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Author :
Publisher :
ISBN 13 :
Total Pages : 270 pages
Book Rating : 4.:/5 (644 download)
Download or read book Modas y tendencias actuales de la comunicación written by and published by . This book was released on 2006 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joaquín Sánchez Herrera
Publisher : ESIC Editorial
ISBN 13 : 8473568125
Total Pages : 340 pages
Book Rating : 4.4/5 (735 download)
Download or read book Nuevas tendencias en comunicación written by Joaquín Sánchez Herrera and published by ESIC Editorial. This book was released on 2012-01-27 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aunque hace menos de dos años que se publicó la primera edición de Nuevas Tendencias en Comunicación, la dinámica extraordinaria del mercado y el interés que suscitan los fenómenos emergentes relacionados con la comunicación, han hecho que fuera necesario presentar la Segunda Edición del texto. Son muchas las novedades que el lector encontrará en esta edición, pero por encima de todo, se ha hecho especial hincapié en la actualización de los casos prácticos, las cifras asociadas y en la inclusión de un nuevo capítulo dedicado a la comunicación interna, subrayando el papel protagonista que está teniendo esta función en muchas organizaciones. De todas las áreas implicadas en la comercialización de productos y servicios, la comunicación es la que está experimentando los cambios más rápidos y drásticos. La fragmentación de medios y soportes de comunicación, la aparición de nuevas tecnologías y los cambios en el comportamiento del consumidor hacen que sea necesario actualizar su contexto, y exponer las tendencias más importantes. Realizar un seguimiento de esos cambios, e intentar comprender su utilidad y conveniencia, se convierte en algo crucial para agencias, anunciantes, e incluso consumidores, más activos que nunca en sus “diálogos” con las marcas. Este libro pretende servir de guía a estudiantes, profesores y profesionales, para que puedan estar al día de las nuevas corrientes en comunicación, a través de casos y experiencias prácticas de las compañías que más han evolucionado en este aspecto. A través de estas experiencias, los estudiantes podrán ver plasmada la teoría y los profesionales encontrar estímulos e ideas que les permitan implementar las últimas estrategias de comunicación. Desde esta perspectiva, se analizan no sólo la comunicación on-line, sino también el buzz marketing, el advergaming, la comunicación sensorial y muchas otras tendencias, puestas en práctica por empresas como Apple, BMW, Coca Cola, Adidas o Starbucks. En definitiva, un completo estudio de cómo evoluciona la comunicación y qué es lo que podemos esperar en el futuro del área más compleja y apasionante del marketing. Autores: Juan Carlos Alcaide; Sonia Carcelén García; Angel Luis Cervera Fantoni; Pedro Cuesta Valiño; Pablo Gutiérrez Rodríguez; Belén López Vázquez; Gema Martínez Navarro; José Manuel Mas Iglesias; Ma Jesús Merino Sanz; Teresa Pintado Blanco; Joaquín Sánchez Herrera; Ana Sebastián Morillas. Índice Comunicción 360o.- Comunicación Online.- Técnicas de comunicación en la Web 2.0.- Comunicación viral y buzz marketing.- La comunicación móvil.- Nuevas tendencias en comunicación interna.- Advertaintment.- Advergaming.- Street Marketing y Ambient Marketing.- Comunicación experiencial y sensorial.- Otras tendencias de comunicación.
Author : Silvia Sivera
Publisher : Editorial UOC
ISBN 13 : 8491161414
Total Pages : 192 pages
Book Rating : 4.4/5 (911 download)
Download or read book Publicidad contagiosa written by Silvia Sivera and published by Editorial UOC. This book was released on 2016-06-30 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing viral se inoculó en el panorama profesional publicitario como una vacuna eficazy económica contra la supuesta inmunidad de las audiencias a los mensajes comerciales. Conseguir que fueran los consumidores quienes transmitieran los anuncios espontáneamente entre sus redes sociales se consideró la panacea en un mercado comunicativo sobresaturado. Sin embargo, la publicidad boca a oreja, basada en recomendaciones, ya conseguía el mismo objetivo desde tiempos ancestrales. Fueron las tecnologías de la información y de la comunicación (TIC) las que posibilitaron el salto exponencial hacia la publicidad viral y, en consecuencia, un cambio de magnitudes sin precedentes: los contenidos comerciales pasaban a ser compartibles a escala planetaria, a la velocidad de un clic.Este libro se centra en detectar las claves creativas comunes que detonaron el contagio de 651 vídeos publicitarios entre los usuarios de las redes sociales digitales.A partir de un constructo analítico formado por drivers creativos, cepas virales y la variable ambigüedad, se propone la fórmula V = cc (d+c) + a, como base inspiradora para crear publicidad altamente contagiosa.
