She Kills Monsters

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Publisher : Concord Theatricals
ISBN 13 : 057370564X
Total Pages : 84 pages
Book Rating : 4.5/5 (737 download)

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Book Synopsis She Kills Monsters by : Qui Nguyen

Download or read book She Kills Monsters written by Qui Nguyen and published by Concord Theatricals. This book was released on 2016 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised 2016 Edition. She Kills Monsters tells the story of Agnes Evans as she leaves her childhood home in Ohio following the death of her teenage sister, Tilly. When Agnes finds Tilly’s Dungeons & Dragons notebook, however, she finds herself catapulted into a journey of discovery and action-packed adventure in the imaginary world that was her sister’s refuge. In this high-octane dramatic comedy laden with homicidal fairies, nasty ogres, and ’90s pop culture, acclaimed playwright Qui Nguyen offers a heart-pounding homage to the geek and warrior within us all.

RAND in Southeast Asia

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Publisher : Rand Corporation
ISBN 13 : 0833049151
Total Pages : 695 pages
Book Rating : 4.8/5 (33 download)

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Book Synopsis RAND in Southeast Asia by : Mai Elliott

Download or read book RAND in Southeast Asia written by Mai Elliott and published by Rand Corporation. This book was released on 2010-02-08 with total page 695 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume chronicles RAND's involvement in researching insurgency and counterinsurgency in Vietnam, Laos, and Thailand during the Vietnam War era and assesses the effect that this research had on U.S. officials and policies. Elliott draws on interviews with former RAND staff and the many studies that RAND produced on these topics to provide a narrative that captures the tenor of the times and conveys the attitudes and thinking of those involved.

Social and Sustainability Marketing

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Publisher : CRC Press
ISBN 13 : 1000408027
Total Pages : 945 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Social and Sustainability Marketing by : Jishnu Bhattacharyya

Download or read book Social and Sustainability Marketing written by Jishnu Bhattacharyya and published by CRC Press. This book was released on 2021-09-26 with total page 945 pages. Available in PDF, EPUB and Kindle. Book excerpt: "... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.

STEM Student Research Handbook

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Publisher : NSTA Press
ISBN 13 : 1936137410
Total Pages : 249 pages
Book Rating : 4.9/5 (361 download)

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Book Synopsis STEM Student Research Handbook by : Darci J. Harland

Download or read book STEM Student Research Handbook written by Darci J. Harland and published by NSTA Press. This book was released on 2011 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive resource for high school teachers and students, STEM Student Research Handbook outlines the various stages of large- scale research projects, enabling teachers to coach their students through the research process.

Is Work Good for Your Health and Well-being?

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Publisher : The Stationery Office
ISBN 13 : 0117036943
Total Pages : 260 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis Is Work Good for Your Health and Well-being? by : Gordon Waddell

Download or read book Is Work Good for Your Health and Well-being? written by Gordon Waddell and published by The Stationery Office. This book was released on 2006-09-06 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasing employment and supporting people into work are key elements of the Government's public health and welfare reform agendas. This independent review, commissioned by the Department for Work and Pensions, examines scientific evidence on the health benefits of work, focusing on adults of working age and the common health problems that account for two-thirds of sickness absence and long-term incapacity. The study finds that there is a strong evidence base showing that work is generally good for physical and mental health and well-being, taking into account the nature and quality of work and its social context, and that worklessness is associated with poorer physical and mental health. Work can be therapeutic and can reverse the adverse health effects of unemployment, in relation to healthy people of working age, for many disabled people, for most people with common health problems and for social security beneficiaries.

The Value of Culture

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Publisher : Amsterdam University Press
ISBN 13 : 9053562184
Total Pages : 244 pages
Book Rating : 4.0/5 (535 download)

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Book Synopsis The Value of Culture by : Arjo Klamer

Download or read book The Value of Culture written by Arjo Klamer and published by Amsterdam University Press. This book was released on 1996 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture manifests itself in everything human, including the ordinary business of everyday life. Culture and art have their own value, but economic values are also constrained. Art sponsorships and subsidies suggest a value that exceeds market price. So what is the real value of culture? Unlike the usual focus on formal problems, which has 'de-cultured' and 'de-moralized' the practice of economics, this book brings together economists, philosophers, historians, political scientists and artists to try to sort out the value of culture. This is a book not only for economists and social scientists, but also for anybody actively involved in the world of the arts and culture.

