Medicion De Audiencias Tom Micro Utilidades En La Elaboracion De Un Plan De Medios

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Medición de audiencias: TOM Micro. Utilidades en la elaboración de un Plan de Medios

Author : Francisco Llamazares Redondo
Publisher : ESIC
ISBN 13 : 8417513078
Total Pages : 91 pages
Book Rating : 4.4/5 (175 download)

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Book Synopsis Medición de audiencias: TOM Micro. Utilidades en la elaboración de un Plan de Medios by : Francisco Llamazares Redondo

Download or read book Medición de audiencias: TOM Micro. Utilidades en la elaboración de un Plan de Medios written by Francisco Llamazares Redondo and published by ESIC. This book was released on 2017-12-19 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: La audiencia es la principal moneda de cambio de la publicidad: los medios diseñan sus contenidos en función del interés que despiertan en su audiencia y venden masas de audiencia de alto interés comercial. Por su parte, anunciantes y agencias compran espacios que les permitan alcanzar, de la mejor manera posible, a su público objetivo. De lo anterior se deriva la importancia que la investigación y medición de audiencias ha adquirido en el proceso de trabajo publicitario. Medición de audiencias: TOM Micro. Utilidades en la elaboración de un Plan de Medios, es un cuaderno de documentación pensado tanto para estudiantes de grado y posgrado como para aquellos profesionales que estén interesados en adentrarse en el mundo de la medición de audiencias y de la planificación de medios publicitarios. A lo largo de estas páginas se pretende familiarizar al lector con los conceptos básicos de la planificación de medios así como mostrar las principales aportaciones del software TOM Micro en el proceso de toma de decisiones estratégicas y tácticas de medios. El contenido se encuentra estructurado en tres grandes bloques: 1) Fuentes de medición de audiencias. Este primer apartado comienza con la historia y metodología de medición del Estudio General de Medios (EGM), trabajo de campo de cuyos datos se alimenta el software de planificación de medios TOM Micro. Además, se introducen organizaciones de relevancia para el sector publicitario como son la Asociación para la Investigación de Medios de Comunicación (AIMC), Kantar Media, comScore, Oficina de Justificación de la Difusión (OJD), Infoadex o Arce Media. Por último, se plantean cuatro cuestiones que invitan al lector a reflexionar sobre la medición de audiencias en el mercado español. 2) Conceptos básicos de la planificación de medios. En esta unidad se pretende familiarizar al lector con la terminología propia de la medición de audiencias y de la planificación de medios. Se parte de conceptos generales (medio, soporte, formato, posicionamiento, plan de medios o público objetivo) para, a continuación, tratar los conceptos más técnicos referidos a las variables estadísticas para el análisis de medios y soportes (audiencia, audiencia útil, rating point o afinidad); las variables para el análisis de campañas (cobertura, GRPs o OTS); las variables para el estudio de la ren- 9 tabilidad publicitaria de soportes y campañas (CPM y C/Rating); y, por último, las variables más propias de la planificación de medios digitales (visitantes, páginas vistas o CPC). El apartado finaliza con cuatro ejercicios con sus correspondientes soluciones que ayudaran al lector a interiorizar los conceptos aprendidos. 3) Creación de informes con TOM Micro. En este último punto se explica cómo obtener mediante TOM Micro una serie de información de alta utilidad para tomar decisiones estratégicas y tácticas de medios. El lector aprenderá a cuantificar públicos objetivos, a hacer consumos y perfiles de medios o a evaluar campañas.

Media and Information Literacy and Intercultural Dialogue

Author : Ulla Carlsson
Publisher :
ISBN 13 : 9789186523640
Total Pages : 0 pages
Book Rating : 4.5/5 (236 download)

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Book Synopsis Media and Information Literacy and Intercultural Dialogue by : Ulla Carlsson

Download or read book Media and Information Literacy and Intercultural Dialogue written by Ulla Carlsson and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Toolkit for Counseling Spanish-Speaking Clients

Author : Lorraine T. Benuto
Publisher : Springer
ISBN 13 : 3319648802
Total Pages : 537 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Toolkit for Counseling Spanish-Speaking Clients by : Lorraine T. Benuto

