Mobile Telecommunication Customer Loyalty In Nigeria

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Mobile Telecommunication Customer Loyalty in Nigeria: Determining Factors

Author : Olayiwola Bello
Publisher : Diplomica Verlag
ISBN 13 : 3842884737
Total Pages : 73 pages
Book Rating : 4.8/5 (428 download)

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Book Synopsis Mobile Telecommunication Customer Loyalty in Nigeria: Determining Factors by : Olayiwola Bello

Download or read book Mobile Telecommunication Customer Loyalty in Nigeria: Determining Factors written by Olayiwola Bello and published by Diplomica Verlag. This book was released on 2012-11 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the increasing competition on the market, customer loyalty has become a decisive factor for long-term business profits. At its high, customer loyalty connotes the high entry barriers the competitor faces when entering the market, and it contributes significantly to a reduction of marketing costs. To attract new customers, companies are required to invest a lot of time and money which can result in uncertainties and risks over longer periods of time. The number of loyal customers as a sign of market share is more significant than the total number of customers. More loyal customers translate to high profits. Loyal customers will continue to purchase or receive the product or service from the same enterprises, and they will be willing to pay higher prices for the quality products and first-class services, thereby increasing sales revenue. Consequently, the focus of many enterprise managers at this point is on marketing management aspects to improve customer loyalty in order to gain the competitive advantage in the face of fierce competition. The importance of customer loyalty has been identified by many researchers and academics in the past years. This importance is also predominant in the telecommunication industry and, consequently, the Nigerian telecom industry. This book attempts to assess and analyze the variables that influence a mobile phone subscriber?s loyalty and how Nigerian service providers can enhance this loyalty. The study is based on a survey that uses the quantitative approach. A structured questionnaire was developed and personally administered to a sample of University of Ilorin students across four major GSM operators in the country. Four hundred (400) respondents were sampled through a stratified random sampling. Out of this, three hundred and forty-eight (348) copies of the questionnaire, constituting an 87% response rate, could be used for the analysis. Of the eleven (11) operational factors that were used to assess loyalty of customers in the Nigeria Mobile Telecoms industry, all variables except Brand Image and Service Centre Quality were found to be capable of influencing customer loyalty and also considered as the most important loyalty variables in the industry. The unavailability of Mobile Number Portability was found to be a prominent factor in tying consumers down to service providers, while the generally low satisfaction with the present state of service delivery in the industry also plays a role. Therefore, the retention which the service providers were able to enjoy can be described as circumstantial. The given recommendations include that the service providers embark upon drives that will reduce dropped calls to a bare minimum, that they improve call quality, and that they develop SMS delivery standards.

Technology-Driven Business Innovation

Author : Rim El Khoury
Publisher : Springer Nature
ISBN 13 : 3031519973
Total Pages : 660 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Technology-Driven Business Innovation by : Rim El Khoury

Download or read book Technology-Driven Business Innovation written by Rim El Khoury and published by Springer Nature. This book was released on 2024 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: Zusammenfassung: This book aims to provide a comprehensive understanding of the interplay between technology and business and its implications for future growth and innovation. In today's rapidly changing world, technology plays a crucial role in shaping the business landscape. Advancements in artificial intelligence, blockchain, data analytics, and automation have revolutionized how organizations operate, compete, and achieve success. Understanding the profound impact of technology on business is vital for entrepreneurs, managers, policymakers, and academics alike. This book aims to explore the connection between technology and business, highlighting its importance in driving transformative changes across various industries. We welcome scholars, researchers, and practitioners to share their expertise and insights in this exciting endeavor. This book captures the essence of exploring the dynamic relationship between technology and business, emphasizing the potential for innovation and growth. It conveys the idea of embracing the transformative power of technology within the business realm and the opportunities it presents for unleashing new ideas and strategies. By delving into various aspects such as emerging technologies, business strategies, innovation, and ethical considerations, it aims to provide a comprehensive understanding of the symbiotic relationship between technology and business. It offers insights into the integration of technology into decision-making processes, the transformative impact on different industries, and strategies for leveraging technology to drive organizational growth and sustainability. Furthermore, the book highlights real-world case studies, explores emerging trends, and discusses the ethical and social implications of technology adoption in the business context. It serves as a valuable resource for entrepreneurs, managers, policymakers, academics, and anyone interested in understanding and harnessing the potential of technology for business success. This book aims to be a valuable resource for individuals interested in the transformative power of technology in the business realm. By compiling a collection of insightful chapters, it offers readers a diverse range of perspectives, frameworks, and case studies that shed light on the complexities and opportunities associated with technology-driven business environments

