Models in Hospital Operations Management and Consumer Choice in Health Care

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ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (91 download)

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Book Synopsis Models in Hospital Operations Management and Consumer Choice in Health Care by : Su Xie

Download or read book Models in Hospital Operations Management and Consumer Choice in Health Care written by Su Xie and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The topic of this dissertation is the development of data-driven methods and tools which may be used to aid policy makers and consumers in key healthcare decisions. Two specific problems are studied: one problem is in the hospital operations management, the other one is faced by consumers in the Marketplace. In both settings, new model and computational methods are developed to assist the decision maker in making an optimal decision. Chapter 2 presents a forecasting mechanism of operating room workload and dynamic adjustment policy on the staffing level decisions, which may be used by hospitals to better schedule the operating rooms. Staffing levels are usually determined months in advance when little information about the surgeries and their durations is known. This lack of information leads to a mismatch between the staffing level and the actual surgical duration, which results in excessive labor costs. This paper proposes a new dynamic staffing policy according to which hospital administrators adjust nurse staffing levels as information on the different types of surgeries arrives sequentially. The staffing level adjustments are accompanied with cost in order to incorporate the unwillingness to change. Using this dynamic framework, it is shown that a threshold policy defined by two adjustment levels is optimal. Numerical results using data from a large academic center suggest that the practical appeal of the dynamic policies will be greater where they will face the largest resistance: in hospitals where management considers dynamic labor adjustments to be impractical due to their complexity and thus implied costs. Chapter 3 begins the research on the impact of the Health Insurance Marketplace (the Marketplace) on consumers. The aim is to study the motivation behind the consumer choice and the roles that insurers and government play. It also provide insights in improving the efficiency in the Marketplace. This chapter introduces a cost point of view in modeling consumer decision. Consumers make rational choice by optimizing the objective function. The objective function includes the actual costs and the cost equivalent of health utilization. It is driven by the evidence that consumers value their costs most importantly. Moreover, this chapter presents a conceptual framework of dividing health utilization into regions. This captures the practical features such as over utilization in healthcare. Bounded rationality is also discussed and three potential directions are provided in this chapter. Chapter 4 builds a model to predict medical expenditure which consists of a regression, a transition, and an evolution of the parameters. This model is the first to use the number of service visits as predictors. This is consistent with the collecting process of data which is at an service event base. Moreover, it incorporates the behavior considerations of the different insurance status of consumers. Aside from this model, two alternatives models are considered for comparison. They reflect two existing approaches: regression on personal characteristics and log transformation for nonzero expenditures. The predictors are selected and their coefficients are evaluated using the longitudinal data from Medical Expenditure Panel Survey (MEPS). The two alternatives are compared with the model and it turns out that the model outperforms them in both prediction accuracy and variability explanation. Chapter 5 presents the simulation of consumer choice. The results suggest that the cost saver better matches the statistics from the federal government than the utility maximizer. Moreover, this chapter provides implications to the share between insurers and consumers. The actuarial values (the share of expenditure paid by insurers) is calculated based on simulated participation. They demonstrates inconsistency with the standard ones. Therefore inefficiency exits in the actuarial value calculation. This chapter also evaluates the government involvements in the Marketplace. The results suggest that its involvements, especially the government subsidies, effectively encourage the broader participation of insurance plans.

Choice Matters

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Publisher : Oxford University Press
ISBN 13 : 0190886137
Total Pages : 265 pages
Book Rating : 4.1/5 (98 download)

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Book Synopsis Choice Matters by : Gordon Moore

Download or read book Choice Matters written by Gordon Moore and published by Oxford University Press. This book was released on 2018 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The direct-to-consumer business model has transformed how people seek out goods and services from music to mortgages. So what happens now that the revolution has come for healthcare? While consumers have begun to insist on healthcare that is as convenient and personalized as nearly every other good or service they purchase, most healthcare provider organizations, physicians, and insurance companies remain woefully unprepared to meet this demand. Choice Matters is the healthcare sector's guide to understanding and delivering the brand of consumer-centered care that is an imperative for the Zocdoc age. Drawing on the authors' diverse backgrounds in medicine, business, and public policy, this practically-oriented resource offers an on-the-ground introduction for clinicians and managers to better understand: Â- The differences between healthcare and other consumer-driven markets Â- What factors are most important for consumers in seeking care providers Â- How consumers make decisions about healthcare Â- The system-wide effects of increased consumer choice in healthcare Â- The important distinction between patients and consumers By celebrating the possibilities inherent to consumer-centered healthcare, Choice Matters offers a refreshing, empirically informed take on how healthcare in the United States can flourish, not wither, in the new economy.

