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Case Studies on Food Experiences in Marketing, Retail, and Events

Author : Susanne Doppler
Publisher : Woodhead Publishing
ISBN 13 : 0128177934
Total Pages : 238 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis Case Studies on Food Experiences in Marketing, Retail, and Events by : Susanne Doppler

Download or read book Case Studies on Food Experiences in Marketing, Retail, and Events written by Susanne Doppler and published by Woodhead Publishing. This book was released on 2020-08-21 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences, communication strategies like food promotion and event management, and defining product positioning in a competitive environment. This book is an excellent resource for industry professionals in the food and beverage sectors, including those who work in marketing, communication, hospitality, and management, as well as students studying business management, tourism management, event management, applied marketing, and consumer behavior. - Presents the challenges customers face in their away-from-home food shopping - Explains how customer food experiences can be created - Contains best practice examples of how food companies achieve a competitive advantage by creating memorable customer experiences

Consumer’s Behavior beyond Self-Report

Author : Alexandra Wolf
Publisher : Frontiers Media SA
ISBN 13 : 2889717097
Total Pages : 184 pages
Book Rating : 4.8/5 (897 download)

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Book Synopsis Consumer’s Behavior beyond Self-Report by : Alexandra Wolf

Download or read book Consumer’s Behavior beyond Self-Report written by Alexandra Wolf and published by Frontiers Media SA. This book was released on 2021-11-22 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Work and Leisure

Author : John Trevor Haworth
Publisher : Psychology Press
ISBN 13 : 9780415250580
Total Pages : 260 pages
Book Rating : 4.2/5 (55 download)

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Book Synopsis Work and Leisure by : John Trevor Haworth

Download or read book Work and Leisure written by John Trevor Haworth and published by Psychology Press. This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together specially commissioned chapters from international experts in a wide range of disciplines concerned with work, leisure and well-being to discuss key, topical issues.

Algorithmic Marketing and EU Law on Unfair Commercial Practices

Author : Federico Galli
Publisher : Springer Nature
ISBN 13 : 3031136039
Total Pages : 280 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis Algorithmic Marketing and EU Law on Unfair Commercial Practices by : Federico Galli

Download or read book Algorithmic Marketing and EU Law on Unfair Commercial Practices written by Federico Galli and published by Springer Nature. This book was released on 2022-08-30 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence (AI) systems are increasingly being deployed by marketing entities in connection with consumers’ interactions. Thanks to machine learning (ML) and cognitive computing technologies, businesses can now analyse vast amounts of data on consumers, generate new knowledge, use it to optimize certain processes, and undertake tasks that were previously impossible. Against this background, this book analyses new algorithmic commercial practices, discusses their challenges for consumers, and measures such developments against the current EU legislative framework on consumer protection. The book adopts an interdisciplinary approach, building on empirical findings from AI applications in marketing and theoretical insights from marketing studies, and combining them with normative analysis of privacy and consumer protection in the EU. The content is divided into three parts. The first part analyses the phenomenon of algorithmic marketing practices and reviews the main AI and AI-related technologies used in marketing, e.g. Big data, ML and NLP. The second part describes new commercial practices, including the massive monitoring and profiling of consumers, the personalization of advertising and offers, the exploitation of psychological and emotional insights, and the use of human-like interfaces to trigger emotional responses. The third part provides a comprehensive analysis of current EU consumer protection laws and policies in the field of commercial practices. It focuses on two main legal concepts, their shortcomings, and potential refinements: vulnerability, understood as the conceptual benchmark for protecting consumers from unfair algorithmic practices; manipulation, the substantive legal measure for drawing the line between fair and unfair practices.

Human Factors Methods and Accident Analysis

Author : Dr Guy H Walker
Publisher : Ashgate Publishing, Ltd.
ISBN 13 : 1409486850
Total Pages : 216 pages
Book Rating : 4.4/5 (94 download)

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Book Synopsis Human Factors Methods and Accident Analysis by : Dr Guy H Walker

Download or read book Human Factors Methods and Accident Analysis written by Dr Guy H Walker and published by Ashgate Publishing, Ltd.. This book was released on 2012-10-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human Factors Methods and Accident Analysis is the first book to offer a practical guide for investigators, practitioners and researchers wishing to apply accident analysis methods. It is also unique in presenting a series of novel applications of accident analysis methods, including HF methods not previously used for these purposes (e.g. EAST, critical path analysis), as well as applications of methods in new domains.