Global Branding: Breakthroughs in Research and Practice

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522592830
Total Pages : 998 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Global Branding: Breakthroughs in Research and Practice by : Management Association, Information Resources

Download or read book Global Branding: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-07-05 with total page 998 pages. Available in PDF, EPUB and Kindle. Book excerpt: To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.

Recent Trends in Business and Management

Author : Dr. V.S. More, Dr. Apoorva Hiray
Publisher : Archers & Elevators Publishing House
ISBN 13 : 9383241578
Total Pages : pages
Book Rating : 4.3/5 (832 download)

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Book Synopsis Recent Trends in Business and Management by : Dr. V.S. More, Dr. Apoorva Hiray

Download or read book Recent Trends in Business and Management written by Dr. V.S. More, Dr. Apoorva Hiray and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Mobile Commerce: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522526005
Total Pages : 1584 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Mobile Commerce: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Mobile Commerce: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-06-19 with total page 1584 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.

Contribution of Business Combinations

Author : Mrs. Gloria Mpayana Atete, Anne Lyse Mukabideri, John Kiarie, Adolphus J. Toby
Publisher : AJPO Journals USA LLC
ISBN 13 : 9914745210
Total Pages : 130 pages
Book Rating : 4.9/5 (147 download)

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Book Synopsis Contribution of Business Combinations by : Mrs. Gloria Mpayana Atete, Anne Lyse Mukabideri, John Kiarie, Adolphus J. Toby

Download or read book Contribution of Business Combinations written by Mrs. Gloria Mpayana Atete, Anne Lyse Mukabideri, John Kiarie, Adolphus J. Toby and published by AJPO Journals USA LLC. This book was released on 2023-06-30 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: TOPICS IN THE BOOK Investment Risk Management and Financial Performance of Rwanda Social Security Board (RSSB) The Contribution of the Horizontal Business Combination on the Financial Performance of I&M Bank Influence of Point-Based Program on Financial Performance of Selected Firms in the Service Industry in Kenya Effect of Non-Monetary Programs on Financial Performance of Selected Firms in the Service Industry in Kenya Volatility Modelling of Stock Returns in the Petroleum Marketing Sector of the Nigerian Stock Exchange

Disruptive Technologies, Innovation and Development in Africa

Author : Peter Arthur
Publisher : Springer Nature
ISBN 13 : 3030406474
Total Pages : 318 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Disruptive Technologies, Innovation and Development in Africa by : Peter Arthur

Download or read book Disruptive Technologies, Innovation and Development in Africa written by Peter Arthur and published by Springer Nature. This book was released on 2020-05-29 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how disruptive technologies and innovation underpin the attainment of a broader development agenda in Africa. Contributors show how distinctive forms of technological innovation can impact critical development processes. For example, disruptive technologies can deepen the ongoing democratic and governance waves in Africa, specifically in the area of contested elections. Similarly, innovations in agriculture, the environment and energy promote changes in value chain agriculture, and the use of sensors to manage e-waste and sustainable energy conservation are also transforming established practices. Furthermore, the role of disruptive technologies and innovation in education, health, financial services and the nature of paid work cannot be ignored. Individually and collectively, the authors discuss and highlight the mechanisms and initiatives that can contribute to the realization of the development goals of African countries, especially in a period where disruptive technologies are rapidly changing how things are done. As a result, this book, which represents one of the most recent systematic efforts to bring together dialogue on disruptive technologies in Africa, will be of particular use and benefit to a wide and an eclectic audience.

