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Military Recruiting Dod Needs To Establish Objectives And Measures To Better Evaluate Advertisings Effectiveness
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Book Synopsis Military recruiting DOD needs to establish objectives and measures to better evaluate advertising's effectiveness. by :
Download or read book Military recruiting DOD needs to establish objectives and measures to better evaluate advertising's effectiveness. written by and published by DIANE Publishing. This book was released on with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States Government Accountability Office Publisher :Createspace Independent Publishing Platform ISBN 13 :9781985008427 Total Pages :36 pages Book Rating :4.0/5 (84 download)
Book Synopsis Military Recruiting by : United States Government Accountability Office
Download or read book Military Recruiting written by United States Government Accountability Office and published by Createspace Independent Publishing Platform. This book was released on 2018-02-03 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Military Recruiting: DOD Needs to Establish Objectives and Measures to Better Evaluate Advertising's Effectiveness
Book Synopsis Military Recruiting by : United States. General Accounting Office
Download or read book Military Recruiting written by United States. General Accounting Office and published by . This book was released on 2003 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Military Recruiting by : United States. General Accounting Office
Download or read book Military Recruiting written by United States. General Accounting Office and published by . This book was released on 2003 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Evaluating Military Advertising and Recruiting by : National Research Council
Download or read book Evaluating Military Advertising and Recruiting written by National Research Council and published by National Academies Press. This book was released on 2004-04-15 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is anticipated that in the coming decade the Department of Defense (DoD) will field and test new advertising and recruiting initiatives designed to improve the recruiting outlook. The DoD needs a comprehensive research and evaluation strategy based on sound research principles that will ensure valid, reliable, and relevant results to discover the most promising policies. The primary objective of this book is to help the DoD improve its research on advertising and recruiting policies. Evaluating Military Advertising and Recruiting: Theory and Methodology presents a framework for evaluation that links different types of research questions to various research methodologies. The framework identifies four major categories of research questions and four broad methodological approaches. The first category of research question asks "What does a target audience see as attractive or unattractive features of a program?" It is well suited to examination via qualitative methods, such as focus groups, unstructured or open-ended surveys, and interviews. The second category of research question asks "What is the effect of a program on specified attitudes or behavioral intentions?" It is well suited to examination via surveys, experiments, and quasi experiments. The third category of research question asks "What is the effect of a proposed new program on enlistment?" It is well suited to examination via experiments and quasi experiments. The final category of research question asks "What is the effect of an existing program on enlistment?" It is well suited to examination via econometric modeling.
Book Synopsis Advertising for Military Recruiting, how Effective is It? by : United States. General Accounting Office
Download or read book Advertising for Military Recruiting, how Effective is It? written by United States. General Accounting Office and published by . This book was released on 1976 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States Government Accountability Office Publisher :Createspace Independent Publishing Platform ISBN 13 :9781977546562 Total Pages :52 pages Book Rating :4.5/5 (465 download)
Book Synopsis Dod Advertising by : United States Government Accountability Office
Download or read book Dod Advertising written by United States Government Accountability Office and published by Createspace Independent Publishing Platform. This book was released on 2017-09-23 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: As part of its efforts to meet yearly recruitment goals for the military, DOD requested almost $575 million in fiscal year 2017 to conduct advertising intended to increase awareness of military service and ultimately generate leads for potential recruits. Senate Report 114-49 included a provision for GAO to assess DOD's advertising activities. This report examines the extent to which DOD (1) has coordinated advertising activities among the military service components, (2) has followed commercial best practices to assess the effectiveness of advertising activities, and (3) has oversight of its components' advertising activities. GAO identified best practices for assessing the effectiveness of advertising in consultation with advertising industry experts and reviewed DOD and service policies and the most recent version of each military service components' advertising plans, from fiscal years 2014-16.
Book Synopsis Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s by : James N. Dertouzos
Download or read book Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s written by James N. Dertouzos and published by Rand Corporation. This book was released on 2003-06-03 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Defense Department has been spending over $100 million annually on recruiting advertising. Previous econometric studies of military advertising's effects have relied on data from time periods unlike today's and have used models possibly inappropriate for supporting today's decisionmakers. This report details improved methods developed to assess military advertising's effectiveness and illustrates them using early 1980s and mid-1990s data.
Download or read book DOD Advertising written by Andrew Von Ah and published by . This book was released on 2016-06-15 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: As part of its efforts to meet yearly recruitment goals for the military, the Department of Defense (DOD) requested almost $575 million in FY 2017 to conduct advertising intended to increase awareness of military service and ultimately generate leads for potential recruits. This report examines the extent to which DOD (1) has coordinated advertising activities among the military service components; (2) has followed commercial best practices to assess the effectiveness of advertising activities; and (3) has oversight of its components' advertising activities. Tables and figures. This is a print on demand report.
Author :United States Government Accountability Office Publisher :DIANE Publishing ISBN 13 :142893362X Total Pages :143 pages Book Rating :4.4/5 (289 download)
Book Synopsis Military Personnel by : United States Government Accountability Office
Download or read book Military Personnel written by United States Government Accountability Office and published by DIANE Publishing. This book was released on 2005 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Government Accountability Office, under the Comptroller General's authority assessed the extent to which Department of Defense's (DOD) active, reserve, and National Guard components met their enlisted aggregate recruiting and retention goals; assessed the extent to which the components met their authorized personnel levels for enlisted occupational specialties; and analyzed the steps DOD has taken to address recruiting and retention challenges.
