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Author : Susan Holland Moniz
Publisher :
ISBN 13 :
Total Pages : 130 pages
Book Rating : 4.:/5 (729 download)
Download or read book Media Representations of Female Athletes in Advertising written by Susan Holland Moniz and published by . This book was released on 2010 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Russell T. Warne
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (12 download)
Download or read book Representations of Female Athletes in Sports Nutrition Advertising written by Russell T. Warne and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Located at the nexus of sports, media, and food, sports nutrition advertising is a rich site for examining competing discourses of gender representation. Although closely associated with male competitive sports, images of female athletes are increasingly employed in the marketing of these products. This article utilizes a social semiotic approach to analyze portrayals of female athletes in sports nutrition packaging, websites, and commercials. In a marked departure from televised sports coverage, in which this marketing is often embedded, results highlight increased visibility for women, reduced sexualization, and significant variation in the representation of physically active female bodies. Although female athletes exhibit their largest presence on product websites, they are also featured in television commercials aired during major televised sporting events, providing increased exposure of women’s athletics to general sports viewing audiences. At the same time, a number of semiotic devices are employed by marketers to preserve masculine hegemony in the sporting realm. These include the marginalization of female athletes in terms of numbers and, in the case of commercials, time onscreen. Other devices include clothing, setting, the image act and the gaze, power and the visual angle, the absence of voice, and decontextualization, rendering female athletes stereotypes, rather than individuals. It is postulated that increased visibility of female athletes in ways that emphasize their athletic ability over their sexuality may contribute to the normalization of female participation in sport for viewers in the continuing absence of television coverage of women's athletics.
Author : Heather L. Hundley
Publisher : SAGE Publications
ISBN 13 : 1483342743
Total Pages : 289 pages
Book Rating : 4.4/5 (833 download)
Download or read book Examining Identity in Sports Media written by Heather L. Hundley and published by SAGE Publications. This book was released on 2009-05-12 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Including the work of top sports communication researchers, Examining Identity in Sports Media explores identity issues, including gender, ethnicity, nationality, sexual orientation, and (dis)ability, as well as the intersections within these various identity issues. This co-edited, twelve-chapter book investigates how various identity groups are framed, treated, affected, and shaped by a ubiquitous sports media, including television, magazines, film, the Internet, and newspapers. While other books may devote a chapter or section to issues of identity in sports media, this book offers a complete examination of identity from cover to cover, allowing identity variables to be both isolated and intermingled to capture how identity is negotiated within sports media platforms. Far more than a series of case studies, this book surveys the current state of the field while providing insight on future directions for identity scholarship in sports communication. Examining Identity in Sports Media is ideal for undergraduate or graduate-level courses in Sports Communication, Sports Media, Media Criticism, Sports Sociology, Gender Communication, and Identity Politics.
Author : Pamela J. Creedon
Publisher : SAGE Publications
ISBN 13 : 1452254672
Total Pages : 371 pages
Book Rating : 4.4/5 (522 download)
Download or read book Women, Media and Sport written by Pamela J. Creedon and published by SAGE Publications. This book was released on 1994-02-14 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book [is] . . . well researched. Chapters by contributing authors enhance the breadth of the content both from a cultural and media perspective. Individuals interested in the history of women′s sports and particularly in gender issues as related to varying media will find this volume informative. . . . Upper-division undergraduate through professional. --Choice "Chapters by different authors make a splendid reference work on the history of women in sports, women′s sports magazines, examples of discrimination against women in sports and women sports reporters, and, of course, the proverbial locker-room access controversies are reviewed here." --Editor & Publisher "Pamela Creedon has hit a homerun that challenges assumptions about the relationship between women, media, and sports. This impressive collection of research helps redefine a playing field that until now had overwhelmingly male boundaries. This is a fabulous book!" --Susan Henry, California State University, Northridge "Women, Media, and Sport is a path-breaking book in mass media research. Not only does it provide a well-researched history of the women who report sports news and the media images of women in sports, but it also skillfully applies critical feminist theories to examine the context of these media messages and effects. It opens new research subjects and models for integrating media effects and cultural/critical studies research." --Marion T. Marzolf, The University of Michigan "This is a fascinating book that uses as its starting point a definition of sport as a cultural institution, rather than concentrating on the activities and games that make up the sports