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Author : John A. Howard
Publisher : Marketing Classics Press
ISBN 13 : 1613110529
Total Pages : 11 pages
Book Rating : 4.6/5 (131 download)
Download or read book Models of Buyer Behavior, Chapter 9 written by John A. Howard and published by Marketing Classics Press. This book was released on 2011-03-31 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : J. A. Lunn
Publisher : Marketing Classics Press
ISBN 13 : 1613110464
Total Pages : 37 pages
Book Rating : 4.6/5 (131 download)
Download or read book Models of Buyer Behavior, Chapter 3 written by J. A. Lunn and published by Marketing Classics Press. This book was released on 2011-03-31 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jagdish Sheth
Publisher : Marketing Classics Press
ISBN 13 : 1613110456
Total Pages : 18 pages
Book Rating : 4.6/5 (131 download)
Download or read book Models of Buyer Behavior, Chapter 2 written by Jagdish Sheth and published by Marketing Classics Press. This book was released on 2011-03-31 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gordon Foxall
Publisher : Routledge
ISBN 13 : 1317332962
Total Pages : 573 pages
Book Rating : 4.3/5 (173 download)
Download or read book Consumers in Context written by Gordon Foxall and published by Routledge. This book was released on 2016-01-29 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question ‘where does consumer choice take place?’ by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer’s mind in reaching rational decisions and choices. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.
Author : Jagdish N. Sheth
Publisher :
ISBN 13 :
Total Pages : 456 pages
Book Rating : 4.:/5 (319 download)
Download or read book Models of Buyer Behavior: Conceptual, Quantitative, and Empirical written by Jagdish N. Sheth and published by . This book was released on 1974 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes references
Author : Brian Mullen
Publisher : Psychology Press
ISBN 13 : 1134932820
Total Pages : 231 pages
Book Rating : 4.1/5 (349 download)
Download or read book The Psychology of Consumer Behavior written by Brian Mullen and published by Psychology Press. This book was released on 2013-06-17 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.
Author : Peter S.H. Leeflang
Publisher : Springer Science & Business Media
ISBN 13 : 146154050X
Total Pages : 642 pages
Book Rating : 4.4/5 (615 download)
Download or read book Building Models for Marketing Decisions written by Peter S.H. Leeflang and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables.
Author : Kaufmann, Hans-Ruediger
Publisher : IGI Global
ISBN 13 : 1466665483
Total Pages : 764 pages
Book Rating : 4.4/5 (666 download)
Download or read book Handbook of Research on Managing and Influencing Consumer Behavior written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2014-10-31 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.
Author : Neva Goodwin
Publisher : Routledge
ISBN 13 : 0429797958
Total Pages : 835 pages
Book Rating : 4.4/5 (297 download)
Download or read book Principles of Economics in Context written by Neva Goodwin and published by Routledge. This book was released on 2019-08-01 with total page 835 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of economics should not be highly abstract, but closely related to real-world events. Principles of Economics in Context addresses this challenge, laying out the principles of micro-and macroeconomics in a manner that is thorough, up to date and relevant to students, keeping theoretical exposition close to experience. Emphasizing writing that is compelling, clear, and attractive to students, it addresses such critical concerns as ecological sustainability, distributional equity, the quality of employment, and the adequacy of living standards. Key features include: Clear explanation of basic concepts and analytical tools, with Discussion Questions at the end of each section, encouraging immediate review of what has been read and relating the material to the students’ own experience; Full complement of instructor and student support materials online, including test banks and grading through Canvas; Key terms highlighted in boldface throughout the text, and important ideas and definitions set off from the main text; A glossary at the end of the book containing all key terms, their definitions, and the number of the chapter(s) in which each was first used and defined. Updates for the second edition include: Expanded coverage of topics including inequality, financialization and debt issues, the changing nature of jobs, and sustainable development; New material on wage discrimination by race and gender; an expanded section on labor markets and immigration; Updated discussion of fiscal policy to include more recent developments such as the Trump tax cuts; New material on behavioral economics, public goods, and climate change policy; a new section on “The Economics of Renewable Energy.” This new, affordable edition combines the just-released new editions of Microeconomics in Context and Macroeconomics in Context to provide an integrated full-year text covering all aspects of both micro-and macro-analysis and application, with many up-to-date examples and extensive supporting Web resources for instructors and students. The companion website can be found at: http://www.bu.edu/eci/education-materials/textbooks/principles-of-economics-in-context/