Operations Management in Healthcare

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Publisher : Springer Publishing Company
ISBN 13 : 0826126537
Total Pages : 640 pages
Book Rating : 4.8/5 (261 download)

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Book Synopsis Operations Management in Healthcare by : Corinne M. Karuppan, PhD, CPIM

Download or read book Operations Management in Healthcare written by Corinne M. Karuppan, PhD, CPIM and published by Springer Publishing Company. This book was released on 2016-06-14 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes how to build a competitive edge by developing superior operations This comprehensive, practice-oriented text illustrates how healthcare organizations can gain a competitive edge through superior operations – and demonstrates how to achieve them. Underscoring the importance of a strategic perspective, the book describes how to attain excellence in the four competitive priorities: quality, cost, delivery, and flexibility. The competitive priorities are interrelated, with excellent quality laying the foundation for performance in the other competitive priorities, and with targeted improvement initiatives having synergistic effects. The text stresses the benefits of aligning the entire operations system within the parameters of a business strategy. It equips students with a conceptual mental model of healthcare operations in which all concepts and tools fit together logically. With a hands-on approach, the book clearly demonstrates the “how-tos” of effectively managing a healthcare organization. It describes how to negotiate the different perspectives of clinicians and administrators by offering a common platform for building competitive advantage. To bring the cultural context of a healthcare organization to life, the book engages students with a series of short vignettes of a fictitious healthcare organization as it strives to achieve the status of a highly reliable organization. Integrated throughout are a variety of tools and quantitative techniques with step-by-step instructions to assist in problem solving and process improvements. Also included are mind maps linking competitive priorities and concepts, quick-reference icons, dashboards displaying measurement and process tracking, and boxed features. Several project ideas, team assignments, and creative thinking exercises are proposed. A comprehensive Instructor Packet and online tutorials further enhance the book’s outstanding value. Key Features: Includes mind maps to connect competitive priorities, concepts, and tools Provides an extensive tool kit for problem solving and process improvements Presents icons throughout the text to emphasize competitive priorities and tool coverage Emphasizes measurement with dashboards and includes data files for statistical process control, queuing, and simulation Demonstrates human dynamics and organizational challenges through realistic vignettes Presents boxed features of frequently asked questions an real-world implementations of concepts Provides comprehensive Instructor Packet and online tutorials

Hospitals & Health Care Organizations

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Publisher : CRC Press
ISBN 13 : 1439879907
Total Pages : 417 pages
Book Rating : 4.4/5 (398 download)

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Book Synopsis Hospitals & Health Care Organizations by : David Edward Marcinko

Download or read book Hospitals & Health Care Organizations written by David Edward Marcinko and published by CRC Press. This book was released on 2012-07-06 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the expertise of decision-making professionals, leaders, and managers in health care organizations, Hospitals & Health Care Organizations: Management Strategies, Operational Techniques, Tools, Templates, and Case Studies addresses decreasing revenues, increasing costs, and growing consumer expectations in today’s increasingly competitive health care market. Offering practical experience and applied operating vision, the authors integrate Lean managerial applications, and regulatory perspectives with real-world case studies, models, reports, charts, tables, diagrams, and sample contracts. The result is an integration of post PP-ACA market competition insight with Lean management and operational strategies vital to all health care administrators, comptrollers, and physician executives. The text is divided into three sections: Managerial Fundamentals Policy and Procedures Strategies and Execution Using an engaging style, the book is filled with authoritative guidance, practical health care–centered discussions, templates, checklists, and clinical examples to provide you with the tools to build a clinically efficient system. Its wide-ranging coverage includes hard-to-find topics such as hospital inventory management, capital formation, and revenue cycle enhancement. Health care leadership, governance, and compliance practices like OSHA, HIPAA, Sarbanes–Oxley, and emerging ACO model policies are included. Health 2.0 information technologies, EMRs, CPOEs, and social media collaboration are also covered, as are 5S, Six Sigma, and other logistical enhancing flow-through principles. The result is a must-have, "how-to" book for all industry participants.