component. The book examines important ′sport′ metaphors and symbols, placing women and the media on a contextual playing field. I was struck by the fact that all the chapters are written by women who are asking myriad questions about journalistic norms, about media values, and about news conventions in the world of sport. These questions have not been asked by mainstream male journalists or writers covering sports. This distinctive point of view makes Women, Media, and Sport a valuable addition to any women′s studies, media studies, or cultural studies book list. This is a very thorough and comprehensive text, covering history, economics, marketing, and cultural paradigms for studying or critiquing women′s sport. Best of all, it offers a new model for women′s sport that is both provocative and practical. This book will not change any opinions about favorite football teams or sports announcers, but it does ask to examine attitudes toward women, the media, and the sport universe." --Sammye Johnson, Trinity University The first book to link feminist, sport, and media theory together, Women, Media, and Sport provides a broad cultural studies approach, which also touches on race and class relations in sport. In addition to the theoretical analyses, this volume provides a practical look at models of sport, media effects, and the construction of the sportswomen and women′s sport. Designed as a text to fill the gap in this area, the book is organized into three sections. The first provides an overview of women, sport, and the media and an example of the ways they intertwine. The extensive range of articles in the second section focuses on print and broadcast media′s portrayal of women′s sports and its journalistic process and examines such issues as the relationship between sports promotion and media′s representations of women′s sport and how sport reporting is taught to future journalists. The final section seeks to develop a new model for the future. A thorough and original text, Women, Media, and Sport is essential for scholars, students, and professionals in media and mass communication studies, sociology, women′s studies, cultural studies, popular culture, ethnic studies, and gender studies.
Author : Jennifer McClearen
Publisher : University of Illinois Press
ISBN 13 : 0252052633
Total Pages : 291 pages
Book Rating : 4.2/5 (52 download)
Download or read book Fighting Visibility written by Jennifer McClearen and published by University of Illinois Press. This book was released on 2021-03-30 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ultimate Fighting Championship and the present and future of women's sports Mixed martial arts stars like Amanda Nunes, Zhang Weili, and Ronda Rousey have made female athletes top draws in the Ultimate Fighting Championship (UFC). Jennifer McClearen charts how the promotion incorporates women into its far-flung media ventures and investigates the complexities surrounding female inclusion. On the one hand, the undeniable popularity of cards headlined by women add much-needed diversity to the sporting landscape. On the other, the UFC leverages an illusion of promoting difference—whether gender, racial, ethnic, or sexual—to grow its empire with an inexpensive and expendable pool of female fighters. McClearen illuminates how the UFC's half-hearted efforts at representation generate profit and cultural cachet while covering up the fact it exploits women of color, lesbians, gender non-conforming women, and others. Thought provoking and timely, Fighting Visibility tells the story of how a sports entertainment phenomenon made difference a part of its brand—and the ways women paid the price for success.
Author : Kara M. Arend
Publisher :
ISBN 13 :
Total Pages : 73 pages
Book Rating : 4.:/5 (98 download)
Download or read book FEMALE ATHLETES AND WOMEN'S SPORTS written by Kara M. Arend and published by . This book was released on 2015 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Girls and women have made great strides in U.S. sport since the passage of Title IX. Despite their progress, the literature suggests that women's sports do not receive media coverage that is commensurate with those advances, while representations of female athletes are often perceived as problematic. In 1999, Nike's sponsorship of the U.S. Women's World Cup soccer team helped to launch female athletes into the popular imaginary. Additionally, Nike advertising directed towards women began to include feminist values in commodity form to establish Nike as a "celebrity feminist." As Nike expanded its marketing to the female consumer, I ask whether the brand's advertisements suggest that Nike has become an advocate for women's sports. This study uses textual analysis to analyze four women-directed Nike advertisements that aired between 1995 and 2010. Nike's portrayal of women in sport has evolved from the "if you let me play" advertisement to the "I'm making myself" campaign. In those advertisements, representations of girls and women transitioned from renderings of young girls asking permission to "play sport" to displaying more mature female athletes who exercised their agency in sport. The understandings gleaned from this study provide a foundation for those who wish to further explore meanings of Nike advertisements directed toward women.
Author : Lissa Smith
Publisher : Atlantic Monthly Press
ISBN 13 : 9780871137616
Total Pages : 358 pages
Book Rating : 4.1/5 (376 download)
Download or read book Nike is a Goddess written by Lissa Smith and published by Atlantic Monthly Press. This book was released on 1999 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of thirteen narratives that profile the top female athletes in different sports, including Babe Didrickson Zaharias, Billie Jean King, Jackie Joyner-Kersee and Sheryl Swoopes.