Author : Michel Wedel
Publisher : Psychology Press
ISBN 13 : 1136676481
Total Pages : 269 pages
Book Rating : 4.1/5 (366 download)
Download or read book Visual Marketing written by Michel Wedel and published by Psychology Press. This book was released on 2007-09-19 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention
Author : Joann Peck
Publisher : Springer
ISBN 13 : 3319771582
Total Pages : 278 pages
Book Rating : 4.3/5 (197 download)
Download or read book Psychological Ownership and Consumer Behavior written by Joann Peck and published by Springer. This book was released on 2018-05-02 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider decision-making of consumer populations. An individual’s feeling of ownership toward a target represents the perception that something is “mine!”, and is highly relevant to buying and relating to specific goods, economic and health decision-making and, especially salient given today’s privacy concerns, psychological ownership of digital content and personal data. Experts analyze the social conditions and cognitive processes concerning shared consumer experiences and psychological ownership. Contributors also discuss possibilities for socially responsible forms of psychological ownership using examples from environmental causes, and the behavioral mechanisms involved when psychological ownership becomes problematic, as in cases of hoarding. Included among the topics: Evidence from young children suggesting that even legal ownership is fundamentally psychological. Ownership, the extended self, and the extended object. Psychological ownership in financial decisions. The intersection of ownership and design. Can consumers perceive collective psychological ownership of an organization? Whose experience is it, anyway? Psychological ownership and enjoyment of shared experiences. Psychological ownership as a facilitator of sustainable behaviors including stewardship. Future research avenues in psychological ownership. Psychological Ownership and Consumer Behavior pinpoints research topics and real-world issues that will define the field in the coming years. It will be especially useful in graduate classes in marketing, consumer behavior, policy interventions, and business psychology.
Author : Philippe A. Naert
Publisher : Springer Science & Business Media
ISBN 13 : 1461565863
Total Pages : 405 pages
Book Rating : 4.4/5 (615 download)
Download or read book Building Implementable Marketing Models written by Philippe A. Naert and published by Springer Science & Business Media. This book was released on 2013-12-01 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: The observation that many models are built but few are used has almost become a commonplace in the management science and operations research literature. Nevertheless, the statement remains to a large extent true today, also and perhaps even more so where marketing models are concerned. This led Philippe Naert, now about four years ago, to write a concept text of a few hundred pages on the subject of how to build imple men table marketing models, that is, models that can and will be used. One of the readers of that early manuscript was Peter Leefiang. He made suggestions leading to a more consistent ordering of the material and pro posed the addition of some topics and the expansion of others to make the book more self-contained. This resulted in a co-authorship and a revised version, which was written by Peter Leefiang and consisted of a reshuffling and an expansion of the original material by about fifty per cent. Several meetings between the co-authors produced further refinements in the text and the sequence of chapters and sections, after which Philippe Naert again totally reworked the whole text. This led to a new expansion, again by fifty per cent, of the second iteration. The third iteration also required the inclusion of a great deal of new literature indicating that the field is making fast progress and that implementation has become a major concern to marketing model builders.
Author : John O'Shaughnessy
Publisher : Oxford University Press
ISBN 13 : 0198023510
Total Pages : 398 pages
Book Rating : 4.1/5 (98 download)
Download or read book Explaining Buyer Behavior written by John O'Shaughnessy and published by Oxford University Press. This book was released on 1992-06-04 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings, in particular the literature and findings on buyer behavior. In clear prose, the author discusses the key issues in modern philosophy, psychology, and sociology and their relevance for the student of marketing and buyer behavior. O'Shaughnessy exploits insights from many disciplines as to the many ways to derive understanding of behavioral phenomena, making it accessible not only to academics and students of marketing, but to professionals as well.
