Advances in Advertising Research (Vol. VII)

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Author :
Publisher : Springer
ISBN 13 : 3658152206
Total Pages : 315 pages
Book Rating : 4.6/5 (581 download)

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Book Synopsis Advances in Advertising Research (Vol. VII) by : George Christodoulides

Download or read book Advances in Advertising Research (Vol. VII) written by George Christodoulides and published by Springer. This book was released on 2016-08-24 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 14th International Conference in Advertising (ICORIA), which was held in London (UK) in July 2015. The conference gathered more than 150 participants from various countries from nearly all continents, including Europe, North and South America, Asia, and Australia.

Communication Yearbook 30

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Publisher : Psychology Press
ISBN 13 : 0805860150
Total Pages : 474 pages
Book Rating : 4.8/5 (58 download)

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Book Synopsis Communication Yearbook 30 by : Christina S. Beck

Download or read book Communication Yearbook 30 written by Christina S. Beck and published by Psychology Press. This book was released on 2006-05-25 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an annual review of current research in communication which provides readers with the latest research in the field of communication studies. Topics covered include journalism and broadcasting practice, and intercultural negotiation.

Preventing AIDS

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Publisher : Springer Science & Business Media
ISBN 13 : 9780306446061
Total Pages : 366 pages
Book Rating : 4.4/5 (46 download)

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Book Synopsis Preventing AIDS by : Ralph J. DiClemente

Download or read book Preventing AIDS written by Ralph J. DiClemente and published by Springer Science & Business Media. This book was released on 1994-03-31 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first comprehensive review and examination of the effectiveness of behavioral interventions to reduce HIV-related high-risk behaviors. It describes current theoretical models and emprical studies of behavioral interventions; details the state-of-the-art of behavioral intervention strategies for high-risk populations; and identifies limitations and gaps in prior research and discusses implications for future investigations. This vital text will help researchers and clinicians plan, develop, and evaluate behavioral change approaches to HIV prevention.

Understanding HIV and STI Prevention for College Students

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Publisher : Routledge
ISBN 13 : 1134656556
Total Pages : 221 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis Understanding HIV and STI Prevention for College Students by : Leo Wilton

Download or read book Understanding HIV and STI Prevention for College Students written by Leo Wilton and published by Routledge. This book was released on 2014-09-19 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to the Centers for Disease Control and Prevention, young people aged 18 to 25 are at a significant risk for acquiring and transmitting HIV (Human Immunodeficiency Virus) and other STIs (sexually transmitted infections). Primary developmental processes that place college students particularly at risk include the experience of intimacy, sexual desires and the centrality of the peer group. During these routine developmental processes, college students experiment with unprotected sex, multiple sex partners and alcohol and illicit drugs, all of which are contributing risk factors for HIV/STI infections. Early diagnosis, treatment and prevention of HIV and other STIs is germane to promoting the sexual health of college students and reducing high HIV/STI infection rates among young people. This edited volume will provide innovative and cutting-edge approaches to prevention for college students and will have a major impact on advancing the interdisciplinary fields of higher education and public health. It will explore core ideas such as hooking up culture, sexual violence, LGBT and students of color, as well as HIV and STI prevention in community colleges, rural colleges and minority serving institutions.

Sexually Transmitted Infections Among Adolescents

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Publisher :
ISBN 13 : 9789241562881
Total Pages : 78 pages
Book Rating : 4.5/5 (628 download)

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Book Synopsis Sexually Transmitted Infections Among Adolescents by : Karl L. Dehne

Download or read book Sexually Transmitted Infections Among Adolescents written by Karl L. Dehne and published by . This book was released on 2005 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: This document presents a comprehensive literature review, documenting existing experience with the provision of services for sexually transmitted infections (STIs) to adolescents. It draws from programme experience worldwide, including the following service delivery models: public and nongovernmental organization health services which have been made adolescent-friendly, sexual and reproductive health clinics and multipurpose centres for young people, school-based or school-linked services, and community-based and private sector services.

Working with Lesbian, Gay, Bisexual, and Transgender College Students

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313032092
Total Pages : 482 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Working with Lesbian, Gay, Bisexual, and Transgender College Students by : Ronni L. Sanlo

Download or read book Working with Lesbian, Gay, Bisexual, and Transgender College Students written by Ronni L. Sanlo and published by Bloomsbury Publishing USA. This book was released on 1998-05-21 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook is intended for faculty and administrators who wish to create a welcoming and safe environment for all lesbian, gay, bisexual and transgender students on our campuses. It will help readers, even those who may struggle personally with understanding non-heterosexual identities, gain a clearer understanding of the important issues facing these students. While some students arrive on campus with full clarity about their sexual identities, others may just be discovering their orientations while in our institutions. It is difficult to provide the attention LGBT students need if we do not understand the crises affecting them or how to address them. Each chapter analyzes specific issues affecting these students and offers recommendations or suggestions for change. Some of the areas discussed include: identity development theories, residence halls, career planning, health and counseling centers, HIV/AIDS, and student leadership and organizational development. Non-heterosexual faculty and staff may also find this work useful as they attempt to discover themselves in academic and educational literature. Lesbian, gay, bisexual, and transgender students are on our campuses. They are either discovering their orientations while in our institutions or arriving with full clarity about their sexual identities. It is difficult to provide the attention these students need if we do not understand the issues or how to address them. This handbook is a guide to providing services to lesbian, gay, bisexual, and transgender students. It is for all faculty and administrators, especially those who may struggle personally with understanding non-heterosexual identities, who wish to create a safe and welcoming environment for all students. Non-heterosexual faculty and staff may also find this work useful as they attempt to discover themselves in academic and educational literature. Each section presents an area in which questions usually arise. Chapters within the sections dissect specific issues and, where appropriate, offer recommendations for change. Some of those areas include: identity development theories; residence halls; career planning; health and counseling centers; HIV/AIDS; students with disabilities; same-sex dating and domestic violence; athletics; fraternities; student leadership; speakers' bureaus and safe zone programs; commuter schools and church-related institutions; and Internet resources.

Predicting and Changing Behavior

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1136874739
Total Pages : 527 pages
Book Rating : 4.1/5 (368 download)

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Book Synopsis Predicting and Changing Behavior by : Martin Fishbein

Download or read book Predicting and Changing Behavior written by Martin Fishbein and published by Taylor & Francis. This book was released on 2011-02-14 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.

Communication Yearbook 36

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Author :
Publisher : Routledge
ISBN 13 : 113628768X
Total Pages : 554 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Communication Yearbook 36 by : Charles T. Salmon

Download or read book Communication Yearbook 36 written by Charles T. Salmon and published by Routledge. This book was released on 2012-10-02 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication Yearbook 36 continues the tradition of publishing state-of-the-discipline literature reviews and essays. Editor Charles T. Salmon presents a volume that is highly international and interdisciplinary in scope, with authors and chapters representing the broad global interests of the International Communication Association. The contents include summaries of communication research programs that represent the most innovative work currently, with internationally renowned scholars serving as respondents to each chapter. Offering a blend of chapters emphasizing timely disciplinary concerns and enduring theoretical questions, this volume will be valuable to scholars throughout communication studies.

Handbook of Health Psychology and Behavioral Medicine

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Publisher : Guilford Press
ISBN 13 : 1606238965
Total Pages : 625 pages
Book Rating : 4.6/5 (62 download)

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Book Synopsis Handbook of Health Psychology and Behavioral Medicine by : Jerry M. Suls

Download or read book Handbook of Health Psychology and Behavioral Medicine written by Jerry M. Suls and published by Guilford Press. This book was released on 2011-07-06 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: What psychological and environmental forces have an impact on health? How does behavior contribute to wellness or illness? This comprehensive volume answers these questions and others with a state-of-the-art overview of theory, research, and practice at the interface of psychology and health. Leading experts from multiple disciplines explore how health and health behaviors are shaped by a wide range of psychological processes and social-environmental factors. The book describes exemplary applications in the prevention and clinical management of today's most pressing health risks and diseases, including coronary heart disease, depression, diabetes, cancer, chronic pain, obesity, sleep disturbances, and smoking. Featuring succinct, accessible chapters on critical concepts and contemporary issues, the Handbook integrates psychological perspectives with cutting-edge work in preventive medicine, epidemiology, public health, genetics, nursing, and the social sciences.

Biomedical Advances in HIV Prevention

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Publisher : Springer Science & Business Media
ISBN 13 : 1461488451
Total Pages : 275 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis Biomedical Advances in HIV Prevention by : Lisa A. Eaton

Download or read book Biomedical Advances in HIV Prevention written by Lisa A. Eaton and published by Springer Science & Business Media. This book was released on 2013-10-08 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Biomedical Advances in HIV Prevention: Social and Behavioral Perspectives Lisa A. Eaton and Seth C. Kalichman, editors Three decades into the epidemic, a great deal is known about HIV and its transmission, more people are living with the disease, and the virus is no longer seen as a death sentence. But new people continue to be infected with HIV each year, making prevention strategies that are medically effective and behaviorally engaging as urgent a priority as ever. Biomedical Advances in HIV Prevention: Social and Behavioral Perspectives assembles the latest improvements, barriers to implementation, and possibilities for--and challenges to--future progress. Innovations such as pre-exposure prophylaxis (antiretroviral regimens for the high-risk uninfected) and treatment as prevention (early use of ART to reduce infectiousness of new patients) are examined, as are current findings on ongoing prevention and treatment concerns. Contributors illuminate the complex realities entailing adherence, pointing out technological, behavioral, and cultural roadblocks as well as opportunities to significantly reduce infection rates. Detailed up-to-the-minute coverage includes: Prevention services for persons living with HIV Adherence to HIV treatment as prevention and pre-exposure prophylaxis Advocating for rectal microbicides and safe lubricants Mental health and substance use in the scale-up of HIV prevention Risk compensation in response to HIV prevention Implementing biomedical HIV prevention advances: reports from South Africa, Uganda, Australia, Thailand, United States, Ecuador, and Peru Researchers, practitioners, and policy makers working in the fields of HIV/AIDS and public health will look toward Biomedical Advances in HIV Prevention: Social and Behavioral Perspectives as both a means for developing and assessing current programs and a blueprint for the next generation of prevention efforts.

Dissertation Abstracts International

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Author :
Publisher :
ISBN 13 :
Total Pages : 860 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Dissertation Abstracts International by :

Download or read book Dissertation Abstracts International written by and published by . This book was released on 2006 with total page 860 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Diversity Issues in Health Psychology

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Publisher : Springer Science & Business Media
ISBN 13 : 0585275726
Total Pages : 453 pages
Book Rating : 4.5/5 (852 download)

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Book Synopsis Handbook of Diversity Issues in Health Psychology by : Pamela M. Kato

Download or read book Handbook of Diversity Issues in Health Psychology written by Pamela M. Kato and published by Springer Science & Business Media. This book was released on 2007-07-27 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of health psychology has grown dramatically in the last decade, with exciting new developments in the study of how psychological and psychosocial processes contribute to risk for and disease sequelae for a variety of medical problems. In addition, the quality and effectiveness of many of our treatments, and health promotion and disease prevention efforts, have been significantly enhanced by the contributions of health psychologists (Taylor, 1995). Unfortunately, however, much of the theo rizing in health psychology and the empirical research that derives from it continue to reflect the mainstream bias of psychology and medicine, both of which have a primary focus on white, heterosexual, middle-class American men. This bias pervades our thinking despite the demographic heterogeneity of American society (U. S. Bureau of the Census, 1992) and the substantial body of epidemiologic evidence that indicates significant group differences in health status, burden of morbidity and mortality, life expectancy, quality of life, and the risk and protective factors that con tribute to these differences in health outcomes (National Center for Health Statistics, 1994; Myers, Kagawa-Singer, Kumanyika, Lex, & M- kides, 1995). There is also substantial evidence that many of the health promotion and disease prevention efforts that have proven effective with more affluent, educated whites, on whom they were developed, may not yield comparable results when used with populations that differ by eth nicity, social class, gender, or sexual orientation (Cochran & Mays, 1991; Castro, Coe, Gutierres, & Saenz, this volume; Chesney & Nealey, this volume).

Essentials of Public Health Communication

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Publisher : Jones & Bartlett Learning
ISBN 13 : 0763771155
Total Pages : 443 pages
Book Rating : 4.7/5 (637 download)

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Book Synopsis Essentials of Public Health Communication by : Claudia Parvanta

Download or read book Essentials of Public Health Communication written by Claudia Parvanta and published by Jones & Bartlett Learning. This book was released on 2011 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Behavior, Education, & Promotion

The Self-Regulation of Health and Illness Behaviour

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Author :
Publisher : Routledge
ISBN 13 : 1136617310
Total Pages : 362 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis The Self-Regulation of Health and Illness Behaviour by : Linda Cameron

Download or read book The Self-Regulation of Health and Illness Behaviour written by Linda Cameron and published by Routledge. This book was released on 2012-08-21 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Self-regulation theory focuses on the ways in which individuals direct and monitor their activities and emotions in order to attain their goals. It plays an increasingly important role in health psychology research. The Self-regulation of Health and Illness Behaviour presents an up-to-date account of the latest developments in the field. Individual contributions cover a wide range of issues including representational beliefs about chronic illness, cultural influences on illness representations, the role of anxiety and defensive denial in health-related experiences and behaviours, the contribution of personality, and the social dynamics underlying gender differences in adaptation to illness. Particular attention is given to the implications for designing effective health interventions and messages. Integrating theoretical and empirical developments, this text provides both researchers and professionals with a comprehensive review of self-regulation and health.

Social Psychological Foundations of Health and Illness

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470752092
Total Pages : 608 pages
Book Rating : 4.4/5 (77 download)

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Book Synopsis Social Psychological Foundations of Health and Illness by : Jerry Suls

Download or read book Social Psychological Foundations of Health and Illness written by Jerry Suls and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Psychological Foundations of Health and Illness is a summary of current research in social-health psychology. The chapters, written by distinguished leaders in the field, provide brief surveys of classic developments in each area of study followed by extended discussion of the authors’ research programs. Includes state-of-the-art descriptions of new findings and theories concerning social aspects of physical health and illness. Discusses virtually all of the major topics studied in the contemporary field of social-health psychology. Contains chapters written by leading figures in the field that discuss their own research within the context of classic efforts.

Congenital and Perinatal Infections

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 1592599656
Total Pages : 309 pages
Book Rating : 4.5/5 (925 download)

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Book Synopsis Congenital and Perinatal Infections by : Cecelia Hutto

Download or read book Congenital and Perinatal Infections written by Cecelia Hutto and published by Springer Science & Business Media. This book was released on 2007-10-28 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise clinical reference that facilitates the diagnosis of intrauterine and perinatally acquired infections was the goal in creating the Congenital and Perinatal Infections: A Concise Guide to Diagnosis. Information about the natural history, m- agement, and outcome of these infections is well detailed in many other sources and so has not been included. Rather, the focus of the book is diagnosis. The initial chapters provide general information about serological and nonserological assays that are used for the diagnosis of infections, and a chapter about the placenta includes details about histopathological findings that can be helpful with the diagnosis of congenital inf- tions. The remainder of the book is devoted to the diagnosis of specific congenital and/ or perinatal infections. As illustrated in the chapters about specific infections, the approach to diagnosis of a congenital or perinatally acquired infection in the neonate begins, when possible, with consideration and diagnosis of infection in the pregnant woman, knowledge of how the infection is transmitted, and the risk of that infection for the woman and her fetus or neonate. The possibility of congenital or perinatal infection in neonates is usually considered because of the diagnosis of, or concern about a s- cific infection in, a mother during pregnancy that can be transmitted to the neonate or because of clinical findings in the neonate at birth that suggest an infectious cause.

The HIV Pyramid

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Author :
Publisher :
ISBN 13 :
Total Pages : 630 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis The HIV Pyramid by :

Download or read book The HIV Pyramid written by and published by . This book was released on 1990 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt: