Methods in Consumer Research, Volume 2

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Author :
Publisher : Woodhead Publishing
ISBN 13 : 0081017448
Total Pages : 498 pages
Book Rating : 4.0/5 (81 download)

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Book Synopsis Methods in Consumer Research, Volume 2 by : Gaston Ares

Download or read book Methods in Consumer Research, Volume 2 written by Gaston Ares and published by Woodhead Publishing. This book was released on 2018-01-02 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, while also looking at health-related Issues in consumer science, including sections on food intake and satiation. Other sections delve into physiological measurements within the context of consumer research and how to design studies for specific populations. In conjunction with the first volume, which covers new approaches to classical methodology, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. With examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. - Presents comprehensive coverage of new and emerging techniques in consumer science - Provides examples of successful application of the methodologies presented throughout - Identifies how to design research for special populations, including children, the elderly and low-income consumers - Discusses sensitivity to cross-cultural populations and emerging markets - Includes research design for food, cosmetic and household products - Highlights both psychological and physiological consumer measurements

Methods in Consumer Research, Volume 1

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Author :
Publisher : Woodhead Publishing
ISBN 13 : 0081012586
Total Pages : 652 pages
Book Rating : 4.0/5 (81 download)

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Book Synopsis Methods in Consumer Research, Volume 1 by : Gaston Ares

Download or read book Methods in Consumer Research, Volume 1 written by Gaston Ares and published by Woodhead Publishing. This book was released on 2018-01-02 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt: Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking. In conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. And, with examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. - Presents a fully comprehensive coverage of the latest developments in the classical methodologies of consumer research - Provides examples of successful application of the methodologies presented - Includes focus groups and social media discussions - Encompasses consumer segmentation, with a focus on psychographics and genetics

European Retail Research

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 383496235X
Total Pages : 183 pages
Book Rating : 4.8/5 (349 download)

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Book Synopsis European Retail Research by : Dirk Morschett

Download or read book European Retail Research written by Dirk Morschett and published by Springer Science & Business Media. This book was released on 2011-05-14 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept.

ICoRD’15 – Research into Design Across Boundaries Volume 2

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Publisher : Springer
ISBN 13 : 8132222296
Total Pages : 688 pages
Book Rating : 4.1/5 (322 download)

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Book Synopsis ICoRD’15 – Research into Design Across Boundaries Volume 2 by : Amaresh Chakrabarti

Download or read book ICoRD’15 – Research into Design Across Boundaries Volume 2 written by Amaresh Chakrabarti and published by Springer. This book was released on 2014-12-23 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book showcases over 60 cutting-edge research papers from the 5th International Conference on Research into Design – the largest in India in this area – written by eminent researchers from across the world on design process, technologies, methods and tools, and their impact on innovation, for supporting design across boundaries. The special features of the book are the variety of insights into the product and system innovation process, and the host of methods and tools from all major areas of design research for the enhancement of the innovation process. The main benefit of the book for researchers in various areas of design and innovation are access to the latest quality research in this area, with the largest collection of research from India. For practitioners and educators, it is exposure to an empirically validated suite of theories, models, methods and tools that can be taught and practiced for design-led innovation.

Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

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Author :
Publisher : Springer
ISBN 13 : 3319169343
Total Pages : 413 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference by : Howard S. Gitlow

Download or read book Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference written by Howard S. Gitlow and published by Springer. This book was released on 2015-05-28 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Handbook of Research Methods for Studying Daily Life

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Author :
Publisher : Guilford Publications
ISBN 13 : 1462513050
Total Pages : 705 pages
Book Rating : 4.4/5 (625 download)

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Book Synopsis Handbook of Research Methods for Studying Daily Life by : Matthias R. Mehl

Download or read book Handbook of Research Methods for Studying Daily Life written by Matthias R. Mehl and published by Guilford Publications. This book was released on 2013-10-01 with total page 705 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together leading authorities, this unique handbook reviews the breadth of current approaches for studying how people think, feel, and behave in everyday environments, rather than in the laboratory. The volume thoroughly describes experience sampling methods, diary methods, physiological measures, and other self-report and non-self-report tools that allow for repeated, real-time measurement in natural settings. Practical guidance is provided to help the reader design a high-quality study, select and implement appropriate methods, and analyze the resulting data using cutting-edge statistical techniques. Applications across a wide range of psychological subfields and research areas are discussed in detail.

