Mobile Strategy

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Mobile Strategy

Author : Dirk Nicol
Publisher : Pearson Education
ISBN 13 : 013309491X
Total Pages : 272 pages
Book Rating : 4.1/5 (33 download)

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Book Synopsis Mobile Strategy by : Dirk Nicol

Download or read book Mobile Strategy written by Dirk Nicol and published by Pearson Education. This book was released on 2013 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Navigate the Mobile Landscape with Confidence and Create a Mobile Strategy That Wins in the Market Place Mobile Strategy gives IT leaders the ability to transform their business by offering all the guidance they need to navigate this complex landscape, leverage its opportunities, and protect their investments along the way. IBM's Dirk Nicol clearly explains key trends and issues across the entire mobile project lifecycle. He offers insights critical to evaluating mobile technologies, supporting BYOD, and integrating mobile, cloud, social, and big data. Throughout, you'll find proven best practices based on real-world case studies from his extensive experience with IBM's enterprise customers. Coverage includes * Understanding the profound implications and challenges of consumerized IT in the mobile space * Uncovering powerful new opportunities to drive value from mobile technology * Transforming "systems of record" to "systems of engagement" that fully reflect context and intelligence * Identifying proven patterns for delivering common mobile capabilities in operations, commerce, collaboration, and marketing * Managing security threats related to lost/stolen devices, insecure Wi-Fi, and built-in cameras * Choosing mobile data protection, security, and management options: wrappers, containers, virtualization, mobile Software Development Kits (SDKs), virtual private networks (VPNs), Mobile Device Management (MDM), Mobile Application Management (MAM), and anti-malware * Handling the "app store" distribution model and managing updates * Using mobile middleware to support multiple platforms and back-end connectivity with less complexity * Building and integrating high-quality mobile apps--and getting useful customer feedback to improve them * Addressing international considerations and emerging markets * Mastering methodologies for successfully and rapidly executing mobile projects * Converging mobile, cloud, social, and big data into a single high-value IT delivery platform

Content Strategy for Mobile

Author : Karen McGrane
Publisher : Book Apart
ISBN 13 : 9781952616471
Total Pages : 0 pages
Book Rating : 4.6/5 (164 download)

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Book Synopsis Content Strategy for Mobile by : Karen McGrane

Download or read book Content Strategy for Mobile written by Karen McGrane and published by Book Apart. This book was released on 2012-11-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adapt your workflow to a world of emerging devices, platforms, screen sizes, and resolutions.

Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy

Author : Lee, In
Publisher : IGI Global
ISBN 13 : 1466619406
Total Pages : 449 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy by : Lee, In

Download or read book Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy written by Lee, In and published by IGI Global. This book was released on 2012-07-31 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: As business paradigm shifts from a desktop-centric environment to a data-centric mobile environment, mobile services provide numerous new business opportunities, and in some cases, challenge some of the basic premises of existing business models. Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy seeks to foster a scientific understanding of mobile services, provide a timely publication of current research efforts, and forecast future trends in the mobile services industry. This book is an ideal resource for academics, researchers, government policymakers, as well as corporate managers looking to enhance their competitive edge in or understanding of mobile services.

Social Media and Mobile Marketing Strategy

Author : Randi Priluck
Publisher : Oxford University Press, USA
ISBN 13 : 9780190215071
Total Pages : 0 pages
Book Rating : 4.2/5 (15 download)

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Book Synopsis Social Media and Mobile Marketing Strategy by : Randi Priluck

Download or read book Social Media and Mobile Marketing Strategy written by Randi Priluck and published by Oxford University Press, USA. This book was released on 2016-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media and Mobile Marketing Strategy is the first digital media marketing textbook to combine social media and mobile technology with digital marketing strategy planning. It provides a framework that guides students in setting objectives, segmenting and researching potential markets, examining consumer behavior in the digital market space, and using measurement plans to evaluate success and failure. Working from a strong foundation in marketing theory, this text presents a clear set of processes for executing social media and mobile strategies in order to build brand value.

Mobile Strategies for Digital Publishing

Author : Thad McIlroy
Publisher : The Future of Publishing
ISBN 13 : 144034325X
Total Pages : 134 pages
Book Rating : 4.4/5 (43 download)

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Book Synopsis Mobile Strategies for Digital Publishing by : Thad McIlroy

Download or read book Mobile Strategies for Digital Publishing written by Thad McIlroy and published by The Future of Publishing. This book was released on 2015-01-19 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Mobile First

Author : Luke Wroblewski
Publisher : Book Apart
ISBN 13 : 9781952616488
Total Pages : 0 pages
Book Rating : 4.6/5 (164 download)

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Book Synopsis Mobile First by : Luke Wroblewski

Download or read book Mobile First written by Luke Wroblewski and published by Book Apart. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our industry's long wait for the complete, strategic guide to mobile web design is finally over. Former Yahoo! design architect and cocreator of Bagcheck Luke Wroblewski knows more about mobile experience than the rest of us, and packs all he knows into this entertaining, to-the-point guidebook. Its data-driven strategies and battle tested techniques will make you a master of mobile-and improve your non-mobile design, too!

App Empire

Author : Chad Mureta
Publisher : John Wiley & Sons
ISBN 13 : 111810787X
Total Pages : 228 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis App Empire by : Chad Mureta

Download or read book App Empire written by Chad Mureta and published by John Wiley & Sons. This book was released on 2012-03-27 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to building wealth by designing, creating, and marketing a successful app across any platform Chad Mureta has made millions starting and running his own successful app business, and now he explains how you can do it, too, in this non-technical, easy-to-follow guide. App Empire provides the confidence and the tools necessary for taking the next step towards financial success and freedom. The book caters to many platforms including iPhone, iPad, Android, and BlackBerry. This book includes real-world examples to inspire those who are looking to cash in on the App gold rush. Learn how to set up your business so that it works while you don't, and turn a simple idea into a passive revenue stream. Discover marketing strategies that few developers know and/or use Learn the success formula for getting thousands of downloads a day for one App Learn the secret to why some Apps get visibility while others don't Get insights to help you understand the App store market App Empire delivers advice on the most essential things you must do in order to achieve success with an app. Turn your simple app idea into cash flow today!

Mobile Commerce: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522526005
Total Pages : 1555 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Mobile Commerce: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Mobile Commerce: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-06-19 with total page 1555 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.

A Beginner's Guide to Mobile Marketing

Author : Karen Mishra
Publisher : Business Expert Press
ISBN 13 : 160649841X
Total Pages : 207 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis A Beginner's Guide to Mobile Marketing by : Karen Mishra

Download or read book A Beginner's Guide to Mobile Marketing written by Karen Mishra and published by Business Expert Press. This book was released on 2014-12-30 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. A Beginner’s Guide to Mobile Marketing will teach you about the exploding opportunities that mobile marketing offers and why it is so important to embrace it in your integrated marketing strategy. Cell phones are no longer just for calling people. Based on the latest trends in consumer behavior on mobiles, the authors introduce ways that marketers can use smartphone popularity to reach people with tactics like mobile apps, mobile web, social media, mobile advertising and more. Exercises are included to ensure that the reader understands the material as well as how to apply it in the real world.

The Strategy Book ePub eBook

Author : Max Mckeown
Publisher : Pearson UK
ISBN 13 : 0273757113
Total Pages : 218 pages
Book Rating : 4.2/5 (737 download)

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Book Synopsis The Strategy Book ePub eBook by : Max Mckeown

Download or read book The Strategy Book ePub eBook written by Max Mckeown and published by Pearson UK. This book was released on 2013-07-31 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thinking strategically is what separates managers and leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies. It can be read as a whole or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use – you’ll find yourself referring back to them again and again.

How to Break Up with Your Phone

Author : Catherine Price
Publisher : Ten Speed Press
ISBN 13 : 039958112X
Total Pages : 194 pages
Book Rating : 4.3/5 (995 download)

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Book Synopsis How to Break Up with Your Phone by : Catherine Price

Download or read book How to Break Up with Your Phone written by Catherine Price and published by Ten Speed Press. This book was released on 2018-02-13 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with tested strategies and practical tips, this book is the essential, life-changing guide for everyone who owns a smartphone. Is your phone the first thing you reach for in the morning and the last thing you touch before bed? Do you frequently pick it up “just to check,” only to look up forty-five minutes later wondering where the time has gone? Do you say you want to spend less time on your phone—but have no idea how to do so without giving it up completely? If so, this book is your solution. Award-winning journalist Catherine Price presents a practical, hands-on plan to break up—and then make up—with your phone. The goal? A long-term relationship that actually feels good. You’ll discover how phones and apps are designed to be addictive, and learn how the time we spend on them damages our abilities to focus, think deeply, and form new memories. You’ll then make customized changes to your settings, apps, environment, and mindset that will ultimately enable you to take back control of your life.

Leveraging Mobile Media

Author : Valerie Feldmann
Publisher : Springer Science & Business Media
ISBN 13 : 3790816337
Total Pages : 277 pages
Book Rating : 4.7/5 (98 download)

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Book Synopsis Leveraging Mobile Media by : Valerie Feldmann

Download or read book Leveraging Mobile Media written by Valerie Feldmann and published by Springer Science & Business Media. This book was released on 2006-03-30 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.

Mobile Strategy

Author : Dirk Nicol
Publisher : IBM Press
ISBN 13 : 0133094944
Total Pages : 272 pages
Book Rating : 4.1/5 (33 download)

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Book Synopsis Mobile Strategy by : Dirk Nicol

Download or read book Mobile Strategy written by Dirk Nicol and published by IBM Press. This book was released on 2013-04-24 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Navigate the Mobile Landscape with Confidence and Create a Mobile Strategy That Wins in the Market Place Mobile Strategy gives IT leaders the ability to transform their business by offering all the guidance they need to navigate this complex landscape, leverage its opportunities, and protect their investments along the way. IBM’s Dirk Nicol clearly explains key trends and issues across the entire mobile project lifecycle. He offers insights critical to evaluating mobile technologies, supporting BYOD, and integrating mobile, cloud, social, and big data. Throughout, you’ll find proven best practices based on real-world case studies from his extensive experience with IBM’s enterprise customers. Coverage includes • Understanding the profound implications and challenges of consumerized IT in the mobile space • Uncovering powerful new opportunities to drive value from mobile technology • Transforming “systems of record” to “systems of engagement” that fully reflect context and intelligence • Identifying proven patterns for delivering common mobile capabilities in operations, commerce, collaboration, and marketing • Managing security threats related to lost/stolen devices, insecure Wi-Fi, and built-in cameras • Choosing mobile data protection, security, and management options: wrappers, containers, virtualization, mobile Software Development Kits (SDKs), virtual private networks (VPNs), Mobile Device Management (MDM), Mobile Application Management (MAM), and anti-malware • Handling the “app store” distribution model and managing updates • Using mobile middleware to support multiple platforms and back-end connectivity with less complexity • Building and integrating high-quality mobile apps—and getting useful customer feedback to improve them • Addressing international considerations and emerging markets • Mastering methodologies for successfully and rapidly executing mobile projects • Converging mobile, cloud, social, and big data into a single high-value IT delivery platform

Marketing to Millennials For Dummies

Author : Corey Padveen
Publisher : John Wiley & Sons
ISBN 13 : 1119369053
Total Pages : 360 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Marketing to Millennials For Dummies by : Corey Padveen

Download or read book Marketing to Millennials For Dummies written by Corey Padveen and published by John Wiley & Sons. This book was released on 2017-04-28 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market effectively to the millennial mindset Millennials make up the largest and most valuable market of consumers in the United States —but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd. Millennials are projected to have $200 billion buying power by 2017, and $10 trillion over their lifetimes — and yet industries across the board are struggling to garner their attention. Revealing what makes this darling demographic tick, this hands-on guide shows you how to adapt to new media, understand the 'sharing economy,' and build meaningful relationships that will keep your brand, product, or service at the forefront of the millennial mind. Identify key millennial characteristics and behaviors Grasp and adapt to millennial economic realities Reach your target audience with integrated strategies Build deep, lasting connections with millennials Get ready to crack the code —millennials are a mystery no more!

Mobile Usability

Author : Jakob Nielsen
Publisher : Pearson Education
ISBN 13 : 0133122174
Total Pages : 595 pages
Book Rating : 4.1/5 (331 download)

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Book Synopsis Mobile Usability by : Jakob Nielsen

Download or read book Mobile Usability written by Jakob Nielsen and published by Pearson Education. This book was released on 2012-10-09 with total page 595 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do we create a satisfactory user experience when limited to a small device? This new guide focuses on usability for mobile devices, primarily smartphones and touchphones, and covers such topics as developing a mobile strategy, designing for small screens, writing for mobile, usability comparisons, and looking toward the future. The book includes 228-full color illustrations to demonstrate the points. Based on expert reviews and international studies with participants ranging from students to early technology adopters and business people using websites on a variety of mobile devices, this guide offers a complete look at the landscape for a mobile world. Author Jakob Nielsen is considered one of the world's leading experts on Web usability. He is the author of numerous best-selling books, including Prioritizing Web Usability and the groundbreaking Designing Web Usability, which has sold more than 250,000 copies and has been translated in 22 languages.

The New Marketing

Author : Cheryl Burgess
Publisher : SAGE
ISBN 13 : 152973830X
Total Pages : 317 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis The New Marketing by : Cheryl Burgess

Download or read book The New Marketing written by Cheryl Burgess and published by SAGE. This book was released on 2020-07-27 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.

Connected Strategy

Author : Nicolaj Siggelkow
Publisher : Harvard Business Press
ISBN 13 : 1633697010
Total Pages : 157 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Connected Strategy by : Nicolaj Siggelkow

Download or read book Connected Strategy written by Nicolaj Siggelkow and published by Harvard Business Press. This book was released on 2019-04-30 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Models for Transforming Customer Relationships What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost? This is the promise of a connected strategy. New forms of connectivity--involving frequent, low-friction, customized interactions--mean that companies can now anticipate customer needs as they arise, or even before. Simultaneously, enabled by these technologies, companies can create new business models that deliver more value to customers. Connected strategies are win-win: Customers get a dramatically improved experience, while companies boost operational efficiency. In this book, strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in industries such as healthcare, financial services, mobility, retail, entertainment, nonprofit, and education, Connected Strategy identifies the four pathways--respond-to-desire, curated offering, coach behavior, and automatic execution--for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies. Whether you're trying to revitalize strategy in an established company or disrupt an industry as a startup, this book will help you: Reshape your connections with your customers Find new ways to connect with existing suppliers while also activating new sources of capacity Create the right revenue model Make the best technology choices to support your strategy Integrating rich examples, how-to advice, and practical tools in the form of "workshop chapters" throughout, this book is the ultimate resource for creating competitive advantage through connected relationships with your customers and redefined connections in your industry.