Modern Show Card Lettering Des

Author : Lawrence J. Strong
Publisher :
ISBN 13 : 9781332102372
Total Pages : 246 pages
Book Rating : 4.1/5 (23 download)

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Download or read book The Art of Show Card Writing written by Lawrence J. Strong and published by . This book was released on 2015-08-04 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from The Art of Show Card Writing: A Modern Treatise Covering All Branches of the Art, Many Beautiful Designs and Complete and Comprehensive Instruction in Pen and Brush Lettering Also the Latest and Best Methods, With One Hundred and Fifty-Three Illustrations and Thirty-Two Lettering Pl Like the products of the printing press, "show-cards," or temporary signs to be displayed in store windows, have become important factors in trade circles. Every business, however small, whether in city, town or hamlet, finds growing need for this form of announcement, and merchants everywhere realize that the professional show-card writer is as important a part of modern business methods and equipment, as the clerk who hands the goods over the counter. The opening and development of this profitable avenue of employment for young men and women who can, with speed, produce neat and legible card signs, has inspired the authors to put into book form the results of their many years of experience as craftsmen and teachers. This work embraces a series of instructions written and illustrated in a plain and unmistakable manner which will enable anyone of average intelligence to acquire a thorough working knowledge of this branch of the sign writing art. Since a good workman must have good tools to produce good results, most painstaking advice has been given upon the selection, use and care of necessary tools and materials. Many instructive examples have been placed before the ambitious student in these pages. This wealth of illustration, from the rudiments to the finished product, enlightens the path of progress step by step, and the explanatory text, in simple and in mistakable language, demonstrates that the learner could receive neither better nor more painstaking instruction if he were directly under a teacher's personal and oral care. Some there are who can do a thing but cannot tell others how to do it. The authors of this text book have tried to impart their knowledge to others in a convincing, attractive and easily assimilated way, and it is felt the conscientious pupil cannot fail to acquire the successful knowledge he seeks and deserves. All art is subject to never ending development, and it would be an impossible pretension to anticipate all contingencies or compile between the covers of any book, however large, all that might be said upon this subject. It is, however, believed that the authors have succeeded in their purpose to place before the student such practical, modern and complete instructions as will enable him to become a capable and successful show-card writer. To the aspiring men and women who, by this means, seek a congenial and profitable vocation, filled with growing opportunities, these pages are dedicated. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.