Corporate Governance

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Publisher : Wiley-Blackwell
ISBN 13 : 9781405116985
Total Pages : 584 pages
Book Rating : 4.1/5 (169 download)

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Book Synopsis Corporate Governance by : Robert A. G. Monks

Download or read book Corporate Governance written by Robert A. G. Monks and published by Wiley-Blackwell. This book was released on 2003-12-19 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the wake of the dramatic series of corporate meltdowns: Enron; Tyco; Adelphia; WorldCom; the timely new edition of this successful text provides students and business professionals with a welcome update of the key issues facing managers, boards of directors, investors, and shareholders. In addition to its authoritative overview of the history, the myth and the reality of corporate governance, this new edition has been updated to include: analysis of the latest cases of corporate disaster; An overview of corporate governance guidelines and codes of practice in developing and emerging markets new cases: Adelphia; Arthur Andersen; Tyco Laboratories; Worldcom; Gerstner's pay packet at IBM Once again in the new edition of their textbook, Robert A. G. Monks and Nell Minow show clearly the role of corporate governance in making sure the right questions are asked and the necessary checks and balances in place to protect the long-term, sustainable value of the enterprise. A CD-ROM containing a comprehensive case study of the Enron collapse, complete with senate hearings and video footage, accompanies the text. Further lecturer resources and links are available at www.blackwellpublishing.com/monks

The Guerrilla and how to Fight Him

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Publisher :
ISBN 13 :
Total Pages : 336 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis The Guerrilla and how to Fight Him by :

Download or read book The Guerrilla and how to Fight Him written by and published by . This book was released on 1962 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Freud on Madison Avenue

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Publisher : University of Pennsylvania Press
ISBN 13 : 0812204875
Total Pages : 234 pages
Book Rating : 4.8/5 (122 download)

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Book Synopsis Freud on Madison Avenue by : Lawrence R. Samuel

Download or read book Freud on Madison Avenue written by Lawrence R. Samuel and published by University of Pennsylvania Press. This book was released on 2011-06-06 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by looking to the theories of Sigmund Freud and his followers. By the 1950s, Freudian psychology had become the adman's most powerful new tool, promising to plumb the depths of shoppers' subconscious minds to access the irrational desires beneath their buying decisions. That the unconscious was the key to consumer behavior was a new idea in the field of advertising, and its impact was felt beyond the commercial realm. Centered on the fascinating lives of the brilliant men and women who brought psychoanalytic theories and practices from Europe to Madison Avenue and, ultimately, to Main Street, Freud on Madison Avenue tells the story of how midcentury advertisers changed American culture. Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, and the father of motivation research, Viennese-trained psychologist Ernest Dichter, adapted techniques from sociology, anthropology, and psychology to help their clients market consumer goods. Many of these researchers had fled the Nazis in the 1930s, and their decidedly Continental and intellectual perspectives on secret desires and inner urges sent shockwaves through WASP-dominated postwar American culture and commerce. Though popular, these qualitative research and persuasion tactics were not without critics in their time. Some of the tools the motivation researchers introduced, such as the focus group, are still in use, with "consumer insights" and "account planning" direct descendants of Freudian psychological techniques. Looking back, author Lawrence R. Samuel implicates Dichter's positive spin on the pleasure principle in the hedonism of the Baby Boomer generation, and he connects the acceptance of psychoanalysis in marketing culture to the rise of therapeutic culture in the United States.

Words That Work

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Publisher : Hachette Books
ISBN 13 : 1401385745
Total Pages : 414 pages
Book Rating : 4.4/5 (13 download)

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Book Synopsis Words That Work by : Dr. Frank Luntz

Download or read book Words That Work written by Dr. Frank Luntz and published by Hachette Books. This book was released on 2007-01-02 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

Sky High

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Publisher : Chronicle Books
ISBN 13 : 1452134014
Total Pages : 224 pages
Book Rating : 4.4/5 (521 download)

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Book Synopsis Sky High by : Alisa Huntsman

Download or read book Sky High written by Alisa Huntsman and published by Chronicle Books. This book was released on 2013-09-17 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find a “richly varied collection” of triple-layer recipes in this cookbook that takes cake to a whole new level(Flo Braker, author of The Simple Art of Perfect Baking). Sky High celebrates the triple-layer cake in all its glorious incarnations with more than 40 decadent and delicious recipes. The wide range of flavors will appeal to anyone with a sweet tooth. The book features such delights as Boston Cream Pie, Mile-High Devil’s Food Cake, and Key West Cake—and there are even three astonishingly beautiful (and totally doable) wedding cakes! From luscious chocolate creations to drizzled caramel confections, take simple layer cakes to new heights with Sky High. “Elevates the classic layer cake . . . And best of all, the recipes are clear and easy to follow.” —Nick Malgieri, James Beard Award–winning author of A Baker’s Tour

Mathematics Assessment and Evaluation

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Publisher : SUNY Press
ISBN 13 : 9780791408995
Total Pages : 380 pages
Book Rating : 4.4/5 (89 download)

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Book Synopsis Mathematics Assessment and Evaluation by : Thomas A. Romberg

Download or read book Mathematics Assessment and Evaluation written by Thomas A. Romberg and published by SUNY Press. This book was released on 1992-01-01 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are current testing practices consistent with the goals of the reform movement in school mathematics? If not, what are the alternatives? How can authentic performance in mathematics be assessed? These and similar questions about tests and their uses have forced those advocating change to examine the way in which mathematical performance data is gathered and used in American schools. This book provides recent views on the issues surrounding mathematics tests, such as the need for valid performance data, the implications of the Curriculum and Evaluation Standards for School Mathematics for test development, the identification of valid items and tests in terms of the Standards, the procedures now being used to construct a sample of state assessment tests, gender differences in test taking, and methods of reporting student achievement.

Big Ideas Math

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Publisher :
ISBN 13 : 9781642451061
Total Pages : 654 pages
Book Rating : 4.4/5 (51 download)

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Book Synopsis Big Ideas Math by : Ron Larson

Download or read book Big Ideas Math written by Ron Larson and published by . This book was released on 2018 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business Communication: Concepts, Cases and Applications (for Chaudhary Charan Singh University)

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Author :
Publisher : Pearson Education India
ISBN 13 : 9788131763735
Total Pages : 252 pages
Book Rating : 4.7/5 (637 download)

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Book Synopsis Business Communication: Concepts, Cases and Applications (for Chaudhary Charan Singh University) by : P. D. Chaturvedi

Download or read book Business Communication: Concepts, Cases and Applications (for Chaudhary Charan Singh University) written by P. D. Chaturvedi and published by Pearson Education India. This book was released on 2013 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:

On the Shoulders of Giants

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Publisher : National Academies Press
ISBN 13 : 0309042348
Total Pages : 241 pages
Book Rating : 4.3/5 (9 download)

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Book Synopsis On the Shoulders of Giants by : National Research Council

Download or read book On the Shoulders of Giants written by National Research Council and published by National Academies Press. This book was released on 1990-01-01 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: What mathematics should be learned by today's young people as well as tomorrow's workforce? On the Shoulders of Giants is a vision of richness of mathematics expressed in essays on change, dimension, quantity, shape, and uncertainty, each of which illustrate fundamental strands for school mathematics. These essays expand on the idea of mathematics as the language and science of patterns, allowing us to realize the importance of providing hands-on experience and the development of a curriculum that will enable students to apply their knowledge to diverse numerical problems.

How the Mind Works

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Publisher : W. W. Norton & Company
ISBN 13 : 0393334775
Total Pages : 673 pages
Book Rating : 4.3/5 (933 download)

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Book Synopsis How the Mind Works by : Steven Pinker

Download or read book How the Mind Works written by Steven Pinker and published by W. W. Norton & Company. This book was released on 2009-06-02 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains what the mind is, how it evolved, and how it allows us to see, think, feel, laugh, interact, enjoy the arts, and ponder the mysteries of life.

Beyond the Ionosphere

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Publisher : Franklin Classics Trade Press
ISBN 13 : 9780344563126
Total Pages : 358 pages
Book Rating : 4.5/5 (631 download)

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Book Synopsis Beyond the Ionosphere by : United States National Aeronautics and

Download or read book Beyond the Ionosphere written by United States National Aeronautics and and published by Franklin Classics Trade Press. This book was released on 2018-10-31 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.