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Author : Jerry Corrie Olson
Publisher :
ISBN 13 :
Total Pages : 22 pages
Book Rating : 4.0/5 ( download)
Download or read book Mediating Effects of Cognitive Responses to Advertising on Cognitive Structure written by Jerry Corrie Olson and published by . This book was released on 1977 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jerry C. Olson
Publisher :
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4.0/5 ( download)
Download or read book Do Cognitive Responses Mediate the Effects of Advertising Content on Cognitive Structure? written by Jerry C. Olson and published by . This book was released on 1979 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andrew A. Mitchell
Publisher : Psychology Press
ISBN 13 : 1134757050
Total Pages : 389 pages
Book Rating : 4.1/5 (347 download)
Download or read book Advertising Exposure, Memory and Choice written by Andrew A. Mitchell and published by Psychology Press. This book was released on 2013-06-17 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they generally are not, and downplays the role of memory, in that, there is generally a considerable amount of time between advertising exposure and purchase decisions in most marketing situations. Recently, a number of researchers have developed conceptual models which provide an explicit link between two separate events -- advertising exposure and purchase behavior -- with memory providing the link between these events. Originally presented at the eighth annual Advertising and Consumer Psychology Conference held in Toronto, some chapters in this volume present recent research on the role of inferences in advertising situations, the effects of exposure to multiple advertisements, message receptivity, drama advertisements and the use of EEG in measuring advertising effectiveness. Contributions focus on research examining the effects of advertising exposure on consumer information processing and decision making. This book will be of interest to consumer psychologists and professionals in advertising and marketing.
Author : William D. Wells
Publisher : Psychology Press
ISBN 13 : 1317779517
Total Pages : 419 pages
Book Rating : 4.3/5 (177 download)
Download or read book Measuring Advertising Effectiveness written by William D. Wells and published by Psychology Press. This book was released on 2014-03-05 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of advertising. Acknowledging that advertisements are subtle, diverse, complex phenomena that require detailed investigation, this compilation explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. Updates on theories and methods -- along with expert commentaries -- help to make this a valuable collection that will be of interest to advertising and marketing specialists and communications experts alike.
Author : Richard Petty
Publisher : Psychology Press
ISBN 13 : 1317770269
Total Pages : 490 pages
Book Rating : 4.3/5 (177 download)
Download or read book Cognitive Responses in Persuasion written by Richard Petty and published by Psychology Press. This book was released on 2014-06-17 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1982. This collaborative product of leading contributors seeks to update information on the psychology of attitudes, attitude change, and persuasion. Social psychologists have invested almost exclusively in the strategies of theory-testing in the laboratory in contrast with qualitative or clinical observation, and the present book both exemplifies and reaps the products of this mainstream tradition of experimental social psychology. It represents experimental social psychology at its best. It does not try to establish contact with the content-oriented strategies of survey research, which have developed in regrettable independence of the laboratory study of persuasion processes.
Author : John L. Swasy
Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.0/5 ( download)
Download or read book Cognitive Response Mediators of Source Credibility Effects in a Sales Presentation written by John L. Swasy and published by . This book was released on 1981 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 352 pages
Book Rating : 4.:/5 (31 download)
Download or read book BEBR Faculty Working Paper written by and published by . This book was released on 1980 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Larry J. Marks
Publisher :
ISBN 13 :
Total Pages : 18 pages
Book Rating : 4.0/5 ( download)
Download or read book Towards a Cognitive Structure Conceptualization of Product Familiarity written by Larry J. Marks and published by . This book was released on 1980 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Donald Guy Norris
Publisher :
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4.:/5 (29 download)
Download or read book An Extension and Validation of the Cognitive Response Model written by Donald Guy Norris and published by . This book was released on 1983 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Linda F. Alwitt
Publisher : Taylor & Francis
ISBN 13 : 1000549127
Total Pages : 318 pages
Book Rating : 4.0/5 (5 download)
Download or read book Psychological Processes and Advertising Effects written by Linda F. Alwitt and published by Taylor & Francis. This book was released on 2022-02-16 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social cognition, and artificial intelligence were largely responsible for this transformation. These advances provided a better understanding of the information acquisition process and how information is stored in memory. Consequently, we have been able to incorporate memory, the processing of visual information and affect into our models of advertising effects. However, there were still many unanswered questions. Among these are: (1) Exactly what is the relationship between the different mediators of persuasion? (2) How is memory for advertising related to persuasion? (3) What are the theoretical underpinnings of attitude toward the advertisement? (4) What determines the effect of persuasion over time? (5) What factors affect attention to advertising? (6) What psychological processes occur during the watching of a television commercial? and (7) What factors affect individual differences in the processing of advertising messages? Originally published in 1985, the chapters in this volume provide insights into these questions. They are organized in terms of four psychological processes which contribute to our understanding of how advertising works. These are affective reactions to advertisements, persuasion, psychological processes during television viewing, and involvement.
Author : Linda F. Alwitt
Publisher : Routledge
ISBN 13 : 1000549151
Total Pages : 300 pages
Book Rating : 4.0/5 (5 download)
Download or read book Psychological Processes and Advertising Effects written by Linda F. Alwitt and published by Routledge. This book was released on 2022-02-16 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social cognition, and artificial intelligence were largely responsible for this transformation. These advances provided a better understanding of the information acquisition process and how information is stored in memory. Consequently, we have been able to incorporate memory, the processing of visual information and affect into our models of advertising effects. However, there were still many unanswered questions. Among these are: (1) Exactly what is the relationship between the different mediators of persuasion? (2) How is memory for advertising related to persuasion? (3) What are the theoretical underpinnings of attitude toward the advertisement? (4) What determines the effect of persuasion over time? (5) What factors affect attention to advertising? (6) What psychological processes occur during the watching of a television commercial? and (7) What factors affect individual differences in the processing of advertising messages? Originally published in 1985, the chapters in this volume provide insights into these questions. They are organized in terms of four psychological processes which contribute to our understanding of how advertising works. These are affective reactions to advertisements, persuasion, psychological processes during television viewing, and involvement.
Author : Isabell Koinig
Publisher : Springer
ISBN 13 : 3658131349
Total Pages : 393 pages
Book Rating : 4.6/5 (581 download)
Download or read book Pharmaceutical Advertising as a Source of Consumer Self-Empowerment written by Isabell Koinig and published by Springer. This book was released on 2016-03-09 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Isabell Koinig examines how a standardized promotional message for a fictitious over-the-counter (OTC) medication is perceived by consumers in four different countries (Austria, Germany, the U.S., and Brazil), and the degree to which it contributes to their self-empowerment. Building on previous research, informative appeals were expected to not only be most appealing, but also to aid consumers in making qualified and reasonable decisions, educating and “empowering” them by strengthening their beliefs in their own capabilities. A field study on three continents revealed mixed promotional messages to be most effective with regard to both ad evaluation and consumer self-empowerment.
Author : John E. Hunter
Publisher : Academic Press
ISBN 13 : 1483263037
Total Pages : 356 pages
Book Rating : 4.4/5 (832 download)
Download or read book Mathematical Models of Attitude Change written by John E. Hunter and published by Academic Press. This book was released on 2014-05-10 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mathematical Models of Attitude Change, Volume 1: Change in Single Attitudes and Cognitive Structure presents the mathematical models that address the existing verbal attitude change theories, which are translated into families of mathematical models. This book discusses the two types of attitude change, namely, the attitude toward the object of the message and the attitude toward the source of the message. Organized into three parts encompassing 17 chapters, this volume begins with an overview of the mathematical models of attitude change that are derived from several theories. This text then explains the empirical work designed to test selected mathematical models of attitude change. Other chapters consider the predictions made by different models, including reinforcement, information processing, social judgment, balance, dissonance, and congruity. This book discusses as well the attitude-related variable, namely, belief and belief change. The final chapter deals with models of change in hierarchical organized attitudes using alternative theories of attitude change. This book is a valuable resource for psychologists.
Author : Jansson-Boyd
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 033523979X
Total Pages : 274 pages
Book Rating : 4.3/5 (352 download)
Download or read book Consumer Psychology written by Jansson-Boyd and published by McGraw-Hill Education (UK). This book was released on 2010-01-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being.
Author :
Publisher :
ISBN 13 :
Total Pages : 876 pages
Book Rating : 4.F/5 ( download)
Download or read book Dissertation Abstracts International written by and published by . This book was released on 1988 with total page 876 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : George Zinkan
Publisher : Marketing Classics Press
ISBN 13 : 1613112718
Total Pages : 290 pages
Book Rating : 4.6/5 (131 download)
Download or read book Advertising Research: The Internet, Consumer Behavior, and Strategy written by George Zinkan and published by Marketing Classics Press. This book was released on 2012 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : University of Georgia. College of Business Administration
Publisher :
ISBN 13 :
Total Pages : 418 pages
Book Rating : 4.2/5 (963 download)
Download or read book Journal of Business Research written by University of Georgia. College of Business Administration and published by . This book was released on 1990 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt:
