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Mindshare
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Download or read book Mindshare written by Nikos Acuña and published by Onearchetype. This book was released on 2012-09-01 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers often use the term mindshare to illustrate the popularity of a brand. But its implications go much deeper than influencing purchase behavior. Mindshare is a gift-a form of creative commerce and collective intelligence. Told in a rich, lyrical style, Mindshare is a portrait of the modern creative mind and a narrative of its process, a practical guide, and a plea for ambition that captures the imagination by exploring the dynamic nature of creativity and innovation as a multifaceted, integrated craft and the creation of consciousness. This book explores innovation within the audacious scope and framework that truly illustrates its paradoxical and kaleidoscopic nature. It empowers us with the notion that innovation is an intrinsic collective power driven by the same creative instinct that fuels our desires, seeks pleasure, strives to be better, and dares to discover new worlds. This reveals a groundbreaking worldview-that the essence of life is not survival but creation. Building a remarkable brand, overcoming any challenge, and achieving anything in life are the result of design intelligence. Mindshare is about how organizations and individuals can use design strategies to be more innovative, distinctive, and successful. But it's also about our essential nature, how to use our creative instinct to live a more fulfilling life, and how creativity shapes the modern world. The awareness of this process achieves mindshare-an intrinsic collective power that has the potential to help us design a better world.
Book Synopsis Capture the Mindshare and the Market Share Will Follow by : L. Gill
Download or read book Capture the Mindshare and the Market Share Will Follow written by L. Gill and published by Springer. This book was released on 2017-03-08 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.Readers will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value.
Book Synopsis PCI Express System Architecture by : Ravi Budruk
Download or read book PCI Express System Architecture written by Ravi Budruk and published by Addison-Wesley Professional. This book was released on 2004 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: ••PCI EXPRESS is considered to be the most general purpose bus so it should appeal to a wide audience in this arena.•Today's buses are becoming more specialized to meet the needs of the particular system applications, building the need for this book.•Mindshare and their only competitor in this space, Solari, team up in this new book.
Book Synopsis Protected Mode Software Architecture by : Tom Shanley
Download or read book Protected Mode Software Architecture written by Tom Shanley and published by Taylor & Francis. This book was released on 1996 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anyone writing real-time operating systems, multi-task operating systems, or device drivers for these systems needs to be able to do assembly language protected-mode programming. Protected Mode Software Architecture helps readers understand the problems that single-task and multitasking operating systems must deal with, and then examines each component of both the real and protected mode software architectures of the post-286 Intel processors.
Book Synopsis PCI System Architecture by : Don Anderson
Download or read book PCI System Architecture written by Don Anderson and published by Addison-Wesley Professional. This book was released on 1999 with total page 836 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn all you need to know to engineer reliable, high-performance PCI products with text written in practical and comprehensive prose. The bestselling PCI book for computer engineers now fully updated for PCI Revision 2.2.
Download or read book The Art of SEO written by Eric Enge and published by "O'Reilly Media, Inc.". This book was released on 2012-03-07 with total page 715 pages. Available in PDF, EPUB and Kindle. Book excerpt: Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Recognize how changes to your site can confuse search engines Learn to build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides. "SEO expertise is a core need for today’s online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business." —Tony Hsieh, CEO of Zappos.com, Inc., author of New York Times bestseller Delivering Happiness
Book Synopsis HyperTransport System Architecture by : Don Anderson
Download or read book HyperTransport System Architecture written by Don Anderson and published by Addison-Wesley Professional. This book was released on 2003 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: Important book with no competition based on a successful course from Mindshare.
Book Synopsis Plug and Play System Architecture by : Tom Shanley
Download or read book Plug and Play System Architecture written by Tom Shanley and published by Addison-Wesley Professional. This book was released on 1995 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn Microsoft's major new PC hardware standard.
Book Synopsis SATA Storage Technology by : Don Anderson
Download or read book SATA Storage Technology written by Don Anderson and published by Mindshare Press. This book was released on 2007 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Eat Their Lunch by : Anthony Iannarino
Download or read book Eat Their Lunch written by Anthony Iannarino and published by Penguin. This book was released on 2018-11-06 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. Like it or not, sales is often a zero-sum game: Your win is someone else's loss. Most salespeople work in mature, overcrowded industries, your offerings perceived (often unfairly) as commodities. Growth requires taking market share from your competitors, while they try to do the same to you. How else can you grow 12 percent a year in an industry that's only growing by 3 percent? It's not easy for any salesperson to execute a competitive displacement--or, in other words, "eat their lunch." You might think this requires a bloodthirsty "whatever it takes" attitude, but that's the opposite of what works. If you act like a Mafia don, you only make yourself difficult to trust and impossible to see as a long-term partner. Instead, this book shows you how to find and maintain a long-term competitive advantage by taking steps like: ranking prospective new clients not by their size or convenience to you, but by who stands to gain the most from your solution. understanding the different priorities for everyone in your prospect's organization, from the CEO to the accountants, and addressing their various concerns. developing a systematic contact plan for all those different stakeholders so you can win over the right people at the organization in the optimal sequence. Your competitors may be tough, but with the strategies you'll discover in this book, you'll soon be eating their lunch.
