,000 works of art. Van Gogh truly was a starving artist.Ending the stereotype of the starving artist is this book's essential purpose. It is Eric Rhoads' mission that artists no longer suffer this fate. This book will unleash your inner marketer. Under Eric's guidance, you will learn timeless marketing techniques that will allow you to live your dreams, no matter how lofty and unobtainable you think they may be.
Book Synopsis Seven Days in the Art World by : Sarah Thornton
Download or read book Seven Days in the Art World written by Sarah Thornton and published by W. W. Norton & Company. This book was released on 2008-11-17 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fly-on-the-wall account of the smart and strange subcultures that make, trade, curate, collect, and hype contemporary art. The art market has been booming. Museum attendance is surging. More people than ever call themselves artists. Contemporary art has become a mass entertainment, a luxury good, a job description, and, for some, a kind of alternative religion. In a series of beautifully paced narratives, Sarah Thornton investigates the drama of a Christie's auction, the workings in Takashi Murakami's studios, the elite at the Basel Art Fair, the eccentricities of Artforum magazine, the competition behind an important art prize, life in a notorious art-school seminar, and the wonderland of the Venice Biennale. She reveals the new dynamics of creativity, taste, status, money, and the search for meaning in life. A judicious and juicy account of the institutions that have the power to shape art history, based on hundreds of interviews with high-profile players, Thornton's entertaining ethnography will change the way you look at contemporary culture.
Book Synopsis Art Marketing Handbook by : Calvin J. Goodman
Download or read book Art Marketing Handbook written by Calvin J. Goodman and published by . This book was released on 1991 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is the sixth edition of a classic reference on art marketing, which was first published in the 1970s. Straightforward, well structured, & extremely informative, it begins where books such as THE ARTIST'S MARKET...end. Simply put, the book has become a standard in its field... (It) discusses marketing methods such as organizing sales parties, exhibitions, adding that exhibitions built around a particular "theme" (especially when tied to a related public event) are most profitable. THE ART MARKETING HANDBOOK stems from Goodman's three decades of experience advertising artists & art dealers. In addition to explaining how artists can earn more from increased art sales, he also shares information about finding qualified prospects, selling to collectors & businesses, pricing art work ethics in the art market, publishing, promotion, contracts & proper documentation of sales, copyrights, & wholesaling .... Filled with specific examples from artists Goodman has worked with over the years, the book remains enjoyable reading as well as an extremely information & motivating resource." Laurie S. Hurwitz, Senior Editor, AMERICAN ARTIST. To order: GEE TEE BEE, 11901 Sunset, #102, Los Angeles, CA 90049 $60.00 plus $3.50 (S&H). Phone (310) 476-2622 FAX (310) 472-8785.
Download or read book Talking Prices written by Olav Velthuis and published by Princeton University Press. This book was released on 2007-08-19 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do dealers price contemporary art in a world where objective criteria seem absent? Talking Prices is the first book to examine this question from a sociological perspective. On the basis of a wide range of qualitative and quantitative data, including interviews with art dealers in New York and Amsterdam, Olav Velthuis shows how contemporary art galleries juggle the contradictory logics of art and economics. In doing so, they rely on a highly ritualized business repertoire. For instance, a sharp distinction between a gallery's museumlike front space and its businesslike back space safeguards the separation of art from commerce. Velthuis shows that prices, far from being abstract numbers, convey rich meanings to trading partners that extend well beyond the works of art. A high price may indicate not only the quality of a work but also the identity of collectors who bought it before the artist's reputation was established. Such meanings are far from unequivocal. For some, a high price may be a symbol of status; for others, it is a symbol of fraud. Whereas sociological thought has long viewed prices as reducing qualities to quantities, this pathbreaking and engagingly written book reveals the rich world behind these numerical values. Art dealers distinguish different types of prices and attach moral significance to them. Thus the price mechanism constitutes a symbolic system akin to language.
Book Synopsis Painting by Numbers by : Vitaly Komar
Download or read book Painting by Numbers written by Vitaly Komar and published by Univ of California Press. This book was released on 1999 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book complements a national traveling exhibition of Komar and Melamid's interpretation of the "most wanted' and "most unwanted" paintings of fourteen countries titled: The People's Choice, organized and circulated by ICI - Independant Curators International, touring to museums from September 1998 to December 2000.
Download or read book High Price written by Isabelle Graw and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in German by DuMont in 2008.
Download or read book Arts Marketing written by Finola Kerrigan and published by Routledge. This book was released on 2007-03-30 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.
Book Synopsis Money and Marketing in the Art World by : Henrik Hagtvedt
Download or read book Money and Marketing in the Art World written by Henrik Hagtvedt and published by . This book was released on 2024-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "How does the art market choose its winners, thereby also deciding what millions of visitors to galleries and museums will view, year after year? Whereas art historical writing and contemporary commentary tend to highlight the efforts of specific artists, this book illustrates how money and marketing, in combination with general trends, play decisive roles in shaping the art world and in propelling specific artists and artworks to positions of prominence. Today, perhaps more than ever before, the high-profile art world is primarily shaped by buyers and those who cater to buyers. The actual artists, although most visible to the public, tend to play a secondary role. The time seems particularly ripe for transparency about how the art world works, given the growth in the art market, media attention on-and popular interest in-high-priced art, and controversy surrounding public funding for art and the value of art for contemporary society. With a combination of marketplace observations, marketing insights, and relevant research findings, this book contributes to increased transparency while providing thought-provoking digressions and anecdotes along the way. Money and Marketing in the Art World offers an accessible analysis of the art market for scholars and graduate students across arts marketing and management in particular but will also be an enlightening compilation for those more broadly interested in art and business"--
Book Synopsis The Value of Art by : Michael Findlay
Download or read book The Value of Art written by Michael Findlay and published by National Geographic Books. This book was released on 2022-11-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the tenth anniversary of its publication, this upated edition of a work ARTNews hailed as “one of the best books ever published on the art world” features new material on the latest art deals, reflections on race and culture, the impact of the pandemic on the art world, and more. Internationally renowned dealer and market expert Michael Findlay offers a lively and authoritative look at the financial and emotional value of art throughout history. In this newly revised, updated, and generously illustrated edition Findlay draws on a half-century in the business and a passion for great art to question and redefine what we mean by “value,” addressing developments in this conversation since the book was first published in 2012: the rise of NFTs and digital art; the auction house as theatre; the pressing relationship between art and society’s fraught political landscape; and the impact of the pandemic. With style and wry wit, Findlay demystifies how art is bought and sold while also constantly looking beyond sales figures to emphasize the primacy of art’s essential, noncommercial worth. Coloring his account with wise advice, insider anecdotes involving scoundrels and scams, stories of celebrity collectors, and remarkable discoveries, Findlay has distilled a lifetime’s experience in this indispensable guide, now updated for today’s sophisticated and discerning audience.