Operations Management in Healthcare, Second Edition

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Publisher : Springer Publishing Company
ISBN 13 : 0826147720
Total Pages : 688 pages
Book Rating : 4.8/5 (261 download)

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Book Synopsis Operations Management in Healthcare, Second Edition by : Corinne M. Karuppan, PhD, CPIM

Download or read book Operations Management in Healthcare, Second Edition written by Corinne M. Karuppan, PhD, CPIM and published by Springer Publishing Company. This book was released on 2021-12-07 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thoroughly revised and updated second edition of Operations Management in Healthcare: Strategy and Practice describes how healthcare organizations can cultivate a competitive lead by developing superior operations using a strategic perspective. In clearly demonstrating the "how-tos" of effectively managing a healthcare organization, this new edition also addresses the "why" of providing quality and value-based care. Comprehensive and practice-oriented, chapters illustrate how to excel in the four competitive priorities - quality, cost, delivery, and flexibility - in order to build a cumulative model of healthcare operations in which all concepts and tools fit together. This textbook encourages a hands-on approach and integrates mind maps to connect concepts, icons for quick reference, dashboards for measurement and tracking of progress, and newly updated end-of-chapter problems and assignments to reinforce creative and critical thinking. Written with the diverse learning needs in mind for programs in health administration, public health, business administration, public administration, and nursing, the textbook equips students with essential high-level problem-solving and process improvement skills. The book reveals concepts and tools through a series of short vignettes of a fictitious healthcare organization as it embarks on its journey to becoming a highly reliable organization. This second edition also includes a strong emphasis on the patient's perspective as well as expanded and added coverage of Lean Six Sigma, value-based payment models, vertical integration, mergers and acquisitions, artificial intelligence, population health, and more to reflect evolving innovations in the healthcare environment across the United States. Complete with a full and updated suite of Instructor Resources, including Instructor’s Manual, PowerPoints, and test bank in addition to data sets, tutorial videos, and Excel templates for students. Key Features: Demonstrates the "how-tos" of effectively managing a healthcare organization Sharpens problem-solving and process improvement skills through use of an extensive toolkit developed throughout the text Prepares students for Lean Six Sigma certification with expanded coverage of concepts, tools, and analytics Highlights new trends in healthcare management with coverage of value-based payments, mergers and acquisitions, population health, telehealth, and more Intertwines concepts with vivid vignettes to describe human dynamics, organizational challenges, and applications of tools Employs boxed features and YouTube videos to address frequently asked questions and real-world instances of operations in practice

Operations Management for Healthcare Organizations

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Publisher : Routledge
ISBN 13 : 1000515133
Total Pages : 169 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Operations Management for Healthcare Organizations by : Stefano Villa

Download or read book Operations Management for Healthcare Organizations written by Stefano Villa and published by Routledge. This book was released on 2021-11-16 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Varying factors such as the aging of the population, the increasing burden of chronic conditions and the recent global pandemic have highlighted the need for a redesign of healthcare production processes. This book provides a useful framework to capture the necessary organizational conditions to successfully implement operations strategies within healthcare organizations. The Operations Management (OM) function has become crucial; in fact, it is essential for managing the flow of both patients and supplies, in an efficient, responsive and flexible manner. The book outlines the models and operational solutions to these two key areas that characterize OM in healthcare: patient flow logistics, with the goal of optimizing the entire production cycle from first access by the patient to discharge and follow-up; and supply chain management, with the goal of ensuring that resources are successfully managed throughout the production lifecycle. The examples and case studies included in the book are based on the experience of the author who has had the opportunity to do research and training in the area of operations management, within different types of healthcare delivery organizations at both the national and international level, and often at publicly owned institutions. The book is a useful guide for students, managers and policy makers interested in the development and implementation of the OM function in healthcare delivery organizations.

Service Design and Service Thinking in Healthcare and Hospital Management

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Publisher : Springer
ISBN 13 : 3030007499
Total Pages : 535 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Service Design and Service Thinking in Healthcare and Hospital Management by : Mario A. Pfannstiel

Download or read book Service Design and Service Thinking in Healthcare and Hospital Management written by Mario A. Pfannstiel and published by Springer. This book was released on 2018-12-28 with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the nature of service design and service thinking in healthcare and hospital management. By adopting both a service-based provider perspective and a consumer-oriented perspective, the book highlights various healthcare services, methods and tools that are desirable for customers and effective for healthcare providers. In addition, readers will learn about new research directions, as well as strategies and innovations to develop service solutions that are affordable, sustainable, and consumer-oriented. Lastly, the book discusses policy options to improve the service delivery process and customer satisfaction in the healthcare and hospital sector. The contributors cover various aspects and fields of application of service design and service thinking, including service design processes, tools and methods; service blueprints and service delivery; creation and implementation of services; interaction design and user experience; design of service touchpoints and service interfaces; service excellence and service innovation. The book will appeal to all scholars and practitioners in the hospital and healthcare sector who are interested in organizational development, service business model innovation, customer involvement and perceptions, and service experience.