Author : Daniel Syrovy
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110641879
Total Pages : 656 pages
Book Rating : 4.1/5 (16 download)
Download or read book Discourses on Nations and Identities written by Daniel Syrovy and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-01-18 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third volume of the collected papers of the ICLA congress "The Many Languages of Comparative Literature" includes contributions that focus on the interplay between concepts of nation, national languages, and individual as well as collective identities. Because all literary communication happens within different kinds of power structures - linguistic, economic, political -, it often results in fascinating forms of hybridity. In the first of four thematic chapters, the papers investigate some of the ways in which discourses can establish modes of thinking, or how discourses are in turn controlled by active linguistic interventions, whether in the context of the patriarchy, war, colonialism, or political factions. The second thematic block is predominantly concerned with hybridity as an aspect of modern cultural identity, and the cultural and linguistic dimensions of domestic life and in society at large. Closely related, a third series of papers focuses on writers and texts analysed from the vantage points of exile and exophony, as well as theoretical contributions to issues of terminology and what it means to talk about transcultural phenomena. Finally, a group of papers sheds light on more overtly violent power structures, mechanisms of exclusion, Totalitarianism, torture, and censorship, but also resistance to these forms of oppression. In addition to these chapters, the volume also collects a number of thematically related group sections from the ICLA congress, preserving their original context.
Author : Jean O'Reilly
Publisher : UPNE
ISBN 13 : 1555537871
Total Pages : 410 pages
Book Rating : 4.5/5 (555 download)
Download or read book Women and Sports in the United States written by Jean O'Reilly and published by UPNE. This book was released on 2012-01-01 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only anthology available documenting 100 years of women in American sports
Author : R. Gill
Publisher : Springer
ISBN 13 : 0230294529
Total Pages : 349 pages
Book Rating : 4.2/5 (32 download)
Download or read book New Femininities written by R. Gill and published by Springer. This book was released on 2013-05-31 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of original essays looks at the way in which experiences and representations of femininity are changing, and explores the possibilities for producing 'new' femininities in the twenty-first century. The volume includes a Preface by leading feminist scholar Angela McRobbie.
Author :
Publisher : BRILL
ISBN 13 : 9460911072
Total Pages : 323 pages
Book Rating : 4.4/5 (69 download)
Download or read book Sportswomen at the Olympics written by and published by BRILL. This book was released on 2010-01-01 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Do the global sports media continue to ignore and downplay female sporting success—or is this invisibility changing? Does the world’s largest media event, the Olympic Games, which places sport at the centre of world attention, also represent a media showcase for the achievements of female athletes? This is the main focus of this book.
Author : Cory L. Armstrong
Publisher : Lexington Books
ISBN 13 : 0739181882
Total Pages : 311 pages
Book Rating : 4.7/5 (391 download)
Download or read book Media Disparity written by Cory L. Armstrong and published by Lexington Books. This book was released on 2013-10-29 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: For decades, scholars have repeatedly found the inequity of gender representations in informational and entertainment media. Beginning with the seminal work by Gaye Tuchman and colleagues, we have repeatedly seen a systemic underrepresentation and misrepresentation of women in media. Examining the latest research in discourse and content analyses trending in both domestic and international circles, Media Disparity: A Gender Battleground highlights the progress—or lack thereof—in media regarding portrayals of women, across genres and cultures within the twenty-first century. Blending both original studies and descriptive overviews of current media platforms, top scholars evaluate the portrayals of women in contemporary venues, including advertisements, videogames, political stories, health communication, and reality television.
Author : Caitlin Young
Publisher :
ISBN 13 :
Total Pages : 108 pages
Book Rating : 4.:/5 (836 download)
Download or read book New Media and the Female Athlete written by Caitlin Young and published by . This book was released on 2012 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This thesis addresses the current portrayal and misrepresentation of female athletes in traditional media, while also looking at the opportunity new media provides to break down stereotypical depictions of female athletes. Through a content analysis of websites targeted at men and women interested in sports, a systematic comparison of quality and quantity of depictions of women in sports is analyzed. The analysis is done in order to determine the extent to which new media allows the challenge of socially constructed norms historically established by mass media in traditional media platforms. Findings are analyzed comparing quantity and quality of traditional media representations with new media representations in order to demonstrate consistency with past research or differences because of new media's ability to reach and target niche audiences. This comparison sheds light on the potential new media has to portray female athletes in less sexualized and trivialized ways"--leaf 3.