Augmented Customer Strategy

Author : Gilles N'Goala
Publisher : John Wiley & Sons
ISBN 13 : 1119618266
Total Pages : 248 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Augmented Customer Strategy by : Gilles N'Goala

Download or read book Augmented Customer Strategy written by Gilles N'Goala and published by John Wiley & Sons. This book was released on 2019-04-26 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer customers experiences that are ever richer, more fluid and more connected. For customers, this ecosystem is synonymous with new roles. They are more autonomous and have power alongside the company: they influence, innovate, punish and more. These developments push companies to implement new customer strategies. It is in this context, marked by pitfalls and paradoxes, that the authors of this book reflect on the customer relationship, what it has become and what it will be tomorrow. The book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world. It is aimed at those who want to gain an up-to-date understanding of the field and find all the keys needed to project themselves into the future.

Consumer Psychology in Tourism and Hospitality

Author : Ying Qu
Publisher : Frontiers Media SA
ISBN 13 : 2832527957
Total Pages : 455 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis Consumer Psychology in Tourism and Hospitality by : Ying Qu

Download or read book Consumer Psychology in Tourism and Hospitality written by Ying Qu and published by Frontiers Media SA. This book was released on 2023-06-30 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt:

In Search of Consumer Goals

Author : Kurt Allen Carlson
Publisher :
ISBN 13 :
Total Pages : 236 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis In Search of Consumer Goals by : Kurt Allen Carlson

Download or read book In Search of Consumer Goals written by Kurt Allen Carlson and published by . This book was released on 2001 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Rainmaker's Quick Guide to Lasting Sales Success

Author : Carolyn McGowan Coradeschi
Publisher :
ISBN 13 : 9780989235723
Total Pages : 152 pages
Book Rating : 4.2/5 (357 download)

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Book Synopsis The Rainmaker's Quick Guide to Lasting Sales Success by : Carolyn McGowan Coradeschi

Download or read book The Rainmaker's Quick Guide to Lasting Sales Success written by Carolyn McGowan Coradeschi and published by . This book was released on 2013-06 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: You Don't Have to Be Extroverted, Perfect, or Intimidating to Succeed at Sales.....You Just Need to Know How to Make it Rain In this fast-paced and easy to implement guide, you'll discover how to consistently and easily make sales in a way that respects your customers and creates predictable results. Field tested in 30 years of selling success, author Carolyn Coradeschi shares her potent tools and techniques to help you: Eliminate your fear and sales reluctance Use creative approaches to open doors and cut through competition Close sales whenever you want in a way that feels great for you and your customer "This fast-moving, practical book is loaded with time-tested, proven strategies and tactics to increase your sales and your income immediately." Brian Tracy - Author, The Psychology of Selling "There is no shortcut to lasting sales success, but Carolyn's quick guide is the closest you'll find to one. The strategies in this book are practical, wise, and will lay the foundations to build clients for life." Andrew Sobel, bestselling author of Power Questions, All for One, and Clients for Life "This valuable sales self-help book provides an easy to follow road map to creating and sustaining profitable relationships with your customers." Andy Paul, Author of Zero-Time Selling If you're struggling with sales, this book is just what you need. Using Carolyn's strategies, you'll discover how to get new clients and build great relationships -- without selling your soul. Jill Konrath, author of SNAP Selling and Selling to Big Companies "The Rainmaker's Quick Guide to Lasting Sales Success is full of real life Rainmaker examples from worldwide experts, including myth busters, tips and solid strategies. Whether you are a seasoned professional or a beginner in sales, this is relevant information you can use immediately for your personal sales success." Lisa Sasevich, The Queen of Sales Conversion Carolyn McGowan Coradeschi spent 30 years mastering selling in a variety of arenas, becoming a national leader and top producer in each. As president of her own sales training and coaching firm, Carolyn works with sales professionals and entrepreneurs who want to skyrocket their sales success. An avid runner, she lives in California with her family and serves a global clientele.