Branding and Brand Equity

Author : Kevin Lane Keller
Publisher :
ISBN 13 :
Total Pages : 114 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Branding and Brand Equity by : Kevin Lane Keller

Download or read book Branding and Brand Equity written by Kevin Lane Keller and published by . This book was released on 2002 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Information and Communication Technologies for Development. Strengthening Southern-Driven Cooperation as a Catalyst for ICT4D

Author : Petter Nielsen
Publisher : Springer
ISBN 13 : 3030184005
Total Pages : 805 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Information and Communication Technologies for Development. Strengthening Southern-Driven Cooperation as a Catalyst for ICT4D by : Petter Nielsen

Download or read book Information and Communication Technologies for Development. Strengthening Southern-Driven Cooperation as a Catalyst for ICT4D written by Petter Nielsen and published by Springer. This book was released on 2019-04-25 with total page 805 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two volumes IFIP AICT 551 and 552 constitute the refereed proceedings of the 15th IFIP WG 9.4 International Conference on Social Implications of Computers in Developing Countries, ICT4D 2019, held in Dar es Salaam, Tanzania, in May 2019. The 97 revised full papers and 2 short papers presented were carefully reviewed and selected from 185 submissions. The papers present a wide range of perspectives and disciplines including (but not limited to) public administration, entrepreneurship, business administration, information technology for development, information management systems, organization studies, philosophy, and management. They are organized in the following topical sections: communities, ICT-enabled networks, and development; digital platforms for development; ICT for displaced population and refugees. How it helps? How it hurts?; ICT4D for the indigenous, by the indigenous and of the indigenous; local technical papers; pushing the boundaries - new research methods, theory and philosophy in ICT4D; southern-driven human-computer interaction; sustainable ICT, informatics, education and learning in a turbulent world - "doing the safari way”.

I3CAC 2021

Author : Mahalingam Sundhararajan
Publisher : European Alliance for Innovation
ISBN 13 : 1631903063
Total Pages : 1318 pages
Book Rating : 4.6/5 (319 download)

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Book Synopsis I3CAC 2021 by : Mahalingam Sundhararajan

Download or read book I3CAC 2021 written by Mahalingam Sundhararajan and published by European Alliance for Innovation. This book was released on 2021-06-04 with total page 1318 pages. Available in PDF, EPUB and Kindle. Book excerpt: I3CAC provides a premier interdisciplinary platform for researchers, practitioners and educators to present and discuss not only the most recent innovations, trends, and concerns but also practical challenges encountered and solutions adopted in the fields of computing, communication and control systems. Participation of three renowned speakers and oral presentations of the 128 authors were presented in our conference. We strongly believe that the I3CAC 2021 conference provides a good forum for all researchers, developers and practitioners to discuss.

ICBAE 2020

Author : Bima Cinintya Pratama
Publisher : European Alliance for Innovation
ISBN 13 : 1631902660
Total Pages : 1039 pages
Book Rating : 4.6/5 (319 download)

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Book Synopsis ICBAE 2020 by : Bima Cinintya Pratama

Download or read book ICBAE 2020 written by Bima Cinintya Pratama and published by European Alliance for Innovation. This book was released on 2020-10-15 with total page 1039 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2nd International Conference of Business, Accounting, and Economics (ICBAE) 2020 continued the agenda to bring together researcher, academics, experts and professionals in examining selected theme by applying multidisciplinary approaches. This conference is the second intentional conference held by Faculty of Economics and Business, Universitas Muhammadiyah Purwokerto and it is a bi-annual agenda of this faculty. In 2020, this event will be held in 5-6 August at Faculty of Economics and Business, Universitas Muhammadiyah Purwokerto. The theme of the 2nd ICBAE UMP 2020 is “Economics Strength, Entrepreneurship, and Hospitality for Infinite Creativity Towards Sustainable Development Goals (SDGs)”. It is expected that this event may offer contribution for both academics and practitioners to conduct researches related with Business, Accounting, and Economics Related Studies. Each contributed paper was refereed before being accepted for publication. The double-blind peer reviewed was used in the paper selection.

Advertising and Branding: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522517944
Total Pages : 1838 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Advertising and Branding: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Advertising and Branding: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-01-06 with total page 1838 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Is Loyalty Dead?