Author : Amanda N. Wade
Publisher :
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.:/5 (259 download)
Download or read book A Content Analysis of Black Female Athletes and White Female Athletes in Sports Magazines written by Amanda N. Wade and published by . This book was released on 2008 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Literature suggests that female athletes receive less coverage in media than male athletes and that representation more often focuses on femininity than athleticism. Yet factors other than gender may influence media representation. Race and gender of target readers may impact representation of female athletes. This study reports the results of a content analysis of representations of white and black female athletes in 92 magazines. Representations of black female and white female athletes in Sports Illustrated, Sports Illustrated for Women and Her Sports from two different time periods, 2000-2002 and 2004-2008, were compared. Results reveal that the race of the female athlete and the gender of the reading audience affect the depiction of the athlete as primarily athletic or feminine."--Abstract.
Author : Daljeet Singh
Publisher : LAP Lambert Academic Publishing
ISBN 13 : 9783659374784
Total Pages : 176 pages
Book Rating : 4.3/5 (747 download)
Download or read book Media Portrayal of Female and Male Athlete written by Daljeet Singh and published by LAP Lambert Academic Publishing. This book was released on 2013 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport is beneficial to all, and at every level. It improves health and self-confidence through greater awareness of one's body. It is also a way of learning how to show solidarity and how to excel one. The Olympics, an international competition on a large scale, are particularly representative in this respect: the number of women taking part in the Olympic Games has been growing steadily since they first took part in 1900, but inequality remains. Gender stereotyping has been considered as one of the long-standing social issues which until now remain as a great concern. Media, notably, plays a great role in projecting male and female athletes out in the public's eyes. As a result the present study was conducted to compare media portrayal of female and male athletes.
Author : Adrienne Trier-Bieniek
Publisher : Springer Science & Business Media
ISBN 13 : 9462095752
Total Pages : 215 pages
Book Rating : 4.4/5 (62 download)
Download or read book Gender & Pop Culture written by Adrienne Trier-Bieniek and published by Springer Science & Business Media. This book was released on 2014-04-03 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender & Pop Culture provides a foundation for the study of gender, pop culture and media. This comprehensive, interdisciplinary text provides text-book style introductory and concluding chapters written by the editors, seven original contributor chapters on key topics and written in a variety of writing styles, discussion questions, additional resources and more. Coverage includes: - Foundations for studying gender & pop culture (history, theory, methods, key concepts) - Contributor chapters on media and children, advertising, music, television, film, sports, and technology - Ideas for activism and putting this book to use beyond the classroom - Pedagogical Features - Suggestions for further readings on topics covered and international studies of gender and pop culture Gender & Pop Culture was designed with students in mind, to promote reflection and lively discussion. With features found in both textbooks and anthologies, this sleek book can serve as primary or supplemental reading in undergraduate courses across the disciplines that deal with gender, pop culture or media studies. “An important addition to the fields of gender and media studies, this excellent compilation will be useful to students and teachers in a wide range of disciplines. The research is solid, the examples from popular culture are current and interesting, and the conclusions are original and illuminating. It is certain to stimulate self-reflection and lively discussion.” Jean Kilbourne, Ed.D., author, feminist activist and creator of the Killing Us Softly:Advertising’s Image of Women film series “An ideal teaching tool: the introduction is intellectually robust and orients the reader towards a productive engagement with the chapters; the contributions themselves are diverse and broad in terms of the subject matter covered; and the conclusion helps students take what they have learnt beyond the classroom. I can’t wait to make use of it.” Sut Jhally, Professor of Communication, University of Massachusetts at Amherst,Founder & Executive Director, Media Education Foundation Adrienne Trier-Bieniek, Ph.D. is currently an assistant professor of sociology at Valencia College in Orlando, Florida. Her first book, Sing Us a Song, Piano Woman: Female Fans and the Music of Tori Amos (Scarecrow, 2013) addresses the ways women use music to heal after experiencing trauma. www.adriennetrier-bieniek.com Patricia Leavy, Ph.D. is an internationally known scholar and best-selling author, formerly associate professor of sociology and the founding director of gender studies at Stonehill College. She is the author of the acclaimed novels American Circumstance and Low-Fat Love and has published a dozen nonfiction books including Method Meets Art: Arts-Based Research Practice. www.patricialeavy.com
Author : Steven J. Jackson
Publisher : Routledge
ISBN 13 : 1134298803
Total Pages : 287 pages
Book Rating : 4.1/5 (342 download)
Download or read book Sport, Culture and Advertising written by Steven J. Jackson and published by Routledge. This book was released on 2004-11-10 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods. Sport, Culture & Advertising explores the themes of.