Author : John T. Molloy
Publisher : Grand Central Publishing
ISBN 13 : 9780446385862
Total Pages : 198 pages
Book Rating : 4.3/5 (858 download)
Download or read book The Woman's Dress for Success Book written by John T. Molloy and published by Grand Central Publishing. This book was released on 1977 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 236 pages
Book Rating : 4.A/5 ( download)
Download or read book Significação written by and published by . This book was released on 2006 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Margarita Aizpuru
Publisher :
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.3/5 (91 download)
Download or read book La costilla maldita written by Margarita Aizpuru and published by . This book was released on 2005 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
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ISBN 13 :
Total Pages : 272 pages
Book Rating : 4.3/5 ( download)
Download or read book The Best of Newspaper Design written by and published by . This book was released on 1995 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jorge Eliécer Ruiz
Publisher :
ISBN 13 :
Total Pages : 108 pages
Book Rating : 4.A/5 ( download)
Download or read book Cultural Policy in Colombia written by Jorge Eliécer Ruiz and published by . This book was released on 1977 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert Boynton
Publisher : Vintage
ISBN 13 : 0307429040
Total Pages : 494 pages
Book Rating : 4.3/5 (74 download)
Download or read book The New New Journalism written by Robert Boynton and published by Vintage. This book was released on 2007-12-18 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forty years after Tom Wolfe, Hunter S. Thompson, and Gay Talese launched the New Journalism movement, Robert S. Boynton sits down with nineteen practitioners of what he calls the New New Journalism to discuss their methods, writings and careers. The New New Journalists are first and foremost brilliant reporters who immerse themselves completely in their subjects. Jon Krakauer accompanies a mountaineering expedition to Everest. Ted Conover works for nearly a year as a prison guard. Susan Orlean follows orchid fanciers to reveal an obsessive subculture few knew existed. Adrian Nicole LeBlanc spends nearly a decade reporting on a family in the South Bronx. And like their muckraking early twentieth-century precursors, they are drawn to the most pressing issues of the day: Alex Kotlowitz, Leon Dash, and William Finnegan to race and class; Ron Rosenbaum to the problem of evil; Michael Lewis to boom-and-bust economies; Richard Ben Cramer to the nitty gritty of politics. How do they do it? In these interviews, they reveal the techniques and inspirations behind their acclaimed works, from their felt-tip pens, tape recorders, long car rides, and assumed identities; to their intimate understanding of the way a truly great story unfolds. Interviews with: Gay Talese Jane Kramer Calvin Trillin Richard Ben Cramer Ted Conover Alex Kotlowitz Richard Preston William Langewiesche Eric Schlosser Leon Dash William Finnegan Jonathan Harr Jon Krakauer Adrian Nicole LeBlanc Michael Lewis Susan Orlean Ron Rosenbaum Lawrence Weschler Lawrence Wright
Author : Gesine Müller
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110641135
Total Pages : 246 pages
Book Rating : 4.1/5 (16 download)
Download or read book World Literature, Cosmopolitanism, Globality written by Gesine Müller and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-10-21 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: From today’s vantage point it can be denied that the confidence in the abilities of globalism, mobility, and cosmopolitanism to illuminate cultural signification processes of our time has been severely shaken. In the face of this crisis, a key concept of this globalizing optimism as World Literature has been for the past twenty years necessarily is in the need of a comprehensive revision. World Literature, Cosmopolitanism, Globality: Beyond, Against, Post, Otherwise offers a wide range of contributions approaching the blind spots of the globally oriented Humanities for phenomena that in one way or another have gone beyond the discourses, aesthetics, and political positions of liberal cosmopolitanism and neoliberal globalization. Departing basically (but not exclusively) from different examples of Latin American literatures and cultures in globalized contexts, this volume provides innovative insights into critical readings of World Literature and its related conceptualizations. A timely book that embraces highly innovative perspectives, it will be a mustread for all scholars involved in the field of the global dimensions of literature.
