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Metaphor And Metonymy In Comparison And Contrast
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Book Synopsis Metaphor and Metonymy in Comparison and Contrast by : René Dirven
Download or read book Metaphor and Metonymy in Comparison and Contrast written by René Dirven and published by Walter de Gruyter. This book was released on 2002 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book elaborates one of Roman Jakobson's many brilliant ideas, i.e. his insight that the two cognitive strategies of the metaphoric and the metonymic are the end-points on a continuum of conceptualization processes. This elaboration is achieved on the background of Lakoff and Johnson's twodomain approach, i.e. the mapping of a source onto a target domain of conceptualization. Further approaches dwell on different stretches of this metaphor-metonymy continuum. Still other papers probe into the specialized conceptual division of labor associated with both modes of thought. Two new breakthroughs in the cognitive linguistics approach to metaphor and metonymy have recently been developed: one is the three-domain approach, which concentrates on the new blends that become possible after the integration or the blending of source and target domain elements; the other is the approach in terms of primary scenes and subscenes which often determine the way source and target domains interact.
Book Synopsis Metaphor and Metonymy in Comparison and Contrast by : René Dirven
Download or read book Metaphor and Metonymy in Comparison and Contrast written by René Dirven and published by Walter de Gruyter. This book was released on 2003 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book elaborates one of Roman Jakobson's many brilliant ideas, i.e. his insight that the two cognitive strategies of the metaphoric and the metonymic are the end-points on a continuum of conceptualization processes. This elaboration is achieved on the background of Lakoff and Johnson's twodomain approach, i.e. the mapping of a source onto a target domain of conceptualization. Further approaches dwell on different stretches of this metaphor-metonymy continuum. Still other papers probe into the specialized conceptual division of labor associated with both modes of thought. Two new breakthroughs in the cognitive linguistics approach to metaphor and metonymy have recently been developed: one is the three-domain approach, which concentrates on the new blends that become possible after the integration or the blending of source and target domain elements; the other is the approach in terms of primary scenes and subscenes which often determine the way source and target domains interact.
Book Synopsis Metaphor and Metonymy in Comparison and Contrast by : René Dirven
Download or read book Metaphor and Metonymy in Comparison and Contrast written by René Dirven and published by Walter de Gruyter. This book was released on 2009-09-24 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book elaborates one of Roman Jakobson's many brilliant ideas, i.e. his insight that the two cognitive strategies of the metaphoric and the metonymic are the end-points on a continuum of conceptualization processes. This elaboration is achieved on the background of Lakoff and Johnson's twodomain approach, i.e. the mapping of a source onto a target domain of conceptualization. Further approaches dwell on different stretches of this metaphor-metonymy continuum. Still other papers probe into the specialized conceptual division of labor associated with both modes of thought. Two new breakthroughs in the cognitive linguistics approach to metaphor and metonymy have recently been developed: one is the three-domain approach, which concentrates on the new blends that become possible after the integration or the blending of source and target domain elements; the other is the approach in terms of primary scenes and subscenes which often determine the way source and target domains interact.
Book Synopsis Metonymy and Metaphor in Grammar by : Klaus-Uwe Panther
Download or read book Metonymy and Metaphor in Grammar written by Klaus-Uwe Panther and published by John Benjamins Publishing. This book was released on 2009 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: with the advent of Cognitive Linguistics, metonymy and metaphor are now recognized as being not only ornamental rhetorical tropes but fundamental figures of thought that shape, to a considerable extent, the conceptual structure of languages. The present volume goes even beyond this insight to propose that grammar itself is metonymical in nature (Langacker) and that conceptual metonymy and metaphor leave their imprints on lexicogrammatical structure.
Book Synopsis Metaphor and Metonymy revisited beyond the Contemporary Theory of Metaphor by : Francisco Gonzálvez-García
Download or read book Metaphor and Metonymy revisited beyond the Contemporary Theory of Metaphor written by Francisco Gonzálvez-García and published by John Benjamins Publishing. This book was released on 2013-10-30 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contributions in this volume go beyond the Contemporary Theory of Metaphor complementing it in a number of relevant ways. Some of the papers argue for a more dynamic, interdisciplinary approach to metaphor looking into it from semiotic, psychological and socio-cultural perspectives. Other contributions focus on the crucial role played by metaphor and metonymy in meaning construction at a discourse/textual level. Finally, the volume also includes proposals which revolve around the alleged universal nature of metaphorical mappings and their suitability to account for grammatical phenomena. The contributions in this volume display an ample gamut of theoretical approaches pointing to the viability of taking a functional-cognitive stance on the analysis of metaphor and metonymy in contrast to a purely cognitive one. This book is structured into three major sections: i) the Contemporary Theory of Metaphor: revisions and recent developments; ii) metaphor and/or metonymy across different discourse/genre types; and iii) the Contemporary Theory of Metaphor: current applications. Originally published in Review of Cognitive Linguistics 9:1 (2011).
Book Synopsis Multimodal Metaphor and Metonymy in Advertising by : Paula Pérez Sobrino
Download or read book Multimodal Metaphor and Metonymy in Advertising written by Paula Pérez Sobrino and published by John Benjamins Publishing Company. This book was released on 2017-12-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metaphor and metonymy appeal to us because they evoke mental images in unique but still recognisable ways. The potential for figurative thought exists in everyone, and it pervades our everyday social interactions. In particular, advertising offers countless opportunities to explore the way in which people think creatively through metaphor and metonymy. The thorough analysis of a corpus of 210 authentic printed advertisements shows the central role of multimodal metaphor, metonymy, and their patterns of interaction, at the heart of advertising campaigns. This book is the first in-depth research monograph to bring together qualitative and quantitative evidence of metaphor-metonymy combinations in real multimodal discourse. It combines detailed case study analyses with corpus-based analysis and psycholinguistic enquiry to provide the reader with a prismatic approach to the topic of figurative language in multimodal advertising. Besides its theoretical contribution to the field of multimodal figurative language, this monograph has a wide number of practical applications due to its focus on advertising and the communicative impact of creative messages on consumers. This book will pave the way for further qualitative and quantitative research on the ways in which figurative language shapes multimodal discourse, and how it relates to our everyday creative thinking.
Book Synopsis The Ubiquity of Metaphor by : Wolf Paprotté
Download or read book The Ubiquity of Metaphor written by Wolf Paprotté and published by John Benjamins Publishing. This book was released on 1985-01-01 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings together a number of articles representative of the present outlook on the importance of metaphors, and of the work done on metaphors in several domains of (psycho)linguistics. The first part of the volume deals with metaphor and the system of language. The second part offers papers on metaphor and language use. In the third part psychological and psycholinguistic aspects of metaphor are discussed.
Book Synopsis Referential Metonymy by : Beatrice Warren
Download or read book Referential Metonymy written by Beatrice Warren and published by . This book was released on 2006 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Metaphor and Metonymy at the Crossroads by : Antonio Barcelona
Download or read book Metaphor and Metonymy at the Crossroads written by Antonio Barcelona and published by Walter de Gruyter. This book was released on 2003 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Barcelona (English, U. of Murcia, Spain) has collected 17 essays by 18 contributors (no information provided) that place the cognitive theory of metaphor and metonymy at a crossroads in at least three senses. First, because the theory is at a turning point, partially indicated by increased concern with the nature of metonymy, usually a neglected area. Second, because of the interaction between metaphor and metonymy which meet at conceptual and linguistic crossroads. Third, because the cognitive theory of metaphor and metonymy is exhibiting new tendencies like the study of the metaphorical motivation of crosslinguistic patterns of lexical semantic change, the metonymic motivation of grammar, and the study of metaphor and metonymy in advertising and conversation. Written for those with advanced tropical knowledge. Annotation copyrighted by Book News, Inc., Portland, OR
Download or read book Marketing written by Nick Ellis and published by SAGE Publications. This book was released on 2010-12-09 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Inspection Copy available for instructors here Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar. - Explains and debates key concepts in a clear, readable and concise manner. - Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities. - Includes a glossary of critical marketing terms. - Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students. Visit the companion website at www.sagepub.co.uk/ellis
Book Synopsis Finding Metaphor in Grammar and Usage by : Gerard J. Steen
Download or read book Finding Metaphor in Grammar and Usage written by Gerard J. Steen and published by John Benjamins Publishing. This book was released on 2007-11-14 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cognitive linguists have proposed that metaphor is not just a matter of language but of thought, and that metaphorical thought displays a high degree of conventionalization. In order to produce converging evidence for this theory of metaphor, a wide range of data is currently being studied with a large array of methods and techniques. Finding Metaphor in Grammar and Usage aims to map the field of this development in theory and research from a methodological perspective. It raises the question when exactly evidence for metaphor in language and thought can be said to count as converging. It also goes into the various stages of producing such evidence (conceptualization, operationalization, data collection and analysis, and interpretation). The book offers systematic discussion of eight distinct areas of metaphor research that emerge as a result of approaching metaphor as part of grammar or usage, language or thought, and symbolic structure or cognitive process.
Book Synopsis Aspects of Meaning Construction by : Günter Radden
Download or read book Aspects of Meaning Construction written by Günter Radden and published by John Benjamins Publishing. This book was released on 2007-01-01 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meaning does not reside in linguistic units but is constructed in the minds of the language users. Meaning construction is an on-line mental activity whereby speech participants create meanings on the basis of underspecified linguistic units. The construction of meaning is guided by cognitive principles. The contributions collected in the volume focus on two types of cognitive principles guiding meaning construction: meaning construction by means of metonymy and metaphor, and meaning construction by means of mental spaces and conceptual blending. The papers in the former group survey experiential evidence of figurative meaning construction and discuss high-level metaphor and metonymy, the role of metonymy in discourse, the chaining of metonymies, metonymy as an alternative to coercion, and metaphtonymic meanings of proper names. The papers in the latter group address the issues of meaning construction prompted by personal pronouns, relative clauses, inferential constructions, sort-of expressions, questions, and the into-causative construction.
Book Synopsis Ten Lectures on Applied Cognitive Linguistics by : John Taylor
Download or read book Ten Lectures on Applied Cognitive Linguistics written by John Taylor and published by BRILL. This book was released on 2018-03-20 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: A series of 10 lectures on various aspects of Cognitive Linguistics as these relate to matters of language teaching and learning. Topics addressed include the role of categorization, the nature of rules, the encyclopaedic scope of semantics, spatial expressions, metaphor and metonymy, nouns and nominals, tense and aspect, and the theoretical status of the phoneme.
Book Synopsis Metaphor, Metonymy and Lexicogenesis by : Andrew Goatly
Download or read book Metaphor, Metonymy and Lexicogenesis written by Andrew Goatly and published by John Benjamins Publishing Company. This book was released on 2024-11-15 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the interaction between new English lexis and metaphor/metonymy – figures meticulously defined and contrasted in terms of similarity/contiguity. It advances three main hypotheses: (i) derived lexis is more likely to be figurative in meaning and usage than the bases from which it is derived; (ii) derivation obscures the figurative origins of this lexis to varying degrees depending on differing processing strategies; (iii) lexicalisation is determined by Relevance (in Sperber and Wilson’s sense) to the needs of a culture or its powerful interest groups, where culture, following Norman Fairclough, is characterised as an ensemble of recognised action/discourse genres. This volume is distinctive in exploring the relations between grammar and metonymy and providing numerous examples of metaphorical and metonymic lexis as it reflects society's changing needs and (contested) ideologies.
Book Synopsis Advances in Cultural Linguistics by : Farzad Sharifian
Download or read book Advances in Cultural Linguistics written by Farzad Sharifian and published by Springer. This book was released on 2017-05-02 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking collection represents the broad scope of cutting-edge research in Cultural Linguistics, a burgeoning field of interdisciplinary inquiry into the relationships between language and cultural cognition. The materials surveyed in its chapters demonstrate how cultural conceptualisations encoded in language relate to all aspects of human life - from emotion and embodiment to kinship, religion, marriage and politics, even the understanding of life and death. Cultural Linguistics draws on cognitive science, complexity science and distributed cognition, among other disciplines, to strengthen its theoretical and analytical base. The tools it has developed have worked toward insightful investigations into the cultural grounding of language in numerous applied domains, including World Englishes, cross-cultural/intercultural pragmatics, intercultural communication, Teaching English as an International Language (TEIL), and political discourse analysis.
Book Synopsis Conceptual Integration Theory in Idiom Modifications by : Nihada Delibegović Džanić
Download or read book Conceptual Integration Theory in Idiom Modifications written by Nihada Delibegović Džanić and published by Universitat de València. This book was released on 2020-01-20 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: The long-standing view that idioms are formally and thus also semantically fixed has been challenged and many studies have shown that idioms are indeed flexible both structurally and semantically to varying degrees. We often come across examples of creatively used idioms, with their original structure disrupted and their semantics affected in the process. This book investigates the phenomenon of innovation and creativity in phraseology and examines the limits to innovation, i.e. it questions whether modified idioms are choreographed by a set of principles or constraints and whether these principles are coherent. Conceptual Integration Theory is used to analyze modified phraseological units in order to provide insights into mechanisms which regulate their creation and cognitive organization.
Book Synopsis A Multimodal Approach to Challenging Gender Stereotypes in Children’s Picture Books by : A. Jesús Moya-Guijarro
Download or read book A Multimodal Approach to Challenging Gender Stereotypes in Children’s Picture Books written by A. Jesús Moya-Guijarro and published by Routledge. This book was released on 2021-11-09 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection offers a thorough treatment of the ways in which the verbal and visual semiotic modes interrelate toward promoting gender equality and social inclusion in children’s picture books. Drawing on cutting-edge theoretical work in multimodality, including multimodal cognitive linguistics, multimodal discourse analysis, and visual social semiotics, the book expands on descriptive-oriented studies to offer a more linguistically driven perspective on children’s picture books. The volume explores the choice afforded to and the lexico-semantic and discursive strategies employed by writers and illustrators in conveying representational, interpersonal, and textual meanings in the verbal and non-verbal components in these narratives in order to challenge gender stereotypes and promote the social inclusion of same-sex parent families. This book will be of particular interest to students and scholars in multimodality, discourse analysis, social semiotics, and children’s literature. Chapters 1 & 8 of this book are freely available as downloadable Open Access PDFs under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com.