Service Business Model Innovation in Healthcare and Hospital Management

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Publisher : Springer
ISBN 13 : 3319464124
Total Pages : 304 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Service Business Model Innovation in Healthcare and Hospital Management by : Mario A. Pfannstiel

Download or read book Service Business Model Innovation in Healthcare and Hospital Management written by Mario A. Pfannstiel and published by Springer. This book was released on 2016-12-16 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates how to successfully manage and lead healthcare institutions by employing the logic of business model innovation to gain competitive advantages. Since clerk-like routines in professional organizations tend to overlook patient and service-centered healthcare solutions, it challenges the view that competition and collaboration in the healthcare sector should not only incorporate single-end services, therapies or diagnosis related groups. Moreover, the authors focus on holistic business models, which place greater emphasis on customer needs and put customers and patients first. The holistic business models approach addresses topics such as business operations, competitiveness, strategic business objectives, opportunities and threats, critical success factors and key performance indicators.The contributions cover various aspects of service business innovation such as reconfiguring the hospital business model in healthcare delivery, essential characteristics of service business model innovation in healthcare, guided business modeling and analysis for business professionals, patient-driven service delivery models in healthcare, and continuous and co-creative business model creation. All of the contributions introduce business models and strategies, process innovations, and toolkits that can be applied at the managerial level, ensuring the book will be of interest to healthcare professionals, hospital managers and consultants, as well as scholars, whose focus is on improving value-generating and competitive business architectures in the healthcare sector.

Operations Management in Healthcare

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Publisher :
ISBN 13 : 9780826147714
Total Pages : 550 pages
Book Rating : 4.1/5 (477 download)

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Book Synopsis Operations Management in Healthcare by : Corinne Karuppan, PhD Cpim

Download or read book Operations Management in Healthcare written by Corinne Karuppan, PhD Cpim and published by . This book was released on 2021-10-28 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thoroughly revised and updated second edition of Operations Management in Healthcare: Strategy and Practice describes how healthcare organizations can cultivate a competitive lead by developing superior operations using a strategic perspective. In clearly demonstrating the how-tos of effectively managing a healthcare organization, this new edition also addresses the why of providing quality and value-based care. Comprehensive and practice-oriented, chapters illustrate how to excel in the four competitive priorities - quality, cost, delivery, and flexibility - in order to build a cumulative model of healthcare operations in which all concepts and tools fit together. This textbook encourages a hands-on approach and integrates mind maps to connect concepts, icons for quick reference, dashboards for measurement and tracking of progress, and newly updated end-of-chapter problems and assignments to reinforce creative and critical thinking. Written with the diverse learning needs in mind for programs in health administration, public health, business administration, public administration, and nursing, the textbook equips students with essential high-level problem-solving and process improvement skills. The book reveals concepts and tools through a series of short vignettes of a fictitious healthcare organization as it embarks on its journey to becoming a highly reliable organization. This second edition also includes a strong emphasis on the patient's perspective as well as expanded and added coverage of Lean Six Sigma, value-based payment models, vertical integration, mergers and acquisitions, artificial intelligence, population health, and more to reflect evolving innovations in the healthcare environment across the United States. Complete with a full and updated suite of Instructor Resources, including Instructor's Manual, PowerPoints, and test bank in addition to data sets, tutorial videos, and Excel templates for students. Key Features: Demonstrates the how-tos of effectively managing a healthcare organization Sharpens problem-solving and process improvement skills through use of an extensive toolkit developed throughout the text Prepares students for Lean Six Sigma certification with expanded coverage of concepts, tools, and analytics Highlights new trends in healthcare management with coverage of value-based payments, mergers and acquisitions, population health, telehealth, and more Intertwines concepts with vivid vignettes to describe human dynamics, organizational challenges, and applications of tools Employs boxed features and YouTube videos to address frequently asked questions and real-world instances of operations in practice Purchase includes digital access for use on most mobile devices or computers, as well as full suite of instructor and student resources

The Patient Paradigm Shifts

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Publisher : Business Expert Press
ISBN 13 : 1631574108
Total Pages : 192 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis The Patient Paradigm Shifts by : Judy L. Chan

Download or read book The Patient Paradigm Shifts written by Judy L. Chan and published by Business Expert Press. This book was released on 2016-09-28 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Patient Paradigm Shifts tells readers everything successful businesses need to know about the powerful new healthcare consumer. The dynamics of healthcare are shifting the patient paradigm in dramatic ways. The former patient is now both a consumer and a customer. The mantra of this new consumer is “convenient, fast, simple, and high value.” Their expectations for healthcare are similar to what they experience in other industries such as transportation, banking, short-stay rental housing, retail shopping online, same-day deliveries, and more. Smart mobile devices enable the customer to conduct transactions at any place and at any time, and without waiting in line. Healthcare providers need to offer customer service experiences similar to Apple, Amazon, Nordstrom, and other benchmark companies in order to stay competitive. The mindset of the new patient-turned-consumer has fundamentally shifted and there is no looking back. Anyone connected to healthcare needs to learn the profiles of the new consumer, better understand their behaviors, and comprehend their expectations as customers who have a choice. The Patient Paradigm Shifts tells you everything a successful business needs to know about the powerful new healthcare consumer.

New Techniques for Brand Management in the Healthcare Sector

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Author :
Publisher : IGI Global
ISBN 13 : 1799830365
Total Pages : 244 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis New Techniques for Brand Management in the Healthcare Sector by : Borges, Ana Pinto

Download or read book New Techniques for Brand Management in the Healthcare Sector written by Borges, Ana Pinto and published by IGI Global. This book was released on 2021-01-29 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Irrespective of the legal sphere and type of care (primary, secondary, and continuing), providers must ensure that users receive quality healthcare through the efficient use of resources, responsiveness, affordability, and the equal treatment of patients. Management and marketing have been playing an important role in this sector with the importance of branding growing in the healthcare market. The chance for brand in healthcare is determined by the challenges to increase and improve consumer choice. That's something to which providers and health systems, in general, have not been familiarized. New Techniques for Brand Management in the Healthcare Sector is a critical research publication that explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified. Highlighting topics such as e-health, medical tourism, and brand management, this publication is essential for hospital directors, marketers, advertisers, promotion coordinators, brand managers, product specialists, academicians, healthcare professionals, brand strategists, policymakers, researchers, and students.

Healthcare Disrupted

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Publisher : John Wiley & Sons
ISBN 13 : 1119171903
Total Pages : 183 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Healthcare Disrupted by : Jeff Elton

Download or read book Healthcare Disrupted written by Jeff Elton and published by John Wiley & Sons. This book was released on 2016-02-11 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: “During a time of tremendous change and uncertainty, Healthcare Disrupted gives executives a framework and language to determine how they will evolve their products, services, and strategies to flourish in a increasingly value-based healthcare system. Using a powerful mix of real world examples and unanswered questions, Elton and O’Riordan lead you to see that ‘no action’ is not an option—and push you to answer the most important question: ‘What is your role in this digitally driven change and how can your firm can gain competitive advantage and lead?’”—David Epstein, Division Head, Novartis Pharmaceuticals “Healthcare Disrupted is an inspirational call-to-action for everyone associated with healthcare, especially the innovators who will develop the next generation of therapeutics, diagnostics, and devices.”—Bob Horvitz, Ph.D., David H. Koch Professor of Biology, MIT; Nobel Prize in Physiology or Medicine “In a time of dizzying change across all fronts: from biology, to delivery, to the use of big data, Health Disrupted captures the impact of these forces and thoughtfully develops new approaches to value creation in the healthcare industry. A must-read for those who strive to capitalize on change and reinvent the industry.”—Deborah Dunsire, M.D., president and CEO, FORUM Pharmaceuticals Healthcare at a Crossroad: Seismic Shifts, New Business Models for Success Healthcare Disrupted is an in-depth look at the disruptive forces driving change in the the healthcare industry and provides guide for defining new operating and business models in response to these profound changes. Based on original research conducted by Accenture and years of experience working with the most successful companies in the industry, healthcare experts Jeff Elton and Anne O’Riordan provide an informed, insightful view of the state of the industry, what's to come, and new emerging business models for life sciences companies play a different role from the past in to driving superior outcomes for patients and playing a bigger role in creating greater value for healthcare overall. Their book explains how critical global healthcare trends are challenging legacy strategies and business models, and examines why historical leaders in the industy must evolve, to stay relevant and compete with new entrants. Healthcare Disrupted captures this pivotal point in time to give executives and senior managers across pharmaceutical, biopharmaceutical, medical device, medical diagnostics, digital technology, and health services companies an opportunity to step back and consider the changing landscape. This book gives companies options for how to adapt and stay relevant and outlines four new business models that can drive sustainable growth and performance. It demonstrates how real-world data (from Electronic Medical Records, health wearables, Internet of Things, digital media, social media, and other sources) is combining with scalable technologies and advanced analytics to fundamentally change how and where healthcare is delivered, bridging to the health of populations, and broadening the resposibility for both. It reveals how this shift in healthcare delivery will significantly improve patient outcomes and the value health systems realize.