Food, Health and Safety in Cross Cultural Consumer Contexts

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Author :
Publisher : MDPI
ISBN 13 : 303651340X
Total Pages : 264 pages
Book Rating : 4.0/5 (365 download)

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Book Synopsis Food, Health and Safety in Cross Cultural Consumer Contexts by : Derek V. Byrne

Download or read book Food, Health and Safety in Cross Cultural Consumer Contexts written by Derek V. Byrne and published by MDPI. This book was released on 2021-08-17 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of cross-cultural perspectives in research in food is important in general and particularly so in relation to human perception in food and health. Food concepts are very different across different jurisdictions. Different markets and cultures have varying perspectives on what is considered a palatable, acceptable, or useful food or food product; in simple terms, one size does not at all in the majority of cases. Specific markets thus need targeted food design, to be successful from a myriad of perspectives. In this Special Issue anthology "Food, Health and Safety in Cross-Cultural Consumer Contexts", we bring together articles that show the wide range of studies from fundamental to market applicability currently in focus in sensory and consumer science in food, health, and safety cross-cultural contexts. From the included perspectives, it is abundantly clear that there is a need for much knowledge related to future food design linked to cross-cultural contexts and that this will continue to be critical to the success of food transfer in global food markets.

Consumer Psychology: A Study Guide to Qualitative Research Methods

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Author :
Publisher : Verlag Barbara Budrich
ISBN 13 : 3847408917
Total Pages : 168 pages
Book Rating : 4.8/5 (474 download)

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Book Synopsis Consumer Psychology: A Study Guide to Qualitative Research Methods by : Paul M.W. Hackett

Download or read book Consumer Psychology: A Study Guide to Qualitative Research Methods written by Paul M.W. Hackett and published by Verlag Barbara Budrich. This book was released on 2016-04-18 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.

Perspectives on Methodology in Consumer Research

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 1461386098
Total Pages : 427 pages
Book Rating : 4.4/5 (613 download)

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Book Synopsis Perspectives on Methodology in Consumer Research by : David Brinberg

Download or read book Perspectives on Methodology in Consumer Research written by David Brinberg and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but functionally related areas: (a) the philosophical underpinnings of our methods, and (b) the analytic strategies for examining the phenomena of interest in the field. An important aspect in communicating these advances is the demonstration of their use on focal problems in consumer behavior. Current research strategies and analytic techniques in the field of consumer research reflect the dominant logical empiricist epistemology. The develop ment of new epistemologies (e.g., scientific relativism, hypothetical realism), however, is likely to modify the dominant logical empiricist approach and is also likely to influence the analytic strategies used to conduct research. For instance, with the increased awareness of scientific relativism and hypothet ical realism, greater emphasis is anticipated for idiographic rather than nomo thetic designs, for observational rather than experimental designs, for process rather than static analyses, and for more sophisticated techniques for summariz ing findings across studies. The major theme underlying this volume is that conceptual, analytic, and sub stantive diversity are essential for consumer behavior research to advance. Col lectively, the chapters we present in this volume are a diverse set of perspectives for the study of consumer behavior. This volume is organized into three parts: (1) philosophical orientations toward consumer behavior research, (2) analytic strategies for consumer behavior research, and (3) applications of these orientations and strategies to current research areas.

Nonfood Sensory Practices

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Publisher : Woodhead Publishing
ISBN 13 : 0128219688
Total Pages : 392 pages
Book Rating : 4.1/5 (282 download)

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Book Synopsis Nonfood Sensory Practices by : Anne-Marie Pense-Lheritier

Download or read book Nonfood Sensory Practices written by Anne-Marie Pense-Lheritier and published by Woodhead Publishing. This book was released on 2021-08-28 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sensory evaluation is applied in very diverse and sometimes unexpected sectors. Nonfood Sensory Practices aims to show how sensory professionals from sectors other than food have embraced sensory evaluation methods for product development and communication of their products' sensory properties. This book is thus intended as a first assessment of what is happening in nonfood sectors. It will open perspectives to those sensory professionals who wish to apply and adapt their expertise in food sensory science to other types of products, as well as to those working in nonfood sectors but with lesser background in sensory evaluation. Many nonfood products are intrinsically complex. They can be used in diverse ways, often in strong interaction with context and – unlike food – over several hours, days or months. This book shows how sensory professionals have adapted to these specificities, not to mention specific needs in terms of panel management and different ways to deal with consumers, users, customers or even sometimes with patients. First chapters present general methodological principles that will allow readers to fully apprehend the use of sensory practices. Then, contributions from many professionals in nonfood sectors will help to realize and promote the potential added value of sensory evaluation to their own field of application. - Presents methodological specificities and solutions for the sensory evaluation of non-food products - Includes case studies that help readers understand how to adapt food-centric sensory methods developed for non-food applications - Triggers new ideas and further useful developments for the sensory evaluation of food products and the study of food-related consumer behaviors

Multidisciplinary Research Volume II

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Publisher : Archers & Elevators Publishing House
ISBN 13 : 9390996570
Total Pages : 274 pages
Book Rating : 4.3/5 (99 download)

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Book Synopsis Multidisciplinary Research Volume II by : Sruthi.S, Dr. Ravi Kumar Gupta

Download or read book Multidisciplinary Research Volume II written by Sruthi.S, Dr. Ravi Kumar Gupta and published by Archers & Elevators Publishing House. This book was released on with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Research Methods in Consumer Psychology

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Author :
Publisher : Routledge
ISBN 13 : 1351137700
Total Pages : 541 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis Handbook of Research Methods in Consumer Psychology by : Frank Kardes

Download or read book Handbook of Research Methods in Consumer Psychology written by Frank Kardes and published by Routledge. This book was released on 2019-04-15 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research. The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.