Book Synopsis Military recruiting DOD could improve its recruiter selection and incentive systems : report to the Subcommittee on Personnel, Committee on Armed Services, U.S. Senate by :
Download or read book Military recruiting DOD could improve its recruiter selection and incentive systems : report to the Subcommittee on Personnel, Committee on Armed Services, U.S. Senate written by and published by DIANE Publishing. This book was released on with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Military Recruiting: DoD & Services Need Better Data to Enhance Visibility over Recruiter Irregularities by :
Download or read book Military Recruiting: DoD & Services Need Better Data to Enhance Visibility over Recruiter Irregularities written by and published by DIANE Publishing. This book was released on 2006 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: The viability of the All Volunteer Force (AVF) depends, in large measure, on the Department of Defense's (DOD) ability to successfully recruit several hundred thousand qualified individuals each year to fill over 1,400 occupational specialties. Since the March 2003 involvement of U.S. military forces in Iraq, attracting sufficient numbers of high-quality recruits to military service has proven to be one of the greatest personnel challenges faced by DOD since the inception of the AVF. The active Army, the Army Reserve, and the Navy Reserve, for example, failed to meet their fiscal year 2005 recruiting goals. Recruitment of high-quality personnel is a tough proposition, made even more challenging in the current environment when the nation is engaged in combat operations. To exacerbate the recruitment challenges further, DOD estimates that over half of the youth in the U.S. population between the ages of 16 and 21 do not meet the minimum requirements to enter military service. Moreover, additional factors such as the shrinking numbers of new recruits in delayed entry programs and the Army Army's use of stop loss, which delays servicemembers from leaving active duty, indicate that the components may experience continued recruiting challenges as they attempt to meet their personnel requirements. To help overcome recruiting challenges, the military services during the past several years have assigned roughly 20,000 recruiters to manage their recruiting programs and achieve their accession goals.
Book Synopsis Military personnel DOD needs to improve the transparency and reassess the reasonableness, appropriateness, affordability, and sustainability of its military compensation system : report to congressional committees. by :
Download or read book Military personnel DOD needs to improve the transparency and reassess the reasonableness, appropriateness, affordability, and sustainability of its military compensation system : report to congressional committees. written by and published by DIANE Publishing. This book was released on 2005 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Attitudes, Aptitudes, and Aspirations of American Youth by : National Research Council
Download or read book Attitudes, Aptitudes, and Aspirations of American Youth written by National Research Council and published by National Academies Press. This book was released on 2003-02-01 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recruiting an all-volunteer military is a formidable task. To successfully enlist one eligible recruit, the Army must contact approximately 120 young people. The National Research Council explores the various factors that will determine whether the military can realistically expect to recruit an adequate fighting force-one that will meet its upcoming needs. It also assesses the military's expected manpower needs and projects the numbers of youth who are likely to be available over the next 20 years to meet these needs. With clearly written text and useful graphics, Attitudes, Aptitudes, and Aspirations of American Youth offers an overview of important issues for military recruiters, touching on a number of important topics including: sex and race, education and aptitude, physical and moral attributes, and military life and working conditions. In addition, the book looks at how a potential recruit would approach the decision to enlist, considering personal, family, and social values, and the options for other employment or college. Building on the need to increase young Americans' "propensity to enlist," this book offers useful recommendations for increasing educational opportunities while in the service and for developing advertising strategies that include concepts of patriotism and duty to country. Of primary value to military policymakers, recruitment officers, and analysts, Attitudes, Aptitudes, and Aspirations of American Youth will also interest social scientists and policy makers interested in youth trends.
Book Synopsis Status of GAO Recommendations to the Department of Defense (Fiscal Years 2001-2007) by : Sharon Pickup
Download or read book Status of GAO Recommendations to the Department of Defense (Fiscal Years 2001-2007) written by Sharon Pickup and published by DIANE Publishing. This book was released on 2010 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: A report to congressional committees regarding the DoD¿s progress in implementing GAO's recommendations over the last 7 years. During this period of time, GAO issued 637 reports to DoD that included 2,726 recommendations. By law, agencies, including DoD, are required to submit written statements explaining actions taken in response to recommendations that have been made. This report contains the results of an analysis on the implementation status of the 2,726 recommendations made to DoD in reports issued during FY 2001 through 2007. Includes examples of related financial accomplishments reported for the period, based on DoD-related work. Illustrations.
Book Synopsis Military Personnel by : William Beusse
Download or read book Military Personnel written by William Beusse and published by DIANE Publishing. This book was released on 2000 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: DoD faces a significant challenge in recruiting & retaining the hundreds of thousands of new recruits it enlists each year. The last few years have been difficult for the military services as they have struggled to meet their recruiting goals. This recruiting crisis makes the services' problems with first-term attrition rates even more critical. The early separation of new recruits is costly in that the services' recruiting & training investment in each enlistee averages almost $38,000. This report assesses: (1) the services' responses to recent recruiting shortfalls, & (2) the services' efforts to reduce their historically high attrition rates for first-term enlistees. Charts & tables.
Book Synopsis Military personnel : services need to assess efforts to meet recruiting goals and cut attrition : report to the Chairman and Ranking Minority Member, Subcommittee on Personnel, Committee on Armed Services, U.S. Senate by :
Download or read book Military personnel : services need to assess efforts to meet recruiting goals and cut attrition : report to the Chairman and Ranking Minority Member, Subcommittee on Personnel, Committee on Armed Services, U.S. Senate written by and published by DIANE Publishing. This book was released on with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