Author : Farzana Quoquab
Publisher : Partridge Publishing Singapore
ISBN 13 : 1482866102
Total Pages : 104 pages
Book Rating : 4.4/5 (828 download)

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Book Synopsis Is Loyalty Dead? by : Farzana Quoquab

Download or read book Is Loyalty Dead? written by Farzana Quoquab and published by Partridge Publishing Singapore. This book was released on 2016-07-11 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for those who are interested to know more about the recent trend of service loyalty and service switching among mobile phone service users. This timely and important book is an essential guide for researchers, policy makers, managers, and marketers to develop an insight to better strategize and effectively implement loyalty programs and prevent their customers from switching. The term loyalty is acknowledged as an important indicator of the likely success of a service business, whereas switching costs a service firm the customers future revenue stream. However, recent research revealed that, in many industries, satisfied customers also tend to switch. This book discusses the role of switching cost and consumer innovativeness in explaining consumers switching tendency. Last but not the least, this book offers a richer explanation about loyalty and switching phenomena than past studies that mostly discussed these two constructs in isolation. Nowadays, divided loyalty as well as switching became a common issue, which made it difficult for the company managers to retain their customers for a long time. With no exception, the mobile phone service market is also filled with divided loyal ones as well as switchers. This book presents some depth and breadth strategies for the mobile phone network service providers in order to manage such promiscuous customers.

Telecom Reform

Author : William H. Melody
Publisher :
ISBN 13 :
Total Pages : 592 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Telecom Reform by : William H. Melody

Download or read book Telecom Reform written by William H. Melody and published by . This book was released on 1997 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analiza: El propósito y la experiencia de la regulación; Nuevas tecnologías, redes y mercados; Gestión de recursos públicos; Eficiencia, equidad y protección del consumidor; Herramientas básicas de regulación; Aspectos especiales que afectan a los países en vías de desarrollo; Cuestiones futuras sobre redes inteligentes y comercio electrónico.

Marketing at the Confluence between Entertainment and Analytics

Author : Patricia Rossi
Publisher : Springer
ISBN 13 : 331947331X
Total Pages : 1484 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Marketing at the Confluence between Entertainment and Analytics by : Patricia Rossi

Download or read book Marketing at the Confluence between Entertainment and Analytics written by Patricia Rossi and published by Springer. This book was released on 2017-04-29 with total page 1484 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Sustainable Education and Development

Author : Joseph N. Mojekwu
Publisher : Springer Nature
ISBN 13 : 3030688364
Total Pages : 548 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Sustainable Education and Development by : Joseph N. Mojekwu

Download or read book Sustainable Education and Development written by Joseph N. Mojekwu and published by Springer Nature. This book was released on 2021-04-16 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents papers from the 9th Applied Research Conference in Africa (ARCA), showcasing the latest research on sustainable education and development. The conference is focused on applied research discussion and its dissemination, developing understanding about the role of research and researchers in the development of the continent. ARCA gathers papers which explain how key education is to transforming lives, eradicating poverty and driving sustainable development in Africa. Presenting high quality research about developing economies, construction, education and sustainability, this proceedings will be of interest to academics, postgraduate students, and industry professionals.

Innovations in Bio-Inspired Computing and Applications

Author : Ajith Abraham
Publisher : Springer Nature
ISBN 13 : 3030736032
Total Pages : 573 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Innovations in Bio-Inspired Computing and Applications by : Ajith Abraham

Download or read book Innovations in Bio-Inspired Computing and Applications written by Ajith Abraham and published by Springer Nature. This book was released on 2021-04-09 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights recent research on bio-inspired computing and its various innovative applications in information and communication technologies. It presents 51 high-quality papers from the 11th International Conference on Innovations in Bio-Inspired Computing and Applications (IBICA 2020) and 10th World Congress on Information and Communication Technologies (WICT 2020), which was held online during December 16–18, 2019. As a premier conference, IBICA–WICT brings together researchers, engineers and practitioners whose work involves bio-inspired computing, computational intelligence and their applications in information security, real-world contexts, etc. Including contributions by authors from 25 countries, the book offers a valuable reference guide for all researchers, students and practitioners in the fields of Computer Science and Engineering.