Author : Ulla Carlsson
Publisher :
ISBN 13 : 9789186523640
Total Pages : 0 pages
Book Rating : 4.5/5 (236 download)
Download or read book Media and Information Literacy and Intercultural Dialogue written by Ulla Carlsson and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bob Franklin
Publisher : SAGE
ISBN 13 : 1446230759
Total Pages : 386 pages
Book Rating : 4.4/5 (462 download)
Download or read book Key Concepts in Journalism Studies written by Bob Franklin and published by SAGE. This book was released on 2005-05-19 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′The five authors have drawn on their enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise for this book, which will be essential reading for students in journalism, and as invaluable reference tool for their professional careers′ -www.HoldtheFrontPage.co.uk ′At long last, the undergraduate journalism A-Z. This is an excellent and much needed resource which should be on the list of every undergraduate journalism and media student′ -Tim Rodgers, Kingston College The SAGE Key Concepts series provide students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Journalism offers: - a systematic and accessible introduction to the terms, processes and effects of journalism - a combination of practical considerations with theoretical issues - further reading suggestions The authors bring an enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise. This book will be essential reading for students in journalism, and an invaluable reference tool for their professional careers.
Author : Suzanne Rivard
Publisher : Routledge
ISBN 13 : 1317467922
Total Pages : 425 pages
Book Rating : 4.3/5 (174 download)
Download or read book Information Technology Outsourcing written by Suzanne Rivard and published by Routledge. This book was released on 2015-03-26 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new volume in the "Advances in Management Information Systems" series presents the latest cutting-edge knowledge in IT outsourcing. As part of the growing business trend to outsourcing various operations, IT outsourcing both determines the governance of a vital organizational function and influences the processes of exploitation and exploration in all other functions of an enterprise. In keeping with the mission of the "AMIS" series, the editors of this volume have framed the domain of research and practice broadly. "Information Technology Outsourcing" provides leading edge research on both the variety of decisions regarding the outsourcing of IS services and the management of the relationship with service suppliers.
Author : Maurizio Ferraris
Publisher : State University of New York Press
ISBN 13 : 1438453795
Total Pages : 126 pages
Book Rating : 4.4/5 (384 download)
Download or read book Manifesto of New Realism written by Maurizio Ferraris and published by State University of New York Press. This book was released on 2014-12-01 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Philosophical realism has taken a number of different forms, each applied to different topics and set against different forms of idealism and subjectivism. Maurizio Ferraris's Manifesto of New Realism takes aim at postmodernism and hermeneutics, arguing against their emphasis on reality as constructed and interpreted. While acknowledging the value of these criticisms of traditional, dogmatic realism, Ferraris insists that the insights of postmodernism have reached a dead end. Calling for the discipline to turn its focus back to truth and the external world, Ferraris's manifesto—which sparked lively debate in Italy and beyond—offers a wiser realism with social and political relevance.
Author : Peter Hall
Publisher : Wiley-Blackwell
ISBN 13 : 9780631199434
Total Pages : 502 pages
Book Rating : 4.1/5 (994 download)
Download or read book Cities of Tomorrow written by Peter Hall and published by Wiley-Blackwell. This book was released on 1997-02-18 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cities of Tomorrow is a critical history of planning in theory and practice in the twentieth century, as well as of the social and economic problems and opportunities that gave rise to it. Trenchant, perceptive, global in coverage, this book is an unrivalled account of its crucial subject. The third edition of Cities of Tomorrow is comprehensively revised to take account of abundant new literature published since its original appearance, and to view the 1990s in historical perspective. This is the definitive edition, reviewing the development of the modern planning movement over the entire span of the twentieth century.
Author : Juan José Saer
Publisher :
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.3/5 (91 download)
Download or read book Nobody Nothing Never written by Juan José Saer and published by . This book was released on 1993 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the banks of Argentina's Rio Parana a horse-killer is on the loose and a man and a woman try to protect a horse from him. Set during a time of political oppression, the novel looks at the anti-social behavior engendered by suspicion. By the author of The Witness.
Author :
Publisher : World Bank Publications
ISBN 13 : 9780821336656
Total Pages : 362 pages
Book Rating : 4.3/5 (366 download)
Download or read book Ecuador Poverty Report written by and published by World Bank Publications. This book was released on 1996-01-01 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Valuable report based on the Ecuador Living Standard Measurement Survey (1994). Uses total consumption expenditures. Provides a baseline reference for future work. Contrast with INEC's basic needs survey (item #bi 97002637#)"--Handbook of Latin AmericanStudies, v. 57.