Author :
Publisher :
ISBN 13 :
Total Pages : 562 pages
Book Rating : 4.3/5 (91 download)
Download or read book Energy Abstracts for Policy Analysis written by and published by . This book was released on 1983 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gordon Foxall
Publisher : Academic Press
ISBN 13 : 0128145854
Total Pages : 311 pages
Book Rating : 4.1/5 (281 download)
Download or read book Intentional Behaviorism written by Gordon Foxall and published by Academic Press. This book was released on 2020-04-10 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intentional behaviorism is a philosophy of psychology that seeks to ascertain the place and nature of cognitive explanation of behavior by empirically determining the scope of an extensional account of behavior based on the limitations of a behavioral approach to explanation. This book draws on an empirical program of research in economic psychology to establish a route to a reliable and justifiable intentional explanation of behavior. Since the cognitive revolution in psychology, intentional explanations of behavior have become the norm, and as the methodology that provides the normal science component of psychology, cognitivism is sometimes accepted relatively uncritically. However, there is a lack of understanding of the role of psychological research in determining the place and shape of intentionality. This book explicates the philosophy of psychology that the author has devised and applied in his work on economic psychology and behavioral economics. Given the provenance of intentional behaviorism, economic and consumer psychology forms the primary application basis for the book. This book provides a theoretical background to understanding how and why consumers make the choices they do. The book integrates behavioral economics, consumer psychology, and decision-making research to explore intentional behaviorism, which is proposed as a philosophical framework for consumer psychology, viewing economic behavior in the contexts of modern human consumers in affluent marketing-oriented societies. - Integrates research in behavioral economics, decision-making, cognitive psychology, and consumer psychology. - Offers readers an interdisciplinary look at intentionality and intentional explanations. - Proposes a theory of intentional behaviorism to explain economic behavior, consumer choice, and other decision-making. - Examines the methodologies of philosophers of mind such as Dennett and Searle.
Author : Thomas A. Durkin
Publisher : Springer Science & Business Media
ISBN 13 : 1461514150
Total Pages : 340 pages
Book Rating : 4.4/5 (615 download)
Download or read book The Impact of Public Policy on Consumer Credit written by Thomas A. Durkin and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: As both the twenty-first century and the new millennium opened and the old eras passed into history, individuals and organizations throughout the world advanced their listings of the most significant people and events in their respective specialties. Possibly more important, the tum of the clock and calendar also offered these same observers a good reason to glance into the crystal ball. Presumably, the past is of greatest interest to most people when it permits better understanding of the present, and maybe even limited insight into the outlook. In keeping with the reflective mood of the time, the staff and friends of the Credit Research Center (CRC) at Georgetown University's McDonough School of Business noted that the beginning of the new millennium also marked the beginning of the second quarter-century of the Center's existence. The Center began at the Krannert Graduate School of Management at Purdue University in 1974 and moved to the McDonough School of Business at Georgetown University in 1997. The silver anniversary of its founding offered the occasion for creating more than another listing of significant past accomplishments and milestones. Rather, it offered the opportunity and, indeed, a mandate for CRC as an academic research center, to undertake a retrospective and future look into the status of research questions pertaining to consumer credit markets. For this reason, the Center organized a research conference which was held in Washington, D. C.
Author : Daniel Slottje
Publisher : Emerald Group Publishing
ISBN 13 : 1848553137
Total Pages : 410 pages
Book Rating : 4.8/5 (485 download)
Download or read book Quantifying Consumer Preferences written by Daniel Slottje and published by Emerald Group Publishing. This book was released on 2009-05-21 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demand studies and understanding consumer behavior remain two of the most important areas of analysis by practicing applied economists and econometricians. This book presents research on the estimation of demand systems and the measurement of consumer preferences.