Why Startups Fail

Author : Tom Eisenmann
Publisher : Currency
ISBN 13 : 0593137027
Total Pages : 370 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Why Startups Fail by : Tom Eisenmann

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

Service Failure

Author : Jeff Toister
Publisher : AMACOM/American Management Association
ISBN 13 : 0814431992
Total Pages : 210 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Service Failure by : Jeff Toister

Download or read book Service Failure written by Jeff Toister and published by AMACOM/American Management Association. This book was released on 2013 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: What causes poor customer service? You might be surprised.

The Paradox of Choice

Author : Barry Schwartz
Publisher : Harper Collins
ISBN 13 : 0061748994
Total Pages : 308 pages
Book Rating : 4.0/5 (617 download)

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Book Synopsis The Paradox of Choice by : Barry Schwartz

Download or read book The Paradox of Choice written by Barry Schwartz and published by Harper Collins. This book was released on 2009-10-13 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice, Barry Schwartz explains at what point choice—the hallmark of individual freedom and self-determination that we so cherish—becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.

Natural Gas Production and Conservation Act of 1975

Author : United States. Congress. Senate. Committee on Commerce
Publisher :
ISBN 13 :
Total Pages : 478 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Natural Gas Production and Conservation Act of 1975 by : United States. Congress. Senate. Committee on Commerce

Download or read book Natural Gas Production and Conservation Act of 1975 written by United States. Congress. Senate. Committee on Commerce and published by . This book was released on 1975 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt:

FDA Consumer

Author :
Publisher :
ISBN 13 :
Total Pages : 504 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis FDA Consumer by :

Download or read book FDA Consumer written by and published by . This book was released on 1991 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Natural Gas Production and Conservation Act of 1975, Hearings Before..., 94-1, March 17 & 18, 1975

Author : United States. Congress. Senate. Committee on Commerce
Publisher :
ISBN 13 :
Total Pages : 560 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Natural Gas Production and Conservation Act of 1975, Hearings Before..., 94-1, March 17 & 18, 1975 by : United States. Congress. Senate. Committee on Commerce

Download or read book Natural Gas Production and Conservation Act of 1975, Hearings Before..., 94-1, March 17 & 18, 1975 written by United States. Congress. Senate. Committee on Commerce and published by . This book was released on 1975 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Upside of Stress

Author : Kelly McGonigal
Publisher : Penguin
ISBN 13 : 1101982934
Total Pages : 306 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis The Upside of Stress by : Kelly McGonigal

Download or read book The Upside of Stress written by Kelly McGonigal and published by Penguin. This book was released on 2016-05-10 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing from groundbreaking research, psychologist and award-winning teacher Kelly McGonigal, PhD, offers a surprising new view of stress—one that reveals the upside of stress, and shows us exactly how to capitalize on its benefits. You hear it all the time: stress causes heart disease; stress causes insomnia; stress is bad for you! But what if changing how you think about stress could make you happier, healthier, and better able to reach your goals? Combining exciting new research on resilience and mindset, Kelly McGonigal, PhD, proves that undergoing stress is not bad for you; it is undergoing stress while believing that stress is bad for you that makes it harmful. In fact, stress has many benefits, from giving us greater focus and energy, to strengthening our personal relationships. McGonigal shows readers how to cultivate a mindset that embraces stress, and activate the brain's natural ability to learn from challenging experiences. Both practical and life-changing, The Upside of Stress is not a guide to getting rid of stress, but a toolkit for getting better at it—by understanding, accepting, and leveraging it to your advantage.

Consumer Behavior I: Consumer decision-making

Author : Margaret K. Hogg
Publisher :
ISBN 13 :
Total Pages : 446 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Consumer Behavior I: Consumer decision-making by : Margaret K. Hogg

Download or read book Consumer Behavior I: Consumer decision-making written by Margaret K. Hogg and published by . This book was released on 2005 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: This landmark work contains classic and contemporary writings, including the most widely cited and influential papers that examine consumer behavior as a field of study. The first volume addresses the question: "how do we study consumers?" and provides the theoretical and historical context for the debates about consumer behavior research captured in the following volumes. The second volume examines consumer decision-making; and the third volume examines consumer socialization, concentrating particularly on studies of childhood, children and family