Modelos De Negocio Y Consumo De Prensa En El Contexto Digital

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Media and Metamedia Management

Author : Francisco Campos Freire
Publisher : Springer
ISBN 13 : 3319460684
Total Pages : 514 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Media and Metamedia Management by : Francisco Campos Freire

Download or read book Media and Metamedia Management written by Francisco Campos Freire and published by Springer. This book was released on 2016-11-21 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.

Handbook of Media Management and Economics

Author : Alan Albarran
Publisher : Routledge
ISBN 13 : 1351747525
Total Pages : 654 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Handbook of Media Management and Economics by : Alan Albarran

Download or read book Handbook of Media Management and Economics written by Alan Albarran and published by Routledge. This book was released on 2018-04-27 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2019 Robert Picard Book Award The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data.

Management and Economics of Communication

Author : M. Bjørn Rimscha
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110587203
Total Pages : 467 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis Management and Economics of Communication by : M. Bjørn Rimscha

Download or read book Management and Economics of Communication written by M. Bjørn Rimscha and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-06-08 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on personal and mass communication. It is divided into six parts that comprise: 1. an overarching introduction that defines the field and provides a brief overview of its history (1 chapter) 2. the most commonly used theoretic frameworks for the analysis of communication economics and management (4 chapters) 3. the peculiarities of the quantitative and qualitative methods and data used in the field (3 chapters) 4. key issues of the field such as the economics of language, labor in creative industries, media concentration, branding etc. (10 chapters) 5. descriptions of the development, trends and peculiarities of the field in different parts of the world, written by scholars from the respective region (10 chapters) 6. reflections on future directions for the field, both from a managerial and from an economics perspective (1 chapter). The authors of the individual chapters represent different academic disciplines, research traditions, and geographic backgrounds. The reader will thus gain multifaceted insights into the management and economics of communication.

Media Organizations and Convergence

Author : Gracie L. Lawson-Borders
Publisher : Routledge
ISBN 13 : 1135607125
Total Pages : 200 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Media Organizations and Convergence by : Gracie L. Lawson-Borders

Download or read book Media Organizations and Convergence written by Gracie L. Lawson-Borders and published by Routledge. This book was released on 2006-08-15 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers a timely examination of technology's impact on media companies and the results of convergence among media industries, considering the effects on journalistic, business, and economic practices. Media Organizations and Convergence: Case Studies of Media Convergence Pioneers considers the many definitions of convergence and explores the changes in communication technologies. Author Gracie L. Lawson-Borders provides a brief history of media segments and their evolutions as they adapt to emerging technologies, media conglomeration, and the competitive and global changes that have occurred in the industry. She also examines the theoretical implications of technology and convergence in the operations and practices of media organizations. The case studies included here profile three media convergence pioneers--Tribune Company in Chicago, Media General in Richmond, and Belo Corporation in Dallas--that have incorporated convergence into their journalistic practices. Lawson-Borders considers the social, cultural, and political implications of convergence, and presents issues and concerns for the future of convergence in the media industry. As a snapshot of media convergence at the current stage in its evolution, this book offers important insights into the business of media at a time of dramatic change. It will be a valuable resource for scholars and students in media management, mass media, and related areas of the media industry.

The Future of Journalism

Author : Bob Franklin
Publisher : Routledge
ISBN 13 : 1317985710
Total Pages : 359 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis The Future of Journalism by : Bob Franklin

Download or read book The Future of Journalism written by Bob Franklin and published by Routledge. This book was released on 2013-09-13 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: The future of journalism is hotly contested and highly uncertain reflecting developments in media technologies, shifting business strategies for online news, changing media organisational and regulatory structures, the fragmentation of audiences and a growing public concern about some aspects of tabloid journalism practices and reporting, as well as broader political, sociological and cultural changes. These developments have combined to impoverish the flow of existing revenues available to fund journalism, impact radically on traditional journalism professional practices, while simultaneously generating an increasingly frenzied search for sustainable and equivalent funding – and from a wide range of sources - to nurture and deliver quality journalism in the future. This book brings together journalists and distinguished academic specialists from around the globe to present the findings from their research and to discuss the future of journalism, the shifting quality of its products, its wide ranging sources of finance, as well as the economic and democratic consequences of the significant changes confronting Journalism. The Future of Journalism details the challenges facing the press in contemporary societies and provides essential reading for everyone interested in the role of journalism in shaping and sustaining literate, civil and democratic societies. This book consists of special issues from Journalism Studies and Journalism Practice.

MOJO: The Mobile Journalism Handbook

Author : Ivo Burum
Publisher : CRC Press
ISBN 13 : 1317579623
Total Pages : 323 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis MOJO: The Mobile Journalism Handbook by : Ivo Burum

Download or read book MOJO: The Mobile Journalism Handbook written by Ivo Burum and published by CRC Press. This book was released on 2015-07-16 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: MOJO: The Mobile Journalism Handbook is the first book devoted specifically to training citizens, journalism students and media professionals to produce professional-quality videos with only a mobile device. As journalism becomes increasingly competitive, students and emerging professionals need a broader skillset to make themselves more employable, whether as mainstream or entrepreneurial journalists. This book by Dr. Ivo Burum and Dr. Stephen Quinn, world experts in mobile journalism, provides comprehensive coverage of all the skills and practices needed to be a mobile journalist. Key features: Burum and Quinn underline the importance of story and storytelling, the crucial context journalists always need to keep in mind. Other books and tutorials merely offer step-by-step guidance to mobile technology and apps. The book synthesizes the knowledge and more than 70 years of combined expertise of two of the world’s leading mobile journalism practitioners, offering sage advice and tips from people who have trained mojos in more than 20 countries. Companion Website: How-to videos on the companion website offer powerful ways for learners to absorb the content easily, walking them through the key mojo components of research, shooting, scripting, voice-over, editing and post-production. www.routledge.com/cw/burum Ivo Burum is an award-winning writer, director and television executive producer. He has more than 30 years’ experience working across genres including frontline international current affairs. A pioneer in UGS creation, Dr. Burum lectures in multimedia journalism. This is his second book about mojo. He runs Burum Media, a mojo and web TV consultancy that provides training for journalists, educators and remote communities internationally. Stephen Quinn was a journalist for 20 years before he became a university professor in 1996. Dr. Quinn taught journalism in five countries until he returned to journalism in 2011 in Hong Kong. His UK-based company MOJO Media Insights trains mobile journalists around the world. This is his twenty-first print book. He has also produced 5 iBooks. He co-writes a weekly column syndicated to seven countries.

Management and Innovation in the Media Industry

Author : Cinzia Dal Zotto
Publisher : Edward Elgar Publishing
ISBN 13 : 9781781959275
Total Pages : 328 pages
Book Rating : 4.9/5 (592 download)

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Book Synopsis Management and Innovation in the Media Industry by : Cinzia Dal Zotto

Download or read book Management and Innovation in the Media Industry written by Cinzia Dal Zotto and published by Edward Elgar Publishing. This book was released on 2008-12-28 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive book covers relevant issues on how media companies are currently embracing innovation, the levels at which they are doing so, and how innovation can help media companies to meet their development needs in the future. The primary focus of this study is the relationship between management and innovation in the media industry. The book evaluates the importance and the role of innovation within the media industry and helps identify and evaluate the drivers of innovation. The contributors demonstrate and build upon an understanding of the issues and strategies that bind media firms to new processes and technologies and offer clear guidelines on how media companies can accelerate growth through effective internal and external collaboration. Management and Innovation in the Media Industry highlights those issues that influence strategies, organizational structures, media content management and public interest within media firms. This unique study offers both new theoretical and empirical insights on decision making aspects of innovation relevant for those executives and policy makers operating within the media or related industries. It will be of great interest to academics and students in the fields of communication and journalism as well as innovation management.

Gatewatching

Author : Axel Bruns
Publisher : Peter Lang
ISBN 13 : 9780820474328
Total Pages : 346 pages
Book Rating : 4.4/5 (743 download)

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Book Synopsis Gatewatching by : Axel Bruns

Download or read book Gatewatching written by Axel Bruns and published by Peter Lang. This book was released on 2005 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gatewatching: Collaborative Online News Production is the first comprehensive study of the latest wave of online news publications. The book investigates the collaborative publishing models of key news Websites, ranging from the worldwide Indymedia network to the massively successful technology news site Slashdot, and further to the multitude of Weblogs that have emerged in recent years. Building on collaborative approaches borrowed from the open source software development community, this book illustrates how gatewatching provides an alternative to gatekeeping and other traditional journalistic models of reporting, and has enabled millions of users around the world to participate in the online news publishing process.