Download or read book Toolkit for Counseling Spanish-Speaking Clients written by Lorraine T. Benuto and published by Springer. This book was released on 2017-11-14 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely practical reference addresses the lack of Spanish-language resources for mental health professionals to use with their Latino clients. Geared toward both English- and Spanish-speaking practitioners in a variety of settings, this volume is designed to minimize misunderstandings between the clinician and client, and with that the possibility of inaccurate diagnosis and/or ineffective treatment. Coverage for each topic features a discussion of cultural considerations, guidelines for evidence-based best practices, a review of available findings, a treatment plan, plus clinical tools and client handouts, homework sheets, worksheets, and other materials. Chapters span a wide range of disorders and problems over the life-course, and include reproducible resources for: Assessing for race-based trauma. Using behavioral activation and cognitive interventions to treat depression among Latinos. Treating aggression, substance use, abuse, and dependence among Latino Adults. Treating behavioral problems among Latino adolescents. Treating anxiety among Latino children. Working with Latino couples. Restoring legal competency with Latinos. The Toolkit for Counseling Spanish-Speaking Clients fills a glaring need in behavioral service delivery, offering health psychologists, social workers, clinical psychologists, neuropsychologists, and other helping professionals culturally-relevant support for working with this under served population. The materials included here are an important step toward dismantling barriers to mental health care.

Employment in Metropolitan Areas

Author : United States. Bureau of Labor Statistics
Publisher :
ISBN 13 :
Total Pages : 126 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Employment in Metropolitan Areas by : United States. Bureau of Labor Statistics

Download or read book Employment in Metropolitan Areas written by United States. Bureau of Labor Statistics and published by . This book was released on 1947 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:

ICGR 2018 - Proceedings of the International Conference on Gender Research

Author : Ana Azevedo
Publisher : Acpil
ISBN 13 : 9781911218777
Total Pages : 650 pages
Book Rating : 4.2/5 (187 download)

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Book Synopsis ICGR 2018 - Proceedings of the International Conference on Gender Research by : Ana Azevedo

Download or read book ICGR 2018 - Proceedings of the International Conference on Gender Research written by Ana Azevedo and published by Acpil. This book was released on 2018-03-22 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings represent the work of researchers participating in the International Conference on Gender Research (ICGR 2018) which is being hosted this year by the ISCAP in Porto, Portugal on 12-13 April 2018. ICGR is a new event on the international research conferences calendar and provides a valuable platform for individuals to present their research findings, display their work in progress and discuss conceptual and empirical advances in the areas surrounding Gender Research. It provides an important opportunity for researchers across a diverse range of fields all looking at aspects relating to Gender to come together with peers to share their varied and valuable experiences. The first day will be opened with a keynote presentation by Bruce I Newman from DePaul University in Chicago, USA who will address the topic Gender and Democracy. In the afternoon, there will be an additional keynote address on Empowering women in the IT/IS research: the importance of role models given by Isabel Ramos from, University of Minho, Portugal. The second day of the conference will be opened by Paola Paoloni from "NiccolÒ Cusano" University, Rome, Italy. Paola will be talking about A Relational Capital Dimension in Universities. In this event, participants will have the opportunity to have access to the latest research and developments concerning Gender Research and after an initial submission of 180 Abstracts, there will be 62 Research Papers, 8 PhD Research Papers, 2 Masters Papers, 1 Non-Academic and 4 Work in Progress Paper published in these Conference Proceedings. These papers represent truly global research in the field, with contributions from Australia, Belgium, Brazil, Canada, Colombia, Costa Rica, Cyprus, Czech Republic, Denmark, France, Germany, Greece, Iran, Italy, Kazakhstan, Lithuania, Malaysia, Mexico, Nepal, Nigeria, Pakistan, Philippines, Poland, Portugal, Russia, Slovakia, South Africa, Spain, Sweden, Taiwan, Thailand, The Netherlands, Turkey, UAE, UK and USA.

World Anthropologies

Author : Gustavo Lins Ribeiro
Publisher : Routledge
ISBN 13 : 1000184498
Total Pages : 352 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis World Anthropologies by : Gustavo Lins Ribeiro

Download or read book World Anthropologies written by Gustavo Lins Ribeiro and published by Routledge. This book was released on 2020-07-12 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its inception, anthropology's authority has been based on the assumption that it is a unified discipline emanating from the West. In an age of heightened globalization, anthropologists have failed to discuss consistently the current status of their practice and its mutations across the globe. World Anthropologies is the first book to provoke this conversation from various regions of the world in order to assess the diversity of relations between regional or national anthropologies and a contested, power-laden Western discourse. Can a planetary anthropology cope with both the 'provincial cosmopolitanism' of alternative anthropologies and the 'metropolitan provincialism' of hegemonic schools? How might the resulting 'world anthropologies' challenge the current panorama in which certain allegedly national anthropological traditions have more paradigmatic weight - and hence more power - than others? Critically examining the international dissemination of anthropology within and across national power fields, contributors address these questions and provide the outline for a veritable world anthropologies project.

Tourism, Ecotourism, and Protected Areas

Author : Héctor Ceballos-Lascuráin
Publisher : Iucn
ISBN 13 :
Total Pages : 332 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Tourism, Ecotourism, and Protected Areas by : Héctor Ceballos-Lascuráin

Download or read book Tourism, Ecotourism, and Protected Areas written by Héctor Ceballos-Lascuráin and published by Iucn. This book was released on 1996 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:

CLIL in Higher Education

Author : Inmaculada Fortanet-Gómez
Publisher : Multilingual Matters
ISBN 13 : 1847699383
Total Pages : 401 pages
Book Rating : 4.8/5 (476 download)

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Book Synopsis CLIL in Higher Education by : Inmaculada Fortanet-Gómez

Download or read book CLIL in Higher Education written by Inmaculada Fortanet-Gómez and published by Multilingual Matters. This book was released on 2013-04-08 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a unique view of multilingualism in higher education from a global perspective. It presents a contextualised case of a multilingual language policy which takes the Content and Language Integrated Learning (CLIL) approach. The volume discusses various approaches to multilingual education including CLIL and then proposes guidelines for a multilingual language policy for Universitat Jaume I in Castelló, Spain. It examines the advantages of a multilingual education programme and reviews the success of existing language policies. This book will be an essential resource for researchers and students as well as policy makers.

Utopias in Latin America

Author : Juan Pro
Publisher :
ISBN 13 : 9781845199821
Total Pages : 0 pages
Book Rating : 4.1/5 (998 download)

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Book Synopsis Utopias in Latin America by : Juan Pro

Download or read book Utopias in Latin America written by Juan Pro and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Latin America has historically been a fertile ground where utopian projects, movements, and experiments could take root and thrive. Each of the thirteen authors in this collective volume address a particular case or specific aspect of Latin American utopianism from colonial times to the present day. The America that the Spanish and Portuguese discovered became, from the sixteenth century onwards, a space in which it was possible to imagine the widest variety of forms of human coexistence. Utopias in Latin America reconsiders the sense and understanding of utopias in various historical frames: the discovery of indigenous cultures and their natural environments; the foundation of new towns and cities in a vast colonial territory; the experimental communities of nineteenth-century utopian socialists and European exiled intellectuals; and the innovative formulae that attempts to get beyond twentieth-century capitalism.

Visualizing Social Science Research

Author : Johannes Wheeldon
Publisher : SAGE
ISBN 13 : 145223955X
Total Pages : 225 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Visualizing Social Science Research by : Johannes Wheeldon

Download or read book Visualizing Social Science Research written by Johannes Wheeldon and published by SAGE. This book was released on 2011-07-12 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introductory text presents basic principles of social science research through maps, graphs, and diagrams. The authors show how concept maps and mind maps can be used in quantitative, qualitative, and mixed methods research, using student-friendly examples and classroom-based activities. Integrating theory and practice, chapters show how to use these tools to plan research projects, "see" analysis strategies, and assist in the development and writing of research reports.

Literacy Education

Author : Debi Prasanna Pattanayak
Publisher :
ISBN 13 :
Total Pages : 128 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Literacy Education by : Debi Prasanna Pattanayak

Download or read book Literacy Education written by Debi Prasanna Pattanayak and published by . This book was released on 1980 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Towards a Comprehensive Theory of Human Learning

Author : Peter Jarvis
Publisher : Routledge
ISBN 13 : 1134254849
Total Pages : 235 pages
Book Rating : 4.1/5 (342 download)

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Book Synopsis Towards a Comprehensive Theory of Human Learning by : Peter Jarvis

Download or read book Towards a Comprehensive Theory of Human Learning written by Peter Jarvis and published by Routledge. This book was released on 2012-08-06 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: As interest grows in theories of lifelong learning not only across society but also as an area of serious academic study, the need has arisen for a thorough and critical study of the phenomenon. This distillation of the work of renowned writer Peter Jarvis addresses this need, looking at the processes involved in human learning from birth to old age and moving the field on from previous unsystematic and mainly psychological studies. Instead, Jarvis argues that learning is existential, and so its study must be complex and interdisciplinary. The result is a giant step towards building a complete and integrated theory of how humans learn, taking account of existing theories to see if they can be reconciled with a more complex model. Applying his expert analytical approach to this wide-ranging topic, Jarvis looks in detail at: learning in the social context the transformation of experience the outcomes of learning learning and action cognitive theories emotions and learning experiential learning.

M-Health

Author : Robert Istepanian
Publisher : Springer Science & Business Media
ISBN 13 : 0387265597
Total Pages : 619 pages
Book Rating : 4.3/5 (872 download)

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Book Synopsis M-Health by : Robert Istepanian

Download or read book M-Health written by Robert Istepanian and published by Springer Science & Business Media. This book was released on 2007-01-04 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt: M-health can be defined as the ‘emerging mobile communications and network technologies for healthcare systems.' This book paves the path toward understanding the future of m-health technologies and services and also introducing the impact of mobility on existing e-health and commercial telemedical systems. M-Health: Emerging Mobile Health Systems presents a new and forward-looking source of information that explores the present and future trends in the applications of current and emerging wireless communication and network technologies for different healthcare scenaria. It also provides a discovery path on the synergies between the 2.5G and 3G systems and other relevant computing and information technologies and how they prescribe the way for the next generation of m-health services. The book contains 47 chapters, arranged in five thematic sections: Introduction to Mobile M-health Systems, Smart Mobile Applications for Health Professionals, Signal, Image, and Video Compression for M-health Applications, Emergency Health Care Systems and Services, Echography Systems and Services, and Remote and Home Monitoring. This book is intended for all those working in the field of information technologies in biomedicine, as well as for people working in future applications of wireless communications and wireless telemedical systems. It provides different levels of material to researchers, computing engineers, and medical practitioners interested in emerging e-health systems. This book will be a useful reference for all the readers in this important and growing field of research, and will contribute to the roadmap of future m-health systems and improve the development of effective healthcare delivery systems.

Production and Operations Analysis

Author : Steven Nahmias
Publisher : McGraw-Hill
ISBN 13 : 9780071263702
Total Pages : 789 pages
Book Rating : 4.2/5 (637 download)

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Book Synopsis Production and Operations Analysis by : Steven Nahmias

Download or read book Production and Operations Analysis written by Steven Nahmias and published by McGraw-Hill. This book was released on 2009 with total page 789 pages. Available in PDF, EPUB and Kindle. Book excerpt: Production and Operations Analysis, 6/e by Steven Nahmias provides a survey of the analytical methods used to support the functions of production and operations management. This latest edition maintains the focus on continual process improvement while enhancing the technical content of the book. Both analytical methods centered on factory and service processes, as well as process issues across the supply chain, are included. As always, the text presents the most cutting-edge quantitative models used in operations in a clear, accessible manner. While the familiar structure and organization of the text remains the same as previous editions, the current edition includes several new topics aimed at enhancing the technical content of the book.

Sustaining Change in Universities

Author : Burton R. Clark
Publisher : Open University Press
ISBN 13 : 9780335215911
Total Pages : 0 pages
Book Rating : 4.2/5 (159 download)

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Book Synopsis Sustaining Change in Universities by : Burton R. Clark

Download or read book Sustaining Change in Universities written by Burton R. Clark and published by Open University Press. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this work, Burton R. Clark uses case studies from 14 innovative institutions to propose a new conceptual framework offering original insights into ways of initiating and sustaining change in universities.

Genealogies for the Present in Cultural Anthropology

Author : Bruce M. Knauft
Publisher : Routledge
ISBN 13 : 1136661271
Total Pages : 393 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Genealogies for the Present in Cultural Anthropology by : Bruce M. Knauft

Download or read book Genealogies for the Present in Cultural Anthropology written by Bruce M. Knauft and published by Routledge. This book was released on 2013-09-13 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the wake of tensions between modern and postmodern sensibilities, what larger directions now emerge in cultural anthropology? In this major work, Bruce Knauft takes stock of important recent initiatives in cultural and critical theory. By combining critical reviews and ethnographic engagements with fresh readings of major figures and approaches, the work develops a larger vantage point for considering the dispersing influence of practice theories, postmodernism, cultural studies, postcolonial studies, modern/post-positive feminism, and multicultural criticisms.

How to Keep Your Language Alive

Author : Leanne Hinton
Publisher : Berkeley, Calif. : Heyday Books
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis How to Keep Your Language Alive by : Leanne Hinton

Download or read book How to Keep Your Language Alive written by Leanne Hinton and published by Berkeley, Calif. : Heyday Books. This book was released on 2002 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to learn the language of your ancestors? Do you want to help save an endangered language? Do you know someone who speaks another language and could help you learn it? If the answer to any or all of these questions is "yes," this book can help. Amidst an epidemic of worldwide language loss, author Leanne Hinton and a group of dedicated language activists have created a master-apprentice program, a one-on-one approach to ensure that new speakers will take the place of those who are fluent in the world's languages. The Master-Apprentice Language Learning Program originated among the indigenous tribes of California, but this is a manual for students of all languages, from Yurok to Yiddish, Washoe to Welsh. Here is a simple, structured series of exercises and activities designed to help you take advantage of the language-learning skills shared by all humans, along with advice to students and their mentors about how to succeed.--From publisher description.