Download or read book Mindsharing written by Lior Zoref and published by Penguin. This book was released on 2015-04-28 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we need to make better financial choices, find the love of our life, or transform our career, crowdsourcing is the key to making quicker, wiser, more objective decisions. But few of us even come close to tapping the full potential of our online personal networks. Lior Zoref offers proven guidelines for applying what he calls "mind sharing" in new ways. For instance, he shows how a mother's Facebook update saved the life of a four-year-old boy, and how a manager used LinkedIn to create a year's worth of market research in less than a day. Zoref's clients are using his techniques to innovate and problem-solve in record time. Now he reveals how crowdsourcing has the ability to supercharge our thinking and upgrade every aspect of our lives.
Book Synopsis Freemium Economics by : Eric Benjamin Seufert
Download or read book Freemium Economics written by Eric Benjamin Seufert and published by Elsevier. This book was released on 2013-12-27 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch. - Learn how to apply data science and big data principles in freemium product design and development to maximize conversion, boost retention, and deliver revenue - Gain a broad introduction to the conceptual economic pillars of freemium and a complete understanding of the unique approaches needed to acquire users and convert them from free to paying customers - Get practical tips and analytical guidance to successfully implement the freemium model - Understand the metrics and infrastructure required to measure the success of a freemium product and improve it post-launch - Includes a detailed explanation of the lifetime customer value (LCV) calculation and step-by-step instructions for implementing key performance indicators in a simple, universally-accessible tool like Excel
Book Synopsis Collaborative Intelligence by : Dawna Markova
Download or read book Collaborative Intelligence written by Dawna Markova and published by Random House. This book was released on 2015-08-11 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: A breakthrough book on the transformative power of collaborative thinking Collaborative intelligence, or CQ, is a measure of our ability to think with others on behalf of what matters to us all. It is emerging as a new professional currency at a time when the way we think, interact, and innovate is shifting. In the past, “market share” companies ruled by hierarchy and topdown leadership. Today, the new market leaders are “mind share” companies, where influence is more important than power, and success relies on collaboration and the ability to inspire. Collaborative Intelligence is the culmination of more than fifty years of original research that draws on Dawna Markova’s background in cognitive neuroscience and her most recent work, with Angie McArthur, as a “Professional Thinking Partner” to some of the world’s top CEOs and creative professionals. Markova and McArthur are experts at getting brilliant yet difficult people to think together. They have been brought in to troubleshoot for Fortune 500 leaders in crisis and managers struggling to inspire their teams. When asked about their biggest challenges at work, Markova and McArthur’s clients all cite a common problem: other people. This response reflects the way we have been taught to focus on the gulfs between us rather than valuing our intellectual diversity—that is, the ways in which each of us is uniquely gifted, how we process information and frame questions, what kind of things deplete us, and what engages and inspires us. Through a series of practices and strategies, the authors teach us how to recognize our own mind patterns and map the talents of our teams, with the goal of embarking together on an aligned course of action and influence. In Markova and McArthur’s experience, managers who appreciate intellectual diversity will lead their teams to innovation; employees who understand it will thrive because they are in touch with their strengths; and an entire team who understands it will come together to do their best work in a symphony of collaboration, their individual strengths working in harmony like an orchestra or a high-performing sports team. Praise for Collaborative Intelligence “Rooted in the latest neuroscience on the nature of collaboration, Collaborative Intelligence celebrates the power of working and thinking together at the highest levels of business and politics, and in the smallest aspects of our everyday lives. Dawna Markova and Angie McArthur show us that our ability to collaborate is not only a measure of intelligence, but essential to solving the world’s problems and seeing the possibilities in ourselves and others.”—Arianna Huffington “This inspiring book teaches you how to align your intention with the intention of others, and how, through shared strengths and talents, you have every right to expect greatness and set the highest goals and expectations.”—Deepak Chopra “Everyone talks about collaboration today, but the rhetoric typically outweighs the reality. Collaborative Intelligence offers tangible tools for those serious about becoming ‘system leaders’ who can close the gap and make collaboration real.”—Peter M. Senge, author of The Fifth Discipline “I have worked with Markova and McArthur for several years, focusing on achieving better results through intellectual diversity. Their approach has encouraged more candid debate and collaborative behavior within the team. The team, not individuals, becomes the hero.”—Al Carey, CEO, PepsiCo
Book Synopsis Social Selling Mastery by : Jamie Shanks
Download or read book Social Selling Mastery written by Jamie Shanks and published by John Wiley & Sons. This book was released on 2016-08-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence—online. The challenge is then to strike the right balance, and be seen as a helpful resource that can guide the buyer toward their ideal solution. This book presents a concrete Social Selling curriculum that teaches you everything you need to know in order to leverage the new business environment into top sales figures. Beginning with the big picture and gradually honing the focus, you'll learn the techniques that will change your entire approach to the buyer. Social Selling is not social media marketing. It's a different approach, more one-to-one rather than one-to-many. It's these personal relationships that build revenue, and this book helps you master the methods today's business demands. Reach and engage customers online Provide value and insight into the buying process Learn more effective Social Selling tactics Develop the relationships that lead to sales Today's buyers are engaging sales professionals much later in the buying process, but 74 percent of deals go to the sales professional who was first to engage the buyer and provide helpful insight. The sales community has realized the need for change—top performers have already leveraged Social Selling as a means of engagement, but many more are stuck doing "random acts of social," unsure of how to proceed. Social Selling Mastery provides a bridge across the skills gap, with essential guidance on selling to the modern buyer.
Book Synopsis PCI-X System Architecture by : Tom Shanley
Download or read book PCI-X System Architecture written by Tom Shanley and published by Addison-Wesley Professional. This book was released on 2001 with total page 762 pages. Available in PDF, EPUB and Kindle. Book excerpt: PCI-X is the successor to the Peripheral Component Interconnect (PCI) Bus Specification, the current standard that enables communication between peripheral devices and the computer processor. A major improvement over the older PCI technology, PCI-X enables significantly higher performance with transfer rates of up to 1.06 GB per second. " PCI-X System Architecture " is a detailed and comprehensive guide to the PCI-X technology. It highlights the many changes and improvements from PCI 2.2 to PCI-X, so that you can build on your PCI knowledge to master PCI-X with greater ease. The book discusses the drawbacks of PCI and how PCI-X solves these problems, achieving faster transfer rates. In addition, it presents in-depth information and practical guidance on the PCI-X transaction protocol, device configuration for PCI-X, load tuning, PCI-X bridges, error detection and handling, and electrical issues. You will find specific information on such key topics as: Device types and bus initialization, including Hot-Plug PCI-X initialization Dword and burst commands Bus arbitration, latency rules, and burst transactions Transaction termination Split completion messages 64-bit transactions Bridge and non-bridge configuration registers Load tuning, including adjustable fields and registers, split completion buffers, and adjusting timeslice values PCI-X to PCI-X bridges Handling master abort, attribute phase parity errors, and split read errors Anyone who designs or tests hardware or software that involves the PCI-X bus will find "PCI-X System Architecture" an essential resource for understanding and working with this important technology. "
Book Synopsis The Mind Share Market by : Nicolas Pujol
Download or read book The Mind Share Market written by Nicolas Pujol and published by Pujol Enterprises LLC. This book was released on 2011-03-08 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive reference on free vs. paid business models. Marketing has been practiced for centuries around one central tenet: creating an effective message to potential customers so as to generate sales and profits. This method, while proven, is flawed by incompleteness: the message carries no value; only what is sold does. In recent decades, marketers added value to advertising and created so-called "free products". The Mind Share Market uncovers this hidden customer segment that can make or break a business. Through the story of Maria Ezrati, CEO of Etymologic Corporation and over 15 real world examples, executives and managers in all industries will find a philosophical and practical blueprint to understand the dynamics of a zero price.
Book Synopsis ISA System Architecture by : Tom Shanley
Download or read book ISA System Architecture written by Tom Shanley and published by Addison-Wesley Professional. This book was released on 1995 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intro to microprocessor communications - Introduction to the bus cycle - Addressing I/0 and memory - The address decode logic - The 80286 microprocessor - The reset logic - The power-up sequence - The 80286 system kernel : the engine - Detailed view of the 80286 bus cycle - The 80386 DX and SX microprocessors - The 80386 system kernel - Detailed view of the 80386 bus cycles - RAM memory : theory of operation - Cache memory concepts - ROM memory - ISA bus structure - Types of ISA bus cycles - The interrupt subsystem - Direct memory access (DMA) - ISA bus masters - RTC and configuration RAM - Keyboard/mouse interface - Numeric coprocessor - ISA timers.