Qualitative Research Methods in Consumer Psychology

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Author :
Publisher : Psychology Press
ISBN 13 : 1317690281
Total Pages : 352 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Qualitative Research Methods in Consumer Psychology by : Paul Hackett

Download or read book Qualitative Research Methods in Consumer Psychology written by Paul Hackett and published by Psychology Press. This book was released on 2015-08-20 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.

Business & Leadership: Volume 2

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Author :
Publisher : Zaheer Siddiqui
ISBN 13 :
Total Pages : 579 pages
Book Rating : 4./5 ( download)

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Book Synopsis Business & Leadership: Volume 2 by : Zaheer Siddiqui

Download or read book Business & Leadership: Volume 2 written by Zaheer Siddiqui and published by Zaheer Siddiqui. This book was released on 2023-07-06 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to a comprehensive guide to success in the modern world. This must-have book equips managers, students, and teachers alike with essential knowledge and skills to excel in the dynamic realm of business and leadership. With a focus on continuous improvement, innovation, quality management, sustainability, change management, health & safety, risk management, business development, and marketing, this volume serves as a reliable companion for individuals seeking success in today's fast-paced corporate landscape. Delving deep into the intricacies of each subject, the authors provide readers with valuable insights and practical strategies to navigate the challenges and seize the opportunities that arise in the business world. Whether you are a seasoned professional looking to enhance your leadership capabilities or an ambitious student aspiring to embark on a successful career, this book offers a wealth of information and guidance that will elevate your understanding and performance. With its accessible language, clear examples, and concise explanations, the book fosters a rich learning experience for individuals at any stage of their professional journey. Its comprehensive coverage and practical approach make it an invaluable resource that empowers readers with the knowledge and tools required to excel in the competitive world of business.

Product Testing with Consumers for Research Guidance, Special Consumer Groups, Second Volume

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Author :
Publisher : ASTM International
ISBN 13 : 0803114796
Total Pages : 96 pages
Book Rating : 4.8/5 (31 download)

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Book Synopsis Product Testing with Consumers for Research Guidance, Special Consumer Groups, Second Volume by : Louise S. Wu

Download or read book Product Testing with Consumers for Research Guidance, Special Consumer Groups, Second Volume written by Louise S. Wu and published by ASTM International. This book was released on 1992 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the second in a series of symposia on Product Testing with Consumers for Research Guidance, this volume focuses on how to investigate special interest groups. The first section is concerned with design, analysis, and segmentation. The second section discusses considerations for testing with

Handbook of Attitudes, Volume 2: Applications

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Publisher : Routledge
ISBN 13 : 1351712349
Total Pages : 610 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Handbook of Attitudes, Volume 2: Applications by : Dolores Albarracin

Download or read book Handbook of Attitudes, Volume 2: Applications written by Dolores Albarracin and published by Routledge. This book was released on 2018-10-10 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attitudes are evaluations of people, places, things, and ideas. They help us to navigate through a complex world. They provide guidance for decisions about which products to buy, how to travel to work, or where to go on vacation. They color our perceptions of others. Carefully crafted interventions can change attitudes and behavior. Yet attitudes, beliefs, and behavior are often formed and changed in casual social exchanges. The mere perception that other people—say, rich people— favor something may be sufficient to make another person favor it. People’s own actions also influence their attitudes, such that they adjust to be more supportive of the actions. People’s belief systems even change to align with and support their preferences, which at its extreme is a form of denial for which people lack awareness. These two volumes of The Handbook of Attitudes provide authoritative, critical surveys of theory and research about attitudes, beliefs, persuasion, and behavior from key authors in these areas. This second volume covers applications to measurement, behavior prediction, and interventions in the areas of cancer, HIV, substance use, diet, and exercise, as well as in politics, intergroup relations, aggression, migrations, advertising, accounting, education, and the environment.

Marketing Information Guide

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Author :
Publisher :
ISBN 13 :
Total Pages : 650 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Marketing Information Guide by :

Download or read book Marketing Information Guide written by and published by . This book was released on 1965 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: