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Author : Jerome B. Kernan
Publisher : Marketing Classics Press
ISBN 13 : 1613110502
Total Pages : 13 pages
Book Rating : 4.6/5 (131 download)
Download or read book Models of Buyer Behavior, Chapter 7 written by Jerome B. Kernan and published by Marketing Classics Press. This book was released on 2011-03-31 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : J. A. Lunn
Publisher : Marketing Classics Press
ISBN 13 : 1613110464
Total Pages : 37 pages
Book Rating : 4.6/5 (131 download)
Download or read book Models of Buyer Behavior, Chapter 3 written by J. A. Lunn and published by Marketing Classics Press. This book was released on 2011-03-31 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John A. Howard
Publisher : New York : Wiley
ISBN 13 :
Total Pages : 490 pages
Book Rating : 4.F/5 ( download)
Download or read book The Theory of Buyer Behavior written by John A. Howard and published by New York : Wiley. This book was released on 1969 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : George H. Haines
Publisher : Marketing Classics Press
ISBN 13 : 1613110499
Total Pages : 19 pages
Book Rating : 4.6/5 (131 download)
Download or read book Models of Buyer Behavior, Chapter 6 written by George H. Haines and published by Marketing Classics Press. This book was released on 2011-03-31 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert Dorfman
Publisher : Harvard University Press
ISBN 13 : 9780674578258
Total Pages : 478 pages
Book Rating : 4.5/5 (782 download)
Download or read book Models for Managing Regional Water Quality written by Robert Dorfman and published by Harvard University Press. This book was released on 1972 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Neva Goodwin
Publisher : Routledge
ISBN 13 : 1000067084
Total Pages : 635 pages
Book Rating : 4.0/5 ( download)
Download or read book Essentials of Economics in Context written by Neva Goodwin and published by Routledge. This book was released on 2020-07-19 with total page 635 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Economics in Context is specifically designed to meet the requirements of a one-semester introductory economics course that provides coverage of both microeconomic and macroeconomic foundations. It addresses current economic challenges, paying specific attention to issues of inequality, globalization, unpaid work, technology, financialization, and the environment, making the text a genuinely twenty-first century introduction to economics. Aspects of history, institutions, gender, ethics, and ecology are integrated throughout the text, and economic analysis is presented within broader themes of human well-being, and social and environmental sustainability. Theoretical expositions in the text are kept close to reality by integrating numerous real-world examples and by presenting the material in the recognized accessible and engaging style of this experienced author team. Key features of Essentials of Economics in Context include: • an inclusive approach to economics, where the economy is analyzed within its social and environmental context • an innovative chapter examining data on various economic indicators • focus on goals of human well-being, stability, and sustainability, and inclusion of core and public purpose spheres, instead of solely focusing on market activities a wealth of online materials such as slides, test banks, and answers to exercises in the book This text is the ideal resource for one-semester introductory economics courses globally. The book's companion website is available at: http://www.bu.edu/eci/education-materials/textbooks/essentials-of-economics-in-context/
Author : Yang, Kenneth C. C.
Publisher : IGI Global
ISBN 13 : 1522531157
Total Pages : 406 pages
Book Rating : 4.5/5 (225 download)
Download or read book Multi-Platform Advertising Strategies in the Global Marketplace written by Yang, Kenneth C. C. and published by IGI Global. This book was released on 2017-12-01 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry.
Author : Philippe A. Naert
Publisher : Springer Science & Business Media
ISBN 13 : 1461565863
Total Pages : 405 pages
Book Rating : 4.4/5 (615 download)
Download or read book Building Implementable Marketing Models written by Philippe A. Naert and published by Springer Science & Business Media. This book was released on 2013-12-01 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: The observation that many models are built but few are used has almost become a commonplace in the management science and operations research literature. Nevertheless, the statement remains to a large extent true today, also and perhaps even more so where marketing models are concerned. This led Philippe Naert, now about four years ago, to write a concept text of a few hundred pages on the subject of how to build imple men table marketing models, that is, models that can and will be used. One of the readers of that early manuscript was Peter Leefiang. He made suggestions leading to a more consistent ordering of the material and pro posed the addition of some topics and the expansion of others to make the book more self-contained. This resulted in a co-authorship and a revised version, which was written by Peter Leefiang and consisted of a reshuffling and an expansion of the original material by about fifty per cent. Several meetings between the co-authors produced further refinements in the text and the sequence of chapters and sections, after which Philippe Naert again totally reworked the whole text. This led to a new expansion, again by fifty per cent, of the second iteration. The third iteration also required the inclusion of a great deal of new literature indicating that the field is making fast progress and that implementation has become a major concern to marketing model builders.
Author : Roni Neff
Publisher : John Wiley & Sons
ISBN 13 : 1118913051
Total Pages : 576 pages
Book Rating : 4.1/5 (189 download)
Download or read book Introduction to the US Food System written by Roni Neff and published by John Wiley & Sons. This book was released on 2014-10-08 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: A public health approach to the US food system Introduction to the US Food System: Public Health, Environment, and Equity is a comprehensive and engaging textbook that offers students an overview of today's US food system, with particular focus on the food system's interrelationships with public health, the environment, equity, and society. Using a classroom-friendly approach, the text covers the core content of the food system and provides evidence-based perspectives reflecting the tremendous breadth of issues and ideas important to understanding today's US food system. The book is rich with illustrative examples, case studies, activities, and discussion questions. The textbook is a project of the Johns Hopkins Center for a Livable Future (CLF), and builds upon the Center's educational mission to examine the complex interrelationships between diet, food production, environment, and human health to advance an ecological perspective in reducing threats to the health of the public, and to promote policies that protect health, the global environment, and the ability to sustain life for future generations. Issues covered in Introduction to the US Food System include food insecurity, social justice, community and worker health concerns, food marketing, nutrition, resource depletion, and ecological degradation. Presents concepts on the foundations of the US food system, crop production, food system economics, processing and packaging, consumption and overconsumption, and the environmental impacts of food Examines the political factors that influence food and how it is produced Ideal for students and professionals in many fields, including public health, nutritional science, nursing, medicine, environment, policy, business, and social science, among others Introduction to the US Food System presents a broad view of today's US food system in all its complexity and provides opportunities for students to examine the food system's stickiest problems and think critically about solutions.
Author : Rinaldo Rinaldi
Publisher : Springer
ISBN 13 : 3319980386
Total Pages : 179 pages
Book Rating : 4.3/5 (199 download)
Download or read book Business Models and ICT Technologies for the Fashion Supply Chain written by Rinaldo Rinaldi and published by Springer. This book was released on 2018-09-28 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents high-quality original contributions on the fashion supply chain. A wide spectrum of application domains are covered, processing of big data coming from digital and social media channels, fashion new product development, fashion design, fashion marketing and communication strategy, business models and entrepreneurship, e-commerce and omni-channel management, corporate social responsibility, new materials for fashion product, wearable technologies. The contents are based on presentations delivered at IT4Fashion 2017, the 7th International Conference in Business Models and ICT Technologies for the Fashion Supply Chain, which was held in Florence, Italy, in April 2017, and at IT4Fashion 2018, the 8th edition of the same conference, which was held in Florence, Italy, in April 2018. This conference series represents a targeted response to the growing need for research that reports and debates supply chain business models and technologies applied to the fashion industry, with the aim of increasing knowledge in the area of product lifecycle management and supply chain management in that industry.
Author : Jakki J. Mohr
Publisher : Pearson Prentice Hall
ISBN 13 : 9780136049968
Total Pages : 584 pages
Book Rating : 4.0/5 (499 download)
Download or read book Marketing of High-technology Products and Innovations written by Jakki J. Mohr and published by Pearson Prentice Hall. This book was released on 2010 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.
Author : Gary M. Armstrong
Publisher : Scarborough, Ont. : Prentice-Hall Canada
ISBN 13 : 9780135446850
Total Pages : 676 pages
Book Rating : 4.4/5 (468 download)
Download or read book Marketing written by Gary M. Armstrong and published by Scarborough, Ont. : Prentice-Hall Canada. This book was released on 1991 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John C. Mowen
Publisher : Springer Science & Business Media
ISBN 13 : 1475767080
Total Pages : 340 pages
Book Rating : 4.4/5 (757 download)
Download or read book The 3M Model of Motivation and Personality written by John C. Mowen and published by Springer Science & Business Media. This book was released on 2013-03-14 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrating control theory, evolutionary psychology, and a hierarchical approach to personality, this book presents a new approach to motivation, personality, and consumer behavior. Called the 3M, which stands for `Meta-theoretic Model of Motivation', this theory seeks to account for how personality traits interact with the situation to influence consumer attitudes and actions. The book proposes that multiple personality traits combine to form a motivational network that acts to influence behavior. Mowen argues that in order to understand the causes of enduring behavioral tendencies, one must identify the more abstract traits underlying surface behaviors. In constructing the 3M model, the author reports data from fifteen empirical studies employing over 3500 respondents. In this hierarchical model, four types of personality traits are identified: elemental, compound, situational, and surface traits. Eight elemental traits are proposed as forming the underlying dimensions of personality. Consistent with control theory, the research reveals that the elemental traits combine to form compound traits, such as self-efficacy, task orientation, playfulness, and competitiveness. These elemental and compound traits combine with situational influences to cause enduring behavioral tendencies within general situational contexts. Examples of situational traits investigated include impulsive buying, value consciousness, sports interest, and health motivation. In the 3M model the elemental, compound, and situational traits combine to yield surface traits, which are enduring dispositions to act in specific behavioral contexts. Five surface traits are empirically investigated in the book: compulsive buying, sports participation, healthy diet lifestyles, proneness to bargaining, and a tendency to frugality. Across these five studies, the empirical results reveal that the 3M model accounts for over 44% of the variance in the surface trait measures. By presenting a new meta-theory of motivation and personality that is testable, Mowen's 3M model accounts for high levels of variance in consumer behavior. By integrating the work of selected past and current theorists into a comprehensible whole, the 3M model provides coherence in a field currently dominated by conflicting ideas, theories, and approaches. The book provides evidence that by understanding the individual dispositions that underlie consumer behavior, public policy officials and marketing specialists can develop better communication programs to influence and persuade their target audiences. The book shows how to employ the 3M model to segment the marketplace, provide psychographic inventories, position brands, create promotional themes, and develop brand personalities.
Author : Fouad Sabry
Publisher : One Billion Knowledgeable
ISBN 13 :
Total Pages : 246 pages
Book Rating : 4.:/5 (661 download)
Download or read book Consumer Economy written by Fouad Sabry and published by One Billion Knowledgeable. This book was released on 2023-12-25 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is Consumer Economy An economy that is driven by consumer spending as a percentage of its gross domestic product is referred to as a consumer economy. This is in contrast to the other major components of GDP, which are consumer spending only. How you will benefit (I) Insights, and validations about the following topics: Chapter 1: Consumer economy Chapter 2: Economy of Eritrea Chapter 3: Gross domestic product Chapter 4: Macroeconomics Chapter 5: Recession Chapter 6: Measures of national income and output Chapter 7: Fiscal multiplier Chapter 8: GDP deflator Chapter 9: Bureau of Economic Analysis Chapter 10: Aggregate demand Chapter 11: Real gross domestic product Chapter 12: Consumption (economics) Chapter 13: Consumer spending Chapter 14: BRIC Chapter 15: Net domestic product Chapter 16: Gross output Chapter 17: Gross value added Chapter 18: VISTA (economics) Chapter 19: Foreign trade of the United States Chapter 20: Middle income trap Chapter 21: Abenomics (II) Answering the public top questions about consumer economy. (III) Real world examples for the usage of consumer economy in many fields. (IV) Rich glossary featuring over 1200 terms to unlock a comprehensive understanding of consumer economy. (eBook only). Who will benefit Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of consumer economy.
Author : Efraim Turban
Publisher : Springer
ISBN 13 : 3319100912
Total Pages : 818 pages
Book Rating : 4.3/5 (191 download)
Download or read book Electronic Commerce written by Efraim Turban and published by Springer. This book was released on 2015-01-29 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.
Author : Chuanmin SHUAI
Publisher : American Academic Press
ISBN 13 : 1631818007
Total Pages : 266 pages
Book Rating : 4.6/5 (318 download)
Download or read book RESEARCH ON THE IMPACT MECHANISM OF CARBON TARIFF AND CARBON LABELING ON AGRI-TRADE AND EMISSIONS REDUCTION written by Chuanmin SHUAI and published by American Academic Press. This book was released on 2016-09-08 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses on the Impact Mechanism of Carbon Tariffs and Carbon Labeling on Agri-trade and Emissions Reduction. Specifically, (1) it has analyzed the effect of carbon tariffs on Agri-trade and emissions reduction based on the hypothesis of carbon factor movement and the game theory, and built a Theoretical Model for carbon labeling to lead low-carbon behavior based on the international practices; (2) it simulated the impact of carbon tariffs on world's macro-economy and Agri-trade in China and worldwide using the Global Trade Analysis Project (GTAP) model; (3) it has made the first attempt to see the differences of willingness to pay for low-carbon products, purchasing behavior and expectations for government subsidies between consumers of different regions at different levels in China, by adopting questionnaire survey and scenario experiment; and (4) it has done an empirical analysis of carbon labels’ effect on low carbon consumption behavior based on Structural Equation Modeling (SEM) and experimental observation data with large samples. Finally, it has proposed policy recommendations based on the findings of the above theoretic and empirical studies.
Author : Reza Zafarani
Publisher : Cambridge University Press
ISBN 13 : 1139916122
Total Pages : 337 pages
Book Rating : 4.1/5 (399 download)
Download or read book Social Media Mining written by Reza Zafarani and published by Cambridge University Press. This book was released on 2014-04-28 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of social media over the last decade has revolutionized the way individuals interact and industries conduct business. Individuals produce data at an unprecedented rate by interacting, sharing, and consuming content through social media. Understanding and processing this new type of data to glean actionable patterns presents challenges and opportunities for interdisciplinary research, novel algorithms and tool development. Social Media Mining integrates social media, social network analysis, and data mining to provide a coherent platform to understand the basics and potentials of social media mining. It introduces the unique problems arising from social media data and presents fundamental concepts, emerging issues, and effective algorithms for network analysis and data mining. Suitable for use in advanced undergraduate and beginning graduate courses as well as professional short courses, the text contains exercises of different degrees of difficulty that improve understanding and help apply concepts, principles and methods for social media mining.