Consumer-Driven Health Care

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 9780787972165
Total Pages : 930 pages
Book Rating : 4.9/5 (721 download)

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Book Synopsis Consumer-Driven Health Care by : Regina E. Herzlinger

Download or read book Consumer-Driven Health Care written by Regina E. Herzlinger and published by John Wiley & Sons. This book was released on 2004-03-22 with total page 930 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professor Herzlinger documents how the consumer-driven health caremovement is being implemented and its impact on insurers,providers, new intermediaries, and governments. With additionalcontributions by health care's leading strategists,innovators, regulators and scholars, Consumer-Driven HealthCare presents a compelling vision of a health care system builtto satisfy the people it serves. This comprehensive resource includes the most important thinkingon the topic and compelling case studies of consumer-driven healthcare (CDHC) in action, here and abroad, including newconsumer-driven intermediaries for information and support; typesof insurance plans; focused factories for delivering health care;personalized drugs and devices; and government roles.

Hospital Operations

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Publisher : Pearson Education
ISBN 13 : 0132908662
Total Pages : 638 pages
Book Rating : 4.1/5 (329 download)

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Book Synopsis Hospital Operations by : Wallace J. Hopp

Download or read book Hospital Operations written by Wallace J. Hopp and published by Pearson Education. This book was released on 2013 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In Hospital Operations, two leading Operations Management experts and five practicing clinicians demonstrate how to apply new OM advances and metrics to substantially improve any hospital's performance. Replete with examples, Hospital Operations shows how to generate principles-driven breakthrough ideas to systematically improve emergency departments, operating rooms, nursing unites, and diagnostic units." -- Back cover

Healthcare at a Turning Point

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Publisher : CRC Press
ISBN 13 : 1466578874
Total Pages : 279 pages
Book Rating : 4.4/5 (665 download)

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Book Synopsis Healthcare at a Turning Point by : Rita E. Numerof

Download or read book Healthcare at a Turning Point written by Rita E. Numerof and published by CRC Press. This book was released on 2012-08-16 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: If the furious debate around the state of healthcare in the US has led to any consensus, it‘s that the system should be delivering better quality for less cost than it does. The truth is that our healthcare system is a sprawling mix of competing interests in which those of the patient are valued least. Too much discussion has devolved to simplistic

Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector

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Author :
Publisher : IGI Global
ISBN 13 : 1799872645
Total Pages : 355 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector by : Santos, José Duarte

Download or read book Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector written by Santos, José Duarte and published by IGI Global. This book was released on 2021-06-25 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: The healthcare sector has never been under as much pressure as it is today. This pressure has motivated organizations to reinvent themselves, forcing management and marketing to take a more active role. Due to this reinvention, organizations must incorporate a stronger culture of management and marketing orientation that allows companies to define their course, optimize their resources, communicate with their stakeholders more efficiently, and encourage customers to become more involved with the company. This need is particularly urgent in the healthcare sector, as its weight in the economy has grown recently and it must prepare for economic recovery. Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector provides knowledge and skills to apply management and marketing on strategic, tactical, and operational aspects with an emphasis on the healthcare industry. Various aspects of management and marketing, such as operations management, quality management, human resources, brand management, and digital marketing, are discussed. The book is ideal for management and marketing academics, their students (undergraduate/graduate programs), researchers, managers, advertisers, healthcare organizations, hospital boards, pharmaceutical representatives, and marketers who need to optimize the potential of management marketing applied in the healthcare industry.

Strategic Marketing For Health Care Organizations

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118355830
Total Pages : 418 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis Strategic Marketing For Health Care Organizations by : Philip Kotler

Download or read book Strategic Marketing For Health Care Organizations written by Philip Kotler and published by John Wiley & Sons. This book was released on 2021-02-17 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors' deep academic, health management, and medical experience. Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants. The heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing – with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises.