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Author : Patrali Chatterjee
Publisher :
ISBN 13 :
Total Pages : 222 pages
Book Rating : 4.:/5 (4 download)
Download or read book Modeling Consumer Network Navigation in World Wide Web Sites written by Patrali Chatterjee and published by . This book was released on 1998 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Brian Kahin
Publisher : MIT Press
ISBN 13 : 9780262611596
Total Pages : 258 pages
Book Rating : 4.6/5 (115 download)
Download or read book Internet Publishing and Beyond written by Brian Kahin and published by MIT Press. This book was released on 2000 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: New models for distributing, sharing, linking, and marketing information are appearing.
Author : Yuan Gao
Publisher : IGI Global
ISBN 13 : 1591403294
Total Pages : 330 pages
Book Rating : 4.5/5 (914 download)
Download or read book Web Systems Design and Online Consumer Behavior written by Yuan Gao and published by IGI Global. This book was released on 2005-01-01 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web Systems Design and Online Consumer Behavior takes an interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a number of areas including communications, psychology, marketing and advertising, and information systems. This book provides an integrated look at the subject area as described above to further the reader's understanding of the linkage among various disciplines inherently connected with one another in electronic commerce.
Author : James Kalbach
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596553781
Total Pages : 415 pages
Book Rating : 4.5/5 (965 download)
Download or read book Designing Web Navigation written by James Kalbach and published by "O'Reilly Media, Inc.". This book was released on 2007-08-28 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thoroughly rewritten for today's web environment, this bestselling book offers a fresh look at a fundamental topic of web site development: navigation design. Amid all the changes to the Web in the past decade, and all the hype about Web 2.0 and various "rich" interactive technologies, the basic problems of creating a good web navigation system remain. Designing Web Navigation demonstrates that good navigation is not about technology-it's about the ways people find information, and how you guide them. Ideal for beginning to intermediate web designers, managers, other non-designers, and web development pros looking for another perspective, Designing Web Navigation offers basic design principles, development techniques and practical advice, with real-world examples and essential concepts seamlessly folded in. How does your web site serve your business objectives? How does it meet a user's needs? You'll learn that navigation design touches most other aspects of web site development. This book: Provides the foundations of web navigation and offers a framework for navigation design Paints a broad picture of web navigation and basic human information behavior Demonstrates how navigation reflects brand and affects site credibility Helps you understand the problem you're trying to solve before you set out to design Thoroughly reviews the mechanisms and different types of navigation Explores "information scent" and "information shape" Explains "persuasive" architecture and other design concepts Covers special contexts, such as navigation design for web applications Includes an entire chapter on tagging While Designing Web Navigation focuses on creating navigation systems for large, information-rich sites serving a business purpose, the principles and techniques in the book also apply to small sites. Well researched and cited, this book serves as an excellent reference on the topic, as well as a superb teaching guide. Each chapter ends with suggested reading and a set of questions that offer exercises for experiencing the concepts in action.
Author :
Publisher : Edicions Universitat Barcelona
ISBN 13 : 9788447526079
Total Pages : 400 pages
Book Rating : 4.5/5 (26 download)
Download or read book The language of international communication written by and published by Edicions Universitat Barcelona. This book was released on 2002 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 520 pages
Book Rating : 4.:/5 (318 download)
Download or read book World Wide Web Journal written by and published by . This book was released on 1997 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Punam Anand Keller
Publisher :
ISBN 13 : 9780915552498
Total Pages : 440 pages
Book Rating : 4.5/5 (524 download)
Download or read book Advances in Consumer Research written by Punam Anand Keller and published by . This book was released on 2003 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : D. W. Faulkner
Publisher : IOS Press
ISBN 13 : 9789051992762
Total Pages : 324 pages
Book Rating : 4.9/5 (927 download)
Download or read book ATM, Networks and LANs written by D. W. Faulkner and published by IOS Press. This book was released on 1996 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multi-media networks based on ATM LAN technology can provide integrated transmission of voice, data and visual information direct to the workstation. Such networks are of strategic importance to organisations which depend upon electronic transactions. The smooth operation of these networks is therefore of critical importance. The aim of this special theme is to investigate the state of corporate networks and provide a view of how emerging new technology will improve communications efficiency. Multi-media networks based on ATM LAN technology can provide integrated transmission of voice, data and visual information direct to the workstation. Such networks are of strategic importance to organisations which depend upon electronic transactions. The smooth operation of these networks is therefore of critical importance. The aim of this special theme is to investigate the state of corporate networks and provide a view of how emerging new technology will improve communications efficiency.
Author : Slooten, Kees van
Publisher : IGI Global
ISBN 13 : 1931777306
Total Pages : 306 pages
Book Rating : 4.9/5 (317 download)
Download or read book Optimal Information Modeling Techniques written by Slooten, Kees van and published by IGI Global. This book was released on 2001-07-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information modeling techniques are used during information systems analysis and design, and are important kinds of techniques, that are part of information systems development methodologies. An optimal information modeling technique may be defined as an information modeling technique that is most appropriate to be applied in a specific situation indicated by certain contingency factors. Optimal Information Modeling Techniques examines these methods and provides the most recent research in the field, to be applied to the management applications of modern organizations.
Author : David W. Schumann
Publisher : Psychology Press
ISBN 13 : 1135672377
Total Pages : 327 pages
Book Rating : 4.1/5 (356 download)
Download or read book Advertising and the World Wide Web written by David W. Schumann and published by Psychology Press. This book was released on 1999-04 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume composed of papers presented at the 1996 Advertising & Consumer Psych. Conf., but all papers have been updated up through June 1998. Traces web advertising from its inception until now, as the Web has become a high-impact forum for advertising.
Author : Hossein Bidgoli
Publisher : John Wiley & Sons
ISBN 13 : 047024948X
Total Pages : 961 pages
Book Rating : 4.4/5 (72 download)
Download or read book The Handbook of Technology Management, Supply Chain Management, Marketing and Advertising, and Global Management written by Hossein Bidgoli and published by John Wiley & Sons. This book was released on 2010-01-12 with total page 961 pages. Available in PDF, EPUB and Kindle. Book excerpt: The discipline of technology management focuses on the scientific, engineering, and management issues related to the commercial introduction of new technologies. Although more than thirty U.S. universities offer PhD programs in the subject, there has never been a single comprehensive resource dedicated to technology management. "The Handbook of Technology Management" fills that gap with coverage of all the core topics and applications in the field. Edited by the renowned Doctor Hossein Bidgoli, the three volumes here include all the basics for students, educators, and practitioners
Author : Darin Barney
Publisher : John Wiley & Sons
ISBN 13 : 0745637094
Total Pages : 172 pages
Book Rating : 4.7/5 (456 download)
Download or read book The Network Society written by Darin Barney and published by John Wiley & Sons. This book was released on 2013-05-20 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Network Society, Darin Barney provides a compelling examination of the social, political and economic implications of network technologies and their application across a wide range of practices and institutions. Are we in the midst of a digital revolution? Have new information and communication technologies given birth to a new form of society, or do they reinforce and extend existing patterns and relationships? This book provides a clear and engaging discussion of these and other questions. Using a sophisticated model of the relationship between technology and society, Barney investigates both what has changed, and what has remained the same, in the age of the Internet. Among the issues discussed are debates concerning the emergence of a 'knowledge economy'; digital restructuring of employment and work; globalization and the status of the nation-state; the prospects of digital democracy; the digital divide; new social movements; and culture, community and identity in the age of new media. This book provides an accessible resource for a thoughtful engagement with life in the network society. It will be essential reading for students in sociology and media and communication studies. This will be a valuable textbook for undergraduate students of sociology and media and communication studies.
Author : Judy Kay
Publisher : Springer
ISBN 13 : 3709124905
Total Pages : 382 pages
Book Rating : 4.7/5 (91 download)
Download or read book UM99 User Modeling written by Judy Kay and published by Springer. This book was released on 2014-05-04 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: User modeling researchers look for ways of enabling interactive software systems to adapt to their users-by constructing, maintaining, and exploiting user models, which are representations of properties of individual users. User modeling has been found to enhance the effectiveness and/or usability of software systems in a wide variety of situations. Techniques for user modeling have been developed and evaluated by researchers in a number of fields, including artificial intelligence, education, psychology, linguistics, human-computer interaction, and information science. The biennial series of International Conferences on User Modeling provides a forum in which academic and industrial researchers from all of these fields can exchange their complementary insights on user modeling issues. The published proceedings of these conferences represent a major source of information about developments in this area.
Author : Andrew Oppel
Publisher : McGraw Hill Professional
ISBN 13 : 0071469605
Total Pages : 363 pages
Book Rating : 4.0/5 (714 download)
Download or read book Databases Demystified written by Andrew Oppel and published by McGraw Hill Professional. This book was released on 2004-03-19 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through clear language, step-by-step discussions, and quizzes at the end of each chapter, the author makes databases easy. Quickly learn the core skills needed to design, configure, manage, and manipulate databases, whether at work or at home. Topics such as exploring different database models, planning their design, minimizing redundant data, designing tables, applying database design concepts, and implementing database security are covered. This is that fast, easy-to-understand tutorial that you’ve been looking for.
Author : Ron Kohavi
Publisher : Springer
ISBN 13 : 3540456406
Total Pages : 178 pages
Book Rating : 4.5/5 (44 download)
Download or read book WEBKDD 2001 - Mining Web Log Data Across All Customers Touch Points written by Ron Kohavi and published by Springer. This book was released on 2003-08-02 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: WorkshopTheme The ease and speed with which business transactions can be carried out over the Web has been a key driving force in the rapid growth of electronic commerce. In addition, customer interactions, including personalized content, e-mail c- paigns, and online feedback provide new channels of communication that were not previously available or were very ine?cient. The Web presents a key driving force in the rapid growth of electronic c- merceandanewchannelforcontentproviders.Knowledgeaboutthecustomeris fundamental for the establishment of viable e-commerce solutions. Rich web logs provide companies with data about their customers and prospective customers, allowing micro-segmentation and personalized interactions. Customer acqui- tion costs in the hundreds of dollars per customer are common, justifying heavy emphasis on correct targeting. Once customers are acquired, customer retention becomes the target. Retention through customer satisfaction and loyalty can be greatly improved by acquiring and exploiting knowledge about these customers and their needs. Althoughweblogsarethesourceforvaluableknowledgepatterns,oneshould keep in mind that the Web is only one of the interaction channels between a company and its customers. Data obtained from conventional channels provide invaluable knowledge on existing market segments, while mobile communication adds further customer groups. In response, companies are beginning to integrate multiple sources of data including web, wireless, call centers, and brick-a- mortar store data into a single data warehouse that provides a multifaceted view of their customers, their preferences, interests, and expectations.
Author : Hossein Bidgoli
Publisher : John Wiley & Sons
ISBN 13 : 9780471222040
Total Pages : 884 pages
Book Rating : 4.2/5 (22 download)
Download or read book The Internet Encyclopedia written by Hossein Bidgoli and published by John Wiley & Sons. This book was released on 2004 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description
Download or read book Billboard written by and published by . This book was released on 1996-04-06 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