The New New Journalism

Author : Robert Boynton
Publisher : Vintage
ISBN 13 : 0307429040
Total Pages : 494 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis The New New Journalism by : Robert Boynton

Download or read book The New New Journalism written by Robert Boynton and published by Vintage. This book was released on 2007-12-18 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forty years after Tom Wolfe, Hunter S. Thompson, and Gay Talese launched the New Journalism movement, Robert S. Boynton sits down with nineteen practitioners of what he calls the New New Journalism to discuss their methods, writings and careers. The New New Journalists are first and foremost brilliant reporters who immerse themselves completely in their subjects. Jon Krakauer accompanies a mountaineering expedition to Everest. Ted Conover works for nearly a year as a prison guard. Susan Orlean follows orchid fanciers to reveal an obsessive subculture few knew existed. Adrian Nicole LeBlanc spends nearly a decade reporting on a family in the South Bronx. And like their muckraking early twentieth-century precursors, they are drawn to the most pressing issues of the day: Alex Kotlowitz, Leon Dash, and William Finnegan to race and class; Ron Rosenbaum to the problem of evil; Michael Lewis to boom-and-bust economies; Richard Ben Cramer to the nitty gritty of politics. How do they do it? In these interviews, they reveal the techniques and inspirations behind their acclaimed works, from their felt-tip pens, tape recorders, long car rides, and assumed identities; to their intimate understanding of the way a truly great story unfolds. Interviews with: Gay Talese Jane Kramer Calvin Trillin Richard Ben Cramer Ted Conover Alex Kotlowitz Richard Preston William Langewiesche Eric Schlosser Leon Dash William Finnegan Jonathan Harr Jon Krakauer Adrian Nicole LeBlanc Michael Lewis Susan Orlean Ron Rosenbaum Lawrence Weschler Lawrence Wright

Press and Public

Author : Leo Bogart
Publisher : Psychology Press
ISBN 13 : 9780805804317
Total Pages : 396 pages
Book Rating : 4.8/5 (43 download)

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Book Synopsis Press and Public by : Leo Bogart

Download or read book Press and Public written by Leo Bogart and published by Psychology Press. This book was released on 1989 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1989. Routledge is an imprint of Taylor & Francis, an informa company.

Media Education

Author : David Buckingham
Publisher : John Wiley & Sons
ISBN 13 : 074567576X
Total Pages : 235 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis Media Education by : David Buckingham

Download or read book Media Education written by David Buckingham and published by John Wiley & Sons. This book was released on 2013-06-26 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines recent changes in media education and in young people’s lives, and provides an accessible set of principles on which the media curriculum should be based, with a clear rationale for pedagogic practice. David Buckingham is one of the leading international experts in the field - he has more than twenty years’ experience in media education as a teacher and researcher. This book takes account of recent changes both in the media and in young people’s lives, and provides an accessible and cogent set of principles on which the media curriculum should be based. Introduces the aims and methods of media education or 'media literacy'. Includes descriptions of teaching strategies and summaries of relevant research on classroom practice. Covers issues relating to contemporary social, political and technological developments.

COVID-19, Technology and Marketing

Author : Vanessa Ratten
Publisher : Springer Nature
ISBN 13 : 9811614423
Total Pages : 169 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis COVID-19, Technology and Marketing by : Vanessa Ratten

Download or read book COVID-19, Technology and Marketing written by Vanessa Ratten and published by Springer Nature. This book was released on 2021-07-10 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19. Although there is increasing research in consumer or business management acceptance of new technologies and digital marketing, the impact of these on marketing management during the Covid-19 are not adequately investigated, leading to overstated hypothetical predictions of its future potential. Chapters in the book therefore focus on new economic models such as sharing economy and business structures such as omnichannel, where advancements have enabled firms to build a one-on-one relationship with customers by collecting, storing, aggregating and analysing customer information across various touchpoints. Contributions in the book also focus on new technologies such as blockchain, automation solution, information technology management, and customer relationship management (CRM) in highlighting connections between these new technologies and marketing management. The book will be useful for anyone aiming to gain a better understanding of the current and future technologies that may play a role or have a robust impact on marketing management during Covid-19.

Benchmarking Water Services

Author : Enrique Cabrera Jr
Publisher : IWA Publishing
ISBN 13 : 1843391988
Total Pages : 185 pages
Book Rating : 4.8/5 (433 download)

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Book Synopsis Benchmarking Water Services by : Enrique Cabrera Jr

Download or read book Benchmarking Water Services written by Enrique Cabrera Jr and published by IWA Publishing. This book was released on 2011-03-01 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Benchmarking has become a key tool in the water industry to promote and achieve performance targets for utilities. The use of this tool for performance improvement through systematic search and adaptation of leading practices, has expanded globally during the past decade. Many ongoing projects worldwide aim to address different needs and objectives, in varying contexts, with outstanding results and impact. Benchmarking Water Services provides valuable information to everyone interested in benchmarking in the water industry. The text is aimed at utilities considering joining a benchmarking project, experienced practitioners in charge of organizing a benchmarking exercise, consultants, regulators and researchers. The document is presented with a clear practice oriented approach and can be used as a how-to-benchmark guide presented from different perspectives (participants, organizers, supervising bodies). Readers will gain practical insight on real life benchmarking practices and will benefit from the experiences gained in some of the leading benchmarking projects of the water industry (including the IWA-WSAA benchmarking efforts, the European Benchmarking Co-operation and the several benchmarking projects carried out in Austria and Central Europe). The manual also presents the new IWA Benchmarking Framework, which aims to harmonize the terms used to describe benchmarking and performance indicators practices in the water industry, guaranteeing a more fluent and efficient communication. This Manual of Best Practice is edited by the IWA Specialist Group on Benchmarking and Performance Assessment, and co-published by AWWA and IWA Publishing. Praise for Benchmarking Water Services: "The continual trend of conceptual to specifics throughout the book provides for an educational experience each time the book is either casually perused or carefully studied." "The authors (Cabrera, Haskins and Fritiz) diligently pursue the focus of improvement." "Benchmarking Water Services is an in depth and practical ‘must have’ guide for any utility currently engaged in or planning to develop a benchmarking process" - Gregory M. Baird (2012) Benchmarking: An International Journal 19:2. More information about the book can be found on the Water Wiki in an article written by the author: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/TheNewIWABenchmarkingFramework A Spanish language version of this book is available as a free eBook: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/eBookTitlesfromIWAPublishingFreetoDownload-Volume2#HBenchmarkingParaServiciosdeAgua

Watching YouTube

Author : Michael Strangelove
Publisher : University of Toronto Press
ISBN 13 : 1442610670
Total Pages : 281 pages
Book Rating : 4.4/5 (426 download)

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Book Synopsis Watching YouTube by : Michael Strangelove

Download or read book Watching YouTube written by Michael Strangelove and published by University of Toronto Press. This book was released on 2010-01-01 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Michael Strangelove provides a broad overview of the world of amateur online videos and the people who make them. He describes how online digital video is both similar to and different from traditional home-movie-making and argues that we are moving into a post-television era characterized by mass participation. --from publisher description.

Media Innovations

Author : Tanja Storsul
Publisher :
ISBN 13 : 9789186523657
Total Pages : 0 pages
Book Rating : 4.5/5 (236 download)

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Book Synopsis Media Innovations by : Tanja Storsul

Download or read book Media Innovations written by Tanja Storsul and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The various chapters of the book present selected studies that together illustrate how a more explicit focus on innovation and innovation theory can provide new insights into and generate knowledge about how media innovations develop, the sociocultural conditions of such innovations, the role of technology, and power relations in media developments. [Contains: Piet Bakker, 'Measuring Innovation : Successes and Failures in a Newspaper Market'. (Ch. 10).].

#FeesMustFall and Youth Mobilisation in South Africa

Author : Musawenkosi Ndlovu
Publisher : Taylor & Francis
ISBN 13 : 135172813X
Total Pages : 165 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis #FeesMustFall and Youth Mobilisation in South Africa by : Musawenkosi Ndlovu

Download or read book #FeesMustFall and Youth Mobilisation in South Africa written by Musawenkosi Ndlovu and published by Taylor & Francis. This book was released on 2017-07-14 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover -- Title -- Copyright -- Contents -- Preface -- Introduction and rationale -- 1 The view of South African youth before #FeesMustFall -- 2 Were the 2015 student protests a revolution? -- 3 What the 2015 protests actually were and how they were possible -- 4 Ikhohlisan'ihlomile: FMF students' engagement with power and their ideological differences -- 5 Can South Africa's declining economy inspire student-led new revolution? -- 6 Youth's declining news consumption levels and ideologically divided media -- 7 Youth's polysemic interpretation of the ANC regime and the limits of the new revolution -- 8 Youths' declining participation levels in the public sphere: the constraints of new revolution -- 9 Conclusion: FMF protests will not lead to a revolution per se (at least not yet), but to wide ranging reforms -- References -- Index

In Search of Excellence

Author : Thomas J. Peters
Publisher : Harper Collins
ISBN 13 : 0062263617
Total Pages : 404 pages
Book Rating : 4.0/5 (622 download)

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Book Synopsis In Search of Excellence by : Thomas J. Peters

Download or read book In Search of Excellence written by Thomas J. Peters and published by Harper Collins. This book was released on 2012-11-27 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "Greatest Business Book of All Time" (Bloomsbury UK), In Search of Excellence has long been a must-have for the boardroom, business school, and bedside table. Based on a study of forty-three of America's best-run companies from a diverse array of business sectors, In Search of Excellence describes eight basic principles of management -- action-stimulating, people-oriented, profit-maximizing practices -- that made these organizations successful. Joining the HarperBusiness Essentials series, this phenomenal bestseller features a new Authors' Note, and reintroduces these vital principles in an accessible and practical way for today's management reader.