Modern Business: Marketing methods and salesmanship

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Publisher :
ISBN 13 :
Total Pages : 588 pages
Book Rating : 4.M/5 ( download)

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Book Synopsis Modern Business: Marketing methods and salesmanship by : Joseph French Johnson

Download or read book Modern Business: Marketing methods and salesmanship written by Joseph French Johnson and published by . This book was released on 1914 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Modern Business: Marketing methods and salesmanship

Download Modern Business: Marketing methods and salesmanship PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 590 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Modern Business: Marketing methods and salesmanship by : Joseph French Johnson

Download or read book Modern Business: Marketing methods and salesmanship written by Joseph French Johnson and published by . This book was released on 1914 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Managing The Professional Service Firm

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Publisher : Simon and Schuster
ISBN 13 : 1471109658
Total Pages : 479 pages
Book Rating : 4.4/5 (711 download)

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Book Synopsis Managing The Professional Service Firm by : David H. Maister

Download or read book Managing The Professional Service Firm written by David H. Maister and published by Simon and Schuster. This book was released on 2012-12-11 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional service firms differ from other business enterprises in two distinct ways: first they provide highly customised services thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalised, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals. Drawing on more than ten years of research and consulting to these unique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex, Maister simplifies them by recognising that 'every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people and financial success for its owners.'

Marketing Methods and Salesmanship

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Publisher :
ISBN 13 :
Total Pages : 588 pages
Book Rating : 4.X/5 ( download)

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Book Synopsis Marketing Methods and Salesmanship by : Herbert Francis De Bower

Download or read book Marketing Methods and Salesmanship written by Herbert Francis De Bower and published by . This book was released on 1916 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Modern Business

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Publisher :
ISBN 13 :
Total Pages : 382 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Modern Business by : Joseph French Johnson

Download or read book Modern Business written by Joseph French Johnson and published by . This book was released on 1917 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital and Social Media Marketing

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Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Modern Business: Marketing and merchandising

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Publisher :
ISBN 13 :
Total Pages : 378 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Modern Business: Marketing and merchandising by :

Download or read book Modern Business: Marketing and merchandising written by and published by . This book was released on 1919 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Selling the Invisible

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Publisher : Business Plus
ISBN 13 : 0759521522
Total Pages : 138 pages
Book Rating : 4.7/5 (595 download)

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Book Synopsis Selling the Invisible by : Harry Beckwith

Download or read book Selling the Invisible written by Harry Beckwith and published by Business Plus. This book was released on 2000-10-15 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.

Modern Business

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Publisher :
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Modern Business by :

Download or read book Modern Business written by and published by . This book was released on 1917 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Introduction to Business

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Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)

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Book Synopsis Introduction to Business by : Lawrence J. Gitman

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Modern Business: Salesmanship and sales management

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Publisher :
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.3/5 (21 download)

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Book Synopsis Modern Business: Salesmanship and sales management by :

Download or read book Modern Business: Salesmanship and sales management written by and published by . This book was released on 1917 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Negotiation (The Brian Tracy Success Library)

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Publisher : AMACOM
ISBN 13 : 0814433197
Total Pages : 115 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Negotiation (The Brian Tracy Success Library) by : Brian Tracy

Download or read book Negotiation (The Brian Tracy Success Library) written by Brian Tracy and published by AMACOM. This book was released on 2013-06-19 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few things have as broad an effect on your life and career as the ability to negotiate well.? The art of negotiation has become an essential element of almost all our interactions in every area of life. Enhancing our ability to negotiate effectively affects not only business contracts and career opportunities but also our personal relationships. Those who don't negotiate well risk falling victim to those who do. Success expert Brian Tracy has negotiated millions of dollars’ worth of contracts during his career and has learned firsthand all the tips, tools, strategies, and things to avoid that are necessary for anyone to become a master negotiator. In Negotiation, Tracy will show you how to: Utilize the six key negotiating styles Harness the power of emotion in hammering out agreements Prepare like a pro and enter any negotiation from a position of strength Gain clarity on areas of agreement and disagreement Develop win-win outcomes Know when and how to walk away Apply the Law of Four, and much more Within the pages of this practical and concise guide, begin mastering the art of negotiation. No other life skill can impact you as broadly as learning how to negotiate well--saving you time and money, making you more effective in all areas of life, and contributing substantially to your career. Negotiation puts the power of negotiation right in your hands.

Modern Business: Advertising

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Publisher :
ISBN 13 :
Total Pages : 494 pages
Book Rating : 4.M/5 ( download)

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Book Synopsis Modern Business: Advertising by : Joseph French Johnson

Download or read book Modern Business: Advertising written by Joseph French Johnson and published by . This book was released on 1914 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Methods

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Publisher :
ISBN 13 :
Total Pages : 380 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Marketing Methods by : Ralph Starr Butler

Download or read book Marketing Methods written by Ralph Starr Butler and published by . This book was released on 1917 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:

SPIN® -Selling

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Publisher : Taylor & Francis
ISBN 13 : 1000111482
Total Pages : 253 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis SPIN® -Selling by : Neil Rackham

Download or read book SPIN® -Selling written by Neil Rackham and published by Taylor & Francis. This book was released on 2020-04-28 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.

New Sales

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Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814431771
Total Pages : 242 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis New Sales by : Mike Weinberg

Download or read book New Sales written by Mike Weinberg and published by AMACOM Div American Mgmt Assn. This book was released on 2013 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selected by HubSpot as one of the Top 20 Sales Books of All Time No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Whether you're a sales rep, sales manager, or a professional services executive, if you are expected to bring in new business, you need a proven formula for prospecting, developing, and closing deals. New Sales. Simplified. is the answer. You'll learn how to: * Identify a strategic, finite, workable list of genuine prospects * Draft a compelling, customer-focused "sales story" * Perfect the proactive telephone call to get face-to-face with more prospects * Use email, voicemail, and social media to your advantage * Overcome-even prevent-every buyer's anti-salesperson reflex * Build rapport, because people buy from people they like and trust * Prepare for and structure a winning sales call * Stop presenting and start dialoguing with buyers * Make time in your calendar for business development activities * And much more Packed with examples and anecdotes, New Sales. Simplified. balances a blunt (and often funny) look at what most salespeople and executives do wrong with an easy-to-follow plan for ramping up new business starting today.

Marketing For Dummies

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Publisher : John Wiley & Sons
ISBN 13 : 1119894891
Total Pages : 407 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Marketing For Dummies by : Jeanette Maw McMurtry

Download or read book Marketing For Dummies written by Jeanette Maw McMurtry and published by John Wiley & Sons. This book was released on 2022-09-30 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pump up your business with the latest, greatest marketing techniques This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget. Learn the marketing and sales strategies that work in any economy Discover how to engage customers with trust and enthusiasm Understand post-pandemic changes in consumer attitudes Discover new tools and technologies for finding customers and inspiring loyalty Adapt your brand, pricing, and sales approach to make your business more valuable Avoid common marketing mistakes and learn how to measure the impact of your efforts In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.